introduction to marketing irfan 111

ASTUDYONCONSUMERBEHAVIORTOWARDSNEWHEROKARIZMAZMR

Govt.FirstGradeCollege,Gowribidanur. PAGE1

A STUDY ON“CONSUMER BEHAVIOUR TOWARDS NEW HERO

KARIZMA ZMR”

A project report prepared in partial fulfillment of theaward of the degree of

BACHELOR OF BUSINESS MANAGEMENTOF

BANGALORE UNIVERSITY

SUBMITTED BYSHAIK IRFAN BASHAREG. NO: 12N3C24050

UNDER THE GUIDANCE OF Mr.NAGARAJA D M.Com.,BEd.,

Lecturer in commerce & Management

GOVERNMENT FIRST GRADE COLLEGEGOWRIBIDANUR

CHICKBALLAPUR DISTRICT2014-2015

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ACKNOWLEDGEMENT

I would like to thank our Principal Mr.U.V. CHANDRAGI., &

Dr. Madhu Sudhan Reddy, MBA., .,M.Phil., Ph.D HOD Of

Commerce And Management. Govt First Grade College, Gowribidanur

,and all faculty members for their valuable advices.

My sincere thanks to my guide Lecturer Mr.NAGARAJA D

M.Com.,BEd., in Commerce and management department , in Govt. First

Grade College, Gowribidanur, for spending their timely advice and

suggestion for completion of this project.

Finally, I am grateful to My Parents, Relatives& friends who

have constantly supported me and inspired me in this project, It is my

duty to thank all my respondents who helped me to complete my field

work without which this project.

Date: SHAIK IRFAN BASHA

Place : Gowribidanur (Reg.

No.12N3C24050)

.

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DECLARATION

I SHAIK IRFAN BASHA declare that this project report entitled

A STUDY ON “CONSUMER BEHAVIOUR TOWARDS NEW HERO

KARIZMA ZMR” has been Prepared during the year 2014-2015. It is my

original work done under the guidance Of Mr.NAGARAJA D

M.Com.,BEd., Govt. First Grade College, Gowribidanur.

. I also here by declare that this project report has not been

submitted to any other university or college for the award of any degree.

Date: SHAIK IRFAN BASHA

Place : Gowribidanur (Reg. No.12N3C24050)

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À̧PÁ9j ¥ÀæxÀªÀÄ zÀeÉ9 PÁ É̄ÃdÄ

GOVT. FIRST GRADECOLLEGE

GAURIBIDANUR- 561208___________________________________________________________

COLLEGE CERTIFICATE

This is to certify that Mr. SHAIK IRFAN BASHA Bearing

Reg. No. Reg No. 12N3C24050 is a student of 6thSEMBBM. He

has prepared a project report entitled “A STUDY ON

“CONSUMER BEHAVIOUR TOWARDS NEW HERO KARIZMA

ZMR” as a partial fulfillment of the examination of 6thSEMBBM

for the academic year 2014-2015.

Head of the Department Principal

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À̧PÁ9j ¥ÀæxÀªÀÄ zÀeÉ9 PÁ É̄ÃdÄ

GOVT. FIRST GRADECOLLEGE

GAURIBIDANUR- 561208___________________________________________________________

GUIDE CERTIFICATE

This is to certify that the project report titled A STUDY ON

“CONSUMER BEHAVIOUR TOWARDS NEW HERO KARIZMA

ZMR” is based on the original work conducted by Mr. SHAIK IRFAN

BASHA 6th semester BBM bearing Reg No. 12N3C24050 under my

guidance and supervision.

This project report has not formed the basis for the award of any

other degree by Bangalore University or any other university.

Place: Mr.NAGARAJA D M.Com.,B.Ed.,

Date:

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LIST OF CONTENTS

CHAPETR –

NOCHAPTER NAME

PAGE

NO

CHAPTER – 1 INTRODUCTION 1-25

CHAPTER – 2 RESEARCH DESIGN 26-31

CHAPTER – 3 COMPANY PROFILE 32-51

CHAPTER – 4ANALYSIS &

INTERPRETATION52-81

CHAPTER – 5FINDINGS, SUGGESTIONS &

CONCLUSIONS82-84

BIBILOGRAPHY

ANNEXURE

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LIST OF TABLES

Sl.No. Title Page

No

1TABLE SHOWING AGE GROUP OFRESPONDENTS 52

2 TABLE SHOWING OCCUPATION OF THERESPONDENTS 54

3TABLE SHOWING INCOME GROUP FROM THERESPONDENTS 56

4 TABLE SHOWING SOURSE OF AWARENESSTABLE SHOWING 58

5 TABLE SHOWING FACTORS INFLUENCED THEPURCHASE 60

6 TABLE SHOWING VIEWERS OF HEROKARIZMA ZMRADVERTISEMENT 62

7 TABLE SHOWING POPULARITY 648 TABLE SHOWING MEDIA TO INCREASE SALES 669 TABLE SHOWING MODE OF PURCHASE 6810 TABLE SHOWING PRICE SATISFACTION 7011 TABLE SHOWING PRICE ATTRACTIVESNESS 72

12 TABLE SHOWING LEVEL OF PERFORMANCE 7413 TABLE SHOWING SATIAFACTORY TEST 76

14TABLE SHOWING RESPONDENTSSATISFACTION TOWARDS KARIZMA ZMRFEATURES

78

15TABLE SHOWING THE MODE OF PAYMENTWHILE THE PURCHASE OF NEW HEROKARIZMA ZMR

80

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LIST OF CHART

Sl.No. Title Page

No

1CHART SHOWING AGE GROUP OFRESPONDENTS 52

2 CHART SHOWING OCCUPATION OF THERESPONDENTS 54

3CHART SHOWING INCOME GROUP FROM THERESPONDENTS 56

4 CHART SHOWING SOURSE OF AWARENESSCHART SHOWING 58

5 CHART SHOWING FACTORS INFLUENCED THEPURCHASE 60

6 CHART SHOWING VIEWERS OF HEROKARIZMA ZMRADVERTISEMENT 62

7 CHART SHOWING POPULARITY 648 CHART SHOWING MEDIA TO INCREASE SALES 669 CHART SHOWING MODE OF PURCHASE 6810 CHART SHOWING PRICE SATISFACTION 7011 CHART SHOWING PRICE ATTRACTIVESNESS 72

12 CHART SHOWING LEVEL OF PERFORMANCE 7413 CHART SHOWING SATIAFACTORY TEST 76

14CHART SHOWING RESPONDENTSSATISFACTION TOWARDS KARIZMA ZMRFEATURES

78

15CHART SHOWING THE MODE OF PAYMENTWHILE THE PURCHASE OF NEW HEROKARIZMA ZMR

80

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CHAPTER 1

INTRODUCTION TO MARKETING

Marketing is a an important function of management .it sets the

economy revolving it makes the economy strong and services has no

meaning unless the goods and services are exchanged for money

(or)money’s worth this involves the movement of goods from the

producer to the ultimate consumer.

MEANING AND DEFINATION OF MARKET

The term “market” originated from Latin word ‘marcatus’ having a verb

‘merceri’ implying merchandise ‘ware traffic’ trade or a place where

business is conducted for a layman .the word ‘market’ stands for a place

where goods and persons are physically present. for him ‘market’ is

market who speak of fish market , fruit market it is a congregation of

buyers and sellers to transact a deal .

MEANING AND DEFINATION OF MARKETING

Goods and services do not move automatically from producer to the users

.there is a definite mechanism that bring about exchange of goods and

services .against money or money’s worth for the mutual benefit namely

,satisfaction to then consumers and surplus to the producers and

manufacturers marketing is the belt that connects the two major wheels of

any economy namely producers and consumers marketing is the creation

of utilities as a goods and services get value addition by the time they

reach the consumers that is why in economic jargon “marketing” refers to

all activities involved in the creation of place , time , possession and

awareness utilities.

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DEFINATION

“According to professor glassier” marketing in a free economy is the skill

of selecting and fulfillment consumer desires so as to maximize the

profitability per unit of capital employed in the enterprise.

“According to professor Cundiffandstill” ‘marketing is the business

process by which products are matched with market and through which

transfer of ownership are affected’.

NATURE AND CHARACTER STICS OF MARKETING

The following characteristics emerge from the above given definitions

of marketing. Are

1} IT IS OPEARATIONAL

2} IT IS CUSTOMER ORIENTED

3} IT IS MUTUALITY OF BENFITS

4} IT IS VALUE DRIVEN

5} IT IS PROACTIVE TO THE ENVIRONMENT

6} IT COVERS BOTH PROFIT AND NON-PROFIT MAKING

ORGANISATION

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1] IT IS OPEARATIONAL

Managers must think and act to achieve results, benefits of

marketing will not emerge from a passive attitude to the exchange

process emphasizing the statement no gains the statement no gains

without pains.

