introduction to email marketing by alexander zagoumenov
DESCRIPTION
Why should you use email marketing to build loyalty with your partners, clients, vendors? What are the main ingredients in an email marketing campaign? How to play by the rules: CAN-SPAM key points. Alex presented at the City of Calgary's Youth Employment Centre.TRANSCRIPT
EMAIL MARKETINGIntroduction to
by Alexander Zagoumenov
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... IS WHERE I LEARNED IT
AGENDA
1. What is it and why use it?
2. What are the key ingredients?
3. Doing it right.
PART 1To get us all on the same page
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PUSH VS. PULL
First deploy, then analyze
the results, then deploy again.
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BLOGS VS. EMAIL MARKETING
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WHAT’S THE PURPOSE?
1. Delivers information in a comfortable way
2. Serves as a tool to build loyalty
3. Keeps subscribers up to date
PART 2What are the key ingredients
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THE PROCESS
1. Information collection
2. Understanding the goals
3. Campaign management
• Creative and copy
• Email list setup
• Deployment
4. Results analysis
IMPORTANT EMAIL PARTS
1. Subject line2. Headlines3. Clear calls to action4. Body text, links and images5. Footer
TESTING FOR COMPATIBILITYMaking sure they see what you sent them
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LOOKING AT THE RESULTS
PART 3Playing by the rules
5 TIPS TO DO RIGHT
1. Proper collection method
2. Unsubscribe procedure
3. Be clear in your message
4. Be honest with the reader
5. Pay attention to complaints
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CHECKING IF I’M A SPAMMER
http://www.mxtoolbox.com/blacklists.aspx
GETTING OUT OF IThttp://www.ryze.com/postdisplay.php?confid=3288&messageid=2980767
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IT’S A TOOLBOX
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IN REVIEW
1. Do it right
2. Review the results
3. Do it even better than the first time
QUESTIONS
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