introduction to typography 09/5/2013 typography iintroduction to typography

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Introduction to Typography 09/5/2013 Typography I Introduction to Typography

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Page 1: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

Introduction to Typography

09/5/2013 Typography I Introduction to Typography

Page 2: Introduction to Typography 09/5/2013 Typography IIntroduction to Typography

09/5/2013 Typography I Introduction to Typography

What is Typography?

The art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).

Text is designed to create a readable, coherent, and visually satisfying whole composition that works together

Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.

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09/5/2013 Typography I Introduction to Typography

Examples of Typography: Identity

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Examples of Typography: Identity

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09/5/2013 Typography I Introduction to Typography

Examples of Typography: Publications

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Examples of Typography: Publications

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Examples of Typography: Publications

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Examples of Typography: Publications

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Examples of Typography: Publications

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Examples of Typography: Posters

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Examples of Typography: Packaging

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Examples of Typography: Websites

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Examples of Typography: Websites

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Examples of Typography: Websites

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Examples of Typography: Websites

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Examples of Typography: Websites

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Examples of Typography: Websites

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History of Typography

Hieroglyphics

Cunieform

Illuminated manuscripts(5th to 15th centuries)

Manual illustration (1800s)

09/5/2013 Typography I Introduction to Typography

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History of Typography

Johannes Gutenberg invented the printing press in ~1430s.

It was the first mass-manufacturing assembly line. It made publication much more affordable and faster than manually copying texts.

Gutenberg’s press ushered in the era of mass communication.

First book ever printed: Gutenberg Bible.

09/5/2013 Typography I Introduction to Typography

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Current State of Typography

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The Ubiquitous Grid

In graphic design, a grid is a structure made up of a series of intersecting straight guide lines used to structure content. The grid serves as a framework on which a designer can organize graphic elements (images, paragraphs) in a rational, easy to absorb manner. A grid can be use to organize graphic elements in relation to a page, in relation to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

09/5/2013 Typography I Introduction to Typography