introduction of h+k strategies korea

© Hill+Knowlton Strategies

INTRODUCTION OF H+K STRATEGIES KOREA

February 14, 2020H+K Strategies Korea


About Us

© Hill+Knowlton Strategies3

THE WORLD’S LARGEST MARKETING COMMUNICATION GROUP- H+K Strategies belongs to WPP Group


H+K GLOBAL NETWORK WITH UNPARALLELED CONNECTIVITY

LEADING INTERNATIONAL COMMUNICATIONS CONSULTANCY in Korea since 1999, retaining 82PROFESSIONALS with bilingual and cross-cultural capabilities

+ H+K in USA : 12 offices (New York (HQ), Washington DC, Los Angeles, San Francisco, Dallas, Houston, Miami, Chicago, Austin, etc.)+ H+K in China: 3 offices (Beijing (HQ), Shanghai, and Guangzhou)


H+K KOREA AT A GLANCE

LEADING INTERNATIONAL COMMUNICATIONS CONSULTANCY in Korea since 1999, retaining 82 PUBLIC RELATIONS PROFESSIONALS with bilingual and cross-cultural capabilities

STRONG EXPERTISE in both local & global strategic communications planning and execution including CORPORATE COMMUNICATIONS, BRAND MARKETING, BRAND REPUTATION MANAGMENET, DIGITAL COMMUNICATIONS and CRISIS & ISSUE MANAGEMENT

PROVEN SUCCESS OF VARIOUS IT/Tech and Consumer clients work including DELL, SK Telecom, LG Electronics, NaverLine, Huawei CBG, Microsoft, HP, Qualcomm, Dolby, Crocs, and Singapore Tourism Board for NEW PRODUCT LAUNCH, BRAND AWARENESS INCREASE, MARKETING PROMOTIONS, INFLUENCER MARKETING, DIGITAL ACTIVATION AND GLOBAL INDUSTRY EVENT MANAGEMENT including CES, MWC, and COMPUTEX

STRATEGIC COLLABORATIONS WITH H+K GLOBAL NETWORK FOR GLOBAL-LEVEL PR/DIGITAL CAMPAIGNS including LG global PR (LG-One), LG H&A Global Influencer Marketing, LG ThinQ/Signature Global PR, and Hyundai Motor Global Influencer Program


BREADTH + DEPTH OF SECTOR AND SPECIALIST EXPERTISE

Communications Strategy

Social + Digital Communications

B2B, B2C + B2GCommunications Public Affairs Financial

Communications CSR

Research + Data Insights

Crisis + Issues Management and training

Analyst relations Retail + Leisure MediaRelations Sports Marketing+ Sponsorship

Health + Wellness

Consumer Packaged Goods Technology Energy +

Industrials Food + DrinkChange + Internal

Communications


H+K KOREA IT/TECH EXPERIENCE

+ With our in-depth knowledge and a wide range of experiences with IT/Tech & B2B clients, H+K Korea provides full support for our client from communication strategy establishment to PR activities execution, such as new product launch, brand awareness increase, brand reputation management, marketing promotions and digital/social media communications

http://www.sds.samsung.co.kr/index.jsp


H+K EXPERIENCE IN IT/TECH INDUSTRY

+ H+K Korea conducted an array of PR campaigns and media events with strategic consultation for various IT/Tech companies in corporate and marketing communications

Jabra Bluetooth Headset Launch Event

Mobile ApplicationLaunch & Photo Session

Canon Consumer EventDell KoreaPress Conference

Dolby Product Launch Showcase

LG G Flex Launch Press Event

LG Chocolate PhoneLaunch Event

LG Forum about Consumer Trends

LG Mobile Holiday Digital Campaign

Keynote Speech of Microsoft CEO at an IT Conference in Korea


H+K KOREA EXPERIENCE IN GLOBAL ICT TRADESHOW

WHAT H+K KOREA HAS DONE FOR TRADE SHOWS

+ H+K Korea has been providing strategic consultation service for IT/Tech/B2B clients in order to generate maximum exposure at global-level industry events, including CES, MWC, IFA, and ASIA POWER WEEK. Moreover, H+K Korea successfully executed/is executing 360-degree integrated PR programs for COMPUTEX Taipei 2016 - 2019 to promote its transition into the global leading ICT trade show and enhance its position.

