introduction to social media for cils
Post on 19-Oct-2014
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DESCRIPTION
An Introduction to Social Media for Centers for Independent Living--Prepared for CIL-NET workshop. Adapted from WeAreMedia.org curriculumTRANSCRIPT
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Introduction to Social MediaFor Centers for Independent Living
Presented by Michele Martin
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Objectives
• Define social media
• Look at how organizations use it
• Define some key principles for using social media
• Discuss how these principles apply to CILs
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The Numbers
50% of adults online have a MySpace profile
22% of adults online have a Facebook profile
In August 08, 23.7 million people visited
64.7 million upload photos to Flickr
Twitter grew 753% in 2008 to 4.5 million users
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Individuals with disabilties. . . • Spend twice as much
time online (20 hrs. vs. 10 hrs)
• More likely to report Internet has improved quality of life (48% vs. 27%)
• More likely to report that they are better informed (52% vs. 39%)
• More likely to report they are more connected (44% vs. 38%)
• More likely to report they are able to reach out to people with similar interests (42% vs. 30%)
Source: Harris Interactive, 2000
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Social media helps people. . .
• Find and share quality information
• Connect to others who share their interests
• Have conversations
• Work collaboratively
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Social media helps organizations. . .
• Listen
• Participate in online conversations
• Tell their stories
• Create awareness
• Build community
• Raise money
• Provide inexpensive professional development
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Social Media is NOT. . .
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Social Media is . . . http://www.flickr.com/photos/eye2eye/50892860/
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And . . . http://www.flickr.com/photos/furiousgeorge81/177926979/
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And . . . http://www.flickr.com/photos/markop/2523825358/
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And . . . http://www.flickr.com/photos/ocs_camp/2171492103/
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Powered by . . . .
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How is Social Media Being Used?
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Listening
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Participating
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Storytellinghttp://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains
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Generating “Buzz”
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Calls to Action
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Community Building
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Fundraising
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Professional Developmenthttp://www.flickr.com/photos/tojosan/181249465/
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What are the “Rules?”
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Social Media is NOT. . . http://www.flickr.com/photos/archiemcphee/3074742967/
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Social Media IS. . . http://www.flickr.com/photos/nyki_m/2702325486/
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Social Media is NOT. . . http://www.flickr.com/photos/89927155@N00/3427459604/
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Social Media is . . . http://www.flickr.com/photos/lincolnblues/1443915052/
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Social Media is Not. . . http://www.flickr.com/photos/rtarga/223776150/
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Social Media Is. . . http://www.flickr.com/photos/dalydose/324264361/
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Social Media is Not. . . http://www.flickr.com/photos/robino/511879296/
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Social Media Is. . . http://www.flickr.com/photos/grantmac/2639135945/
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Social Media is Not. . . http://www.flickr.com/photos/fixe/3202648604/
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Social Media Is. . . http://www.flickr.com/photos/joelmarkwitt/2987625115/
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In this new worldhttp://www.flickr.com/photos/will-lion/2645808133/
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In this new worldhttp://www.flickr.com/photos/phauly/35555985/
Trust is about relationships, not “experts”
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In this new world
People use social media to fund and
create change
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We need to be. . . http://www.flickr.com/photos/criminalintent/89026773/
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And . . . http://www.flickr.com/photos/laughingbuddhaz/2535461271/
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And . . . http://www.flickr.com/photos/jakescreations/99576154/
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Now let’s explore!
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Resources
• WeAreMedia.org: The Social Media Starter Kit for Nonprofits
http://www.wearemedia.org/
• Social Media for Nonprofits by Primal Media
http://www.slideshare.net/PrimalMedia/social-media-non-profits