introduction to project industrial profile about vijay

8/14/2019 Introduction to Project Industrial Profile About Vijay

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CONTENTS

INTRODUCTION TO PROJECT

INDUSTRIAL PROFILE

ABOUT VIJAY KARNATAKA

COMPANY PROFILE

MANAGEMENT PROBLEM AND RESEARCH PROBLEM

RESEARCH DESIGN

DATA COLLECTION METHOD

SAMPLING METHOD

HYPOTHESIS TEST

DATA ANALYSIS AND INTERPRETATION

FINDINGS


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SUGGESTIONS

CONCLUSION

ANNEXURE

BIBLIOGRAPHY


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INDUSTRIAL PROFILE

Vijay Karnataka is one of the most known and fast moving news paper in Karnataka the

effective management made this organization into a big and successful organization. The

Audit Bureau Circulation (ABC) has given a number one circulation of India for Vijay

Karnataka. It was the dream of north Karnataka

to have a kannada daily news paper taking care of events of the state in general and north

Karnataka in particular . the dream became when vijayannda Printers Limited was

established to bring out the most wanted kannada daily news paper VIJAY

KARNATAKA an enterprise owned by the times groups.

Vijay Karnataka is perhaps the first news paper in the country and in the news paper

industry to call itself a multi education with nine edition news in a short span of the less

than five years . the edition are present region wise by al most combining district of

Karnataka state.


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ABOUT VIJAY KARNATAKA

Vijay Karnataka is daily news paper printed and published by VIJAYANAND

PRINTERS LIMITED BGK. It is going increasing in the circulation. VK has 12 pagesroutinely; every one page has specification as follows.

1st page: consist of the national and international news which are of most importance

along with local news.

2nd & 3 rd page: consist of local news which is from district and state level news.

4th page : It consist of local news literature work. It is also used for educational purpose.

5th page: consist of regional importance news.

6th page: it is used for editorial purpose which is letter to editors answer to them etc.

7th page: it is consist of national news political development of the country etc.

8th page it is usually consist of continued news and the news collected in later time of

printing.

9th page it is used for regional news other then regional district that is news from

surrounding district.

10th

page: it is used for publishing news regarding capital city Bangalore, Bombay etc.

11 th & 12 th page: it is used for commercial matters like market price for different

commodity share market information and it is having use for sports.


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The ten Vijay Karnataka news paper publishing centers are as fallows

1. Bangalore.

2. Mysore.

3. Mangalore.

4. Hubli-Dharwad.

5. Shivamogga

6. Hasan.

7. Gulbarga.

8. Chitradurga.

9. Gangavati.

10. Bagalkot.


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COMPANY PROFILE:

Name of the organization: vijayanand printers ltd.

Address of the organization: vijaynand printers ltd

SPL No.9 KSSIDS

Industrial estate

Kaladgis Road

Bagalkot-587101

Phone No,-

Year of establishment : 27 th November 2001

Initial investment :

Area occupied :

Sales daily turn over : 30000 copies [Apart from Friday and Sunday]

Price of Paper : Rs 3 Five days in a week.

Rs 3.50 Two days in a week.

Customer : General and all types of people

Competitors : Prajavani, samyukta karanataka.


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Vijayananda Printers Ltd :

The VRL groups diversified into the news paper industry during October 1999 to August

2006. Afterwards the ownership is officially transferred to times group on august 18 th

2006. So presently the vijay Karnataka is under the ownership of times group.

The times of India group has acquired 100% stake of Bangalore based vijayanand

printers. VPL composes two Kannada news papers vijay Karnataka and usha kiran

and the English daily vijay Times, all of which have 10 additions

Vijay Karnataka is the leader in the Kannada news paper segement with circulation in

excess of 5.5 lac (july-Dce5), while the vijay times enjoy the number 1 position outside

Bangalore and in all other districts of Karnataka in the English language segement.

After acquiring it expanded there business into vijayanand roadlines ltd, the promoters of

VPl, to focus on expansion and diversification plans for its logistics business as well as

develop other new business.


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Companys Vision and Mission

Mission : To be always no 1 news papers that it is present and serve the public.

