introduction to seo for businesses
TRANSCRIPT
An Introduction to SEO for Your Business
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Our Story
2006 2008 2010 2012 2014
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The Winning Combination
A combination of SEO and Social Media Marketing will give you more traffic, trust, brand awareness and most important more money and new business.
The longer you run the campaign the better results you get month by month.
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But you need to start at the beginning
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SEO = Search Engine Optimisation
Sponsored Listings
Via Paid Search
(30% of people click here)
Organic Search results
achieved through SEO
(70% of people click here)
Your Website Here
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How does SEO work?
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How does SEO work? (simplified)
Technical
Links Content
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Website Diagnosis
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Technical Check List
Fix and Optimise! Not just once… but we check every day for errors/changes and fix/optimise the website when necessary.
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The 2nd Step to Good SEO
Technical
Links Content
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Content is King
Blog Posts Articles
Video Clips Photographs
Webinars Social Media
Guides Tutorials FAQs
Infographics E-Books Competitions
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Start writing content NOW
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Build trust in your business
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The Most Important Part of SEO
Technical
Links Content
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What is a Link?
Example of a link on a website: Hello, and welcome to my website about Dogs. If you want to buy dog toys then visit our other website.
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High Quality Web
Directories
Article Creation and Syndication
Social Bookmarking
Forums and Blog
comments
Competitor Link Analysis
Events and Business
Partnerships
Editorial Websites
Creating Websites
Leveraging the Power of
Social Media
Base Level Links – Important in building a natural link profile and base to build from
Large Authority Websites
PR and Viral Marketing
High Quality Links
Different Link Building Methods Authority Links
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The Power of Links
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Google Fights Back
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Links are still important today
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But what is the key to building links?
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Build a Strong Brand…
…With Good Content. Make People WANT to Link and Talk about you
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Using the Power of Social Media
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Build a REAL Targeted Social Media Audience
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Post Daily Updates
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Engage with your Audience
• Build Trust in your brand
• Position yourself as the experts, the thought leader and the best in your industry
• Build loyal fans and customers
• Get your audience to promote your content naturally on their blogs, forums, websites and so on (how to build natural SEO links)
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Social Media Strategy
Build High Quality Audience Daily Social Media Updates Send to Landing Page(s)
Generate Sales
Find and Connect With Target Audience
Build natural SEO links by leveraging relationships with your audience and posting great content.
Questions?
Ashley Davis
E: [email protected] T: 0800 211 8511 M: 07889 177 749 W: www.studioSkyline.co.uk Twitter: @studioSkylineUK
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