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INTRODUCTION TO COOPERS

CREEK 

Medium Sized New Zealand winery.

Established in 1982, West Auckland.

Owner & Managing Director:- Andrew Henry

Area Covered:-Four Hectares of Land

Financial Support:- Bank loan, Equity Capital from

Andrew, Equity from Original winemaker, grape

suppliers and former colleagues.

In 2004, Andrew family trust owned 72% of 

Coopers Creek.

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Land Acquisitions Export-led growth led to

additional land purchase.

Diversified Land interests by leasing anothervineyard.

Changing Varietal Focus

Gain presence in supermarkets

Diversified Branding Strategy

Range of wines at different price points

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Competitive Advantage crush 100-120

tonnes of grapes a day.

Installation of Larger Machinery. Product based collaboration with local West

Auckland Wineries.

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 THE NEW ZEALAND WINE 

INDUSTRY 

New Zealand Wine Institute.

Self Regulatory Body.

In 1995, Wine Institute comprised of 204members and 358 members by 2000.

Merger of the Wine institute and grape

growers in 2002. Formation of Wine Guild.

Establishment of Country Action Groups.

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Countries split into Tier-1 and Tier 2 Markets

Uk Wine Guild 53 members and 25 associate

members.

Wine Guild Administration controlled by Board

of directors.

Promotional Strategy aimed at selling of NewZealand Label ahead of individual wine company

labels.

Wine Industry Strategy

to obtain the highestaverage price for wines in the UK Market.

In 2004, the New Zealand Wine Industry faced

several issues.