HR Kakspistenolla Oy – HR TwopointZero LtdSusanna +358 40 769 5501 - susanna.rantanen@heebo.fi

Leo +358 40 707 6183 - leo.rantanen@heebo.fiwww.hrkakspistenolla.fi - www.hrtwopointzero.com

www.heebo.fiVersion 1.0 – 2011 - Copyright HR Kakspistenolla Oy

We help Employers and Job Seeking Professionals

to recognize and market their competitive edge in an appealing way,

and match & meet with the help of

digital technolgy and social media.

• Industry: IT solutions for infrastructure• Vacancy: User Interface designer• Level of challenge: High

What we did:1. Recognition of Employer competitive drivers2. Copy and delivery of job advertisement in relevant job boards and

Linked In3. Employer content marketing: video interview and blog article4. Marketing process 45 days5. Delivery of employer content marketing weekly during the

application period6. FAQ discussion forum at Heebo7. Short List of candidates for customer to interview and select

Result:• Employer content marketing reached passive job seekers• Total of 6 interesting candidates for interviews, 1 hired• Digital foot print of Vianova as an employer• Customer very satisfied of the investment: ”Best value for money

on the market”

• Industry: IT solutions for logistics• Vacacy: IT project manager• Level of challenge: Medium

What we did:1. Recognition of Employer competitive drivers2. Copy and delivery of job advertisement in relevant job boards3. Marketing process during summer holidays4. Employer content marketing: blog interview5. Delivery of employer content marketing weekly during the

application period6. Provided Heebo platform for selecting the Short List

Result:• Employer content marketing reached passive job seekers• Short List of 13 interesting candidates• Customer recruited 2• Digital foot print of CDC Software as an employer• Process allowed customer to invest own time into sales and

existing customers saving thousands of euros. Very satisfied of the process and results.

Copyright HR Kakspistenolla Oy

• Industry: Out-of-the-home advertising solutions• Vacancy: Marketing planner• Level of challenge: Normal

What we did:1. Recognition of Employer competitive drivers2. Copy and delivery of job advertisement in relevant job boards3. Employer content marketing: blog article4. Delivery of employer content marketing weekly during the

application period5. FAQ discussion forum at Heebo6. Validation of candidates through interviews7. Delivery of top 3 candidates for selection

Results:• Whole process finished in 5 weeks• 91 applicants, 1 hired• First interviews after 1 week of marketing• Digital foot print of Clear Channel as an employer• Potential sales candidates within applicants• Customer saved both time and money in the total process

Copyright HR Kakspistenolla Oy

• Challenge: How to differentiate from other public sector and private sector employers in the recruitment for challenging positions such

• Goal: To incorporate social media as a tool into employer marketing and recruitment, to give away a more modern employer image

• Model of cooperation: Trainings and workshops

• Deliverables: Awareness of how and for what purposes to use social media, selection of actual channel, action plan on how to use social media as a tool, action plan on how to lead a recruitment process in social media, content marketing plan

Copyright HR Kakspistenolla Oy

• Goal: Engaging personnel to the company culture during vast growth

• Model of cooperation: Development projects

• Content: • Profiling the new position based on need• Profiling the person & experience required for the

vacancy• Recognizing existing processes and practises of

engagement• Recommendations for development actions• Development of critical practises & processes• Development of internal marketing materials• Recruitment of the person

Copyright HR Kakspistenolla Oy

Copyright HR Kakspistenolla Oy

1. Concept of Total Potential© recruitment2. Shared pool of Talents and technical platform for

managing the process at www.heebo.fi• Focus: job seeking professionals• Beta introduced in spring 2011• Beta language Finnish

3. Strong marketing process pre-selection• Recruitment marketing• Employer content marketing

4. Match & Meet -events between selected candidates and Employers

5. Strong presense in social media

Traditional Recruitment HeeboHunt©Customer time spent on total process

At least 60 h 20 h

Lenght of total process in customer’s days

Average 60-90 days 20-30 days

Total costs of the process including working time

+/- 10 000 € +/- 4000 €

Match (in comparison to time spent)

0-10% 90-100%

Size of the Digital foot print Invisible Visible and growing

Copyright HR Kakspistenolla Oy

HeeboHunt© is a marketing process in which the Employer manages the applications and interviews with the help of Heebo platform. We provide the marketing in social media and digital job boards as well as the unique platform to find and select Talents. Actual price depends on the service purchased and the position in question. Price includes work personality profile of chosen candidates.

www.hrkakspistenolla.fiwww.hrtwopointzero.com

www.heebo.fi