Invest in Bass Coast

lifestyle

opportunitycommunity

Located approximately 90 minutes south east of Melbourne, Bass Coast Shire offers:

• Auniqueaffordablelifestyleinbeautiful natural surrounds

• OpportunitiestoworkandinvestinoneofVictoria’sfastestgrowingregional municipalities

• Qualityservices,transportnetworks,expanding communications and infrastructure

• Cityopportunitieswitharelaxedcoastal lifestyle

Bass Coast has demonstrated consistentgrowthoverthepastdecade.Astheregiongrows,sodothe opportunities to invest, live andwork.

Bass Coast is changing from a rural community based on agriculture, fishingandtourism.Itisnowadynamic, modern community withoptionsforcommuting, greater opportunities and evolving services and technologies – whilestillmaintainingaruralcommunity feeling.

Bass Coast Shire Council supports the Shire becoming a major regional centre based upon:

1. Attractingglobalknowledgeworkerstotheregion

2. Investing in the arts and education

3. Supporting traditional and emerging industry sectors

Welcome to Bass Coast

More information…

AfulllistofservicesavailableanddetailedinformationonplanningandbusinessinBassCoastcanbefoundatwww.basscoast.vic.gov.au.

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Inverloch

Cowes

French Island

Phillip Island

San Remo

Grantville

Dandenong

Pakenham

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Warragul

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Bass Coast ShireMelbourne / Victoria

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+ Cartography & design by Bass Coast Shire, 2008 + Particular attention has been taken to ensure accuracy of publication, Bass Coast Shire & publishers DO NOT accept responsibility of any errors / omissions + Source: Melway, Greater Melbourne 2008, Edition 35 +

BassCoastcoversover860sqkmspanningrichfarmland,stunningcoastlineandtranquilhinterland. ThemaintowncentresofWonthaggi,Cowes,Inverloch,SanRemoandGrantvilleprovidequalityhousing,shoppingandservices.Thetraditionalindustriesofagricultureandtourismarecomplementedbygrowingconstruction,retail, health, education and emerging technology sectors.

Major Towns

Wonthaggi

Cowes

Inverloch

SanRemo

Grantville

Townships

Kilcunda

Corinella

Dalyston

Coronet Bay

Cape Paterson

TheGurdies

ArchiesCreek

Rhyll

Bass

Ventnor

Climate

Bass Coast’s favourable climate averages:

• Dailysummertemperaturesbetween13°C–24°C

• Dailywintertemperaturesbetween6°C–13°C

• Annualrainfallintherangeof800mm–1000mm

Travel Times from Wonthaggi to:

Melbourne 90 minutes

WilsonsPromontory 60minutes

Mornington Peninsula 90 minutes

Sorrento car ferry 2 hours

Yarra Valley 2 hours

Traralgon 90 minutes

2

More Information…

ThefirststeptodoingbusinessinBassCoastistocontactBassCoastShireCouncil’sEconomicDevelopmentTeam on0356712211or1300BCOAST(226278).Learnmoreatwww.basscoast.vic.gov.au.

Fast facts

Health Snapshot

• Thereisonehospitalwith24-houremergencyservices inWonthaggi(BassCoastRegionalHealth)

• BassCoasthassixmedicalcentresanddentalclinics,aswell as health professionals and alternative therapy providers around the municipality

Education Snapshot

• Sixpre-schools

• Nineprimaryschools

• Foursecondarycolleges

• OneTAFE

• Onespecialistschool

• Sixeducation/learningcentres

Residential Population (REMPLAN)• Currentpopulationof31,623in2014

• Projectedtogrowto45,254by2031

• 18.1%under15yearscomparedtoVictorianaverageof19.9%

• 23.7%over65comparedtoVictorianaverageof14.2%

• Medianageof46,comparedto36inGreaterMelbourne

• Unemploymentrateof6.2%(September2015)

• 76%ofBassCoast’sworkersresidewithintheShire

Visitor Economy (Deloitte Access Economics Nov. 2013)• Annualvisitation3.7mpeople

• Overnightvisitation69%ofannualvisitation

• Directvaluetotheeconomy$655m

• 3,100workersdirectlyemployedintourism

• Eventsandfestivalsarekeyvisitorattractors

Business and Working Population• Labourforceof15,323(SALMJune2015)workers

• Majoremploymentindustriesareconstruction,tourism, health care and social assistance, retail, education and training, manufacturing and agribusiness.