2]IT IS CUSTOMER ORIENTATION

Marketing firm is to be the keen observes focusing its attention on

needs of customer .its effectiveness lies in finding solution to the

challenges posed by these demands.

3] IT IS MUTUALITY OF BENFITS

Exchange of goods and services works and persists because it is the

mutual interest of both the marketer and they customer benefits through

supply of quality goods and services in return for profit here customers

benefits exceed costs.

4] IT VALUE DRIVEN

The culture of the marketing firm is based on a desire, to build the

business through meeting the needs and responding to the market where

the values espoused by firm leaders are communicated to all those

involved in the firm.

5] IT IS PROCTIVE TO THE ENVIRONMENT

Marketing firm is a sub-system of super –system the environment the

environment is something which is external to the firm .the environment

forces are ecology ,technology , computation , physical ,economic

factors which are to be accepted by the marketing unit where it is to be

proactive and not reactive.

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6] IT COVERS BOTH PROFIT MAKING ORGANISATION

Marketing is not confined to only profit making organization or

charitable institution that sell services such as educational institution

,churches , temples ,mosques ,gurudwaras , hospitals , sports ,club and so

on .

CONSUMER VALUE:

‘ Value ’ as seen from the angle of customer ,is the capacity of a

product or services from which consumer derives a certain level of

satisfaction .A value is judged by the level of satisfaction .thus , if

satisfaction level is low ,it means that product is of low value to the

consumer and vice versa. Satisfaction is a state of mind and cannot be

qualified .here the concept of cost is very relevant. Both producers and

consumers are keenly interested in the cost. For instance , an item given

free of cost or easily purchasable , price , people grab the opportunity

who otherwise are hesitant to buy it if the price becomes much

impressible or exorbitant.

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Consumer behavior

Introduction to consumer behavior

Consumer behavior may be defined as “the behavior that

consumers display in searching ,using ,evaluation and disposing of

product and services that they expect will satisfy their needs ”.it refers to

the study of now individuals make decision to spend their valuable

resources so it indispensable for the marketers to know the consumer

decision process .

MEANING OF CONSUMER BEHAVIOR:-

Behavior is a mirror in which everyone shows his or her image.

behaviorism the process of responding to stimuli. Consumer behavior is

to do with the activities of individuals in obtaining and using the goods

and services it encompasses the decision making process that proceeds

and determines purchase in the words of Professor Walter C.G and

professor Paul G.W consumer behavior is the “process of where by

individuals decide whether, what, when, where how and from whom to

purchase goods and services” .

According to “JAMES F. ENGEL, ROGER, D.BLACKWELL AND

PAUL W.MINIARD” consumer behavior refers to the actions and

decision process of people who purchase goods and services for personal

consumption.

Consumer behavior is all the psychological, social and physical behavior

of potential customers as they become aware of, evaluate, purchase,

consume and tell others about the products are services.

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IMPORTANCE OF CONSUMER BEHAVIOUR

· Let us understand how the behavior of the consumer affects a

marketer.

· It helps the marketer to take vital decisions with respect to

designing of future marketing strategies and help him to find out

what kind of promotional offers or marketing campaigns need to be

undertaken.

· Whether the marketer should stick to the same product, extend the

product portfolio, or probably launch a new product. If consumers

prefer a particular brand and make the purchase and the

consumption of the same their regular habit, it is time that the

marketer should think of improving upon a brand or come out with

a different product. Many times, the need calls for a niche

marketing

· It also helps an organization to reinstate the corporate policies or

take action to reframe the corporate mission statement.

· The consumer behavior also has effects on the entire social

network which again helps an organization to target a specific

audience or set of customers.

· The behavior of consumers gives the nation a different face, either

good or bad.

· Also helps in scheduling of events, for example, any product

launch or any advertising campaign.

· The consumer behavior also is related to cultural attributes. If a

product suits particular cross-section of culture, the marketer can

think of extending his products to international arena and across

different cultures.

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THE CONSUMER BUYING OR DECISION MAKING PROCESS

Understanding consumer behavior makes it mandatory to first

understand the buying process good many models of consumer behavior

portraying buying process have been developed during the last three

decades. those models treated consumer has a decision-maker .among all

those models ,the one given by MR.J.A.Howard and J .SHETH in their

title the theory of buyer behavior is a sophisticated model which is the

most comprehensive and ,hence , largely accepted.in simple words , the

buying process is made up of three stages namely ‘input’- ‘process’-

‘output’. Consumption is the process that begins well before a product is

bought and extends well beyond that. Buying process represents a

problem solving approach it is decision –making process leading to

buying decisions on the part of consumers.

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SIGNIFICANCE

The consumer is the focus of marketing efforts .the modern marketing

concept spell out the real significance of buyer behavior in the course of

operations the concept ,the modern marketing management tries to solve

the basic problems of consumers in the area of consumption solving of

such consumption p[problems of consumer warrants a thorough

understanding of such problems it involves a concentrated effort to

understand the very buying process and all the factors influencing it.

further, consumer behavior is dynamic .it is this dynamic nature that

makes it more important making the marketing managers to study

analyses and interpret the ever changing consumer behavior so than he

can monitor such study for the purpose of in respect of the four Ps of

marketing mix. The study of buyer takes us to the roots of why a

consumer has positive or negative pries position again. The study of

consumer’s behavior has gone more. Complicated in the light of

increasing role of government in the all the developing countries.

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Stages in consumer buying process

NEED RECOGNITION

INFORMATION SEARCH

EVALUATION OF INFORMATION

PURCHASE DECISION

POST PURCHASE BEHAVIOR

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NEED RECOGNITION

The buying process starts when the buyer recognizes a

problem (or) need. The buyer senses a difference between his own state

and desired state .The need can be triggered by internal stimuli like

hunger ,thirst ,sex, or by external stimuli like advertisement ,friends

,relatives etc….,the marketer needs to identify the circumstances that

trigger a particular need

INFORMATION SEARCH

The search begins when a consumer perceives that a need

might be satisfied by the purchase and consumption of a product. the re

collection of past experience might provide the consumer the adequate

information. On the other hand if the consumer has no prior experience,

then he searches the information in the outside environment. Here

environment includes friends, advertising sales persons ETC.

EVALUATION OF INFORMATION

The marketers is interested in knowing how consumers

process the information gathered during the search process once the

interest in the product is aroused the persons makes final decision using

certain evaluation on criteria like product attribute ,relative importance

of each attribute to the consumer’s brand, image etc. the evaluation stage

represents the stage of metal trial of the product.

PURCHASE DECISION

After the evaluation the consumer develops the intention

either to the purchase (or) reject the product .the final purchase will

however depends on the strength of positive intention i.e.…,the

intention to buy.

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POST PURCHASE BEHAVIOR

After the purchase and consumption of a product

consumer experience some level of satisfaction (or) dis –satisfaction .the

marketer has to study the post purchase attitude of the consumer to

predict their post purchase action

MAJOR FACTORS INFLUENCING CONSUMER BEHAVIOR

Consume do not make their decision in vacuum. Their purchases are

highly influenced by cultural, social, personal and physiological factors

are not possible to control by the marketer but must be taken into account.

We want to examine influence of each factor a buyer behavior.

CULTARAL FACTORS

Cultural factors exert the broadest and deepest influence

on consumer behavior we will look at the played by buyer s culture sub

culture and social class.

CULTURE

Culture is the most fundamental determinant of persons want and

behavior whereas lower creatures are largely governed by instinct; human

behavior is largely learned .the child growing up in a society learns a

basic set of values; perceptions and behavior s throw a process of

socialization involving in the family and other key institution.

SUB-CULTURE

Each culture contains smaller group of sub -culture that

provide more specific identification and socialization for nationality

groups are found with in large communities and exhibit distinct ethic

taste and proclivities ,religious groups with specific culture preferences

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and taboos .social groups and geographical areas also affect the

consumer behavior .

SOCIAL CLASS

Virtually all human societies exhibit social stratification

sometimes takes from of a cast system where the members of different

castes are reared for certain roles and cannot change their membership

more satisfaction takes the form of social classes are relatively

homogeneous and enduring division in a society where are hierarchically

ordered and whose members share similar values ,interests and behavior

social classes show distinct product and brand preference in such areas as

clothing, home ,furnishing , leisure activities and automobiles.

SOCIAL FACTPORS

A consumer behavior is also influenced by social factors such as

the customer’s reference group, family and social role and statuses.

