introduction to enron communications & epowered tm media cast enron communications, inc. enron...

Introduction to Enron Communications

&ePoweredTM Media Cast

Enron Communications, Inc.

Enron Communications

Enron CommunicationsConfidential

Intro to Enron CommunicationsIntro to Enron Communications

The Enron Intelligent Network

ePowered Application Services

ePowered Media Cast

Questions and Answers

Agenda-General Session


Enron Communications

ePowered Application

Services


Enron Corporation

• Rated by Forbes Magazine as “Most Innovative Company” in America 4 years in a row

• $31 Billion in Revenues

• Worldwide leader in deregulating industries

• Experienced in physical commodities, risk management and financial services

• Enron Communications is a wholly owned subsidiary


Enron Communications’world class team


Enron Communications, Inc.

Enriching the internet experience.

Building an application delivery platform that leverages our national pure IP fiber backbone.

Delivering value to internet users with a unique business model.

– Joint development – Collaborative distribution– Success-based revenue sharing

New World Network Application Services Provider


Enron Communications value proposition

• Provider of optimized high bandwidth application services

• Reliable and deterministic QoS

• Success based revenue model

• Scaleable to meet growing needs

• Rapid development and deployment of ePowered application services


Intro to Enron Communications

The Enron Intelligent NetworkThe Enron Intelligent Network


ePowered Media Cast




Distributed Servers

InterAgent

Pure IPSM Fiber Optic Network

Enron Intelligent Network

Infrastructure behind ePowered Application Services


Enron Intelligent Network delivers value

Pure IPSM

Fiber Optic Network

Distributed Servers

InterAgent

Middleware

• Higher speed• Lower cost• Higher reliability• Greater scalability

• Maximizes network and application services availability

• Places application services “one hop” from the end user

• Lower latency

• Optimizes applications for a distributed network architecture (WAN)

• Application metering

Feature Benefit


Enron Intelligent Network Build-1999

• 20,000 miles of national connectivity built or under construction

• National network fully lit

Seattle

Chicago

New York

Washington

Las Vegas

Phoenix

Portland

Boise City

Los Angeles

Salt Lake City

Dallas

HoustonSan Antonio

Portland

San Jose

Houston

Dallas

New York

Chicago

Los Angeles

Washington DC

Boston

Atlanta

Seattle

Denver


Enron Intelligent Network - 2000

Salt Lake City

Tucson

Seattle

St. Louis

ClevelandChicago

Indianapolis

Syracuse

Philadelphia

Boston

New York

Albany

Washington

JacksonDallas Atlanta

New Orleans

Houston

OrlandoTampa

Jacksonville

Charleston

Miami

San Francisco

Austin

San Antonio

Denver

CharlotteLas Vegas

Los Angeles

CheyenneKansas City

LubbockPhoenix

Portland

Boise CityMinneapolis

Minneapolis

Kansas City

Phoenix

Miami

Salt Lake City

Philadelphia

New Orleans

Tampa

Albany

Las Vegas


ePowered Application Services delivery model

Enron IntelligentNetwork

Internet

ContentProvider ISP

EndUser


Metering & Revenue Sharing

Streams served are measured at edge servers. MB of content delivered to actual end-users is the basis for all billing to upstream content providers.

Advertiser/Promoter

Application Service Provider ECI ISP End-User

$ $ $ $ $ $ $ $ $ $ $




ePowered Application ServicesePowered Application Services

ePowered Media Cast




ECI product development plan

Q1’99 Q2’99 Q3’99 Q4’99 Q1’00

ePoweredMedia Cast

ePoweredMedia Transport

ePoweredApplications

ePoweredApplications


ePowered Application Services deliver value to distribution

partners• Deliver incremental revenue

• Drive demand for higher-speed access services

• Create differentiated product offerings

• Provide the enterprise with next generation internet applications





ePowered Media CastePowered Media Cast




Current Product Introduction

ePowered Media Cast


Current streaming video offerings

“Broadcast.com talks a good game about video on demand. But for now, quality video over the Web is but a pipe dream”

Forbes, March 18, 1999


What is ePowered Media Cast?

ePowered Media Cast allows YOU to

deliver high bit rate rich streaming

multimedia transparently to your

subscribers’ desktop


Supports

• Live, on-demand and scheduled events

• Narrow, targeted audiences

• Large, simultaneous audiences

• Unicast and multicast stream delivery

Delivers

• Usage sensitive billing, distribution & revenue sharing

• Ad based, subscription

or pay-per-view models

• Bit rates from 20 kbps to 1 Mbps and beyond

ePowered Media Cast


Content Distribution

1

1Video source encodedLive or demand program Sent into major EIN PoP

EIN

InternetISP PoP

Stream

Encoder

ContentProvider

EBN

Content

Locator

www ServerColocatedG2 Server

ISPedge

router

CustomerSite

CustomerAccess Router

End Station

2Replication to major G2 serversthroughout EIN

23

3Distribution to regional co-located G2 servers


Internet

Content Delivery

4Browser launches RealPlay

er

6 Media stream is sent from

server to RealPlayer

EIN

ISP PoP

Stream

Encoder

ContentProvider

EBN

Content

Locator

www ServerColocatedG2 Server

ISPedge

router

CustomerSite

CustomerAccess Router

End Station

3 Content locator

returns URL for nearest G2 server

2Link to content has URL of content locator

5RealPlayer requests

content URL on local server

1End user visits

Content Provider Web site


Real Broadcast Network

• Leading streaming multimedia portal

• Defacto standard for streaming multimedia technology

• Owns 85% of mediaplayer market


ePowered Media Cast user experience


Financial industry users are leading edge consumers of continuous real-time information

They rely upon this information throughout the day to make important business decisions

This target is an early adopter of productivity technologies

68% of this target works for large companies (I.E. over 1,000 employees)

88% have PCs at work

74% use the internet at home- 88% use it at work

96% say quality is the key to their purchasing decisions

ePowered Media Cast CustomerIs a leading edge consumer of real time information, and relies upon this information to make important business decisions.

Financial Industry Narrowcast CustomerLaunch Focus


ePowered Media Cast timeline

• Showcase available 4/15

• Provides proof of concept and customer feedback

• Live service available Q2


Strategic Alliances• Technology• Industry Presence

CISCO SYSTEMS is the worldwide leader in networking solutions for the internet.

SUN is the leading provider of network computing systems including workstations, servers, and thin clients.

CIENA manufactures fiber optic network solutions for telecommunications carriers.

• Customer Access• Market Reach• Content SourceRealNetworks - National leader of multimedia software technology for IP networks.


Industry comments

Enron is the first carrier in the United States to put an entire network in place for data. "Many people have said they are going to do this, but Enron is really doing it. They're putting their network where their mouth is.”

11/98, Telephony

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