• 2,684registeredbusinesseswithinBassCoastShire,89%of whichemploylessthanfourworkers

• GRP$1.645b

Key reasons to live and work in Bass Coast

Opportunity Significantgrowthandinvestmentpotentialduetoimprovinginfrastructureandpopulationgrowth

Workforce Accesstoaskilledandmotivatedworkforceandcareeropportunities

Proximity to Melbourne BassCoast'sproximitytoMelbourneandthesoutheasternsuburbs,aswellastherapidlygrowingLatrobeValley,ensures that goods and services are readily available

Health Services Awiderangeofmodernhealthservices

Education and Training ServicesfromkindergartenthroughtoTAFE

Infrastructure Qualityroads,naturalgas,recycledwaterandgreenenergyoptions

Lifestyle Magnificent,naturalenvironmentsupportingahealthy,relaxedlifestyle

Business Support Bass Coast Shire Council provides information, advice and support

Formoreinformationvisitwww.basscoast.vic.gov.au.

BassCoastisoneofAustralia’smostdesirableregionallocations forlifestyle,work,uniqueexperiencesandinvestment.Itisrecognisedforitsvibrantwelcomingcommunities, stunning natural environment and diverse economy.

Invest, live and work in Bass Coast

Output ($M) - Bass Coast (S) (Feb 2012)

Forecast residential development, Bass Coast Shire Forecast Development

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Output ($M) - Bass Coast (S) (Apr 2016)

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Information Media & Telecommunications

Other Services

Arts & Recreation Services

Administrative & Support Services

Mining

Transport, Postal & Warehousing

Electricity, Gas, Water & Waste Services

Education & Training

Financial & Insurance Services

Public Administration & Safety

Professional, Scientific & Technical Services

Wholesale Trade

Health Care & Social Assistance

Accommodation & Food Services

Retail Trade

Agriculture, Forestry & Fishing

Rental, Hiring & Real Estate Services

Construction

Construction

Manufacturing

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Electricity, Gas, Water & Waste Services

Tourism

Retail Trade

Health Care & Social Assistance

Agriculture, Forestry & Fishing

Wholesale Trade

Professional, Scientific & Technical Services

Public Administration & Safety

Rental, Hiring & Real Estate Services

Financial & Insurance Services

Education &Training

Accommodation & Food Services

Transport, Postal & Warehousing

Other Services

Arts & Recreation Services

Administrative & Support Services

Mining

Information Media & Telecommunications

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Key Industry Sectors

Education, Training and Child Care

Educationalopportunitiesareavailableforallages–fromkindergartenthroughtoTAFEandU3Aprograms:

• Pre-school,primaryschoolsandsecondarycolleges

• TAFEcampus

• Trainingorganisationsthatcaterforschoolleaversandmatureagestudents

• Neighbourhoodhouses

Familydaycareandprivatechildcareoptionsarealsoavailable.

Bass Coast’s environment and community provides the ideal combination of location, services and lifestyle in a stunning natural setting.

WonthaggiistheciviccentreandmaincommercialhubwhileCowesandInverlocharemoretourism-focusedcoastaltowns.

Lifestyle

Indicator Period MeasurePopulation YEJuly14 31,010

Grossregionalproduct YEJuly14 $1.615b

Economicvalueofkeysectors(construction&manufacturing) YEJuly14 $1.953m

Labour force YEJuly14 11,303

Unemploymentrate December14 6.0%

Numberofresidentialbuildingapprovals YEJuly14 338

Value of residential building approvals YEJuly14 $113.8m

Valueofnon-residentialbuildingapprovals YEJuly14 $15.5m

Medianhouseprice–Wonthaggi YEJuly14 $339,000

Medianhouseprice–Cowes YEJuly14 $857,500

Median house price – Inverloch YEJuly14 $722,500

Medianhouseprice–Grantville YEJuly14 $390,000

Annualvisitors(daytrip,domestic&international) YEJuly14 3.7m

*YE=yearending

Key Socio-economic Indicators

Food and Wine

• Theclean,productiveenvironmentofBassCoasthasattractedmanychefsandwinemakers.Boutiqueproducersand artisan products also abound

• Awiderangeofrestaurantsisonofferalongwithqualitycafés and bars

• Award-winningwineries,cellardoorsandvineyardsareanintegral part of the Bass Coast landscape

Shopping, Markets and Entertainment• ShoppinglocallyisawonderfulpartoflivinginBassCoast.Optionsrange from the convenience of large supermarketsandstoresthroughtosmallerboutiquestores

• AwiderangeofmarketsareheldacrossBassCoastshowcasinglocalproduce and art and craft

• TheWonthaggiArtsCentrecatersforcinemaaswellaslivetheatre,music and cultural performances

• Music,theatreandculturaleventsare regular features on the social calendar

Health and Wellbeing

Anextensiverangeofmedicalandhealth support services are on offer.