Vision :

To be the leading news paper admired globally for its innovation & quality.

Objectives

1) Social Service.

2) Expand the market share introducing the new technologies as per the needs of future.

3) To know customer attitudes.

4) To serve kannadigas and Karnataka in particular and the country in general.

5) To provide unbiased.

6) To expand their market into other states.

7) To increase the productivity.


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MANAGEMENT PROBLEM

HOW TO RETAIN NO1 POSITION OF VIJAY KARNATAKA IN BAGALKOT

RESEARCH PROBLEAM

CURRENT IMAGE AND SUBSCRIBERS SATISFACTION TOWARDAS VIJAY

KARNATAKA

OBJECTIVES

1 To know the subscribers satisfaction level.

2 To know the subscribers perception towards price.

3 To know the delivery system of Vijay Karnataka news paper.4 To know the factors influencing the subscribers while buying vijay Karnataka .


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RESEARCH DESIGN

We are using two research designs for our research study, namely

Exploratory research design

Descriptive research design

Exploratory research design :

As per name suggest it involves getting a feel of situation & emphasizes a discovery of

ideas & possible insieghts that may help in identifying areas of further rigorious study.

In our research project exploratory design is used for getting preliminary information

that will help in defining problems & suggest hypothesis. In our study exploratory study

was used for the collection of information like Introduction of company, History,

Annual sales ,competitors, market share, customers, products, area of coverage , prices

for products, turn over, technology etc.

Methods used in Exploratory research design

Survey of existing literature

survey of experienced individuals.

Survey of existing literature

The data collected from this method by using through journals, news papers,

periodicals, individual research projects, trade association .

survey of experienced individuals

Through this method data is collected by contacting expertise individuals like

advertising managers, channel members, manager of editing department etc.


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The information collection exercise does not involve a scientifically designed survey,

it is merely an attempt together all possible information about the subject of research

from people who have specific knowledge about it.

Descriptive research design

It provides marketing research study to better describe marketing problems situations or

markets, such as the market potential or the demographic & attitude of customers.

It is used for knowing the

Character of interested parties to the VK like subscribers, dealers, agents, etc

(user of VK, nonusers of VK)

To make specific predictions for specified future period.

Collection of information from descriptive research design

Methods used are

Panel research design

It is also called Longitudinal research design.

It means panel design involves the continual or periodic information collection from a

fixed panel or sample of respondents.

Here in our research study we are using dealers, subscribers .


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METHODS OF COLLECTING DATA

1 DESK RESEARCH

2 FIELD RESEARCH

1 DESK RESEARCH:(secondary data)

It is method of collecting secondary data. It is defined as re-using of data that is

already exists.

Sources of secondary data sources:

Internal sources

External sources

Internal sources:

Secondary data which is collected through internal sources are as follows.

1 sales figure

2 consumer reports

3 MIS data

External sources

Secondary data which is collected through external sources are as follows.

1 Directory2 websites

3 government publications


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2 FIELD RESEARCH(primary sources)

It is method of research study for collection of primary data.

It is one which is generated especially for project at hand through survey. Survey is a

systematic collection of data directly from respondents and it will through personal

interview. it can also be collected through questionnaire.

Questionnaire is set of questions which is to be answered by the respondent directly .

The Primary Sources used for research study are as below

1 survey method.

2 face to face interview.


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QUESTIONNAIRE

1. Do you read Kannada news paper?

Yes No

If no quit the interview.z

2. If yes tick one from the following news paper.

A) Vijay Karnataka

B) Samyukta KarnatakaC) Prajavani

D) Kannada prabha

E) If others..

3. Are you satisfied with the delivery system of vk

1) Highly satisfied

2) Satisfied

3) Neither satisfied ,nor dissatisfied

4) Highly dissatisfied

5) Dissatisfied

4. Are you satisfied with news coverage of vk?


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1) yes 2) No

8. What type of information do you prefer?

1) Sports news 2) Entertainment3)Political news

4) Employment news 5) Advertisement6) Current issues

If others pleasespecify

9) Please tick one of the following to express your opinionabout the price of vk?

a) Reasonable b) costly

c) Cheap d) very costly

10) At what level are you satisfied with current price of vk ?

