1.people 1 Pig-E Bank the big bad smelly huffin puffin pigs: Omar Amin, Alice Fang, Meghana Ginjpalli, Jason Mothersill, David Whitmore July 24th, 2013

2. Intuit Proprietary & Confidential2 This is Jimmy 3. Intuit Proprietary & Confidential3 This is Jimmy when he has to play piano 4. Intuit Proprietary & Confidential4 This is Jimmy when he has to take out the trash. 5. Intuit Proprietary & Confidential5 Keeping track of chores & allowances is a pain, but it has to be done. 6. Intuit Proprietary & Confidential6 Insights 1. Keeping track of chores and allowances is tedious and often forgotten. We have an allowance system, but my husband doesn't remember to pay him most of the time. 2. Often, kids dont know how much money they have. And parents dont either. We frequently have conversations where Blake [her son] says, 'I think I have 3. Parents want kids to learn goal-setting and financial management skills. Kids these days don't have the concept of money. 7. Intuit Proprietary & Confidential7 Vision Create a generation of kids who are unbelievably excited about responsible savings 8. Intuit Proprietary & Confidential8 Our process Go broad to go narrow 9. Intuit Proprietary & Confidential9 The app: A quick tour 10. Intuit Proprietary & Confidential10 The app: A quick tour 11. Intuit Proprietary & Confidential11 The app: A quick tour 12. Intuit Proprietary & Confidential12 The app: A quick tour 13. Intuit Proprietary & Confidential13 SUCCESS! 14. Intuit Proprietary & Confidential14 Leaps of faith Parents would use an app to keep track of chores and pay their kids 8 / 13 Kids will use the app to set up goals, and goals will keep kids motivated to use the app and completing tasks Parents support goal-motivated task completion 6 / 7 ? 15. Intuit Proprietary & Confidential15 Moving forward More rapid prototyping + experimentation based on customer feedback Build MVP for beta testing Explore Intuit-internal channels and validate business model Free with paid premium version? Christmas gift to Quicken customers? Kiddie add-on to Mint? Speak with other teams with similar passions, e.g. TrackR 16. Intuit Proprietary & Confidential 16 Thanks for listening! :) Questions? Omar Alice Meghana Jason David