Breakfast Club Shh… Introduction to Twitter

What and why Why are you here today at Buzzards Valley •  NETWORKING OPPORTUNITIES Imaging being able to network with 288 million people around the world, and 16 million in the UK. Well you can, and its free, and it’s called Twitter. All forms of social media can be manipulated to allow you to network with like minded people, they allow you to share ideas and information, make new connections, and strengthen existing ones with people with similar interests to you and your business. The whole point? To create a following/audience of people to interact with on a regular basis.

How can your business benefit

•  Become a ‘thought leader’ •  Front of mind with potential customers •  Lead generation •  Advertising opportunity •  Cost savings •  VERY measurable – calculate ROI very accurately

How can your business benefit

•  Increase brand awareness •  Drive traffic to website •  Improve SEO rankings

•  Customer service opportunities •  Competitive advantage

•  Build a community of supercharged users

How it works •  Create an account •  Generate some content •  Follow and be followed!

•  Who to follow and why •  Engage with the Twitter community – GO VIRAL!

•  Favourite •  ReTweet/Quote •  Reply

•  Build relationships •  Measure what works – A/B testing

How it works •  #Tags – what are they? •  Twitter lists •  3rd party software for scheduling •  Competitor analysis •  Who do they follow •  Who follows them

•  Tell don’t sell! Get your core message accross •  Blendtec •  TransferWise

11 top T(w)ips to take with you

I’ll Tweet these after the event @HairyHandShake 1.  Find some #tags that work •  #midlandshour •  #brumhour

2.  Advertise •  Reach people who give a sh*t! •  Demographic targeting (also very powerful on FB)

11 top T(w)ips to take with you 3. Include your url in Twitter bio •  Drive traffic to your website •  Squeeze keywords into your bio to aid search

4. Use relevant images in your tweets •  Increase engagement rates by 20-40% •  Brand them with your logo

5. Have a clear objective/s 6.  Ask plenty of questions! •  You want people to reply with your @name in!

11 top T(w)ips to take with you 7. Always tag in your subjects •  They’re likely to share if you pay them a compliment

8. Always say thanks for the follow •  Start a conversation – build a relationship

9. Don’t be too corporate! •  People want to see you’re real people

10. Add your @name to business cards & website 11. Enjoy it! •  It’s a networking opportunity, be fun and creative