Behavior is strongly influenced by many groups .a person’s reference

groups and those groups that have direct (or) indirect influence on the

person’s attitude (or) behavior .groups having a direct influence on a

person are member ship group. This age group to which the persons

belong and interact, some are primary groups with there is fairly

continues interaction such as family neighbor’s and co –owner the

persons also belongs to secondary groups, which tend to be formal and

where there is less continues interaction.

AGE AND LIFE STYLE STAGE

People change the goods and services they buy owner their life

time consumption is also shaped by the stage of the family life cycle.

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OCCUPATION

A person consumption pattern is also influenced by he (or) he

occupational groups that have an above average interest in their product

and services

Buyers buying choices are also influenced by major psychological factors

are the individual influence on consumer behavior? Needs, motives,

perceptions attitude and learning.

1) NEED

The starting point in the purchase decision is the recognition of a

need .the consumer is typically confronted with numerous un satisfied

needs Maslow’s five level hierarchies of need are well known is relevant

in this context as each need as fulfilled ,another higher level need arises

and demands priority in its satisfaction.

2) MOTIVES

A motive is an inner start that directs us towards the goals of

satisfying a felt need. important buying motives are pride ,vanity ,fashion

,possession ,fear ,safety ,love and affection , economy ,curiosity .social

approval ,beauty and comfort (or) convenience . These are the driving

forces behind buying behavior and many be based on psychological

wants.

3) PERCEPTION

Individual behavior resulting from motivation is affected by how

we perceive stimuli perception is the meaning we attribute to incoming

stimuli through our five senses. Our perception an object of event of two

of factors .they is

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a)stimuli factors as size ,color , weight (or) shape

b) Individual factors which are characteristics of individual

CONSUMER BUYING PROCESS

The consumer is decision –maker and comes to the marketplace to solve

his consumption problems to achieve the satisfaction of his needs

.broadly the consumer process has three stages .input process and output

process stimulus it is provided by two sets stimulus variables, namely, the

firms marketing efforts are designed to positively expose inform and

influence consumer .this effort include product service itself .work and

in fact all marketing functions

The social environment serve as a non –commercial source of consumer

information influence which is not under the direct control of firm.it

conclude reference group and individuals .family members, social class

and castes culture and the like. Both b this stimulus variable influence

consumer and the buying process

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STAGES OF BUYING PROCESS

The buying process is composed of a number of stages and is influenced

by an individual’s psychological ,frame work composed of the

individuals personality ,motivation , perception and attitude the various

stages in the buying are

1) NEED RECOGINITION

It means the awareness of a want a disdain of consumer

problems without whose satisfaction the consumer normally build up

tension.

2) PRODUCT EVALUATION

The consumer is exposed to the existence of product that

may satisfy a need .this awareness may be on account of the search

carried by consumer himself / herself because of a firm’s communications

through advertising (or) sales man ship of through a social environment.

3) INTEREST

It is state of minds that exists when a consumer perceives and is aware

of alternative product capable of satisfy that need. Consumer interest in

indicated in the consumer willingness to seek further information about a

product.

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ROLES OF BUYING

People might play many roles in buying decision .mainly there are five

initiator, influencer, decider, buyer and user.

INTITATION

The person who first suggest to go for buying a particular product

(or) services.

INFLUENCER

A person whose views (or) advice carry some weight in making the final

decision.

DECIDER

The person who ultimately makes a buying decision (or ) any part of it

whether to buy , what to buy , how to buy ,where to buy .

BUYER

The person who make actual purchase. Buyer may not be consumer.

USER

The person who consumer (or) uses the product who is also called

as consumer

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INTRODUCTION TO TWO WHEELER

HISTORY OF TWO WHEELER

The first Harley-Davidson was basically a motorized bicycle. The

Hildebrand &Wolf Mueller was the first successful production two-

wheeler, patented in Munich in 1894. More than 200 vehicles made it

onto the road. Hildebrand &Wolf Mueller decided to cool their parallel-

twin engine with water, which required a water tank and radiator. Their

solution was to build the coolant system into the top of the rear fender.

In 1895, DeDion-Buton introduced an engine that would revolutionize the

motorcycle industry by making mass production possible. The DeDion-

Buton engine was a small, light, high-revving four-stroke engine that

could generate half a horsepower. Although DeDion-Buton used the

engine in its motor tricycles, motorcycle manufacturers around the world

copied and used the design.

American production motorcycles were also based on the DeDion-Buton

engine. The two most famous American motorcycle manufacturers to

incorporate the DeDion-Buton engine, however, were the Indian

Motorcycle Company and Harley-Davidson.

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Motor cycle Types

Roper Steam Cycle

If a two-wheeled vehicle powered by steam propulsion is a true

motorcycle, then the invention must be traced back to an American

inventor by the name of Sylvester Howard Roper. Roper's steam-cycle hit

the streets in 1869, well before the invention of the safety bicycle. The

machine was powered by a charcoal-fired two-cylinder engine, with

connecting rods attached to a crank on the rear wheel. However, the

Roper motorcycle still placed the rider over a large front wheel.

Motorcycles come in many different styles, each offering design and

performance characteristics to accommodate specific riding conditions.

Let's take a look at the common categories of motorcycles.

Examples of touring motorcycles (left) and cruisers (right)

Street Bikes

Street motorcycles come with all of the necessary equipment to be street-

ready. They have lights, mirrors, a horn and a muffler. Their tires have a

tread pattern that provides good traction on both wet and dry roads. Street

motorcycles generally come in two forms -- touring motorcycles and

cruisers. Touring motorcycles are specially designed for long-distance

travel. Their most distinctive features are fairings, aerodynamic wind

guards that wrap around the headlight to enhance styling and reduce drag.

Touring bikes also come with other long-distance amenities, such as

saddlebags and a comfortable passenger seat. Cruisers, which typically

have no fairings, offer a more laid-back look. They are built with swept-

back handlebars, low seats, and casual riding positions with forward-set

foot pegs.

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Sport bikes

Sport bikes are designed to handle well at high speeds and on winding

roads. They offer multi-cylinder engines to produce more power,

aluminum alloy frames, stiff suspensions to improve handling, high-grip

tires and powerful brakes. Instead of sitting up straight, sport bike riders

lean forward over the gas tank to reduce wind resistance.

"Naked Bikes"

Naked bikes offer the performance of sport bikes without the aesthetics.

In most cases, they are stripped of any unnecessary bodywork. Because

they're often the product of bike customizers who want a "road warrior"

appearance, naked bikes are also called street fighters, especially in

Europe.

Traditionalism

Also known as standards, traditionalism look and handle like an

archetypical model known as the Universal Japanese Motorcycle (UJM),

built primarily in the 1970s. The UJM was an all-purpose, do-everything

bike, and today's standards offer the same versatility and straightforward

design.

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Off-road Bikes

Off-road motorcycles include both motocross bikes and dirt bikes --

machines designed to handle jumps, bumps and other obstacles found on

closed racing courses or woodland trails. Off-road motorcycles have

narrower, lighter frames, increased ground clearance and advanced

suspension systems. They also have a kick-starter to reduce weight and

tires with a knobby tread pattern for increased traction. Because off-road

bikes usually don't come standard with lights, mirrors, a horn or a

muffler, they aren't street-legal.

Dual-purpose

Dual-purpose bikes, also known as dual-sports, are street-legal

motorcycles that offer some off-road capabilities. Like dirt bikes, dual-

purpose machines are lightweight and durable. Like standards, they offer

great versatility for newcomers and long-time riders alike. The dual-

purpose motorcycle falls somewhere in between a dirt bike and a street

motorcycle. For example, dual-purpose bikes feature specialized tires that

work on both dirt and pavement.

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1} ORGIN AND IMPORTENCE OF AUTOMOBILES

2} VARIOUS CATAGORIES IN AUTOMOBILES

3} TWO WHEELERS

1} ORGIN AND IMPORTENCE OF AUTOMOBILES:-

From dawn to dusk ,day to day in every one’s life

activities carried out by man involves moving from one place to another

place .this may be goods or man himself. All the wants of men are not

available at arm length and one to build a world himself to meet those

needs and wants transportation has become neccary in everyone’s life.

Invention by earlier man is the result of today’s most

sophisticated .convenient and the state of the art .technology in

automobile on the Indian as well as foreign roads . with the population

increasing rapidly the automobiles industry also gained momentum not to

mention now automobiles have been replaced as luxury item to one of the

basic amenities in life .

It was about hundreds of years ago when a man used a pair of legs and

sheet of woods or other natural material placed on the the legs for

moving things from one place to another placer .in this direction and

manually operated carts were seen as a tool animal pulled courts so on.

Many developments could be seen taking place at rapid

pace when ford with his brilliant invention. Brought a great revolution in

the transport and automobile industry .ford for the first time was

successfully in investing a power driven vehicle.