• Medicalpracticesanddental clinicsarelocatedintowns around the municipality and 24-houremergencyservicesareavailableatWonthaggiHospital(BassCoastRegionalHealth)

• WonthaggiHospitalisfullyequippedandoffersabroadrangeof specialist medical, surgical and obstetric services including orthopaedics, ophthalmology, gynaecology, paediatrics, urology and rehabilitation

• WonthaggiHospitalalsohas an integrated health service that provides a range of acute, sub-acute,ancillarymedical,agedand ambulatory care services

• Stagedagedcareservices– from stay at home care through to transitional and full residential facilities are available

• CommunityandwelfareservicesareprovidedinWonthaggi,Cowes,Inverloch,SanRemoandGrantville

• Awideselectionofnaturalandcomplementary health services areavailableaswellashealthfoodand organic suppliers

Recreation and Leisure

• ThenaturalbeautyofBassCoastprovideswide-openspacestoenjoy.Kilometresofwalkingandcyclingtrails,endlessbeaches,bushland,wetlandsandwaterwaysarewaitingtobeexplored

• Parksandplaygrounds,BassCoastRailTrail,walkingpaths,recreationreserves,anindoorpoolinWonthaggiandotherleisurefacilitiesincludinggymsandskateparksalsoprovidemanyrecreationalopportunities

• Boating,fishinganddivingarecateredforacrossBassCoast

Events

ThePhillipIslandGrandPrixCircuitincreases the region’s capacity to host a considerable number of large motor racing events throughout the year.

Bass Coast is home to some of Australia’smajorinternationalmotor

sports events including the annual AustralianMotoGP,V8Supercars andWorldSuperbikesChampionship.

Bass Coast is a popular holiday destination – especially during the summer months. Many community

festivals and events are run during this time to capitalise on the large number of visitors to the region. They also add to the cultural and social opportunities for visitors and the community.

Environment and Heritage

Bass Coast has a diverse range of environmental and heritage assets whichareprotectedandmanagedto ensure their sustainability. These includePhillipIslandNatureParks,BunurongMarineNationalParkandCoastalParkandmanymore.

Development and Planning

Arapidincreaseinpopulationhasseen many changes to the area in the past decade. There has been a strong increase in property prices and development as a result of the high demand for residential properties. Bass Coast’s proximity to Melbourne has made it a destination ofchoiceformanypeoplewantingto escape the city for a holiday or on a permanent basis.

Bass Coast has a clear vision for its future and has been very active in planningdefinedtownboundariesthroughwell-definedstructureplans.Forwardplanningiswellinformedbyextensiveandup-to-datedataontheforecastgrowthforthearea. There is a clear plan for land availability and usage to ensure certainty for the local community, developers and investors.

Quality Housing

Bass Coast has competitively priced commercial and residential real estate.Qualityhousinginachoice ofcoastaltownsandruralsettings isavailable.Strongresidentialgrowthtogetherwithtourismmakespropertyinvestment an option.

Bass Coast is a dynamic and diverse community that celebrates the arts, encourages volunteering, cares for the environment and enjoys a strong sporting culture.

Bass Coast Community Profile Website

Thiswebsiteincludesresultsfromthe2011,2006,2001,1996and1991CensusesofPopulationandHousinginsimple,cleartablesandchartswithconcisefactualcommentary.Thisvaluableplanningtoolisavailableinfull atwww.basscoast.vic.gov.au.

AfulllistofservicesandfacilitiesavailableinBassCoastcanbefoundatwww.basscoast.vic.gov.au.

Community

Arts, Culture, Events and Festivals

Bass Coast community celebrates and enjoys its lifestyle through sporting events and festivals.

Bass Coast plays host to over 2.25 million domestic and international visitors each year (Tourism Research Australia 2014).

