1. Group 1

2. INTRODUCTION The primary modes for movement of goods in India are Rail and Road. Of late, movement of goods by roads has gained considerable importance in India. The road transport industry is penetrating into the market through a strategy of services. They provide service form the platform of the consignor to the door of the consignee. Besides, they accept goods in small quantities. Unlike Railways, they have the capacity to penetrate into isolated rural and hilly areas, where laying a railway becomes expensive. They are vital tools in the manufacturing, transportation, and warehousing industries. 3. The truck population in India has grown at a rate of 7.2 per cent per annum between 1950-51 to 1990-91. At present, there are over 1300 trucks per million population and the utilization of trucks is around 70,000 kms. per year. The corresponding figures for the USA are 151,2000 (over 100 times) and 19,2000 kms. per year (less than one third). The trucking industry is a very significant player in goods movement, carrying over 54% of the tonne km. rail road share in 1988-89 (up from 11% in 1950-51). Inspite of the unorganized nature of the private companies engaged in the movement of goods, the trucking operation in India seems to be fairly efficient. The road infrastructure and service management need to be improved substantially, to make the trucking industry vibrant. 4. MODEL OF OPERATION OF THE TRUCKING INDUSTRY User Transport Companies/contra ctors/Supplier/ Booking Agents Brokers Transport Operator Small Operator Large operator User represents the demand side of the market. Collecting, forwarding, distributing goods. Ensures supply of trucks to the transport contractor. Providing haulage service INTERMEDIARIES 5. Strength Weakness Demand No Stable Demand Unity Driven by Fuel Prices Pioneer in Transportation Shortage of Skilled Drivers Contribution Within The Country Cant Reach in Remote Areas Limit Cannot Be Increased Opportunities Threats Subsidizing Brokers Computerized Exchange Network Fuel Prices Improve Mileage Tolls Central Toll Plaza Political Environment Stable Government No of accidents Infrastructure 6. Established in 1945. Worlds eighteenth largest motor vehicle manufacturing company. Forth largest truck manufacturer. Second largest bus manufacturer by volume. 7. Manufacturing is done at Jamshedpur and Pantnagar. Tata motors produces LCV, MCV and HCV. LCV TATA ACE. MCV TATA 407, TATA 410. HCV CONS TRUCK, PRIMA. TRAILER. 8. Focuses on new products and acquisitions. Intensive management development in order to establish its leaders for tomorrow. 9. Vision Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us. Mission To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally. 10. Tata truck is using hub and spoke model for distribution Tata has many C & F agents (collects truck from hubs and distribute it across nation) 11. Economics of scale. Volume oriented. High durability (strong chassis frame). Availability of spares all over in India. Cost-effective. Low-maintenance. Technology from the USA and EUROPE. Product improvement. 12. Different strategies like product, branding, advertising and pricing strategy in the different market. In the home country Tata's strategies are same as to cost leadership and differentiations. 13. Group 1Junaid Bhat 04 Nilesh Sargam 38 Sandeep Yadav 48 Annuradha Gupta 13