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The growth momentum generated in the letter half of

eighties is significant with the growing needs and demand.varius types of

vehicles were produced in parallel to suit to the changing testes

incorporating the most convenience and comfort in the models developed

one after the other.

The automotive industry is regarded as the main indicator of the industry

health of nation and is hence considered as the baro meter of any

economy’s health.

As it is known to all the technology up gradation is in phase of fast in

phase of fast improvement and developments and with this personal

transportation is picking up a prime consideration how a days.

If India is to accelerate industrial growth and achieve a major in

its composition of exports in favor is value added products industries like

automobiles have to assume a major responsibility.

VARIOUS CATAGORIES IN AUTOMOBILES

No one product can meet the needs ,wants and desire s of the complete

market in universe for every product market segmentation will result in

targeting then right customer and thus capture major market contributing

to high scale.

Market segmentation is done on testes, like, usage, purchasing power

application ETC...Thus different customer group can be grouped on the

above basis .the Indian automobile industry has over the years grown

product range.

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This product range will cater to the needs of different customer this

various types of automobile manufactured in India are:-

1} LIGHT MOTOR VEHICLE

2} JEEPS AND UTILITY

3} MEDIUM COMMERCIAL VEHICLES

4} LIGHT COMMERCIAL VEHICLES

5} THREE WHEELERS

6} TWO WHEELERS

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The above categories are being made on the basis of product design,

payload ETC…in addition numerous shapes and applications from as

intelligent choice to the consumer who can make a purchase parallel to

his /her testes, preferences and liking.

This also helps the manufacturer to define his business a cute

since automobile industry is a crare sector it is beyond the reach of India

manufacturers all the categories type of vehicles he decide to take up the

business in his capacity and cater to the demand in particular segment .

This also helps the manufacturer to stabilize and concentrate on

the basis while capable to complete in the competitive environment

adopting the latest technology another developments taking place in any

part of world.

TWO WHEELERS

India is the third large producer of two wheeler after japan, china and

the second largest consumer after china. Despite the poor road

infrastructure and the meager purchasing power .the two wheeler

industries in India has enjoyed a wider appeal with the masses as a means

of private transportation.

Two wheeler are usually classified into three types’ scooter motor cycle

and mopeds.

A look at the post-independence era reveals that two wheeler industry has

witnessed three distinct phase of growth.

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PHACE 1 :-

The Indian two wheeler structure was quite monopolistic

during the first 37 years since independence. When volumes grew at a

slow pace. Bajaj auto had an undisputed leadership over the market.

Consumer had to literally wait for years before acquiring Bajaj vehicle.

The industry registered a compounded growth rate of 12% during the

seventies.

PHASE 2:-

The second phase began in the mid-eighties when the

sector was partially deregulated this phase saw Japanese companies

typing up with domestic players and newer models were introducing in

specific segments even though the demand was apparently strong for

scooters most of Japanese ventures opted to produce motor cycle expert

for kinetic Hondas which choose to manufacture scooters. The annual

growth rate for the two wheeler industry during this phase stood at 16.4%

this phase extended till the early nineties and there was a recession during

the 1st phase of this phase i.e. 1992-95 and by 8% the following year.

PHACE – 3:-

This phase began in 1994 when sales started picking up. The market saw

a steep increase in the demand. In1995 the industry produced about one

million scooters 6 lakh motor cycle and 5 lakhs mopeds .the motor cycle

segment has been sales grow by 27.08% from April 1995 to December

1995.during the same period scooters sales grow by 17.70% and mopeds

by 20.70% almost all the companies are going in for capacity expansion.

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CHAPTER=2

RESEARCH AND DESIGN

Need for the study

Ø Objectives of the study

Ø Methodology adoptedfor study

Ø Preview of the study

NEED FOR THE STUDY

Every business enterprises require vital information to keep alive its

day to day business activities. The nature of information required, differs

from situation to situation .supposing organization is evaluation its

marketing effort .then marketer has to appraise the marketing effort and

then has to find means of improving it. Then information required is of

consumer research .after the evaluation marketing concept, marketing

effort of organization is channel zed towards to ascertain the data,

regarding target market.

The survey consumer behavior is helpful to the company to know how

far the consumer are satisfied with the product what makes them to by

and to know what consumer need more from the product .the collected

data is helpful to know changing tastes and preferences ,trends in buying

behavior of the customer and to make product improvements.

With stiff compilation coming up at a rapid pace and also due to

changing nature of the market ,a need was felt by the M/S .saiteja motors

hindupur ,to take up of the type and hence intended to conducted a study

on consumer behavior towards new hero karizmazmr.

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Thus the needed for the study paved way in performing project work of

this kind.

OBJECTIVES OF THE STUDY

Ø To find out the reasons for selecting new hero karizmazmr

Ø To ascertain proportion of businessmen, employees, and students

owing hero karizmazmr in hindupur.

Ø To evaluate the influence of friends /advertisement etc….,in

purchase decision.

Ø To investigate in to the level of satisfaction that consumers drive

red by owing hero karizmazmr

Ø To record a note on media habits of consumer of hero karizmazmr.

Ø To highlight the characteristics of hero karizmazmr instrumental in

effective purchase.

Ø To find out the specific problems relating to the product.

Ø To know the consumer satisfaction towards the services rendered

by M/S SAI TEJA MOTORS.

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METHODOLOGY ADOPTED FOR THE STUDY

Data collection for the purpose of analyzing behavior of consumer

is really a horrendous task. Data for the study are collected both

from primary sources and secondary sources.

The primary sources of the data were obtained through

survey conducted at hindupur. Having a clear understanding about

the objectives of this study, a set of questionnaire consisted of the

different types of question like.

OPEN - ENDED QUESTIONS

CLOSE – ENDED QUESTIONS

In the closed – ended type of questions, dichotomous, multiple choice

questions have been included. The sampling method used was simple

random sampling .the sampling size taken for the study was 75

respondents covering all the places at hindupur.

Secondary source of the data has been an aid to perform the survey

successfully. The various information bulletins, magazine, company

journals and other printed materials gave an in depth knowledge on the

automobiles and further this information enlighten in developing a

researched plan and collection for the research plan and collection of data

needed for the research in the dare of interest.

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RESEARCH METHODOLOGY

Methodology is one of the main aspects of every research .it

explains how the researcher has conducted this project methods refers to

the mode or way of accomplishing the end. Any researcher should have a

methodical systematic procedure to reach an accurate and clear

conclusion.

SAMPLE DESIGN

TYPES OF SAMPLING:- random sampling

Simple Random Sampling

Simple random sampling is the most widely-used probability sampling

method, probably because it is easy to implement and easy to analyze.

LOCATION: Hindupur town

CONSUMER SAMPLE SIZE: Instrument for data collection.

DATA COLLECTION:

Marketing research is a systematic analysis of the marketing

problems .model building and facts finding for the purchase of improved

decision making in the making in the marketing of goods and services.

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PRIMARY DATA:

Primary data are the first hand information collected by the

researcher for the immediate purpose of the study for the present study

structured questionnaire and personal interview was used to responses

from respondents because of simplicity and reliability.

SECONDARY DATA:-

The secondary information has obtained from the records and

reports available at SAI TEJA MOTORS. The literature on the subject

has gathered from the journals, books and reports available from library is

made and some of the material has been downloaded from the interest.

SAMPLE SIZE:-

The study is conducted hindupur town size taken for

evaluating is 50 members.

TOOLS:-

The present study contains questionnaire and personal interview.

Where ever necessary percentage average are used.

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LIMITATION OF THE STUDY

Every good effort has been pulled in conducting is the study assigned to

me as project work and done successfully .yet, limitations do creep I

while carrying out such studies and are best tried to minimize those

limitation which would suffered during the course of undertaking the

project assigned were.

v This study support to describe the behavior of consumer of

hindupur .the reception and co –operation of the consumer of the

sample areas is poor , this can be treated as major impediment for

the study.

v The period of the study i.e.., 45 days give much time for the

extensive persuasion of the topic, so time was also constraint.

v The sample is limited to 50 selected at a random for the study

v All suggestions and recommendations made in this report are based

on the sample of consumer surveyed .this sample although

spastically effective could not present and re present the whole of

the nation.

