introduction to lean startup machine

23
LeanStartupMachine presented by Rohith Veerajappa 29th Nov 2014 IIT Bombay

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Page 1: Introduction to Lean Startup Machine

LeanStartupMachine

presented byRohith Veerajappa

29th Nov 2014IIT Bombay

Page 2: Introduction to Lean Startup Machine

What do i do?

2

Who am I? !

Page 3: Introduction to Lean Startup Machine

9/10

Page 4: Introduction to Lean Startup Machine

why?

Page 5: Introduction to Lean Startup Machine

?

Page 6: Introduction to Lean Startup Machine

LSM

Page 7: Introduction to Lean Startup Machine

Workshops around the world

Europe

Australia

AsiaAfrica

South America

7

Lean Startup Machine "

30+

20+

50+

20+

50+

North America

100+

Page 8: Introduction to Lean Startup Machine

http://bit.ly/lsmmanual

Page 9: Introduction to Lean Startup Machine

Lean Startup is a scientific approach to

create & manage startups

and get desired products to customer hands faster.

- Eric Ries

What is it?

9

Lean Startup #

Page 10: Introduction to Lean Startup Machine

The “lean start-up” favors experimentation over

elaborate planning, customer feedback over intuition,

and iterative design over traditional “big design up front”

development.

- Steve Blank

What is it?

10

Lean Startup #

Page 11: Introduction to Lean Startup Machine

11

Build Measure Learn Loop $

Build

MeasureLearn

Page 12: Introduction to Lean Startup Machine

12

Build Measure Learn Loop $

Experiment

MetricsAssumptions

build

measurelearn

Page 13: Introduction to Lean Startup Machine

How to build products?

13

Process $

%

X has Y problem

IDEA

Page 14: Introduction to Lean Startup Machine

14

$

% !

CUSTOMERS

X has Y problemX has Y problem

How to build products?Process

Page 15: Introduction to Lean Startup Machine

15

$

% ! &

PROBLEM

X has Y problem

How to build products?Process

Page 16: Introduction to Lean Startup Machine

16

$

% &! '

SOLUTION

X has Y problemI will solve it by Z

How to build products?Process

Page 17: Introduction to Lean Startup Machine

17

Natural course.

'!

CUSTOMER PROBLEM SOLUTION

$

&

Page 18: Introduction to Lean Startup Machine

18

Force fitting!

'!

CUSTOMER PROBLEM SOLUTION

$

&

(

Do not force fit your solution to a problem.

Page 19: Introduction to Lean Startup Machine

19

Force fitting!

'!

CUSTOMER PROBLEM SOLUTION

$

&

((

Do not force fit your problem to a customer.

Page 20: Introduction to Lean Startup Machine

Experiment Board

Page 21: Introduction to Lean Startup Machine

http://bit.ly/expboardppt

Page 22: Introduction to Lean Startup Machine

ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.

Customer

Problem

Solution

Result &Decision

Learning

RiskiestAssumption

SuccessCriterion

1 2 3 4 5

To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.

To form your Assumptions:In order for hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...

Who is your customer? Time Limit: 5 Min

What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min

Define the solution only after you have validated a problem worth solving. Time Limit: 5 Min

List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min

Need help? Use these sentences to help construct your experiment.

To form a Problem/Solution Hypothesis:I believe this solution will resultin quantifiable outcome.

To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...

Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.

Project Name: Team Leader Name:

GET OUT OF THE BUILDING!

Brainstorm

area

Execution

area

Page 23: Introduction to Lean Startup Machine

Thank you.

29th Nov 2014IIT Bombay

presented byRohith Veerajappa