Invest in Growing Tourist RegionPunkaharju Resort • Green Spa

Punkaharju Resort is situated about one-hundred

kilometres from the Russian border.

Punkaharju Resort Green Spa

The urban development plan for the Punkaharju Resort area allows

for the building of more holiday apartments and hotels. In addition

a plot has been allocated for a well-being centre. The Punkaharju

Resort area is particularly well-suited for an energy-efficient well-

ness spa based on a respect for nature, on natural therapies and on

green technology – especially since the waters of the surrounding

Saimaa Lake District are amongst the cleanest in the world.

Mega-trends of tourism today include searching for tranquillity,

authenticity, unspoilt nature and mental harmony . All of these

can be found in Punkaharju. In addition consumers are interested

in sustainable development and fair trade in tourism. The nature

of the Saimaa Lake District and the splendid ridge area offer a

wonderful setting for hiking, cross-country skiing, snowshoeing and

tour skating.

Finnish families and couples as well as well as relaxation-seeking

visitors from St Petersburg have already been captivated by the

area. The number of corporate clients has also grown strongly. A

new spa would further increase the year-round drawing power of

the area, and thus attract new target groups, especially from Russia

and continental Europe.

Punkaharju Resort – experiences through-out the year

Punkaharju Resort is a diverse, year-round holiday area in Eastern

Finland, less than 100 kilometres from the Russian border. It is

located in the municipal district of Savonlinna. Covering about 60

hectares (150 acres) on the shores of Lake Saimaa, the area in-

cludes a holiday village comprising about one-hundred apartments.

Six business enterprises operate in the area. Finland EasyHoliday,

which is a subsidiary of the L-House Group, runs the Kesämaa wa-

ter adventure park, the Paviljonki Restaurant and the camping site,

and also offers accommodation rental services and marina services.

There are also two enterprises in the area that offer, in addition to

rental services, property maintenance services.

Saimaa Safaris, an affiliate of the L-House Group, arranges a wide

range of activities in the area. The Harjun Portti holiday centre of-

fers accommodation and organised activities, and the Johanna Oras

Art Manor displays art exhibitions during summer.

Lusto – the Finnish Forest Museum and Kruunupuisto, which offers

well-being services as well as hotel and restaurant services, are

situated in the nearby ridge area. Kerimäki golf course is less than

a half-hour’s drive away, as is Savonlinna town centre.

The number of annual overnight visits to the Punkaharju Resort

area is about 60 000, which accounts for about 15% of the total

number of overnight visits to the entire district of Savonlinna.

Silence • Authenticity • Pure Nature • Spiritual Harmony

More than 14 million euros has been invested in the

Punkaharju Resort area.

Investments at Punkaharju Resort 2007–2013

1. Kesämaa adventure park

2. Maintenance buildings

3. Privately-owned villas in the Aurinkorinne area

4. Panoramic restaurant

5. Safari Centre, equipment rental and boating services

6. Saimaa Hot Tub Park

7. Swimming locations and marina

8. Electricity network and optical fibre network

9. Balcony-access hotel

10. Extensive refurbishment of time-share apartments

11. Harjun Portti, restaurant, Safari Centre, shop

12. Renovation of Tuunaankartano manor

13. Municipal infrastructure

14. Street areas

2

3

14

Paviljonki Restaurant, completed in June 2011

Saimaa Hot Tub Park, completed in June 2012

Balcony-access hotel, to be completed in June 2013

Kesämaa water adventure park

1

12 11

10

9

8

13

4

5

6

7

Urban development plan and building regulations

The urban development plan for new block areas at Punkaharju Resort

has been updated and came into force in 2011. The plan enables

diversified and fairly free building ranging from small houses to a three-

storey hotel, depending on the block in question. The area also has a

plot for building a wellness centre or a spa centre.

In accordance with the urban development plan, a land use plan has

been made in which park and garden areas as well as building areas

have been designed by taking into consideration the natural environ-

ment of the area and its surroundings.

The proposed location of buildings and the number of storeys are

stipulated in the land use plan. There are plenty of areas for parks and

gardens as well as for sports pitches and courts, and there are several

hundred metres of shoreline available to the public for recreation.

Municipal infrastructure facilities are located close by to the new block

areas, and the electricity network and optical fibre network were reno-

vated in 2012. There is also a separate plot for a district heating centre.

Various investment options

There are several options for further building in the area. In addi-

tion to a wellness centre or spa centre, it is possible to build hotel

accommodation, apartment block accommodation, semi-detached

houses, linked villas or detached villas. In addition, there is plenty

of designated area for business and service buildings.

