invest deck
TRANSCRIPT
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Kollecto is an art startup & innovative service platform. Users get a Personal Stylist for their Walls (aka a personal art advisor)
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HOW IT WORKS
GET YOUR OWN ART ADVISOR
Fill out a simple taste questionnaire and meet your Art Advisor.
PAY FOR ART OVER TIME
Become an Art Collector. Get a personal stylist for your walls
Pay for art you love using fixed monthly payments. Hang the art while you pay!
Your advisor: • learns what you like • finds & emails art • negotiates prices • and more!
GET THE PERFECT PIECE
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WHY WE’RE DOING THIS
- But there’s still a lot of friction -
in the next 5 years as it attracts younger & first-time buyers
THE ONLINE ART MARKET IS EXPECTED TO DOUBLE TO $3.7B
20% of people say SHOPPING FOR ART
IS MORE INTIMIDATING than buying real estate
50% say COST IS THE
MAIN REASON they don’t buy art
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WE ADDRESS THE ACTUAL FRICTION
Shopping for art is intimidating. That’s why
we offer ‘brokers’ to do all the work!
HELP FROM A BROKER
53% of Kollecto customers have never
bought art before. They’re our target market
YOUNG FIRST-TIME BUYERS
80% of customers finance their art & make easy monthly payments
COST
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COMPETITIVE LANDSCAPE
59
TRADITIONAL ART ADVISORY FIRMS For high-wealth clients. $10,000 budget requirement
REGULAR ONLINE GALLERIES Do it yourself. Navigate thousands of options. Negotiate price on your own
(examples: 20x200, Artsy, Ugallery)
ONLINE GALLERY ‘CHAT’ FEATURE Get support for art on a
particular website (examples: Artsy, Saatchi Advisory)
KOLLECTO
Budget Requirement
Young First-‐Time Buyers Art Financing Price
Nego:a:on Art from any Ar:st/ Gallery
KOLLECTO $100-‐$5000
Online gallery ‘chat’ n/a
Regular online galleries n/a
Tradi:onal art advisory $10,000 & up
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BUSINESS MODEL
ADVISOR SERVICE FEES (10%)
7. Commit to being rich 8. Love money
Average art purchase: $1450
Model Today
ART FINANCING FEES (7.5%-10%)
NEGOTIATED MARGIN (10%-15%)
ART ADVERTISEMENT / LISTING FEES
Future Models
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MARKETING & SALES
~1000 monthly unique visitors
9%-14% conversion rate (beta access requests)
30% redeem beta invite
56% of clients buy art!
We’re focused on improving this.
We’re excited about this!
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GROWTH
Stage 1
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WHAT CUSTOMERS SAY
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MEET TARA REED FOUNDER, KOLLECTO
Hey there- My name is Tara Reed & I’m the Founder of Kollecto. I have a background in tech marketing & have worked for some great companies including Google, Foursquare, & Microsoft. I’m also a young art collector.
@tarareed_
[email protected] www.tarareed,me
70%
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WE’RE RAISING MONEY TO CONTINUE FINANCING ART
FOR OUR CLIENTS!
Current Round: $15,000 10/21
Next Round: TBD
12/30