introduction to marketing the basics… køge february 2013
TRANSCRIPT
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Introduction to Marketing
The Basics…Køge February 2013
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First:
• Attendance
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Todays program
• Introduction to marketing– The thinking behind
• Marketing Strategy:• USP• Positioning• – 4 P’s• AIDA• PLC (Product Life Cykle)• Buying Behaviour• Segmenting
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What is marketing?
• The business of moving goods or services from the producer to the consumer
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What is Marketing?
• The management process responsible for identifying, anticipating and satisfying costumer requirements profitably/efficiently
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Marketing Strategy
• Situation alanysis• Goals/objectives• Strategy• Tactics• Activities• Control
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Unique Selling Proporsition (USP)
• Unique Emotional Proporsition (ESP)
• What is special about your particular product. Where is it different from the others?
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4 P’s
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AIDS(S)Satisfaction
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Product Life Cycle (PLC)
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Buying Behavior
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Lifestyle Segmentation