Introduction

IMAGINE DIALOGUE

27/06/2010

What is social media and where it is coming from?

Social media tools/ types

Social media importance

Maximizing the potential

So whatis social media?

Communication

Sharing

Distribution

Discussion

In short,

• Social media is part of an online platform known as Web 2.0

• Web 2.0 allows you to reach an exponential number of people; do interactive things online; and reach even more people who reach more people.

QuickTime™ and a decompressor

are needed to see this picture.

What tools can you think of when you hear social media?

Publication tools

Types of blogs

Wikis

Citizen Journalism Portals

Sharing tools

Video sharing

Picture sharing

Link sharing

Music sharing

Social Networking Tools

What is the goal?

TO ENABLE, INSPIRE, INFLUENCE AND ENGAGE

BUT HOW DO WE DO IT?

What are blogs?

• They are easy to use websites• Encourage conversations among people who

share similar concerns, ideas and thoughts• Blogs can be on any topic• They don’t have to be based on thorough

research unless you as an author want to• They can be written by one or a team of writers• With blogs its possible to initiate original ideas at

“0” cost, build dialogue and start up campaigns

And it doesn’t have to be all text on your blog. You can add pictures and embed videos making yourposts look really cool.

Embedding videos from YouTube

But why blog anyway?

How to keep track of your blog and maximize it?

Sharing

Facebook Like Button

Twitter

Twitter rules

• 140 characters

• “#” used in front of key words

• Use url shortening for links posted on Twitter:– Bit.ly– Goo.gl– Tr.im

Any questions?

http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related

Thank you all for your attention!