introduction to hasp ® software drm solutions, products, benefits all rights reserved © 2005....
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Introduction toIntroduction toHASPHASP®® Software DRM Software DRMSolutions, Products, BenefitsSolutions, Products, Benefits
All Rights Reserved © 2005. Aladdin Knowledge Systems.
What is HASP Software DRM?
• HASP Software DRM (Digital Rights Management) is a
suite of solutions providing software vendors strong
software protection, licensing and distribution solutions,
that enables them to:
– Increase sales
– Maintain competitive differentiation
– Reach more customers
– Increase market reach
Software Piracy – a Global Epidemic
Global piracy costs businesses $29 billion per year!
Software DRM Trends
• Broader awareness to SW piracy (BSA, SIIA)
• Market needs more sophistication in SW licensing
• SW licensing used for increasing revenues
• Trend toward subscription & rental licensing, SaaS
• SW protection recognized as a means to grow sales
Aladdin is #1
• “Aladdin took over market leadership for hardware keys in
both 2002 and 2003”
IDC, Charles Kolodgy, June 2004
• 35.4% market share
• #1 vendor in the world market!
• We continue growing our market share
HASP Solutions
Protection Licensing Distribution
• Software protection• IP protection• Data protection• Product activation
Protection Licensing Distribution
• Innovative sales and pricing models
• Single/multi user license management
• Trialware
HASP Solutions
Protection Licensing Distribution
• CD / ESD
• Internet, email, phone, fax
• Resellers
• Super Distribution
HASP Solutions
HASP Product Offering
HASP SW DRM Family
HASP HL HASP HL Net HASP SL HASP TT HASP DocSeal
Hardware-based solution
Software-based solution
- Anti-piracy, Copy Protection & IP Protection -
- Licensing (Sales and Pricing Models) -
- Secure Distribution -
HASP HL
Hardware-based solution
Software-based solution
Software is locked to a hardware key
Software can run only if hardware key is
connected to the computer
Uses AES encryption algorithm
Key’s memory securely stores licenses
HASP SW DRM Family
HASP HL
Hardware-based solution
Software-based solution
HASP SW DRM Family
Hardware-based solution
Software-based solution
Copy protection & license management
solution for the enterprise
A single HASP HL key connects to any
station in the network
A single key controls concurrent users
accessing the application
HASP HL Net
HASP SW DRM Family
Hardware-based solution
Software-based solution
HASP HL Net
HASP SW DRM Family
Hardware-based solution
Software-based solution
Software and licenses are locked to the
computer
Software can run for a grace period during
which it is activated via activation server
Enables super distribution
HASP SL
HASP SW DRM Family
End user purchases software
Software activated by entering activation code or via phone
Software locked to end user computer
Hardware-based solution
Software-based solution
HASP SL
HASP SW DRM Family
HASP TT
Hardware-based solution
Software-based solution
Creates secure trialware versions
Super distribution - Pass-along
copies become trialware copies
too
A marketing tool
HASP SW DRM Family
HASP TT
Hardware-based solution
Software-based solution
HASP SW DRM Family
HASP DocSeal
Hardware-based solution
Software-based solution
HTML document protection system
Documents can be viewed only if hardware
key is connected to the computer
Prevents “print”, “copy” “save as”
Uses special secure Aladdin viewer
HASP SW DRM Family
HASP DocSeal
Hardware-based solution
Software-based solution
HASP SW DRM Family
Author creates content Author encrypts contentusing HASP
Content decrypted via HASP key and viewed with
DocSeal Viewer
HASP Strengths – Superior Security Technology
• Strong hardware-based encryption algorithm
• Server-based Product Activation
• Envelope: automatic and quick security in 4 dimensions
• Secure licensing and Remote Update System (RUS)
Program.exePrevents illegal usePrevents reverse
engineering
Prevents codedebuggingAnti-debugging
Encrypted.exe
Random multipleprotection layers
Preventscracking
Program.exe
}Original
File
Protected File
HASP Strengths - Envelope
• Protection choices:– Hardware-based
– Software-based
• Single user and multi user support
• Automatic and customized protection
• Numerous locking mechanisms and protection
strategies
HASP Strengths – Flexible Protection Strategies
• Over 80% of our customers choose HASP because it’s so
easy to use
• Intuitive tools
• Samples
• Automatic licensing
• Protect Once – Deliver Many™
HASP Strengths – Ease-of-Use
• Licenses used to implement innovative sales and pricing
models
• Can be stored in hardware key or in secure storage
on disk / server
• Automatic licensing
• Customized licensing
• Remote license updates (RUS)
HASP Strengths – Flexible Licensing
HASP Strengths - Flexible Licensing
HASP Business Benefits (1)
• Increases your sales– Get paid for every software copy delivered
– Sell the way customers want to buy
– Offer attractive pricing models enabling you
“to grow with your customers”
– Implement on-demand models which can bring you
more money
– Get long-term and constant revenue streams from existing
customers
– Turn casual copies into revenue
– Reach a broader audience and more markets
HASP Business Benefits (2)
• Secures your most vital assets– Protection for your intellectual property
– Protection of trade secrets and know-how
– Protection of beta software
• Increases profitability– Reduce the development costs of implementing protection
(Protect Once-Deliver Many)
– Use new distribution channels (ESD, trialware) to reduce COGS
• Increases productivity– Quick time to market with protection and license separated
– Quick and easy to integrate protection solutions,
and out-of-the-box license models
– Address new business opportunities quickly – licensing
determined by business decision makers
HASP Business Benefits (3)
• Opens new marketing opportunities– Increase market share
– Get competitive advantages
– Launch new products with maximum impact
– Helps you segment your market (e.g. low end and high end solutions)
– Securely expose product capabilities
– Use personal networking and casual sharing as a marketing tool
– Viral marketing with super distribution
– Collect user data (optional)
– Personalize versions
HASP Business Benefits (4)
HASP Business Benefits (5)
• Opens new sales opportunities
– Opens up innovative and attractive pricing schemes: charge by
units, by users, per usage (time, executions etc(
– Cuts your sales cycle: rental and subscription yield shorter
purchasing decisions for end users
• Offers your customers superior user experience– Your customers can use your software anywhere, anytime:
portability of protection and licenses; cross-platform
– Localization and branding
– Customizable end-user interfaces
– Downloadable drivers
– Reliability that ensures no application down-time
• Lets you improve relationship with your customers– Protect your paying customers, secure their investment
– Give your customers choices
HASP Business Benefits (6)
HASP Customers
Summary: HASP is Your Business Enabler
• Prevents software piracy and unauthorized use of your
licensed software
• Protects your intellectual property
• Gives security and licensing choices that meet your
business requirements
• Decreases entry barrier for new customers
• Increases revenue from existing customers
• Opens up innovative and attractive pricing schemes
• Protects your paying customers and gives them choices
Thank You