In the vicinity of the shore, small-scale buildings serving the needs

of tourism have been planned, such as saunas and service facilities.

It is possible to expand the adventure park in two directions, and

even join it up to the area of the spa centre. The north-west part of

the area has already been parcelled out into lots of about 2000 m2

for small houses. Other parts of the area are made up of land areas

that can be split up into parcels of various sizes.

There are thus various investment options ranging from a single

holiday villa to an entire spa centre.

Current situation:

� Approx. 650 beds

� Building permission for over 32 000 m2 of floor area

� Adventure park

� Two restaurants

� Two accommodation providers

� Activity provider

� Three marinas

� Shop and service station

� Recreational trails, sports courts and pitches

Vision for 2020

� Approx. 2500 beds

� Green Spa wellness centre or spa centre

� Adventure park joined up with an aqua park

� Hotel accommodation

� Villa accommodation

� Time-share options

� Privately-owned villas

� Shops and business premises

� Games hall and sports park

The urban development plan enables the building of a

diverse and extensive holiday centre.

Punkaharju Resort offers a good range of options for

investment in a rapidly-developing holiday resort. The

land either has been or can be parcelled out into lots

of suitable size in compliance with the proposed land

use plan. There is a legally-valid urban development

plan in force for the area, which makes it possible to

commence diverse and extensive building operations

immediately. The proposed land use plan strives

to ensure judicious development of the area as a

whole. The size, exact purpose and appearance of the

buildings have not been strictly specified.

A network of roads, street lighting along the main

roads, as well as high-capacity trunk lines for public

utilities, electricity and optical fibre communication

already exist in the area.

The aim has been to maintain public access to shores,

parks and outdoor recreation areas currently in public

use. The preservation of as extensive a lake view as

possible from land and of a natural view of shore areas

from the lake were among the guidelines for drawing

up the land use plan. All swimming locations are in

public recreational use and will remain as such.

The area to be developed is in possession of a single

owner, facilitating the investigation of all possible

options. The owning company has strong experience

in comprehensive land use planning and development

and is capable of providing extensive assistance in

weighing up the options.

Building areas

A. Building rights amounting to thousands of square

metres on the land around Retretti for accommodation,

business and service buildings.

B. 1000 sq. m of building rights for a business and

accommodation block to the left of the entrance of the

area.

C. Approx. 2000 sq. m of building rights still available

in the adventure park area.

D. 42 parcelled plots for holiday villas. Size approx.

2000 sq. m each, plot ratio = 0.09. 29 free plots

available.

E. Site for four balcony-access apartment buildings on

the northern shore of the pond. Site of 1500 sq. m for

three buildings still available.

F. 16000 sq. m of building rights in the main block

area. Permit for a wellness centre or a spa centre.

G. Approx. 500 sq. m of building rights still available in

the harbour block, in addition to the existing restaurant

and safari centre.

H. 6000 sq. m of building rights for villas in the

southern part of the area.

I. 500 sq. m of building rights in shore areas for small-

scale buildings, such as saunas, changing rooms, etc.

Building areas

SPASUITES

SPASUITES

HUVILAT

HUVILAT

HUVILAT

SPA &HOTEL

A

A

B

E

H

D

PUNKAHARJU RESORTTEKNINEN ALUEKARTTA 20.3.2013

Scale: 1:5000

Punkaharju Resort Green Spa is a wellness spa that

will take sustainable development and the unique

nature of Lake Saimaa into account in its construction

and operation. The overall focus will be on energy

efficiency and the cost-effective deployment of local

energy, and subsequently on the minimization of the

spa’s energy cost.

The customers of the spa will mainly be guests from

Finland, Russia and continental Europe who are

interested in enhancing their well-being. Another

significant customer group will comprise Finnish and

Russian families. Punkaharju already receives visitors

who belong to these customer groups, and thus the

spa will add to the supply of services targeted at

familiar customer groups.

The planned spa hotel will have 75 bedrooms, a

spa, good conference rooms plus provision for e.g. a

bowling alley. Although building rights allow a bigger

accommodation capacity, the plan has been made for

75 bedrooms in order to facilitate the implementation

of the investment project. It is likely and desirable

that, in addition to the spa operator, there will be

other operators in the area. The current customer

base of Punkaharju (around 110 000 overnight visits)

comprises visitors who are highly likely to make use

of the spa. Other investments planned in the area also

support the business operations of the spa.