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CHAPTER-1

INTRODUCTION

Introduction to marketingIntroduction to consumer behaviorIntroduction to two wheelerOrigin and importance of automobilesTwo wheeler

CHAPTER-2

COMPANY PROFILE

Hero motocorp ltd profileHistory of hero motocorpAbout the product new hero karizmazmrSpecification of the new hero karizmazmr

CHAPTER-3

DESIGN OF THE STUDY

Need for the studyObjectives of the studyMethodology adopted for the studyPreview of the studyLimitations of the study

CHAPTER -4

ANALYSISAnalysisFinding & suggestionsCHAPTER -5Questionnaire- bibliography

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CHAPTER -3

COMPANY PROFILE

v About hero Moto corp.

v About the product hero karizmazmr

v Specification of the hero karizmazmr

COMPANY PROFILE

Hero group on collaboration with Japanese company Honda motors

established hero motors ltd., in 1984. The registered office and work of

the company situated at Ghaziabad. Hero is the first company to

introduce 4-stroke motor cycle on India roads. Over because of its unique

qualities like fuel efficient, reliable and situated for rough roads. over 25

million units were sold worldwide and it gave the company significant

advantage over the other motor cycle available in the company .the other

major players in those motor cycle segment include TVs Suzuki , Bajaj

auto and escort Yamaha in 1996-1997 Bajaj introduced 4-stroke bike

against hero , but hero motors ltd…, hardly faced problems of

competition from Bajaj because of its superior specification s .the

company has five 100cc models styled different but all united by –eco –

friendly of the engine.

Hero motocarp ltd., formerly hero Honda, is an Indian motorcycle and

scooter manufacturer based in new Delhi, India. The company is the

largest two wheeler manufacturer in the world.in India, it has a market

share of about 46% share in 2-wheeler category. the 2006 forbes 200

most respected companies list has hero Honda motors ranked at #108.on

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31 march 2013, the market capitalization of the company was inr 308

billion (usd 5.66 billion).

Hero Honda started in 1984 as a joint venture between hero cycles of

India and Honda of japan.in 2010, when Honda decided to move out of

the joint venture, hero group bought the shares held by Honda.

Subsequently, in august 2011 the company was renamed hero motocorp

with a new corporate identity.

In June 2012, hero motocorp approved a proposal to merge the

investment arm of its parent hero investment pvt.Ltd. Into the automaker.

The decision comes after 18 months of its split from Honda motors


investment arm of its parent hero investment pvt.Ltd. Into the automaker.

The decision comes after 18 months of its split from Honda motors.

heroMotocorp ltd :

4 as a joint venture between hero cycles of India and Honda of japan.in

2010, when Honda decided to move out of the joint venture, hero group

bought the shares held by Honda. Subsequently, in august 2011 the

company was renamed hero motocorp with a new corporate identity.


investment arm of its parent hero investment pvt. Ltd. Into the

"Hero" is the brand name used by the munjal brothers for their flagship

company, hero cycles ltd. A joint venture between the hero group and

Honda motor company was established in 1984 as the hero Honda motors

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limited at dharuhera, India. Munjal family and Honda group both owned

26% stake in the company.

During the 1980s, the company introduced motorcycles that were popular

in India for their fuel economy and low cost. A popular advertising

campaign based on the slogan 'fill it – shut it – forget it' that emphasized

the motorcycle's fuel efficiency helped the company grow at a double-

digit pace since inception. IN 2001, the company became the largest two-

wheeler manufacturing company in India and globally. It maintains

global industry leadership till date.the technology in the bikes of hero

motocorp (earlier hero Honda) for almost 26 years

(1984–2010) has come from the Japanese counterpart Honda.

1956—formation of hero cycles in Ludhiana (majestic auto LIMITED)

1975—hero cycles becomes largest bicycle manufacturer in India.

1983—joint collaboration agreement with Honda motor co. Ltd. Japan

signed shareholders agreement signed

1984—hero Honda motors ltd. Incorporated

1985—hero Honda motorcycle cd 100 launched.

1989—hero Honda motorcycle sleek launched.

1991—hero Honda motorcycle cd 100 ss launched.

1994—hero Honda motorcycle splendor launched.

1997—hero HondaMotorcycle Street launched.

1999—hero Honda motorcycle cbz launched.

2001—hero Honda motorcycle passion and hero Honda joy launched.

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2002—hero Honda motorcycle dawn and hero Honda motorcycle

ambition launched.

2003—hero Honda motorcycle cd dawn, hero Honda motorcycle

splendor plus, hero Honda motorcycle passion plus and hero Honda

motorcycle karizma launched.

2004—hero Honda motorcycle ambition 135 and hero Honda motorcycle

cbz star launched.

2005—hero motocorpsuper splendor, hero Honda motorcycle cd deluxe,

hero Honda motorcycle glamour, hero Honda motorcycle achiever and

hero Honda scooter pleasure.

2007—new models of hero Honda motorcycle splendor nxg, new models

of hero Honda motorcycle cd deluxe, new models of hero Honda

motorcycle passion plus and hero Honda motorcycle hunk launched.

2008—new models of hero Honda motorcycles pleasure, cbzextreme,

glamour, glamour fi and hero Honda motorcycle passion pro launched.

2009—new models of hero Honda motorcycle karizma: karizma – zmr

and limited edition of hero Honda motorcycle hunk launched

2010—new models of hero Honda motorcycle splendor pro and new hero

Honda motorcycle hunk and new hero Honda motorcycle super splendor

launched.

2011—new models of hero Honda motorcycles glamour, glamour fi,

cbzxtreme, karizma launched. New licensing arrangement signed

between hero and Honda. In august hero and Honda parted company, thus

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forming hero motocorp and Honda moving out of the hero Honda joint

venture. In November, hero launched its first ever off road bike named

hero "impulse".2012—new models of hero motocorp maestro the

masculine scooter and ignitor the young generation bike is launched.

2013—hero motocorp unveiled line-up of 15 updated products including

karizma r, zmr, xtreme, pleasure, splendor pro, splendor I smart, hf

deluxe eco, hero motocorpsuper splendor, passion pro and xpro, glamour

and glamour fi etc. It also introduced three new technologies- engine

immobilizer in new xtreme, integrated braking system (ibs) in new

pleasure and i3s (idle stop and start system) in new splendor I smart

2014—hero motocorp launched splendor pro classic, xtreme sports and

new models of karizmazmr, karizma r, maestro and pleasure.

2014—in October 2014, hero updated its 100cc engine range on passion

pro and splendor pro classic. Is should be updated on other hero's 100cc

vehicles shortly as well.

§termination of Honda joint venture .

In December 2010, the board of directors of the hero Honda group had

decided to terminate the joint venture between hero group of India and

Honda of Japan in a phased manner. The hero group would buy out the

26% stake of the Honda in jv hero Honda.

v Logo of hero Motocorp

Logo of hero Honda, as the company was known till august 2011

Under the joint venture hero group could not export to international

markets (exceptSriLanka and Nepal) and the termination would mean that

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hero group can now export. Since the beginning, the hero group relied on

their Japanese partner Honda for the technology in their bikes. So there

are concerns that the hero group might not be able to sustain the

performance of the joint venture alone.

The Japanese auto major will exit the joint venture through a series of off

market transactions by giving the munjal family—that held a 26% stake

in the company—an additional 26%. Honda, which also has an

independent fully, owned two-wheeler subsidiary—Honda motorcycle

and scooter India (hmsi)—will exit hero Honda at a discount and get over

$1 billion for its stake. The discount will be between 30% and 50% to the

current value of Honda’s stake as per the price of the stock after the

market closed on Wednesday.

The rising differences between the two partners gradually emerged as an

irritant. Differences had been brewing for a few years before the split

over a variety of issues, ranging from Honda’s reluctance to fully and

freely share technology with hero (despite a 10-year technology tie-up

that expires in 2014) as well as Indian partner's uneasiness over high

royalty payouts to the Japanese company. Another major irritant for

Honda was the refusal of hero Honda (mainly managed by the munjal

family) to merge the company's spare parts business with Honda’s new

fully owned subsidiary Honda motorcycle and scooter India (hmsi).

As per the arrangement, it will be a two-leg deal. In the first part, the

munjal family, led by brijmohanlalmunjal group, will form an overseas-

incorporated special purpose vehicle (spv) to buy out Honda’s entire

stake, which will be backed by bridge loans. This spy would eventually

be thrown open for private equity participation and those in the fray

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include Warburg incus, kohlbergkravisRoberts (kkr), tpg, bain capital,

and Carlyle group. :-

Honda will continue to provide technology to hero Honda motorbikes

until 2014 for existing as well as future models.

Sports association:-

Hero motocorp began its association with the prestigious Indian open golf

tournament in 2005. The tournament has helped catapult the popularity of

golf in India. Illustrious golfers from around the world participate in this

annual event, which boasts of the largest prize fund sanctioned solely by

the Asian tour. Hero motocorp, the world's largest manufacturer of two-

wheelers, took over title sponsorship of the world challenge hero world

challenge

Hockey is India’s national sport, and hero is committed to doing its part

to promote and popularize the sport. In 2010, hero motocorp extended its

support to hockey by sponsoring the 'hockey world cup 2010' that was

held in India. 2 years after this, hero motocorp was also the sponsor of the

'fih road to London 2012' tournament. The company is proud to associate

with, and will continue to endorse this great sport in the future.

