introduction to semantics for digital surrey
DESCRIPTION
A gentle non-technical introduction to the Semantic Web.TRANSCRIPT
Oct. 2014
A (gentle) Introduction to Semantic Technology
Jarred McGinnis, PhD
Semantics?
Oct. 2014
Source: http://www.radarnetworks.com
Another development stage of the Internet.
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We are programmed by computers.
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We are programmed by computers.
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We are programmed by computers.
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We are programmed by computers.
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We are programmed by computers.
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We are programmed by computers.
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We are programmed by computers.
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But, these are all physical interactions.
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Semantics is about the interaction via meaning.
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“Chris Huhne”
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Semantics is about the interaction via meaning.
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“Chris Huhne”
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We need a mechanism for organisation
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Topics, Categories, Taxonomies, Controlled Vocab
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Organize by Topics
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The problem with this.
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“... I was much struck how entirely vague and arbitrary is the distinction between species and varieties”— Charles Darwin, On the Origin of Species (p. 48)[1]
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Content Changes.
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We need a better mechanism.
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Ontologies
This is NOT an atomic unit of information.
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This is creating context and from context...
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New information can be inferred.
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New information can be inferred.
• A person is the president of a country.• Mr. Assad is the president of Syria.
• Syria is a country.• Assad is a person.
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Examples of Semantics in Use
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E-commerce
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SEO
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Knowing What You Know
• Better Search
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Making Use of What Others Know
• Making use of information and data from the ‘wilds’ of the internet safely.
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Linked Data
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Dynamic, finer grained management of
content
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Athlete (10000+),Team (200+),Discipline (400+) and venue pages.
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Curation Becomes Smarter and Simpler
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An Example (Deckard Tool)
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