CES MWC COMPUTEX

+ Press Conference + Media Roundtable+ Media Tour+ New Product Announcement

+ Live Cast through FACEBOOK, YOUTUBE+ Digital Newsroom + Online Ads / Social Media Campaign+ Korean Website Development / Operation

+ Twitterian Road Tour+ Power Blogger / Influencer Session + Industry Analyst Briefing + EVP Interviews / Feature Articles

ASIA POWER WEEK


H+K KOREA EXPERIENCE IN MARCOM/BRAND COMMUNICATION

+ H+K Korea has provided full support for our clients from communication strategy establishment to PR activity executions such as building brand awareness and corporate reputation, promotions and on-offline media communications.

J&J ACUVUE - 7th anniversary press event w/ Min-Jung Lee

BLANC & ECLAREMedia Event

PR for the Seoul Fashion Week organizing committee

Cotton Council International: 2012 Cotton Day w/ top celeb,

Lee Hyo-Ri

Ferrero Rocher Christmas event with brand model Min Ho Lee

BRAUN new series 9 launching event w/ top soccer player,

Sung-Yueng Ki

Heineken Korea: STAR SERVE

J&J Johnson’s - Princess Shampoo Launch Event

ARTISTRY’s MUSE Teresa palmer in BIFF Red Carpet

P&G: From SK-II Product Launch to market leading brand

http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://m.medicalworldnews.co.kr/view.php?newsid=1382702333&ei=-xvUVJqBNqK8mQWv7oC4Cg&bvm=bv.85464276,d.dGY&psig=AFQjCNGtKCPsccNOup3sZd70igkeWN4nAQ&ust=1423273258625467


H+K KOREA EXPERIENCE IN AUTOMOBILE INDUSTRY

+ H+K Korea has provided support for our clients in automobile industry from communication strategy establishment to PR activities executions, such as media events, consumer events, VIP event, CSR campaigns, and online viral communications.

Han Sung MotorMedia Relations

SSCLMedia Tour

Han Sung MotorConsumer Event (Motor Show)

SSCLCSR (Drive Your Dream)

Han Sung MotorCSR (Dream Green)

SSCLVIP Event (Track Day)

Han Sung MotorSNS Content Viral

SQDAExecutive Interview

Han Sung MotorCEO Profiling (Uni. Lecture)

SQDAHuracán LP 580-2 Launch


H+K KOREA EXPERIENCE IN B2B/ENERGY INDUSTRY

+ H+K Korea has strong expertise in both B2B and energy communications planning and execution providing corporate communications, global market entry PR, digital communications, CSR activities with local/global media management

Posco – Press briefing and MOU signing ceremony for India market entry

LG One – Consolidated global PR agency for LG electronics

CSA Group Korea lab opening event

Air Liquide – Act for Clean and safe community CSR campaign

Qualcomm – Launch event for Mirasolthat is Qualcomm’s MEMS technology

adopted

SK Telecom – Global leadership message development and

communication

Chevron - Presence building in Korea through message localizing and

intelligence report

Schneider Electric – Corporate PR, executing press conference to highlight

‘Innovation Summit’


H+K KOREA EXPERIENCE IN DESTINATION BRANDING/ SPORTS MARKETING

+ H+K Korea has provided full support for our clients from communication strategy planning to public relations activities such as public affairs, raising public awareness, public campaign, media events, collaboration with sports stars and CSR activities.

