Introduction to Bioelements

We Are Professional Skin Care

• Bioelements skin care is designed for use in the professional treatment room, and used

right at home.

• Since 1991, skin care pros and professional skin care businesses have depended on us

to treat the skin, target concerns and discourage aging.

• Over 4000+ salons/spas and professional

stores grow their businesses with us,

developing a loyal client base.

• Chances are, if you’ve had a professional

facial, you’ve experienced Bioelements.

• Our formulas coax the skin into

shape, not assault it.

Barbara Salomone, founder and president

• Bioelements is the creation of Barbara Salomone,

considered the architect of the modern facial.

• She began her career in 1976 and is one of the first-ever

licensed estheticians in the U.S. She defined a whole

new way to read the skin, streamline facial treatments,

and develop new techniques.

• “I want consumers to be able to get the same

professional results from the Bioelements products

they use at home as they do after receiving a

Bioelements facial in the spa.”

• Barbara blogs about skin and Bioelements at

SkinReading.com

– delivering advice and answering questions.

Our philosophy: deliver what serious customers expect

• Our customers are serious skin care users who are interested in real professional

products.

• They don’t cherry pick from multiple lines –

these long-term, loyal customers buy

2-3 Bioelements products at a time.

• Our fans describe our products as

“effective,” “essential,” “clean,” “results

oriented” and “professional.”

• We don’t make incredulous claims, or rely

on hype – just straightforward facts.

• No product guesswork – our

packaging is easy to understand.

Hand-picked ingredients for optimum performance

• We seek the most effective, potent ingredients available – some come from

nature, and some are born from pure science.

• We choose ingredients not because they are the latest “it” ingredients, but only

because they are effective.

• All our ingredients must meet the highest of standards, from organic

botanicals and powerful antioxidant vitamins to topical calcium and time-

released retinol.

• There are ingredients we’ll never use, like artificial colorants, fragrance or

parabens. And we’ll never test on animals.

Minimalist glass packaging – modern appearance

• We protect our formula’s integrity and freshness by packaging in glass.

• We are known for our striking, metallic blue packaging – this signature shade is

a part of our easily identifiable brand.

• Our product names are easy to understand and memorable.

Our presence

• From bloggers to mass consumer magazines, we receive exposure across many

platforms and connect with our fans through social media and our very own SkinReading

Blog.

Our Awards

• Whether it’s voted on by readers or an editors choice, our products and collections win

awards across the board.

Salon Support

Bioelements Education

• In Spa Classes - tbd

• In Store Classes - tbd

• Online Learning Center – view step-by-

step treatment videos, access handouts and

quizzes used in our classes.

• DVD’s

• Workbooks

Bioelements Brand Manager

• Sell Bioelements 100% of the time

• Work with sales consultants to prospect open new accounts and develop skin care

business

• Develop core knowledge about Bioelements brand

• Present at all store trainings and sales meetings

• Train new sales consultants on Bioelements

• Work with buyers on each promotional time period and assist with allocations

• Work at all Trade Shows as our brand’s lead sales manager

• Participate in brand conference calls with Bioelements management

• Educate self on new education initiatives and stay on top of key industry news

• Support sales in territory by participating in top level educational or promotional

event including new classes, brand events, etc. and use the opportunity to sell.

Support for Sales Consultants

• Bioelements.com/pros – resource for sales consultants.

Download bi-monthly deal sheets, Opening Order Package Sales Sheets, Manual

pages, step-by-step treatments, view facial and body treatment videos, and access

sales tools.

• $60 in FREE support every month to help grow the business.

Redeem support dollars on The Catalog, Benefits Book, Preview Packs, retail

brochures, and much more.

• Tools to open a new accounts

Bioelements information packets, Best Selling Bundles created to pitch the brand, and

New Account Notification Form to submit to Bioelements when account opens