introduction to via telemetry

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An Introduction ToViaTelemetry

Creating Value From Machine Data

June 2011



Brulines Group plc



Mission & Vision Statements

Mission:

Our mission is to provide World class telemetrysolutions to our internal and external customerssuch that they have a solid and robust foundationupon which to derive real value from the remotedata collected.

Vision:To make the complex World of telemetry easy tounderstand, easy to adopt and valuable to thecompanies we work with.



Background

Brulines Group

• Many Vertical Solutions

• Application, Business Intelligence, Install

• Key Customers: Punch, Enterprise, S&NMP, Moto

Amscreen

• High Volume Manufacture

• Production Engineering

• Key Customers: BP, WH Smith, Shell, Esso, Londis

Comtech M2M• Core Horizontal Telemetry

• Robust Platform – hardware/software

• Key Customers: Siemens, Metric, Coffee Nation,

Vianet

• Vertical Solution for vending

• Application, Business Intelligence, Service

• Key Customers: GSK, Coca Cola Hellenic, Selecta, Moto



Strategy

• Work with our customers to define the business modelthat generates best value in their chosen market.

• Utilise the success from our vertical businesses to easeadoption e.g. Beer Dispense, Vending, Forecourt,

Machines• Demonstrate to our customer how they can achieve

their goals by adopting our platform technology

• Clearly define what we can deliver to the customer in a

number of agreed phases of supply• Bridge the technology and commercial gap to better

define the solution and broaden the commercialoffering – feedback loop



Key Strengths

• Successful internal businesses utilising telemetry – Understand the challenges of the customer

– Understand how to create value from remote machine data

• Proven technology in many applications –

Robust & resilient solution – Scalable to many thousand machines

• A true end-to-end communications platform with clearphases of delivery – Fast time to market – Proof of Concept in 2 weeks

– Range of product offering• Hugely experienced team of people

• Profitable and growing company



System OverviewRemote monitoring, control and management of machines via the Internet

ViaTelemetry Solution



0

1

2

3

4

5

6

7

8

9

10

Vertical Solution

Sales Deploy

Biz Intelligence

Application

Middleware

IT InfrastructureInternet

GPRS Network

SIM Provision

Modem

Machine Hardware

10. Customer

9. Stockton/Customer

8. Stockton

7. Bolton

6. Stockton

5. Internet

4. Network Provider

3. 3rd Party Partner

2. Bolton

1. 3rd Party Supplier

T r u e E

n d - t o

- E n d

Ten Elements of a Vertical Product Offering



Brulines Group

0

1

2

3

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5

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10Sales Deploy

Biz Intelligence

Application

Middleware

IT Infrastructure

Internet

GPRS Network

SIM Provision

Modem

Machine Hardware



Product Offering

• Server based application

• Custom IT deploymentStand AloneApplication

• Simple Dashboard

• Replication to back office

• Management/Admin of machine network

Middleware

µWEAVE

• Sub-system

• Intelligent ModemHardware



Proof ofConcept

Prototype µWEAVE Roll

Out

WebApplication

developmentProduction

• Delivery of two units in 2 – 4 weeks

•Connectivity to remote machine

•Delivery of key monitoring datapoint to µWEAVE

• Simple dashboard and Excel export capability

• Cost approx £3,000

• Will allow customer to demonstrate concept

Telemetry Adoption Flow – Phase 1



Proof ofConcept


Out

WebApplication


• Delivery of ten units in 6 – 8 weeks

• Integration into remote machine

•Delivery of all monitoring datapoints to µWEAVE

• Logo/Custom Dashboard and export capability

• Cost approx £15,000

• Will allow customer to validate Business Model




Proof ofConcept


Out

WebApplication


• Production hardware in 8 to 12 weeks

• Standalone system with finalised dashboard

•OR replication into customer back office

• Integrated into remote machine

• Cost hardware and monthly services

• Customer roll out of production hardware




Proof ofConcept


Out

WebApplication


• Development time up to 60 man days

• For higher volume opportunities 5K+

•Stand alone Web application to manage business

• No need to change any preceding installs

• Costed at £750 per day

• Target sign off from spec to delivery 3 months




Proof ofConcept


Out

WebApplication


• Go live from sign off - seamless

• Support desk

•Service level agreement

• Additional support contract up to £9k per year

• System cost hardware and monthly services

• Five year rolling contract




Case Study: Coffee Nation (µWEAVE)



Case Study: Brulines Beer Flow Monitoring



• First release done withµWEAVE dashboard

• Custom to allow externalview of data

• Hierarchical set up forpub tenant, regionalmanager and pubcompany

• Phase 4 and 5 includedreplication to Brulinesback office system

Brulines – µWEAVE Release (Phase 3)



Brulines – Stand Alone Application (Phase 5)



Summary

• World class Telemetry (M2M) product offering

– Most complete end-to-end solution

– Robust and resilient

– Scalable to many thousands of devices

• Hugely experienced team of people

• In House resources: end-to-end

• Right first time goal• Business growth will come internally and

externally



Thank You

Any Questions?

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