2014 Incheon Asian games: “Cheer Asia!” regional campaign

UFC Fight Night SEOUL

2013 PyeongChang Winter special Olympics global

development summit

Official PR Agency for2018 Pyeongchang Winter

Olympic Committee

Media Events for Holland&Belgium Bidding

Committee for the 2018/22 World Cup

Launching the Bidding Committee for the 2011 Daegu IAAF World

Championships

NBA Cares X United Airlines X Special Olympics CSR

UFC 200 Viewing Party &UFC Featherweight

Championship

JS Dream Cup X AirAsia AirAsia: QPR Press conference With JI Sung Park


H+K KOREA EXPERIENCE IN DIGITAL

Social@Hill+Knowlton

SNS

INFLUENCER

2010-2018 Integrated digital communications (CES) MWC Facebook & Twitter Operation (MWC 2011) LG Chocolate II Serial Number Campaign LG GW620 SNS Platform LG Global Newsroom Setup LG Live Casting during CES LG H&A Life Tastes Good Campaign on Facebook

LG Chocolate Blogger Relations Program PRADA Phone APAC Blogger Event

LG HA Global Influencer MarketingProgram across 20 countries (2016-present)

Digital Clients

SNS & Influencer Marketing

http://www.google.co.kr/imgres?imgurl=http://imgcar.dcinside.com/study/co_logo/hd1.jpg&imgrefurl=http://car.dcinside.com/sub_list_01.php?contents_no=1129&code1=10&code2=29&page=3&keyword=&select_keyword=&h=200&w=300&sz=35&tbnid=L7XBYfIAFtkLDM:&tbnh=77&tbnw=116&prev=/images?q=%ED%98%84%EB%8C%80%EC%9E%90%EB%8F%99%EC%B0%A8+%EB%A1%9C%EA%B3%A0&zoom=1&q=%ED%98%84%EB%8C%80%EC%9E%90%EB%8F%99%EC%B0%A8+%EB%A1%9C%EA%B3%A0&hl=ko&usg=__V-7Rytdz1kZN9jgofiPeGNLX9Gk=&sa=X&ei=gZ1PTeuLDo-kvgOJlcAN&ved=0CDoQ9QEwAA


ALL IN ONE SERVICE IN DIGITAL

Crisis & IssueManagement

Risk issue investigationRisk index management

Real time issue monitoringRisk issue legal check

Content CreationContent PlanningContent Guideline

Content DevelopmentContent Legal Check

Content Creation & Application

SNS Operation & Management

SNS PlatformBlog/Community

Online AdvertisingEvent/Promotion

SEM/SEOServiceArea

InfluencerMarketing

Influencer MappingInfluencer Pool Creation &

ManagementInfluencer Campaign Execution

Global Influencer OutreachInfluencer Handling & Training

Influencer Content Tracking

Measurement & Monitoring

Daily/Weekly/Monthly MonitoringTrend Report

VOC Tracking and ReportCampaign Measurement

(KPI & ROI)

Our service isintegrated and professional

Social@Hill+Knowlton


H+K Korea Award Wins

Chosun IlboCorporate Social Responsibility Award

PR Week Awards 2014Asia-Pacific PR Campaign of the Year

PR Week Awards 2014Best Use of Broadcast/Video

Gold Stevie Winner 2014Best Asia-Pacific Campaign of the Year (Social Media)

Promotion Marketing of Asia 2014Best in Korea

Chairman’s Award 2011Best Client Service

SABRE AWARDS 2019North Asia Agency of the Year

Dragons of Asia Awards 2019Best Integrated Marketing Campaign (Bronze)

PR Asia Awards 2018Japan / Korea Agency of the Year (Gold)

Campaign Asia Awards 2017Japan / Korea Agency of the Year (Silver)

Campaign Asia Awards 2014Japan / Korea Agency of the Year (Gold)

Dragons of Asia Awards 2017Best Social Media or Word of Mouth Campaign (Black Dragon)

Dragons of Asia Awards 2014Best Integrated Marketing Campaign (Order of Excellence)

Korea Social Network Service 2017 Awards Best Prize

introduction of h+k strategies korea

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