Tourismisamajorlocalindustrywithitsnaturalenvironmentprovidinga strategic advantage for Bass Coast. Its diverse components include sporting, leisure and environmental activities, attractions, hospitality, accommodation, events and retail. Tourism contributes a direct value of$655m(TSA13/14)tothelocaleconomyand3100(TSA13/14)jobs.

Environment Groups

Many residents are passionate about their local environment and volunteergroupsmakeasignificantcontribution to maintaining and caring for the natural environment. Bass Coast has 11 Landcare groups spread across the municipality. TheBassCoastLandcareNetworkworksincollaborationwithCounciltopromote land use and management that ensures the integrity and sustainabilityofland,waterandbiodiversity. Both urban and rural landownersareabletotakeadvantage of the advice and support provided by Landcare.

OtherenvironmentalgroupsincludeCoastActiongroups,Conservation societies, Transition TownscommunitiesandtheEnergyInnovation Cooperative.

Sporting Clubs

Ifyouarelookingforcompetitivesport or a social activity there is something for everyone in Bass Coast. Most communities have a localcricket,footballandnetballteam.Therearealsobowling,golf,croquet,swimming,tennis,boardriding, surf life saving, cycling and soccer clubs.

Council Services

Bass Coast Shire Council offers a widevarietyofservices,includingkerbsiderubbishandrecyclingcollectionintownships,maintenanceofparksandgardensandroadworksthroughtohumanserviceslike home care, home maintenance and respite care.

Volunteers and Service Groups

Volunteering and the community spiritisaliveandwellinBassCoast.Eachyear,thousandsofresidentsdonatetheirtimetogivebacktothe community through a range of activities and service groups.

YoucanfindacompleteonlineCommunity Directory at www.basscoast.vic.gov.au.

Bass Coast – Community Vision Towards 2030

More Information…

YoucanreadmoreaboutBassCoast’sVisionfor2030atwww.basscoast.vic.gov.au.

Facilitate activities that support and promote businesses to become commercially resilient ResilientEconomy

Facilitate the attraction of business and industry with sustainable principlesSustainableEconomy

Promote Bass Coast as an all year unique tourist and events destinationTourism & EventsEconomy

Encourage the diversity of small business that supports the culture of Bass CoastDiverseEconomy

Protect productive farmland and support rural business sustainabilityRuralEconomy

The vision for economic development, one of five key objectives in the Council Plan 2013 – 17, is:

“Our economy is supported by diverse, local and innovative businesses and employment.”

The work involved in delivering on this objective is directed by five Council Plan strategies:

Fromtheseaspirations,andasstatedintheCouncilPlan2013–17,Council’svisionforitscommunityisthat:

“Bass Coast Shire will be recognised as a unique place of environmental significance where our quality of life and sense of community is balanced by sustainable and sensitive development, population and economic growth.”

A celebration of natural assetsBassCoast’snaturalassetsareworld-renowned,attractingAustralianandinternational visitors.

A window on the history of VictoriaFromdinosaurfossilstotheStateCoalMinein

Wonthaggi,theareahasarichhistory.

A food bowl for VictoriaBass Coast’s proximity to Melbourne and

agriculturalprosperitymakesustheperfectlocationforafoodbowlforVictoria.

A village in a technology world The Bass Coast community is ‘one community’ livinginavillageinatechnologyworldwitheco-friendlytransportalternatives,state-of-the-arteducational,health,recreational,artsand sporting facilities.

Weparticipateincommunityactivities,artsandculturalcelebrations.Wevolunteerourtimetolookaftertheenvironment,thosewhoarevulnerableandeachother.

Technology and Infrastructure

Bass Coast Shire Council is committed to supporting major growthforthefuture.Theavailabilityof technology all over Bass Coast facilitates the creation of a thriving centreofknowledgeworkersoperatinginavirtualworld.DiverseserviceindustriesflourishinBassCoast, further improving the local economy and retaining young people.

Bass Coast has the infrastructure tosupportnewdevelopmentsintransport,gas,water,construction and broadband.

• BassCoastShireCouncilisactivelypursuinghigh-speedbroadbandwhichisimportantforhealth,education, social connection, accessing services and businessefficiency

• Reticulatednaturalgasisavailableinsome areas on mainland Bass Coast

• ClassArecycledwaterisreadilyavailable in some areas

• Greenenergyoptionsareavailablethatpromotetheuseofrenewableenergy technologies and encourage sustainable energy consumption

Transport

RoadsandcityconnectionsareconstantlyimprovingwithnewroadsandinitiativessuchasEastlinkfacilitating investment in Bass Coast. These initiatives also encourage the integration of the region into global markets,thecreationofjobsandstimulateeconomicgrowth.

