introduction to business and marketing. on a piece of paper write down what you think marketing is?...
TRANSCRIPT
Introduction to Business and Marketing
On a piece of paper write down what you think Marketing is?
Let’s discuss what you think …
Marketing is the process of developing, promoting, and distributing goods and services to meet customer
wants and needs.
NEEDS- something that is essential; that you must have
Example: Water
List 5 needs
WANTS- something that you desire
Example: Soda
List 5 wants
Goods and Services purchased by customers
Goods are tangible:You can touch them
List 5 goods
Services are intangible: You cannot touch them!
List 5 services
Accounting Services
Sports Agent
Exchange takes place every time something is sold in the marketplace.
Marketing helps connect businesses to their customers
We experience marketing principles everyday in our lives
How do you experience marketing in your life?
What kinds of marketing experiences do you encounter just through your daily routine?
On a piece of paper, write down your daily routine. Use a timeline!
Think about how each activity that you do, relates to marketing:
Needs VS Wants Goods VS Services
ExchangesTurn in Activity for Class Grade
Time Activity Want v. Need Good v. Service Exchange??
6:00 AM Wake-up to Alarm Clock
Used a Good (alarm clock) that I purchased to wake me up
6:15 AM-6:30 AM
Drink Coffee and watch the news
Coffee is a “want”- could exist without it, but it wouldn’t be pleasant
Used Keurig Single Service coffee maker
Purchased coffee at grocery store to have each morning
Time Activity Want v. Need Good v. Service Exchange??
6:00 AM Wake-up to Alarm Clock
Used a Good (alarm clock) that I purchased to wake me up
6:15 AM-6:30 AM
Drink Coffee and watch the news
Coffee is a “want”- could exist without it, but it wouldn’t be pleasant
Used Keurig Single Service coffee maker
Purchased coffee at grocery store to have each morning
6:00 am - wake up6:30 am – watch news/eat breakfast7:00 am – leave house for school7:45 am – arrive at school9:00 am – school starts12:15 pm – eat lunch4:00 pm – leave school5:30 pm – eat dinner6:00 pm – watch news9:00 pm – go to bed
Marketing Functions: All activities that allow companies to bring products to the market for exchange◦ Pricing◦ Selling◦ Distributing◦ Promoting◦ Product/service management ◦ Marketing information management