-50 -40 -30 -20 -10 0 10 20 30 40 50


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Highly dissatisfied highly satisfied

11) Rank the following with respect to price satisfaction No. 1 23 4 5 as

number 1 is the best & number 5 is the worst besidethe following news papers?

a) Vijay Karnataka

b) Prajavani

c) Samyutaka Karnataka

d) Kannada praba

e) Others

12) Which factors influenced you to purchase vk?

a)Price b) Advertisementc) Information

d)Quality E) Quick delivery F) Self decision

13) From the following which factors motivated you topurchase vk?

a) TV b) Magazine

C) Internet d) Friends Relatives


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14) Is Vijay Karnataka fulfilled your needs and expectationwith respective to articles published in the paper?

a)Yes b) No

Personal information

Name:

email/address:

Age: Gender:

male/female

Address:

Qualification:

Phone number


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The above questionnaire is used for our survey .The next step after setting up a

questionnaire to selection of sample size, sample type I. e. suitable for our study.

SAMPLING DESIGN

Meaning of sampling : sampling is the selection of a fraction of the total number of

units of interest to decision making.

Sampling involves the following process .

DEFINE THE POPULATION

DETERMINE THE SAMPELING FRAME

SELECT THE SAMPELING TECHNIQUES

DETERMINE THE SAMPLE SIZE

EXECUTE THE SAMPLING PROCESS.

DEFINE THE TARGET POPULATION

The target population is collection of elements or objects that possesses the information

sought by the researcher.The target population involves or it can be defined in terms of

elements, sampling units, extent and time.

Elements : It means the respondent for our survey we select all

type of subscribers

Sampling units : It is an element or a unit containing the

element I.e. available for selection at some stage of the sampling

process.


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Extent : It means covers geographical boundries.

our survey covers BAGALKOT DISTRICT.

TIME: It is the time period consideration. For our survey

conducts 1 days.SAMPLE SIZE

The our study involves sample size of 100 respondents.

SAMPLING TECHNIQUES

There are several types of sampling techniques like mainly,

1> PROBABILITY SAMPLING

a) Simple random sampling

b) Systematic sampling

c) Stratified sampling

d) Cluster sampling

e) Other sampling techniques.

2> NON-PROBABILITY SAMPLING

a) Convenience sampling

b) Judgmental sampling

c) Quota sampling

d) Snow ball sampling.

From the above sampling techniques we are selected quota sampling

It means Pre specified quota of units selected from each population segment or cell

based on the judgment of the researchers & or decision makers.

we conduct survey on general basis means it involves all type of professionals ,

students, others.


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After completion of sampling the next step is setting up of hypothesis.

HYPOTHESIS TESTING

Hypothesis means assumption Statistical hypothesis means assertion or conjecture about

parameter or parameters of a population. statistical hypothesis are based on the concept of

proof by contradiction. Here we selected null hypothesis I .e

Hypothesis is tested with the help of questionnaire the Ho states that more than or

equal to 70% of respondent are satisfied with quality of the paper Vijay Karnataka. as

per data collected 68 out of 100 respondent are satisfied with quality paper of Vijay

Karnataka

Null Hypothesis (H O): more than or equal to , 70% of people are

Satisfied with the paper quality of Vijay Karnataka.

Alternative hypothesis (H 1): less than 70% of people are

Satisfied with the paper quality of Vijay Karnataka

HO = P >= 0.70

H1 = P < 0.70

Using Z TEST can prove this


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P = 0.70

N = sample size = 100

a (alpha) = 5% level of confidence

P = Population proportion

PO = Sample proportion

S = Standard error n = sample size

Z = 1.64 (referring table)

S = P(1-P)

n-1

= 0.70 (1-0.70)

100-1

S = 0.046

Po = 68/100

0.68

Z = Po P

S


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= 0.68 0.70 = -0.435

0.046

C0NCLUSION: Reject Ho because it falls under confidence level i.e. Negative criticalregion. It states that less than 70% of people are satisfied with the paper quality of

Vijay Karnataka

ANALYSIS AND INTERPRETATION

1) Do you read kannada news paper

Frequency Percent ValidPercent

CumulativePercent

Valid yes 100 100.0 100.0 100.0

Do you read kannada news paper

yes


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Analysis and interpretation

Out of 100 respondents 80% respondents are reading vk, 5% are reading samyuktaKarnataka, 10% are reading prajavani,4% are reading kannada prabha, and 1% readingothers.