• TransporttoWesternPortisquickandeasyandnewportfacilitieswillfurtherimprovetransportefficiency

• PublictransportoperatesthroughoutBassCoastwith regular, affordable connecting services to Melbourne

• GippslandTransportStrategy 2008-2020 describes the collective and strategic effort to improve transport infrastructure across GippslandincludingBassCoast

Strategies include:

• FurtherdevelopeffectiveroadandraillinkagesintoMelbournetoensureefficientmovementoffreight and people

• Furtherdevelopeffectiveroadandraillinkagestoensureefficientmovement of freight to the Port ofHastings

• Ensurethattheinter-regionalconnectivityoftheroadnetworkinGippslandmeetsthegrowingdemands placed on it by the various industry sectors

Bass Coast has a very bright future due to the area’s proximity to Melbourne, availability of land and infrastructure and demonstratedgrowthinpopulationandinvestorconfidence.

ProjectsliketheBass Coast Education and Learning Precinct demonstratestateandlocalgovernmentconfidenceinthefutureofBassCoastandindicatecommitmenttocuttingedgeuseoftechnologyandprovisionofqualityeducation.

Opportunity

Forecast Development

The value of building activity in Bass Coasthasincreasedandthisgrowthisforecast to continue, demonstrating thestrengthofthissector.Newallotment plans have also been developed across Bass Coast.

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Council staff are available to discuss business development and investment opportunities. Please call 0356712211or1300(BCOAST)226278 or for more information or email business@basscoast.vic.gov.au.

The‘BusinessinBassCoast’website(business.basscoast.vic.gov.au)provides information to encourage newbusinessestotheregionandtosupportandhelptowardsthegrowthofexistingbusinesses.

Thewebsitehasusefulinformationsuch as:

• statistics

• business,marketing,promotionand agribusiness fact sheets

• contactdetailsforbusinessinformation services and local trader groups

• accommodation,attractionsandactivity information

• localeventsandmarketcalendar

Council’swebsite, www.basscoast.vic.gov.au,hasthe most current and up to date information on Council services, facilities and statistics.

Additionalbusiness-specificinformation can be found at www.basscoast.vic.gov.au/Businessandatfacebook.com/BusinessInBassCoast

Statistical information can be foundatwww.basscoast.vic.gov.au/Community/Community_Profile

Agriculture

• Theagriculturalsector,includingdairy,isandwillcontinuetobe, a dominant industry sector for Bass Coast in terms of economic importance

• Opportunitiesexistforvalue-addinganddiversificationaswellasexpansion into innovative, intensive horticulture and crop production

• BassCoastiswellsuitedto wineproduction.Climatechangeprojections indicate that this area willbeakeyfoodproductionareaforVictoria.Nichemarketscanalso be cultivated to meet the growingdemandforspecialityfood products

Tourism

• VisitorscometoBassCoastforits variety of attractions and the qualityofthevisitorexperience.Opportunitiesexistfortheexpansionanddiversification of tourism product

• Byprotectingandmaintainingnaturalassetsaswellasputtingin place the necessary support, infrastructure and services, the tourismindustrywillcontinue to thrive

• Visitationtotheregionisgrowingand employment in a range of industriesisnowyear-round,creating a more sustainable local economy

Labour

• BassCoastoffersaccesstoastrong,motivatedandskilledworkforcesourced from residents and those makingtheeasycommutefromsurrounding areas

• Between2006-2011(2011Census)the number of people employed in Bass Coast increased and the number of unemployed decreased. This trend is continuing

• BassCoasthasstrongemploymentin construction, accommodation, food services and retail compared withotherareasofregionalVictoria

Further Information

BassCoastShireCouncil,76McBrideAvenue,Wonthaggi,VIC3995 | POBox118,Wonthaggi,VIC3995

1300BCOAST(226278)or0356712211| Fax:(03)56712222| Email:basscoast@basscoast.vic.gov.au

www.basscoast.vic.gov.au | NationalRelayService133677(forpeoplewithcommunicationdifficulties)

FollowusonTwitter:twitter.com/basscoast