introduction to choice modelling: choice modelling @ challenger group
DESCRIPTION
Practical example of how choice modelling assisted the Australian Challenger Group with identifying what drives customer purchase decisions and how to develop optimal pricing strategies.TRANSCRIPT
CHOICE MODELLING IN FINANCIAL SERVICESRob Allin | Head of Finance | Distribution, Product & Marketing | Challenger
The CompanyInnovative Pioneer in Actuarial Services
The ChallengesWhat Drives Value?
A New Approach
Attributes
Script
Segments
Responses
Model
Simulator
5 Weeks
The Process
Actionable InsightsDifferentiate | Features That Really Drive Value | Tailored Segment Strategies
Questions?