Our association with cricket goes a long way. Hero motocorp has in the

past sponsored major cricket tournaments in association with

international cricket council (ICC), including the cricket world cup and

the champion’s trophy. Hero has also been associated with ipl.

Formation of hero motocorp:-

The name of the company was changed from hero Honda motors limited

to hero motocorp limited on 29 July 2011.the new brand identity and logo

of hero motocorp were developed by the British firm WolffOlin’s. The

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logo was revealed on 9 august 2011 in London, to coincide with the third

test match between England and India.

Hero motocorp can now export to Latin America, Africa and west Asia.

Hero is free to use any vendor for its components instead of just Honda-

approved vendors.

On 21 April 2014, hero motocorp announced their plan on a $40 MN

joint venture with Bangladesh’snotiolniloy group in the next five

years.also hero updated its 100cc engine range in 2014 for 100cc bikes

except hero dawn.

stake in Erik Buell racing

In July 2013, hmc acquired 49.2%[21] shareholding in Erik Buell racing,

a motorcycle sport company which produces street and racing

motorcycles based in east troy, Wisconsin, usa.

Operations : -

Hero motocorp has four manufacturing facilities based at dharuhera,

neemrana and Gurgaon in Haryana and at haridwar in uttarakhand. These

plants together have a production capacity of 7.6 million 2-wheelers per

year. Read more hero motocorp has a sales and service network with over

6,000 dealerships and service points across India. It has a customer

loyalty program since 2000, called the hero Honda passport program

which is now known as hero good life program. Hero good life,

It is reported that hero motocorp has five joint ventures or associate

companies, munjalshowa, agindustries, sunbeam auto, rock man

industries and satyam auto components that supply a majority of its

components.

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The company has a stated aim of achieving revenues of $10 billion and

volumes of 10 million two-wheelers by 2016–17. This in conjunction

with new countries where they can now market their two-wheelers

following the disengagement from Honda. Hero motocorp hopes to

achieve 10 per cent of their revenues from international markets, and they

expected to launch sales

Inception in 1984 till March 2013.it sold 6.07 million 2-wheelers in 2012,

out of which 5.5 million were motorcycles. Hero motocorp sells more

two wheelers than the second, third and fourth placed two-wheeler

companies put together. Its most popular bike hero Honda splendor sells

more than one million units per year.

In 2013, hero motocorp registered best ever calendar year performance of

more than 6.1 million unit sales. By selling 6.25 lakh units in the month

of October, it became the first-ever manufacturer to cross landmark 6

lakh unit sales in a month. In the last quarter of the year or say in the

festive season, the company sold more than 1.6 million units, while in

non-festive time in April–May2013, it managed to sell out quite good

numbers of units- 1.1 million.

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LISTINGS AND SHAREHOLDING

The equity shares of hero motocorp are listed on the Bombay stock

exchange, where it is a constituent of the bse Sensex index, and the

national stock exchange of India, where it is a constituent of the s&pcnx

nifty.

As on 31 December 2013, the promoter’smunjal family held around 40%

equity shares in hero motocorp. Over 61,000 individual shareholders hold

approx. 7.44% of its shares.foreign institutional investors hold approx.

30% shares in the company.

SHAREHOLDERS (AS ON 31-DEC-2013) SHAREHOLDING

Promoter group 39.92%

Foreign institutional investors (fii) : 30.63%

Foreign corporate bodies : 12.29%

Individual shareholders : 06.44%

Insurance companies : 05.38%

Mutual funds / uti : 02.56%

Bodies corporate : 01.60%

Financial institutions / banks : 00.53%

Others : 00.60%

Total : 100.0%

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EMPLOYEES INFORMATION

As on 31 march 2013, the company had 5,832 employees, out of which

66 were women (1.1%). It also had approx. 13,800 temporary employees

on that date. The company had an attrition rate of 5.1% in the year 2012-

13.the company spent increase 8.21 billion on employee benefits during

the year 2012-13.

AWARDS AND RECOGNITION

The brand trust report published by trust research advisory has ranked

hero Honda in the 7th position among the most trusted brands in India.

It received the 'best value for money bike maker' and 'best advertising' in

two wheelers category at the auto India best brand awards 2012.

INITIATIVES

The company started Raman Kantmunjal foundation (rkmf), in 1992

when it was known as hero Honda motors ltd., that looks after:

Raman munjalvidyamandir (an educational institution).

Raman munjal memorial hospital.[service motive].

During the financial year, the company spent inr 14 million on corporate

social responsibility.

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REFERENCE :-

1} "board of directors - hero motocorp ltd” Hero motocorp.Retrieved 19

January 2014.

2} a b c d e f g h i j k l "annual report 2012-13".Hero motocorp. 24 July

2013. Retrieved 19 January 2014.

3} http://www.moneycontrol.com/financials/herohondamotors/profit-

loss/hhm

4}"Honda motorcycle overtakes Bajaj as 2nd largest domestic two-

wheeler maker". The Hindu business line. 10 April 2013. Retrieved 15

January 2014.

5} "the world's most reputable companies". Forbes. 21 November 2006.

Retrieved 15 January 2014.

6}"Nsefact book 2013".NSEIndia.Retrieved 19 January 2014.

7} "milestones”.Heromotocorp.Retrieved 15 January 2014.

8} "Honda to sell hero stake at half market price”.Wsj. 9 march 2011.

Retrieved 15 January 2014.

9} "Hero gets Honda stake at big discount". Economic times. 9 march


10} "hero launches itself, sans Japanese major". Business today.10 august

2011.Retrieved 15 January 2014.

11} "investment arm to merge with hero motocorp”.TheHindu. 5 June


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12} "automobile industry India”. Imagine Moto pvt ltd.

13}Heromotocorp unveiled 15 new products

14} "Hero to buy out Honda’sstake”.Indianexpress. Retrieved18-12-

2010.

"Munjal family &Honda motor to discuss hero Honda split today". The

times of India. 16 December 2010.

15} a b "hero, Honda split terms finalized – the times of India". The times

of India.

16} hero approves Honda’s exit from hero Honda.

17} higher royalty for Honda in split from hero.

18} a b c d "hero goes global; to unveil new brand identity in London –

corporate news".

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PRODUCT PROFILE

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KARIZMA ZMR

NEW HERO KARIZMA ZMR

The hero karizma zmr is the gorgon –based on two wheeler makersflag

ship motor cycle .it was originally launched as just the karizma in 2003

and has been on sale in various avatars for last 11 years .the current

model was conveyed at the 2014 auto expo and then launched in June this

year. The new karizma has a excellent in style and the design is too good

.engine performance and ,fuel economy and gear box :too smooth to

shift ride quality and handling the bike is so smooth and nice.

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PRODUCT PROFILE ABOUT NEW HERO KARIZMA :

Karizmazmr: -

v Technical specifications

Engine type :-

Air cooled, 4- stroke single cylinder ohc, fuel injection, oil cooler

Displacement ;223 cc

. Power: -14.9 kW (20 bhp) @ 8000 rpm

Max. Torque :

- 19.7 n m @ 6500 rpm

Max. Speed: -129 kmph

Fuel metering : fi, fuel injection

Transmission & frame

Chassis type:

Suspension diamond typefront

Telescopic hydraulic shock absorbers

Rear: swing arm with 5 step adjustable grs system

BRAKES:

Disc, r brake: dia 240 mm, ldia 276 mm rear

Wheels &tyre : -

Rim size front: 18 x 1.85, ai cast wheel

Rim size rear: 18 x 2. 15, ai cast wheel

Tyre size front: 80 / 100 x 18 - 47 p tubeless

Tyre size rear: 120 / 80 x 18 - 62 p tubeless

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Electricals :-

Battery :

12 v - 7 ah, mf - wet battery

Head lamp :

12 v -35 w / 35w - halogen bulbs (dual head light)

Dimensions :

Fuel tank capacity : 15.3 litres

Kerb weight : 157 kgs

Total assets

53.08 billion (Us$830 million) (2013)

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SAI TEJA MOTORS HINDUPUR

(Authorized hero motors dealers in hindupur)

SAI TEJA MOTORS is located in chinna market road hindupur its one of

the oldest hero Honda showroom.Teja motors are established in the year

of 2007.SAI TEJA MOTORS is located in middle of the hindupur town

and its provide more and technological services to the hero customers of

rural and urban people of hindupur. In saiteja motors the mode of

payment was cash payment, finance and monthly installment system .

