introduction to seo
DESCRIPTION
A beginner's guide to SEO by Lion & Lion - The Digital AgencyTRANSCRIPT
- Confidential -2014 | LION & LION
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How to use
Search Engine Optimisation
to get more visitors to your website
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ContentWhat you will learn from this presentation
• What is SEO?• Understanding the Search Engine• An introduction to On-Site SEO• An introduction to Off-Site SEO• On-Site SEO vs. Off-Site SEO• Last words
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Short case studiesHow we can learn from others
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What is SEO?Why should we optimise websites for search engines?
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Understanding the search engineHow do search engines know which pages to show?
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Understanding the search engineHow do search engines know which pages to show?
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Understanding the search engineHow do search engines know which pages to show?
Importance
• Number of references (links from other pages)
Relevance
• Number of keyword mentions
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Understanding the search engineHow do search engines know which pages to show?
• Websites that have links from high quality & relevant websites
• Websites with high quality content
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Understanding the search engineHow do search engines know which pages to show?
Every web page on the internet gets a value.
This value is a score from 0-100.
This score has to be earned over time.
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The Google SandboxHow do search engines know which pages to show?
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Understanding the search engineHow do search engines know which pages to show?
High quality content High quality links
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Understanding the search engineHow do search engines know which pages to show?
High quality content
• Technically optimised website
• High quality text on every page
• User friendly website
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An introduction to On-Site SEOHow to optimise the website technically to rank higher in Search Engines
High quality content
• Technically optimised website
• High quality text on every page
• User friendly website
On-Site SEO
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An introduction to On-Site SEOHow to optimise the website technically to rank higher in Search Engines
Telling Search Engines what your website is about
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An introduction to On-Site SEOHow to optimise the website technically to rank higher in Search Engines
Telling Search Engines what your website is about
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An introduction to On-Site SEOHow to optimise the website technically to rank higher in Search Engines
Telling Search Engines what your website is about
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An introduction to Off-Site SEOHow to optimise the links that link to your website
High quality links
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An introduction to Off-Site SEOHow to optimise the links that link to your website
High quality links
• Relevant websites• Websites with high value• Placement of the link
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An introduction to Off-Site SEOHow to optimise the links that link to your website
High quality links
• Relevant websites• Websites with high value• Placement of the link
Off-Site SEO
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An introduction to Off-Site SEOHow to optimise the links that link to your website
How to recognize high valued websites?
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An introduction to Off-Site SEOHow to optimise the links that link to your website
How to recognize high valued websites?
• Continiously posts high quality and trustworthy content• A lot of websites link to them• They only link to websites that are relevant for their
visitors• Tons of visitors on a daily basis• Often technically optimised
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An introduction to Off-Site SEOHow to optimise the links that link to your website
Examples of high quality websites
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An introduction to Off-Site SEOHow to optimise the links that link to your website
Examples of high quality websites
• Newspapers• University websites (.edu)• Government websites (.gov)
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An introduction to Off-Site SEOHow to optimise the links that link to your website
How value gets from one website to another website
Value: 67/100
Website A Website B Website C
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On-Site vs. Off-Site SEOShould I focus on On-Site SEO or Off-Site SEO?
Your value is influenced by both On-Site SEO, ánd Off-Site SEO:
On-Site (43%) Off-Site (57%)
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Short case studiesHow we can learn from others
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Short Case study 1: Not so genius linkbuildingHow RapGenius got kicked out of Google
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Short Case study 1: Not so genius linkbuildingHow RapGenius got kicked out of Google
RapGenius lost over 1 Million visitors a day
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Short Case study 2: A valuable SEO lessonLosing value over night
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Short Case study 2: A valuable SEO lessonLosing value over night
www.example.com/old-name > www.example.com/new-name
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Short Case study 2: A valuable SEO lessonLosing value over night
www.example.com/old-name > www.example.com/new-name
24/100 1/100
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Short Case study 2: A valuable SEO lessonLosing value over night
www.example.com/old-name > www.example.com/new-name
24/100 1/100
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Short Case study 2: A valuable SEO lessonLosing value over night
www.example.com/old-name > www.example.com/new-name
24/100 24/100
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Short Case study 3: The power of SEOHow Lelong gained 350,000 visitors a month, in three months time
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Short Case study 3: The power of SEOHow Lelong gained 350,000 visitors a month, in three months time
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Last wordsThe main take aways of this presentation
• Value is build over time• Valuable links have to be earned• Be careful when changing the URL
• SEO is a long term strategy
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Wesley van der HoopHead of Web Optimisation
+60 18 297 [email protected]
LION & LIONThe Digital Agency