introduction to interactive sleeve labels 05 20 2014
DESCRIPTION
Interactive sleeve labels from SpinLabel Technologies.TRANSCRIPT
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Turn Up The Value Of Your Brand With Interactive Sleeve Labels
Pharma Food Health & Beauty Beverage Water Cups
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The SpinLabel Opportunity Increase the value of your brand with Interactive Sleeve Labels from SpinLabel Technologies: � Almost double the valuable messaging ‘real estate’ on a container
� Transforms static and crowded labels into dynamic and flexible marketing platforms – in the hands of consumers
� Provides real estate for drug facts, warnings, compliance
� Communicate facts that drive purchases: ingredients, manufacturing methods, environmental factors, GMO’s, Gluten-free, Organic and Eco-Friendly
� Presents multi-language and large font opportunities
� Opportunity for brand stories, key features, usage suggestions and testimonials
� Cross product, cross promotion platform
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What is a SpinLabel?
The patented “spin” label is actually two labels, a top label and a bottom label. As the consumer spins the top label, information on the bottom label is revealed through a window, thus increasing labeling space on a package of approximately 75%. (even more can be achieved with our roll fed technology and a peel) See www.spinlabels.com
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Multiple Touch Points
In the shopping corridor
� Garner attention, “touch me”
� Establish relevance
� Underscore benefits
� Communicate usage options
� Deliver testimonials
� Promote purchase
� Cross promote
In the home
� Reinforce value proposition
� Drive usage, usage frequency and efficacy
� Improve compliance
� Engage with brand
� Educate
� Cross promote
� Build continuity and pre-sell
Online
� QR codes linking to relevant brand content, educational information, social media sites, reminders, how-to-do’s, what-to-do’s, critical and timely brand messaging and user communities
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With SpinLabel you engage your customer in the shopping corridor, at home and online, delivering relevant messaging, competitive advantage and call to action, while enhancing the value of your brand.
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How Can The Interactive Sleeve Label Be Used?
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Product Recipes and Suggested
Usage
Base Label
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View animation of label spinning.
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Interactive Links and Cross Promotion
Base Label
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Event Promotion and Couponing
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Base Label
View animation of label spinning.
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Cross Brand
Promotion
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QR Code Promotions
Base Label
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View animation of label spinning.
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Product Knowledge
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Base Label
View annimation of label spinning.
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Eliminate The Box
• Full Body TamperEvident Band
• Visual Dosing• Weight Based Dosing
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Interactive Sleeve Label Benefits Brands • Multiple consumer interactions
• Consumer interacts with the brand in the aisle and again at home
• Builds brand loyalty
• Provides consumers with additional information
• Generates new retail distribution • Meaningful point-of-difference vs. competition
• Generates increased sales • Repeat usage based on recipes/games/entertainment • New sales from events and coupon promotions, contests
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