introduction to mass communications

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Introduction to Mass Media HISTORY INDUSTRY CONTROVERSY

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Page 1: Introduction to mass communications

Introduction to Mass Media

HISTORYINDUSTRY

CONTROVERSY

Page 2: Introduction to mass communications

Chapter OutlineMedia LiteracyBasic TermsHistoryIndustryControversies Video

MEDIA IN A CHANGING WORLD

Page 3: Introduction to mass communications

Media Literacy: Ability to understand & make productive

use of the media in one’s life.▪ Understanding the effect media can have on

you & the society around you.▪ The difference between being victimized &

being in control of media’s influence.

Time to Think▪ How can media victimize some one who is not

media literate?

Page 4: Introduction to mass communications

Career Preparation▪ Learn how to use media.▪ Study careers in the media▪ Research behind-the-scenes employment ▪ Film production, book editing,▪ Advertising, web site creation, etc

Non-media careers may have a media component. Media Literacy

Page 5: Introduction to mass communications

Communication Communication has many meanings,

▪ Used mainly to refer to interaction between animals & machines as well as people.

Messages might be ▪ Entertainment, information, or persuasion▪ They might be verbal or visual, intentional or unintentional.

Page 6: Introduction to mass communications

Communication Interpersonal communication

▪ Includes the study of intrapersonal communication

Feedback:

Noise:

▪ What are examples of each of these

Page 7: Introduction to mass communications

Mediated Communication▪ Messages sent through a medium rather than face-to-face.

Print media Broadcast media

Page 8: Introduction to mass communications

Mediated Communication Digital media Entertainment media

Page 9: Introduction to mass communications

Mass Communication▪ Mediated messages transmitted to large, usually widespread

audiences.▪ Potential for far greater impact than interpersonal communication.

▪ Which form of mass media do you think can reach the most people the fastest? How/Why?

Page 10: Introduction to mass communications

Gatekeepers ▪ Determine what messages will be delivered, ▪ How they will be constructed ▪ When they will be delivered

Sponsors, editors, producers, reporters, and media executives are gatekeepers▪ Give me a specific example of a gatekeeper

Page 11: Introduction to mass communications

Converging Communication Media

Convergence

▪ Convergence technologies

▪ Convergence of industries ▪ Mergers that allow companies to combine their media technologies

Such as a cable TV company acquiring Internet and telephone divisions.

▪ Media mergers that was HUGE?

Page 12: Introduction to mass communications

Converging Communication MediaHow many different things can you do with this device?

Page 13: Introduction to mass communications

Technology and Change: The Telegraph New media technology has changed society at many

points in history. Telegraph

▪ Introduced in 1844 by Samuel Morse▪ Why was this significant, What did it do?

Page 14: Introduction to mass communications

Where is the sign up sheet for current events?

I need that back now If you haven’t signed it you can do so

after class

Page 15: Introduction to mass communications

American Media Products Dominate the Global Scene Freedom of expression in the U.S. American notion of freedom is embraced internationally.

Many critics consider U.S. media freedom a mixed blessing ▪ Freedom of speech

▪ vs

▪ Ex. Children are exposed to violence and pornography

Page 16: Introduction to mass communications

Cultural imperialism.▪ Western culture & influences imposed on local culture

▪ Impact on dress, behavior, tradition, beliefs, etc

U.S. ideas and customs ▪ Often disliked by other countries & seen as propaganda

weapon.

Page 17: Introduction to mass communications

Foreign Media in the U.S. Foreign companies have own a lot of U.S. media. French, Italian and Chinese films,

▪ Often of exceptional quality and inspire American directors. British

▪ Pop groups & television have been influential in the U.S.

What are some well known foreign owned media

Page 18: Introduction to mass communications

Cross merchandizing or cross promotion ▪ Another form of synergy.

Movie studios buy publishing houses ▪ To sell their stories in both movie and print form.

Name as many products as you can for these brands

Page 19: Introduction to mass communications

Media companies/industries often go together▪ Television networks

▪ Purchase programming from movie studios.

▪ Radio stations ▪ Dependent upon recorded music.

Page 20: Introduction to mass communications

Global competition favors larger companies Most movies, books, records, etc lose money. Most new magazines fail within a year or two. New products have to be developed constantly.

When a product make money▪ Corporations exploit it in as many markets as possible.

Page 21: Introduction to mass communications

Media and governments around the world Media is owned & operated by some governments Many countries

▪ Have a government owned or controlled media system.

The U.S. has a mixed model ▪ Where most media is privately owned

▪ But regulated by the government.

What are pros/cons of ▪ Govt. owned vs Private owned?

Page 22: Introduction to mass communications

Media and the audience▪ Content developers might have a particular message in mind but

audience decides what the final meaning is. All media products survive by audience preference

▪ Do you believe this? Why/Why Not

Audience acceptance establishes new technology. Audiences wield power as consumer groups.

▪ How do they wield power?

Page 23: Introduction to mass communications

Impact issues ▪ How the media affect society & individuals within society.

Legal issues ▪ Media practices that are governed by law

▪ Such as libel, invasion of privacy, and antitrust actions

Ethical issues ▪ Ideas of whether certain media practices

▪ Are right or wrong from a moral point of view.