introduction to gamification (10th digital media exhibition - tehran)
TRANSCRIPT
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Gamificationfor
Digital Media & Products
Alireza Ranjbar Shourabi
@ARSHourabi
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@ARSHourabi
Art of Light and Motion Game studio◦ Co-Founder / CEO
FARANESH (E-learning platform)◦ Gamification Designer
Hamsaa (Social Network)◦ Gamification Designer
FANAP (Fintech)◦ Gamification Designer
Iran Gamification Association◦ Co-Founder
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Digital Media
Media
Digital
Electronic Media
Digital Image
Digital Sound & Video
Internet
Personal Computer
Digital Device
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Digital Product
Product
Digital
Software
Service
Content
…
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A Product/ServiceNeeds
User
Customer
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CustomerPeople are
Usually
UnwieldyUncooperativeUnpredictable
…
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We need our customer to
Share
Comment
Review
Register
Revisit
Buy
Unfold
Donate
that
Behavior
that
Action
•Listen
•Act
•Reply
•Reform
•Repeat
•Sell
•Stay longer
•Take part
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Gamification
Broccoli story
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Gamification
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Gamification
The use of game elements and game design techniques in non-game contexts.
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Game Elements
Score Points
Badges
Achievements
Quests
Leader boards
Currency
Level
Experience
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Gamification is
Learning from games and their abilities toconnect with people.
Using game elements while knowing that agame is a lot more.
Thinking like a game designer.
Having objectives other than winning in thegame
Appreciating FUN!
Much HARDER than it appears!
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Gamification is NOT
Making a 3D virtual world
Making everything a game
Game theory
Just PBLs
Simulations or serious games
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Gamification Usage
External
◦ Marketing
◦ Sales
◦ Customer engagement
Internal
◦ HR
◦ Productivity enhancement
◦ Crowd sourcing
Behavior Change
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Gamification usage
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Gamification in Digital form
The process of turning an activity or taskinto a game or something that resemblesa game
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Habitica
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Super Better
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Foldit
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Psych
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Ford Fusion
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Power House
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Pain Squad
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Zamzee
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Khan Academy
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How to Gamify
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How to Gamify
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The Loop
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The Flow
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The Progression
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Final Words
Consult a Gamification Designer!◦ But know about gamification and game design
thinking.
Fun can (and Should) be designed!
Know the players, Get the players playing and Keep them playing!
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Thank Youfor Listening!
Alireza Ranjbar Shourabi
@ARSHourabi
This file is available here :
http://www.slideshare.net/AlirezaRanjbarSHoura