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https://:@maps.google.co.in/maps?hl=en-IN&gbv=2&um=1&ie=UTF-8&fb=1&gl=in&cid=10492257023937070615&q=ABOUT+SAI+TEJA+MOTORS+HINDUPUR&sa=X&ei=HlseVcPkL4KjugTpm4DwCg&ved=0CB4QtgMwAA





HERO PRODUCTS AVAILABLE IN “SAI TEJA MOTORS”

· Hero splendor plus· Hero Hastu r· Hero Dare· Hero RNT· Hero Leap Hybrid SES· Hero HX250R· Hero Splendor Pro Classic· Hero Xtreme Sports· Hero Passion PRO TR· Hero Pleasure 2014· Hero Splendor NXG Self Alloy· Hero Dash· Hero HF Deluxe Eco· Hero Impulse· Hero Karizma ZMR Standard· Hero Karizmazmr· Hero Pleasure Standard· Hero Ignitor Drum Brake· Hero Ignitor Disc

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http://:@www.sagmart.com/bike/Hero-Hastur/

http://:@www.sagmart.com/bike/Hero-Dare/

http://:@www.sagmart.com/bike/Hero-RNT/

http://:@www.sagmart.com/bike/Hero-Leap-Hybrid-SES/

http://:@www.sagmart.com/bike/Hero-HX250R/

http://:@www.sagmart.com/bike/Hero-Splendor-Pro-Classic/

http://:@www.sagmart.com/bike/Hero-Xtreme-Sports/

http://:@www.sagmart.com/bike/Hero-Passion-PRO-TR/

http://:@www.sagmart.com/bike/Hero-Pleasure-2014/

http://:@www.sagmart.com/bike/Hero-Splendor-NXG-Self-Alloy/

http://:@www.sagmart.com/bike/Hero-Dash/

http://:@www.sagmart.com/bike/Hero-HF-Deluxe-Eco/

http://:@www.sagmart.com/bike/Hero-Impulse/

http://:@www.sagmart.com/bike/hero-karizma-zmr-standard/

http://:@www.sagmart.com/bike/hero-karizma-r/

http://:@www.sagmart.com/bike/hero-pleasure-standard/

http://:@www.sagmart.com/bike/hero-ignitor-drum-brake/

http://:@www.sagmart.com/bike/hero-ignitor-disc-brake/





CHAPTER=4

DATA ANALYSIS

TABLE -1

TABLE SHOWING AGE GROUP OF RESPONDENTS

Age No.of respondents percentage

A 15-30 30 60

B 30-45 15 30

C 45& above 05 20

TOTAL 50 100

\

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CHART -1

CHART SHOWING AGE GROUP OF RESPONDENTS

category-1 (15-30) category -2 (30-45) category -3 (45 & above)

INFERANCE:-

From the above table it is inferred that 60% of the respondents are aged

between 15 -30 years, 26% of the respondents are aged between 30-45

years, of the respondents are aged above 45 years. So, it is critical clear

that almost of the respondents are aged in between 15-30.

0

10

20

30

40

50

60

1 2 3

percentage

percentage

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TABLE -2

OCCUPATION OF THE RESPONDENTS

Occupation No.of

respondents

Percentage ( % )

A employee 05 10

B business 12 26

C student 30 50

D others 05 14

TOTAL 50 100

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CHART -2

OCCUPATION OF THE RESPONDENTS

INFERANCE:-

10% of the respondents are employees, 26% of the respondents are

business .50% of the respondents are students. Others of 14% in which

mainly includes house wives .it is clear from the table that most of the

respondents are students.

0

10

20

30

40

50

1 2 3

Percentage ( % )

Percentage ( % )

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TABLE-3

INCOME GROUP FROM THE RESPONDENTS

Amount or

income

Respondents percentage

A 15000-35000 10 20%

B 35000-70000 15 30%

C 70000-90000 10 20%

D 90000 and above 15 30%

TOTAL 1,30000 50 100%

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CHART -3

INCOME GROUP FROM THE RESPONDENTS

INFERANCE:-

The above chart showing various incomes of the respondents.

20%

30%

20%

30%

0%

5%

10%

15%

20%

25%

30%

35%

A B C D

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TABLE-4

SOURSE OF AWARENESS

source No.of

respondents

percentage

A Television 10 20

B Friends 13 26

C Relatives 05 10

D Newspaper 05 10

E Magazine 07 14

F others 10 20

TOTAL 50 100

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CHART -4

SOURSE OF AWARENESS

INFERANCE:-

46%of the respondents became aware of the product through T.V

advertisement. 12% of them through friends, 6% of the respondents

through relatives, 8% of them are influenced by news paper, 6%of them

magazine, 18%of them are influenced by other like hoarding etc,…,

source0

20

40

60

80

100

A B C D E F

source

No.of respondents

percentage

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TABLE-5

FACTORS INFLUENCED THE PURCHASE

Factors No.of

respondents

percentage

A Company 08 16

B Users 12 24

C Dealers 06 12

D Unique style 10 20

E Special features 14 28

TOTAL 50 100

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CHART -5

FACTORS INFLUENCED THE PURCHASE

INFERENCE :

20% of the respondents were influenced by company, 16%of them were

influenced by users, and 16% of them were influenced by dealers, and

28% of them were in fluenced by its unique style and 22% by special

features.So,it is clear that most of the respondents have been influenced

to karizmazmr because of its unique style

Factorspercentage0

20

40

60

80

100

A B C D E

Factors

No.of respondents

percentage

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TABLE-6

VIEWERS OF HERO KARIZMA ZMRADVERTISEMENT

PARTICULAR NO.OF

RESPONDENTS

PERCENTAGE

A Yes 40 80

B no 10 20

TOTAL 50 100

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CHART -6

VIEWERS OF HERO KARIZMA ZMRADVERTISEMENT

INFERENCE

From the above table it implies that ,80%of the respondents have

rated that, they have rated that have viewed KARIZMA ZMR

advertisement and 40% of the respondents have rated that, they have not

viewed the advertisement of KARIZMA ZMR.

01020304050607080

1 2

PERCENTAGE

PERCENTAGE

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TABLE-7

POPULARITY

PARTICULAR NO.OF

RESPONDENTS

PERCENTAGE

A Yes 30 60

B No 20 40

total 50 100

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CHART -7

POPULARITY

INTERFERENCE:

60% Of the respondents have HERO KARIZMA need more popularity

and 40% of the respondents rated that NEW HERO KARIZMA does not

need more popularity.

POPULARITY NO.OF RESPONDENTS

A Yes

B No

B total

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TABLE -8

MEDIA TO INCREASE SALES

MEDIA NO.OF

RESPONDENTS

PERCENTAGE

A Television 25 50

B Newspaper 07 14

C Hoardings 05 10

D Brand

ambassador

13 26

TOTAL 50 100

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CHART -8

MEDIA TO INCREASE SALES

INFERENCE:-

50% Of the respondents have rated that HERO KARIZMA ZMR

need more popularity in television, 14% of them have rated that

KARIZMA ZMR needs more popularity in newspaper,10% of them have

rated that KARIZMA ZMR needs more popularity in Hording ,26% of

them have rated that KARIZMA ZMR needs more popularity in brand

ambassador.

MEDIA TO INCREASE…0

20406080

100

Tele

visio

nN

ewsp

aper

Hoar

ding

sBr

and

amba

ssad

orTO

TAL

A B C D

MEDIA TO INCREASE SALESNO.OF RESPONDENTS

MEDIA TO INCREASE SALESPERCENTAGE

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TABLE -9

MODE OF PURCHASE

MODE OF

PURCHASE

NO OF

RESPONDENTS

PERCENTAGE

A Cash 20 40

B Bank credit 07 14

C Finance 10 20

D Installment

credit

13 26

TOTAL 50 100

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CHART -9

MODE OF PURCHASE

INFERENCE:

Above the table infers that 40% of the respondents prefer cash

mode of payment while 26% prefer on installment .20% of finance and

14% have prefer bank credit.

MODE OF PURCHASEMODE OF PURCHASE…0

20

40

60

80

100

1 2 3 4 5 6 7

MODE OF PURCHASE

MODE OF PURCHASEMODE OF PURCHASE

MODE OF PURCHASE NOOF RESPONDENTS

MODE OF PURCHASEPERCENTAGE

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CHART -10

PRICE SATISFACTION

LEVEL OF

JUSTFICATION

NO.OF

RESPONDENTS

PERCENTAGE

A Highly justified 28 56

B Justified 15 30

C Not justifying 05 10

TOTAL 50 100

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CHART -10

PRICE SATISFACTION

INFERENCE:-

56% Of the respondents have rated that the price of the

KARIZMA ZMR is highly justification for the value they got ,30 % of

them have rated that of the KARIZMA ZMR is justified for the value

they got and 105 of them rated that, they are not justified for the value

they got from price of KARIZMA ZMR.

