Strategic Business Plan2013-2014

Introduction......................................................................3Background.......................................................................4Management Board & Staff................................................4Strategic Focus.................................................................4

Our Vision.....................................................................................4Our Mission Statement...................................................................4Our Values....................................................................................4

Strategic Goals..................................................................45-Year Objectives...........................................................................412 Month Objectives......................................................................4

SWOT Analysis..................................................................4PESTEL Analysis................................................................4

Political Factors.............................................................................4Economic Factors...........................................................................4Social Factors................................................................................4Technological Factors....................................................................4Environmental Factors...................................................................4Legal Factors.................................................................................4

Competitor Analysis..........................................................4Our Customers & Markets..................................................4Key Business Strategies....................................................4Balanced Score Card Framework........................................4

Financial.......................................................................................4Objectives.....................................................................................................4Measures.......................................................................................................4Targets..........................................................................................................4Initiatives......................................................................................................4

Customer......................................................................................4Objectives...................................................................................................4Measures.....................................................................................................4Targets........................................................................................................4Initiatives....................................................................................................4

Internal Business...........................................................................4Objectives...................................................................................................4Measures.....................................................................................................4Targets........................................................................................................4Initiatives....................................................................................................4

Learning & Growth.........................................................................4Objectives...................................................................................................4Measures.....................................................................................................4Targets........................................................................................................4Initiatives....................................................................................................4

Introduction

Background

Management Board & Staff

Strategic Focus

Our Vision

Our Mission Statement

Our Values

Strategic Goals

5-Year Objectives

12 Month Objectives

SWOT Analysis✪

Denotes areas to be worked on over next 12 months

Strengths Weaknesses Opportunities Threats

PESTEL Analysis

Political FactorsTax Policies, changes in trade restrictions & tariffs, stability of government etc.

Economic FactorsInterest rates, inflation rates, GDP, unemployment rates, levels of disposable income, general growth or decline of the economy.

Social FactorsTrends in demographics – such as population, size, age & ethnics mix. Cultural trends – such as attitudes towards obesity & consumer activism.

Technological FactorsChanges in the rates of new product development, increases in automation, advancements in service industry delivery etc.

Environmental FactorsNatural disasters, weather patterns etc.

Legal FactorsLaws involving issues such as employment, health & safety, discrimination and anti-trust etc.

Competitor Analysis

Our Customers & Markets

Markets

Pain Points

Key Business Strategies

Balanced Score Card Framework

FinancialTo success financially, how should we appear to our shareholders?

Objectives Measures Targets Initiatives

CustomerTo achieve our vision, how should we appear to our customers?

Objectives Measures Targets Initiatives

Internal BusinessTo satisfy our shareholders and customers, what business processes must we excel at?

Objectives Measures Targets Initiatives

Learning & GrowthTo achieve our vision, how will we sustain our ability to change & improve?

Objectives Measures Targets Initiatives