introduction to lean ux

Download Introduction to Lean UX

Post on 27-Jan-2015




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Short internal presentation I gave to introduce Lean UX at the web agency where I work. It gives a condensed view of the Lean UX approach, its principles, tools, processes and pitfalls.


  • 1. LEAN UX - Definition"Practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed."Friday 7 March 14

2. LEAN UX - Foundations Design Thinking Practical, solution-focused process Observation & creativity Improved future (added value)Agile Methodology Better respond to unpredictability Inspect and adapt Iterative, incremental, collaborative Lean Startup Continuous validated learning Eliminate waste Create business valueFriday 7 March 14 3. LEAN UX - Principles Outcome over output Experience > product Solving problems > building features Shared understanding > deliverables Eliminate waste Continuous discovery Customer validation (GOOB) Small batch, short iterations Permission to fail (try & learn) Externalize (expose your work/ideas to teammates, peers, stakeholders, users)Friday 7 March 14 4. LEAN UX - TEAM Optimal profile Cross-functional Small (2 pizza team rule) Dedicated (throughout the project) Colocated (no barriers) Mindset Teamwork No hero Skills over roles Open lines of communicationFriday 7 March 14 5. LEAN UX - tools Collaborative design Either informal session (conversation) Or Design Studio with whole team: 1. Problem definition + constraints 2. Individual idea generation 3. Presentation & critique 4. Iterate & refine 5. Team idea generationOther tools Style guide (accessible, actionable, continuously improved) Proto-personas (contin. improved) Prototypes (from paper to code) Non-prototypes MVPsFriday 7 March 14 6. LEAN UX - process 1. Problem statement Business goals, problem, improvement requestDeclare assumptions2. State business/user assumptions Capture what team thinks is true3. Prioritize assumptions Risky/Unknown firstCreate an MVP4. (Sub)Hypothesis statementAs a team Run an experimentAssumption, feature, user, outcome, feedback5. Create MVP Max. amount of insight with min. effort ! NOT a lightweight version of the product6. Collaborative/Continuous discovery Team on the field/lab: interview, user testing Keep distance hypothesis/validation shortResearch & feedbackFriday 7 March 147. Making sense of the feedback As soon as possible & as a team Look for patterns Check against other sources 7. LEAN UX - making it workIn an Agile process Sprint as structured iteration 1 sprint = 1-2 iterations of the 4 steps Validation as part of the planningIn a web agency 3 validation levels: team/users/client Proactive communication Client must feel involved in the team Organizational/company culture shift (team, project sales/mngt...)Friday 7 March 14 8. LEAN UX - pitfalls Within the team Lean UX seen as lazy UX no vision no responsibility no discipline going too fast (no research / retro) Loosing sight of the big picture Distributed teams With our clients Fixed scope / roadmap Collaboration No time/money/will for user validationFriday 7 March 14 9. LEAN UX - the endCongratulation! you didnt fall asleepQUESTIONS ? cheers? Hugs? Donations?Friday 7 March 14