0

20

40

60

80

100

120

Highlyjustified

Justified Notjustifying

TOTAL

A B C

PRICE SATISFACTIONNO.OF RESPONDENTS

PRICE SATISFACTIONPERCENTAGE

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TABLE-11

PRICE ATTRACTIVESNESS

PRICE

ATTRACTIVE

NO.OF

RESPONDENTS

PERCENTAGE

A Most attractive O5 10

B moderately

attractive

20 40

C Least attractive 25 50

TOTAL 50 100

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CHART -11

PRICE ATTRACTIVESNESS

INFERENCE:-

10% Of the respondents have related that price of the KARIZMA

ZMR is highly attractive.40 of them have rated that price of the

KARIZMA ZMR is moderately attractive and 50% of them have rated

that ,price of the KARIZMA ZMR is least attractive[means the hero

karizma is highly price]

0

20

40

60

80

100

120

Most attractivemoderately attractiveLeast attractiveTOTAL

A B C

PRICE ATTRACTIVESNESSNO.OF RESPONDENTS

PRICE ATTRACTIVESNESSPERCENTAGE

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TABLE-12

LEVEL OF PERFORMANCE

LEVEL OF

PERFORMENCE

NO.OF

RESPONDENTS

PERCENTAGE

A Low performance 05 10

B Moderate

performance

20 40

C High performance 25 50

TOTAL 50 100

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CHART -12

LEVEL OF PERFORMANCE

INFERENCE

From the above table we can elicit that 50% of the respondents have

high level of performance of the NEW HERO KAIZMAwhile 40% of the

respondents have moderate level of performance .it is evident that many

respondents have high level of performance.

LEVEL OF…0

20

40

60

80

100

A B C

LEVEL OF PERFORMENCE

NO.OF RESPONDENTS

PERCENTAGE

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TABLE-13

SATIAFACTORY TEST

SATISFACTORY

TEST

NO.OF

RESPONDENTS

PERCENTAGE

A

Performance>

Expectation

18 36

B Performance =

Expectation

25 50

C Performance

<Expectation

07 14

TOTAL 50 100

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CHART -13

SATIAFACTORY TEST

0

20

40

60

80

100

120

1 2 3 4 5 6 7 8

SATIAFACTORY TEST

SATIAFACTORY TESTSATISFACTORY TEST

SATIAFACTORY TESTNO.OF RESPONDENTS

SATIAFACTORY TESTPERCENTAGE

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TABLE-14

TABLE SHOWING RESPONDENTS SATISFACTION TOWARDS

KARIZMA ZMR FEATURES

Not

satisfactor

y

Satisfactor

y

y

Partially

satisfactor

y

Highly

satisfactor

y

Total

;

A)Milege 10 28 08 08 50

B)Pick-Up 04 18 09 23 50

C)Performanc

e

05 15 08 17 50

D)Road Grip 08 17 06 19 50

E)Breaks 07 18 11 14 50

F)Style 03 05 12 33 50

G)Cold-Start 11 16 06 22 50

H)Riding

Pleasure

04 13 08 29 50

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CHART -14

CHART SHOWING RESPONDENTS SATISFACTION TOWARDS

KARIZMA ZMR FEATURES

INFERENCE:-

Above the table reveals that 58% of the respondents are fully satisfied

and 18% of the respondents are partially satisfied 14% of the respondents

are satisfactory 10 of the respondents are not satisfied with the product of

NEW HERO KARIZMA ZMR.

Not satisfactoryHighly satisfactory0

10

20

30

40

50

Not satisfactory

Satisfactory y

Partially satisfactory

Highly satisfactory

Total;

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TABLE-15

TABLE SHOWING THE MODE OF PAYMENT WHILE THE

PURCHASE OF NEW HERO KARIZMA ZMR

MODE OF PAYMENT NO.OF RESPONDENTS

Cash 29

Installment 15

Finance 06

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CHART -15

CHART SHOWING THE MODE OF PAYMENT WHILE THE

PURCHASE OF NEW HERO KARIZMA ZMR

INFERENCE:-

In the above table and chart we can clearly see that the customers who are

purchased the KARIZMA ZMR they are buying in the cash mode every

few are ---------

MODE OF PAYMENT

Cash

Installment

Finance

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CHAPTER =5

FINDINGS & SUGGESTIONS

FINDINGS

ü majority of the respondents who are aware of KARIZMA ZMR came

to know about it through advertisement &friend,reletives

ü most of the respondents have purchased KARIZMAon cash payment.

ü more number of the respondents are satisfied with over all satisfied

with the vehicle.

ü the main compliant encountered with dealer is many colors are not

available in the show room.

ü 60% of the respondents belongs to the age group of 15-30 in which

most of the respondents are students.

ü majority of the consumers extremely satisfied with style/ look /design

/ and comfort.

ü majority of the respondents more satisfied speed of the NEW HERO

KARIZMA ZMR

ü 42% of the respondents feel that television is the best media to

increase sales

ü Respondents says that friends are the influencing factor to purchase

the HERO KARIZMA ZMR

ü respondents are fully satisfied with the model of the HERO

KARIZMA ZMR

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SUGGESTIONS

Most of the respondents are facing problems with cold start of the

vehicle 45% of the HERO KARIZMA ZMR users are not satisfied

with cold start .it should be improved.

mileage is to be improved

strong distribution network has to be build to meet the needs of

both urban/rural.

Road grip should be improved to avoid accidents.

Introduce more colors

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CONCLUSION :-

Ø As there is tight competition due to the entry of new brands .sales of

hero karizma zmr drastrically coming down.hence hero karizma zmr

should train its personnel especially in marketing field regard be given

the customers to improve the sales.

Ø Advertisement have been ranked as an important influencing

factor:hence communication strategy must be targeted towards the

customer.

Ø Advertisement should always highlight satisfied HERO KARIZMA

ZMR customers.

Today competitors are the kings in the market .company should

try to satisfy customer by giving good products to them .always

companies should try to use different strategies to satisfy the customer.

If all this taken care of , the new millennium will see HERO

KARIZMA ZMR as a top sealing company. I wish them all the best.

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CHAPTER=6

QUESTIONNAIRE

1} name …………………

2} occupation………….

3} sex…………..

Male female

4} age

15-30 30-45 45 & above

5} were you using any vehicle before you bought new hero karizmazmr ?

yes no

6} what are the reasons for purchasing new hero karizmazmr ?

reasonable price good mileage

Least maintenance easy installment

Comfortable riding above all

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7} who influence you to purchase new hero karizmazmr

family members are friends

dealers advertisement

8} you are payment to purchase new hero karizmazmr

Cash installment

9} are you satisfied with dealer at time of purchasing of new hero

karizmazmr

Fully satisfied average satisfied

Not satisfied

10} do you like the bike style

yes no

11} would you like the bike colors

yes no

12}do you feel that KARIZMAZMR needs more popularity

Yes no

13} In your opinion ,which could be the best media to increase the sales ?

a. Television b.news paper

c. hoardings c. brand ambassadors

14} Are satisfied with the price of hero karizmazmr

Yes no

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15}what are the actual mileage per liter that you are getting from HERO

KARIZMAZMR ……………………….KM/LTR.

16}Are you satisfied with the model ?

Yes no

17} Tick the following of HERO KARIZMA ZMR

PARTICULARS not

satisfactory

satisfactory Partially

satisfactory

Highly

satisfactory

a. Mileage

b.pick up

c.performence

d. road grip

e.breakes

f.style

g.cold start

h.Riding

pleasure

i.maintanence

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18} please rate your opinion towards the dealer.

PARTICULARS AGREE NEUTRAL DISAGREE

A. Service

B.Spares

C.Price

D.Servce time

E.Overall service

19 } do you have any expectations regarding dealer ?

…………………………………………………….

20} would you like to give any enhancement for KARIZMA ZMR?

……………………………………………………………………….

21} Any suggestions for improvements ………..................................

...............................................................................................................

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BIBLOGRAPHY

BOOK NAME AUTHOR NAME

Marketing management Philip kottler

Consumer behavior Della bitta

Marketing management Sontakki

WEBLOGRAPHY

WWW.HERO MOTO CORP .COM

WWW.HERO HONDA .COM

WWW. SAI TEJA MOTORS .COM

WWW.GOOGLE.COM

Click h

ere to

buy

ABB


www.ABBYY.comClic

k here

to buy

ABB


www.ABBYY.com

http://:@www.hero/

http://:@www.hero/



introduction to marketing irfan 111

Education