introduction to green-e marketplace and renewable energy claims april 26th, 2012 orrin cook green-e...
TRANSCRIPT
Introduction to Green-e Marketplaceand Renewable Energy Claims
April 26th, 2012
Orrin CookGreen-e Marketplace ManagerCenter for Resource [email protected]
Presentation Roadmap
Introduction to Renewable EnergyFrom Purchase of Renewable Energy to PromotionOverview of Green-e Labeling ProgramBenefits of Green-e Marketplace and Green-e logoQ&A
How Renewable Energy is Defined
Wind Small Hydro
Solar Geothermal
Biomass Wave/Tidal
National Electricity Mix
Source: U.S. Department of Energy, Energy Information Agency (EIA), 2010 data
More Renewables
Renewable Energy: REC + electricity
Renewable Energy Certificates are renewable energy. RECs are tracked, traded, sold, and retired. You buy a REC, you’re buying renewable energy.
Top 20 U.S. Green Power Purchasers
1. Intel Corporation2. Kohl’s Department Stores3. Microsoft Corporation4. Wal-Mart (TX & CA)5. Whole Foods6. Staples7. City of Houston, TX8. Starbucks9. City of Austin, TX10. Hilton Worldwide
11. McDonald’s USA12. HSBC N.A.13. U.S. Department of Energy14. City of Dallas, TX15. Lockheed Martin16. Cisco Systems17. U.S. Air Force18. U.S. Environmental Protection Agency19. District of Columbia20. TD Bank, N.A.
Tell your story.
90% of consumers worldwide want more renewable energy1
80% of U.S. consumers indicated that they care about the use of renewable energy2
50% of consumers worldwide would pay extra for products based on renewable energy3
Consumers want more information about the renewable energy used in the production of brands
Green Marketing Basics
1 Global Consumer Wind Study. TNS. 20112 LOHAS Consumer Trends Database. NMI. 20083 Consumer Attitudes About Renewable Energy: Trends and Regional Differences. NREL and NMI. 2011
- 51 Companies- 394,000 MWh
- 100% usage for 9 out of 10 participants
Program Participants
• Allows use of Green-e logo to promote purchase– Minimum purchase or generation
requirements– Fee to use trademarked logo– Verification of purchases and percent of
use claims• Logo can be used on consumer goods
manufactured with 100% renewable energy
Verification of Renewable Energy and Use of Green-e certification mark
Types of Renewable Energy Claims Available under Green-e Marketplace
On ProductOrganization or CompanyHeadquartersElectric VehiclesRe:print
Organizations
Products Facilities
Vehicles
Types of Verification and Claims
Re:print
Communicating Your Commitment
TradeshowsPrint Collateral
Product Labels
Websites
Branding
CONTACT
Requirement: 100% Headquarters + 100% Product Manufacturing
On Product
Over 500 Products
The Benefits of
Green-e RecognitionBBMG Study: Green-e Recognition at 21% Nationally
Opening Doors
Great River Organic
Buywell Coffee
Quarterly Webinars
Video Interviews
Case Studies
Product Advocacy
Standards Advocacy
Consumer Protection
Fee Schedule
Orrin CookManager, Green-e MarketplaceCenter for Resource Solutions415-561-2106orrin|at| resource-solutions.org
@greenemarktplc
CenterForResourceSolutions
Resources
www.green-e.org/marketplaceFind out how to put the Green-e logo to use for your organization
www.resource-solutions.orgGet the latest research and reports from CRS, including the recently published study, Unlocking the Power of Renewable Energy Certification to Build Credibility with Consumers
www.epa.gov/grnpowerJoin EPA’s Green Power Partners and Climate Leaders
www.epa.gov/grnpower/buygpU.S. EPA’s Guide to Purchasing Green Power
www.ftc.govComply with the Federal Trade Commission’s Green Guides
www.renewableenergymarkets.comRenewable Energy Markets annual conference