introduction to professional speaking at jci uk public speaking academy 2015 - by sofie sandell

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Reaching out using your voice Introduction to the world of professional speaking Twitter @Soffi_Propp Instagram sofiesandell

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Reaching out using your voice !

Introduction to the world of professional speaking

Twitter @Soffi_Propp Instagram sofiesandell

Benefits of speaking Amazing for your confidence

Learn how to handle your inner critic

Learn how to communicate efficiently

Build up confidence to give clear and sharp answers

Be seen as an expert and authority

Learn that screwing things up on stage can be fun and give the audience more!

Thoughts about public speaking from four speakers

– Annik Rau, public speaking coach and founder of Pony Express

“Secure with my insecurities. That means that I’m much bolder when negotiating and selling.”

!

“Love the moment when you screw something up and look like a ‘moron’ in front of others.”

!

“Now I can chat up cool people at networking events.”

– Jae Ruax, branding expert

“I use it as a communication platform.” !

“I learned that there are: No mistakes. No wrong or right answers. Somebody will always agree

with what you have to say.”

– Harriet Waley-Cohen, health & wellbeing coach and ambassador for Club soda

“It’s about learning to have the confidence to let the world see the real me, and the willingness to make myself

vulnerable in order to get my message across and hopefully influence people and change their lives.”

!“Speaking is also an excellent way for potential clients to

find me and get to know my work, and it can attract people to sign up to my email newsletters too.”

– Nisha Zala, inspirational speaker and mindset coach and founder of Freedom for Change Project

“I found public speaking to boost confidence and push past your fear and eliminate nerves.”

!“You build awareness within yourself and to others.”

!“It’s about being consistent and continue to stretch yourself to

get better as an effective communicator.”

Different kind of speakers 1. New career for politicians 2. Big brand speakers - Microsoft, Facebook, SAP, E&Y etc 3. Coaches 4. Sports people 5. Adventurists 6. TV celebrities - A, B, C, D…M 7. Expert speakers 8. Sales and marketing speakers 9. Recovery journey speaker - illnesses, accidents, bullying 10. Bad childhood speaker - how I got over it 11. Selling a product or membership programme speaker 12. Authors speaking about their books 13. Youth speakers 14. Comedians 15. Health speakers & anti stress speakers 16. Economy and world experts 17. Academics - researching for decades and sharing the results 18. Educators - are often using academic research and presents it clearly 19. Lobbyists 20. Religious speakers 21. Political activists 22. Futurists 23. CEOs

Things speakers do• Speak • Teach • Have opinions • Change perceptions • Inspire and motivate • Entertain • Open new worlds and make you think • Help you overcome problems The reality also include: • Last minute request to emcee a panel at the event you speak • You are part of the organising team • Helping out with practical things at the event • Promote the event you speak at • Write about your experiences from the event in blogs and social media

How to be seen as a professional speaker?

1. Work on your personal brand 2. Get known for that ‘thing’ 3. Build your expertise - always learn and expand 4. Get a public speaking coach / voice coach 5. Go to many talks - watch talks YouTube 6. Get a branded website and LinkedIn profile 7. Film yourself speaking and add video on YouTube 8. Join and try out different public speaking clubs 9. Network with other professional speakers

Must dos• Grab EVERY single opportunity to speak - always say yes • Learn how to handle Powerpoint / Keynote • Learn how to use microphones • Always record all talks you give and get some transcribed • Get a speaker wardrobe - what looks good on you on stage • Be on time and stay at the event - mingle and network • Learn how to prepare a good talk with the client • Get a speaker ‘grab-bag’ - see next slide • Mange technology so you can speak at webinars • Exercise your voice and learn warm up techniques • Energy management - how do you keep going and feeling on top

every time you speak. [Many speakers get burned out.]

The speaker grab bag Good things to have packed at any time so that you always are prepared to speak: • Two presentations clickers, in case one is not working • Extra batteries • Blue tack • Post-it notes • Extra charges for mobile, tablet, loudspeakers etc. • USB extender • VGA adopter - if you use a Mac • VGA lead • HDMI cable • Loudspeakers • A bell or something to bring attention - I use a Tibetan singing bowl • Extension lead - extra electrical sockets - great for hotel rooms as well • International electric plug • Internet wire • Internet wire adopter if you are using a newer Mac computer • Mint tablets - in case of dry mouth • Pens for flip charts • Evaluation forms and email sign up forms • USB sticks with your presentations on it. In case your computer is not working.

Your future clients can be• Networking groups - look at MeetUp, Rotary, private clubs,

chamber of commerce • Conferences • Expert events • Internal kick-offs • Large corporates • Breakfast meetings • Universities - guest lecturing • Client events and you are invited as the expert • Networking groups at large corporates • CEO groups - Vistage / Academy of Chief Executives • Membership associations - law, accountants etc • Online and offline training companies

Money and feesFee can be money €€€ $$$ £££ Or something else: • Build your email list • Selling programme on stage • Represent the company you work for !Say no to (you have to work on your own boundaries) • Corporates that have a budget and don’t want to use it. • Greedy event organisers that don’t let you get enough

compensation.

Stay connected Twitter @Soffi_Propp

Instagram sofiesandell LinkedIn sofie Sandell

Thank you!