As per the survey we came to know that maximum number of respondents arereading vk.

3) are you satisfied with the delivary system of vk


CumulativePercent

Valid Highlysatisfied

22 22.0 22.0 22.0

satisfied 69 69.0 69.0 91.0Neither

satisfied, Nor dissatisfied

7 7.0 7.0 98.0

highlydissatisfied

1 1.0 1.0 99.0

Dissatisfied 1 1.0 1.0 100.0

Total 100 100.0 100.0


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are you satisfied with the delivary systemof vk

Dissatisfied

highly dissatisfied

Neither satisfied,No

satisfied

Highly satisfied

Analysis and Interpretation

Among 100 respondents 22% respondents are highly satisfied, 69% are satisfied,7%aredelebrate,1% are highly dissatisfied and1% are dissatisfied with the delivery system of vk,

As we came to know maximum numbers of respondents are satisfied with thedelivery system of vk.

4) Satisfaction towards news coverage

Frequency Percent Valid Percent CumulativePercent

Valid HighlySatisfied

13 13.0 13.0 13.0

Satisfied 54 54.0 54.0 67.0moderate 23 23.0 23.0 90.0

dissatisfied 7 7.0 7.0 97.0

Highlydissatisfied

3 3.0 3.0 100.0

Total 100 100.0 100.0


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Satisfaction towards news coverage

Highly dissatisf ied

dissatisfied

moderate

Satisfied

Highly Satisfied


Out of 100 respondents 13%are highly satisfied, 54% are satisfied, 23% are moderate,7% are dissatisfied, and 3% are highly dissatisfied with the news coverage of vk

Maximum numbers of respondents are satisfied with newscoverage of vk. And only few numbers are dissatisfied with news coverage of vk.

5) To what extent are you satisfied with vk news paper


Valid satiesfied 95 95.0 95.0 95.0

ndissatified 5 5.0 5.0 100.0

Total 100 100.0 100.0


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To what extent are you satisfied with vk news paper

ndissatified

satiesfied


out of 100 respondents 95% are satisfied and 5% are dissatisfied with the vknews paper.

As we came to know maximum numbers of respondents are satisfied withthe vk news paper.

6) Do you expect more color papers in vk


CumulativePercent

Valid yes 70 70.0 70.0 70.0

no 30 30.0 30.0 100.0

Total 100 100.0 100.0


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Do you expect more papers in vk

no

yes


Out of 100 respondents 70% are expect more colour paper in vk and 30% are not expectcolour papers from vk.

As per the survey maximum number of subscribers expect morecolor papers from vk.

7) What type of information do you prefer


Valid Sports news 21 21.0 21.0 21.0

entertainment 9 9.0 9.0 30.0

political news 18 18.0 18.0 48.0

empolymentnews

13 13.0 13.0 61.0

advertisment 6 6.0 6.0 67.0

current issue 33 33.0 33.0 100.0

Total 100 100.0 100.0


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What type of information do you prefer

current issue

advertisment

empolyment news

political news

entertainment

sports news


Among the 100 respondents 21% are prefer sports news,9% entertainment,18% politicalnews,13% prefer employment news,6% prefer advertisement,33% subscribers prefer current issues from vk.

Maximum number of subscribers are prefer for current issue sportsnews and political news respectively.

8) Please tick one of the following to express your opinion about the price of vk


Cumulative Percent

Valid Reasonable

86 86.0 86.0 86.0

costly 12 12.0 12.0 98.0cheap 1 1.0 1.0 99.0

verycostly

1 1.0 1.0 100.0

Total 100 100.0 100.0


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one of the following to express your ppenion about the price

very costly

cheap

costly

1

resionable

Analysis and InterpretationAmong 100 respondents 86% subscribers are expressed as the price of vk is reasonable,and 12% said costly,1% said cheap and 1% said very costly.

