INTRODUCTION

LEAD GENERATION & DIGITAL MARKETING SUPPORTFUNDED BY LENOVO

Why Participate?

Zero CostLenovo is completely funding the program for you to help you drive sales.

Great ContentWe craft topical articles each month to engage your subscribers. We also feature offers from Lenovo for them to take advantage of.

Grow BusinessGenerate more business and increase your product sales.

5 MinutesOur program only requires a couple minutes of your time each month.

Impress CustomersStay top of mind with your customers so the next time they have IT needs, they think of you.

INTRODUCTION

INTRODUCTIONQuick Summary

2

3

1 “Hands-off” digital marketing for your business

Paid for by Lenovo, so spaces are limited

We run the campaignfor you from end-to-end, saving you time

YOUR LOGO

INTRODUCTIONLog into Email Platform

We use Campaign Monitor, a 3rd party email service, to manage the emails campaigns.

INTRODUCTIONUpload Subscriber List

You are in full control of who is added and deleted from the subscriber list.

Email subscribers will receive an e-newsletter only after you approve the campaign.

INTRODUCTIONApprove the Email

A draft email is created with your logo and contact details.

You are able to swap articles in and out each month from our library of content that we create.

YOUR LOGO

INTRODUCTIONYour Email is Sent

3rd party email platform automatically sends the email on your preferred time and date.

The email is scheduled ONLY after you approve.

INTRODUCTIONYour Email is Opened

Email from a Lenovo Partner

to Lenovo

The email appears to be sent from your company with your domain.

Your company information is also added to the bottom of the email and includes a quick overview, your website URL, phone numbers, location and any social links you have.

YOUR LOGO

INTRODUCTIONAutomated Landing Pages

Landing pages are pre-created with your branding.

Leads are sent to you in real-time.

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INTRODUCTIONLead Generation

We use a combination of action emails and telemarketing to deliver leads to participating partners.

You will also be rewarded for sharing your Lenovo sales results with our Gift Card Incentive Program.

INTRODUCTIONReal-time Results

26 Mar, 8am 26 Mar, 12am 26 Mar, 4pm 26 Mar, 8pm 27 Mar, 12am

Not OpenedOpen rates are only estimates

of all recipients opened so far

27 Mar, 4am 27 Ma

50

100

150

Opens Link Clicks for first day(see all time)

931 30.05%clicked a link (118 people)29.5%unsubscribed (7 people)0.53%

people marked it as spam (0%)0shares across Facebook, Twitter & email0

Unique opens715 total opens to date400 Bounced6.47% couldn’t be delivered92

You can track results in real time.

Sends

Opens

Live leads

Nurtured leads

Clicks

YOUR LOGO

INTRODUCTIONContent

We create new articles each month based on a wide array of verticals (SMB, Health, Government, etc).

You have access to this library of content and can swap out articles each month to content that suits your subscribers and business.

YOUR LOGO

Large BusinessPARTNER SUCCESS STORY

Registration date Sept 21, 2015Current list size 93,000Total leads uncovered 208 Closed revenue $1.4mNewsletter open rate 6%Newsletter CTR 17.5%

Total Lenovo Sales

$1.4MILLION

Nov 2015 Jan 2016 Mar 2016 Oct 2016

$22,781

$1,400,941

$355,985.03

May 2016 Jul 2016

We like the survey, it is unique and gives us a good insight into our customers’ budgets. There were quite a few leads… Overall the campaigns have been very useful and helped our team generate a good deal of business.

Matt Ryan, VP Operations ScholarBuys (Carpentersville, IL)

SMB

Registration date Sept 25, 2015Current list size 230Total leads uncovered 5 Closed revenue $558kNewsletter open rate 26.5%Newsletter CTR 23.8%

Total Lenovo Sales

$557THOUSAND

Nov 2015 Jan 2016 Mar 2016 Oct 2016

$43,761

$557,947

$276,275

May 2016 Jul 2016

PARTNER SUCCESS STORY

We have had a positive experience with the newsletter campaigns. Most responses come when there is a gift card offered by clicking through. It’s good that we can choose from your canned content or add our own. I believe the monthly newsletter helps keep the Onward and Lenovo brands top of mindshare with clients. To us that is equality important as net new sales.

Don Kovacs, President Onward Computer Systems (Burlington, ON)

SMB (MANAGED SERVICES)

We have been so grateful to have newsletter campaigns sent out by OneAffiniti on our behalf. We recently acquired a new client as a result of this newsletter campaign. [Langer Construction of St. Paul, MN] liked the simple, yet colorful email newsletter and appreciated that it wasn’t “text heavy” and was simple, quick and easy to read and had our contact information clearly accessible. [They] then went to our website and decided to call us. We were able to then set an in person meeting. 5 business days later they signed a contract proposal on the spot, and went “Live” with TechStar IT as a Managed Services client.

We’re not a big volume dealer, but we do work almost exclusively with Lenovo AND just this week we will be placing 3 more orders for their products.

Sarah Molnau, Business Development Mgr.TechStar IT Solutions (Twin Cities, MN)

PARTNER SUCCESS STORY

Registration date Nov 17, 2015Current list size 1,100Total leads uncovered 27

Closed revenue N/ANewsletter open rate 25%Newsletter CTR 11.4%

INTRODUCTIONNext Steps

Upload your listTo secure your spot, upload your first 50 subscribers to your new account.

Need Help?If you have any questions at all or need help setting up, our contact details are below.

RegisterCall / Email the contact below to register and set up your account.

Lee HowardMarketing Account Executive US: 512.695.1603Canada: 1.866.202.9126lee_howard@oneaffiniti.com