introduction to podcasting - purereinvention.com€¦ · why podcasting? relatively low competition...
TRANSCRIPT
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Podcasting BasicsWilliam Carlson
WillPower Consulting
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Broadcast
ToolsAudio
Video
Written
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Audio Broadcast - Podcast
pod·cast ˈpädˌkast/ noun noun: podcast; plural noun: podcasts 1 1.
a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.
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Digital Tool Box
Audio - Podcasts
Videos - Usually distributed on YouTube or Vimeo though
(Facebook is up and coming)
Written - Blogs
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Why Podcasting?Relatively low competition - podcasts are in the hundreds
of thousands rather than millions of videos and blogs.
Great engagement - people who are willing to spend
10-20 listening to your podcasts are a markets dream.
Easier than video to capture and produce.
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The tool boxPodcasting Basics
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Decisions Decisions
Who’s the audience
What will this podcast do to fill their needs? -The Why
What format is most comfortable to us?
What’s the frequency of the podcast - Weekly is best
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Elements of a podcastShow introduction
Music - Royalty Free (really free choices)
Camtasia (have to be registered) -https://library.techsmith.com/ Garageband - many tracks that you can use
Free music archive - http://freemusicarchive.org
Proessional voice over - A friend with a good voice
Yourself
Reasonably Priced Service - Music Radio Creative
https://musicradiocreative.com
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Elements of a podcastShow introduction
Introduction script considerations Podcast name
Episode number
Episode title
Host name(s)
What the show is about
Who’s the intended audience
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Elements of a podcast
Show introduction
Example - PureReinvention
“teaser”
Episode intro
Dr. Behe
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Elements of a podcast
Episode Formats
• Interview
• Conversational (Multi-hosts)
• Solo-casts
• Fiction/non-fiction story telling
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Elements of a podcastFormat example (Solo Cast)
• Episode intro
• Topic A
• Transition
• Topic B
• Summary
• Outro
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Elements of a podcast
Format example (Interview)
• Episode intro
• Introduce Guest
• Discussion
• Summary
• Outro
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Elements of a podcast
Show outro
Similar to the show intro with the same voice and usually
a call to action
Examples:
PureReinvention:
Dr. Behe:
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Podcast EquipmentRecording device
The most important piece of equipment
Available to most people:
Computer microphone
iPhone/android recorder Next step up - USB microphones
Blue Yeti
Samson C01U
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Podcast EquipmentProfessional level
Microphones with XLR cables and a mixer
Microphones - ATR 2100 best value
Ultimate Podcast Microphone - Heil PR-40
Mixer Recommondations -
Behringer Xenax 802 Starter- 4ch 2 mics
Mackie ProFX8V2 8ch 4 mics
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Podcast Equipment
Audio Examples:
Computer:
iPhone:
USB Microphone Samson C01U
ATR 2100 with mixer
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Podcast Equipment
Audio editing
Mac - Garageband
PC - Audacity
Camtasia is a viable podcasting tool
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Podcast Equipment
Audio editing
Mac - Garageband
PC - Audacity
Camtasia is a viable podcasting tool
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Podcast Equipment
Audio editing example in Camtasia
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Podcast DistributionMajor Hosting Services
Libsyn
Soundcloud
Distribution Channels
iTunes
Stitcher
Podbean
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Podcast Art/Episode Card
Adds credibility -a must if you’re using itunes
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Show NotesGreat for search engines -
think SEO
Summarize the show
Use time stamps
Downloadable transcripts to
get email addresses
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Additional ResourcesPodcast Answer Man -
http://podcastanswerman.com
Pat Flynn -
https://www.smartpassiveincome.com
The audacity to podcast -
https://theaudacitytopodcast.com