introduction to social media for good samaritan society staff members
TRANSCRIPT
Social Media at WorkIntroduction for
Good Samaritan Societystaff members
July 2015
The Good Samaritan Society ison seven social platforms.
Connect to our pages by visitingwww.good-sam.com.
Click the buttons at the top of the page.
Social media explainedTwitter: I’m eating a #DonutFacebook: I like donutsInstagram: Here’s a vintage photo of my donutYouTube: Here I am eating a donutLinkedIn: My skills include donut eatingPinterest: Here’s a donut recipeGoogle+: I’m a Google employee who eats donuts
• Best platform for news, timely updates, chats
• 140 characters (that includes pictures!)• Follow – See tweets of interest by
someone• Favorite – To show you “like” a tweet
• Retweet (RT) – To share a tweet. Also allows you to add your own commentary, etc.
• Direct message – To send a message unseen directly to a follower. Follow must be mutual. Not used often; considered “spammy”
• We are @goodsam Use this to find us, follow us, mention us. This is our “handle.”
• Our hashtag is #TheGSSWay. Use this when possible to help others join in conversations with us & about us.
• Please don’t use #GoodSam.
Hashtags ( # )• Use these to join a conversation • Many users who add the same
hashtag to a tweet cause the hashtag to “trend”
• Useful to engage, create, exchange conversation; gives structure to Twitter chats
Why follow us? • Recently named Top 3 Twitter account
among long-term care providers• Our tweets, on average, pass before the
eyes of 90,000 people monthly• Followers have tripled in a year• Followers include
White House Office on Aging (514K), AgeWave (200K), & AARP (90K)
https://twitter.com/goodsam
What’s the point of LinkedIn?
LinkedIn is where career-minded people connect.• 1 in 3 business professionals is on
LinkedIn.• 200 million total users• 2 new members per second
What’s the point of LinkedIn?People use LinkedIn to:• Make work connections• Find insights, knowledge and opportunities• Establish their professional identity• Find a new job
Companies use LinkedIn to:• Recruit• Engage and impress new audiences• Raise brand awareness
7 priorities for your LinkedIn profile:
1. Professional photo2. Job history (How would you describe the job
to a friend?)3. Summary sentence of who you are4. Five skills5. Industry you work in, and postal code6. Education7. 5o connections
Tips for daily use:• Check your newsfeed once a day• Do one nice thing for someone
in your network each day• Accept requests to connect and
send a follow-up thank you• Talk about our account in your email signature,
resume, etc.• Promote the Good Samaritan Society
https://www.linkedin.com/company/good-samaritan-society
Online adults using Instagram
2013 2014Men 15% 22%
Women 20% 29%
Online adults using Instagram
Age 2013 201418-29 37% 53%30-49 18% 25%50-64 6% 11%65+ 1% 6%
Pew Research Center
https://instagram.com/goodsamaritansociety/
• Pinterest = Weddings, recipes and dream homes, right??
• Definition – A visual discovery tool where you can find what interests you as well as what inspires you.
• Pin interests to your Pinterest account.
• Hobbies and interests• Categorized
boards
How do I use Pinterest?
https://www.pinterest.com/goodsamsociety/
1. Click Pin it. 2. Description3. Board4. Check it out
!
How to a Pin
Tips and tricks• Short descriptions• Key words• Likes (Not just for Facebook)• View users’ boards• Topic search• Add friends• Browser button• Follow us!
What’s the point of Facebook?People use Facebook to:• Connect with friends and family• Find information from news sources and favorite interests• Entertainment (cat videos)
Companies use Facebook to:• Increase awareness of their business• Promote products• Engage with their customers/potential customers
Facebook fun facts• Facebook now has 1.44 billion monthly active users
– 945 million users access Facebook on a mobile device– 936 million users access Facebook daily
• Time spent on Facebook per user per day: 20 minutes• Percentage of millennials (15-34) that use Facebook: 91%• Percentage of U.S. online adults (65+) using Facebook: 56%• Average number of Facebook friends per user: 245• Estimated overall online time spent on Facebook: 20%• Average number of photos uploaded to Facebook daily: 400
million
Tips and tricksTo adjust privacy settings:• Click the arrow to the right
in the blue bar and choose Settings.
• On the settings page, review your settings on the Privacy, Timeline and Tagging, and Blocking pages
Tips and tricksTo save a video or story for later (without sharing it):• Click the arrow in the right-
hand corner of the post and choose Save video or Save link.
• You can access these saved posts from the Favorites section of your Home page.
The average number of posts a person
could potentially see each day is 1,500.
Tips and tricksSee more/fewer postsfrom your friends:• Click your Friends list• Choose the drop-down
menu next to yourfriends’ names, andselect Close Friends (to see more posts) or Acquaintances (to see fewer posts)
Tips and tricksTo stop seeingsomeone’s posts inyour newsfeed(without unfriendingthem), click on theirname to go to theirprofile page, click onthe Following drop-down menu, and choose Unfollow.
https://www.facebook.com/goodsamaritansociety
Follow the Good Samaritan Society! • News and fun photos from our locations• Informational stories on health, well-being, senior
advocacy and finances• Be an advocate for the Society by liking our page.• Visit us often to like, share and comment on our
posts.• You are the “social” in social media — we can’t do
this without you!
Google Plus
https://plus.google.com/+GoodSamaritanSocietyofficial/posts
YouTube
https://www.youtube.com/user/goodsamaritansociety
Good Samaritan Society policy restricts social media use. Local centers may not create or maintain their
own social media sites. See policy NC-04-I_UseOfSocialMedia on the Web Portal.
Staff members must follow social media policies as outlined in the Employee Handbook, also available on
the Web Portal.For questions
or to share material for GSS social media:Contact the communications coordinators at