introduction to the work of iwto fao budapest elisabeth van delden april 13, 2011
TRANSCRIPT
Introduction to the work of IWTOIntroduction to the work of IWTO
FAO BudapestElisabeth van DeldenApril 13, 2011
Slide 2
IWTO is the international
body representing the
interests of the world's wool-
textile trade and industry.
IWTO is...
Policy Monitoring
Slide 3
IWTO membership covers
woolgrowers, traders, primary
processors, spinners,
weavers, garment makers
and retailers of wool and
allied fibres in its member-
countries, as well as all kind
of organizations related to
wool products and the wool
business in general.
Members of IWTONational Committee Members from around the world
Associate Members
Slide 4
With the 4 pillar structure,
IWTO is aiming to position
and to value wool clearly in
the consumer mind as a
material which is desirable for
its technical, ethical and
comfort values.
Objectives of IWTO
Slide 5
WE
Slide 6
WOOL is natural, renewable, sustainable, biodegradable
Slide 7
PROTECTION of rare breeds as well as heritage
Slide 8
Supporting developing markets of wool and wool products
Slide 9
What would happen if not?Benefit
WOOL
SYNTHETIC
TOP SCORING for wool
Slide 10
Benefit
WOOL at the TOP of consumer`s MIND
Slide 11
Benefit
Wool as INSPIRATION for architecture and interior design
Slide 12
INTEGRATION of wool into LAWS and REGULATIONS
Slide 13
Benefit
WOOLKEEPING SOVEREIGNTY over our brand and assets.
Slide 14
THANK YOU FOR YOUR ATTENTION
WE