introduction to first hug tel aviv meetup
TRANSCRIPT
PenguinStrategies.com
#HUGTelAviv
PenguinStrategies.com
PenguinStrategies.com
PenguinStrategies.com#HUGTelAviv
• Learn about Inbound Marketing
• HubSpot best practices
The Goal of the HUG
PenguinStrategies.com
n = 1,460
Source: Corporate Executive Board
Now, buyers are at least 57% through buying
process before they FIRST contact the seller
Customer Due
Diligence
Begins
Customer’s First
Contact with
Supplier
Customer
Purchase
Decision
Through this period customers have largely
decided on their needs, leaving suppliers
to compete on price.
57% Complete
PenguinStrategies.com
PenguinStrategies.com
PenguinStrategies.com
PenguinStrategies.com#HUGTelAviv
How many of you are using Marketing Automation?
PenguinStrategies.com#HUGTelAviv
Here are some interesting stats to wow
you and make you happier that you picked
HubSpot
PenguinStrategies.com
Searches For Major Platforms
PenguinStrategies.com
Implementations Worldwide
Source: Datanyze
#HUGTelAviv
PenguinStrategies.com
Implementations in Israel
Source: Datanyze
#HUGTelAviv
PenguinStrategies.com
Agenda for the 1st
HUG Tel Aviv Meetup
#HUGTelAviv
PenguinStrategies.com
Avishai Sam BittonMarketing Director, imonomy
Content Marketing and The Magic SEO Toolbox
#HUGTelAviv
PenguinStrategies.com
Rebecca HersonVP Marketing, OpenLegacy &
CEO, The Lean Marketer
How to Manage an Inbound Marketing Project
#HUGTelAviv
PenguinStrategies.com
Idan EldarInbound Marketing Specialist, Como (Formerly Conduit)
Choosing the Perfect Content Marketing “Bribe”
#HUGTelAviv
PenguinStrategies.com
Efrat FenigsonSenior Director of Marketing Communications,
Viacess-Orca (An Orange Company)
B2B Marketing: A Technology Case Study
PenguinStrategies.com
Thank You!
(Don’t forget to stay until the end for the HubSpot swag raffle!)
Anybody writing a blog about today is welcome to send us a link to it