As per the survey maximum subscribers said the price of vk is reasonable.

9) At what level are you satisfied with current price of vk


Valid highlysatisfied

46 46.0 46.0 46.0

satisfied 46 46.0 46.0 92.0dis satisfied 7 7.0 7.0 99.0

highly dissatisfied

1 1.0 1.0 100.0

Total 100 100.0 100.0


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Total 100 100.0 100.0

lowing with respect to price satsfaction No 1,2,3,4,5 as numb

2,1,3,4,5

1,3,2,4,5

Analysis and InterpretationOut of 100 respondents 58% are rank the vijay Karnataka as number 1 and remaining42% are rank the vijay Karnataka as 2 or 3.As per the survey we came to know thatmaximum number of subscribers accepted as vijay Karnataka is a number 1

11) Which factors influenced you to purchase vk


Valid Price 9 9.0 9.0 9.0Advt 8 8.0 8.0 17.0

information 55 55.0 55.0 72.0quality 4 4.0 4.0 76.0

quick delivery 13 13.0 13.0 89.0sellf decision 11 11.0 11.0 100.0

Total 100 100.0 100.0


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Which factors influenced you to purchase vk

sellf decision

quick delivery

quality

information

advt

price


Out of 100 respondents 9% subscribers are influenced from price, 8% fromadvertisement,55% from information,4% from quality,13% from quick delivery,11%from self decision.

As per the survey we came to know that maximum number of subscribersinfluenced from the information and quick delivery system of vijay karnataka

12) From the following which factors motivated you to purchase vk


CumulativePercent

Valid Tv 24 24.0 24.0 24.0magazine 25 25.0 25.0 49.0

internet 4 4.0 4.0 53.0friends,relati

ves47 47.0 47.0 100.0


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Total 100 100.0 100.0

the following which factors motivated you to puchase vk

friends,relatives

internet

magazine

Tv


Out of 100 respondents 24% subscribers motivated from Tv, 25% from magazine, 4%from internet,47% from friends and relatives to purchase vk.

Maximum number of subscribers motivated from friendsand relatives, TV, magazine respectively to purchase vk.13) IS vk fulfilled your needs and expectation with respective articles published inthe paper


CumulativePercent

Valid Yes 90 90.0 90.0 90.0

No 10 10.0 10.0 100.0

Total 100 100.0 100.0


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illed your needs and expectation with respective articals pbl

no

yes


out of 100 respondents 90% subscribers said that their needs are fullfilled . And 10%subscribers said that not fulfilled towards articles published in the vk.

As per the survey we came to know that 90% subscribersare satisfied towards articles published in the vk.

FINDINGS

As we came to know .100% of people are read Kannada news paper.

80%are read vk, 5% are read samyukta Karnataka, 10% prajavani, 4%kannadpraba, 1%others.

Delivery system of vk strongly satisfied with 22%, just satisfied with 69%,deliberate is 7% highly dissatisfied just 1%, dissatisfied is 1%.

Regarding news coverage 13% are highly dissatisfied, 54% are satisfied, 23%are moderate, 7% are dissatisfied, and 3% are strongly dissatisfied.


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2) News coverage

Recruitment of effective press reporters.Appoint many numbers of press reporters in different and uncovered places.

3)About the color pages

The company can improve its contents of the news paper with the help of

color fonts and pictures.

Using some attractive color combinations to print the paper.

4) Related to position of vk

Better quality of service

Improving the delivery system

Improvement in news coverage

Use better quality of the paper

Fulfilling the subscriber requirements .

CONCLUSION:

The vijay Karnataka is one of the news papers which has the number 1 position in the market,


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We have selected this news paper for our marketing research

project due to the effective service in the market. The management problem

has identified as the sustaining the number one position in the market.

Then this management problem is converted into research problem like

current image and subscribers satisfaction towards Vijay Karnataka, and

we set the some objectives based on research problem, and we under gone

the marketing research process.

We did survey 100 samples and got excellent respond from the

respondents finally we concluded that the Vijay Karnataka has best market share among

the rivals.

Finally we wish to Vijay Karnataka that sustains its number 1 position

in market in future for long and long period.


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introduction to project industrial profile about vijay

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