The idea is to divide the spa into two sections with a

wellness centre for adults in one section and a classic

leisure spa for the whole family in the other. The pool

areas will have extensive outdoor areas in order to

create an authentic Saimaa ambience for the visitors.

The facilities of the spa will be complemented by

Kesämaa adventure park, by the excellent recreational

routes in the ridge area and by the wide variety of

organized activities taking place in the magnificent

natural surroundings of Lake Saimaa.

The spa has also been planned to include various

conference rooms. In addition, there will be a

large hall on the ground floor that can be used as

a conference room or as additional space for the

restaurant. Equipment from Kesämaa adventure park

can be brought to the hall in winter in order to offer

activities for children throughout the year.

The space plan has been drawn up so that the spa

hotel can be run with as low a staff as possible during

the off-season. The pool area, terraces and restaurant

will be located so that a low number of customers can

even be attended to by a single member of staff.

The cost estimate of the spa hotel is approx. 12

million euros. The estimated initial turnover during the

first year is approx. 3.5 million euros. More detailed

estimates are available on request.

Business idea of the spa centre in a nutshell

Savonlinna Holiday Region

Savonlinna is the pearl of Saimaa Lakeland. Saimaa is Europe’s 4th

largest lake and the waterways system as a whole constitutes the

biggest lake tourism destination in the European Union. Saimaa is

known for its charming lake archipelagoes which provide a supe-

rior setting for unforgettable tourism experiences.

Lake waters in Savonlinna region are according to proven to be

among world purest. A variety of international high class cultural

events adds to the appeal of Savonlinna making in the 3rd most

attractive destination in domestic tourism according to poll taken

among Finns in 2011.

Increasing tourism demand from St.Petersburg and Northwest Rus-

sia, has triggered investments and the development of Savonlinna

region as an innovative destination with lake and wellness tourism

offer.

The main attractions of Savonlinna include:

� Medieval castle Olavinlinna

� Experience of lake landscapes

� Historic national landscape Punkaharju ridge

� Retretti Art Centre programmes

� World’s largest wooden church in Kerimäki

� Savonlinna Opera festival and other cultural events

� National parks Linnansaari and Kolovesi

� World’s biggest rowing event in Sulkava

� A wide range of wellness services

� Selection of attractions in the lake nature

Why Invest in Savonlinna Finland?

Tourism growth

Strong effort in tourism marketing and development has resulted in

substantial growth of visitor numbers in Savonlinna. Development

of new products is of great importance especially for lengthen-

ing the main tourism season in summer and developing winter

seasons. Growth of Russian tourism has been particularly strong

and has been aided by extensive investments in new luxury vil-

las and other high quality accommodation capacity. 2011 was a

year of strong growth for Savonlinna region tourism. The number

bednights in registered accomodation increased by 35,6% where

domestic travel grew by 36,2% and international arrivals by 33,7%.

The number of Russian tourists has increased significantly each

year (+10-20 %) during the six year period from 2006 to 2012. In

2011 bednights by Russian tourists increased by 47% reaching the

level of 60% of all international tourism. The overall turnover in

accommodation was 13,5 million euros with an increase of 3,28

million euros from previous year.

Overall accommodation capacity in registered accommodation

increased from previous year by 680 beds to 2 918 beds. Utilization

of accomodation capacity was 37,7 % with on improvement of 3,5

percentage points from previous year. Mean price of overnights

was 34,31. The national average mean price is 48,07 euros.

Growth in tourism is expected from Russia. Investments in accom-

modation capacity suitable for Russian customers continue and

developement of services to suit Russian customers need has been

activated in conjunction with increased investment in increasing

sales in the Russian market.

Product development and marketing and sales effort which have

been stepped up are expected to generate growth also in the

number of tourists arriving from Central Europe. The number central

European tourists will also significantly grow with the introduction

of new lake cruise concept in 2013 (projected).

Savonlinna is one of Finland’s most popular

summertime tourism destinations.

Of all the tourism areas in the Savonlinna region, the Punkaharju Resort has especially high potential to develop into a thriving, round-

the-year tourist venue thanks to the extensive possibilities for pursuing various activities and to the investments in a new spa centre. The

growth in overnight visits in the region as a whole will be highly dependent on the development of new tourism attractions – growth

cannot be achieved merely by building new holiday accommodation units or by renovating the present ones.

At present there are only three spa operators in Finland, so the spa sector needs new operators to increase the range of alternatives. For

new tourism investments in Finland, it is possible to get investment support of up to 30%.

Overnight visits in the Savonlinna region by nationality

Year-round hotel accommodation in Savonlinna

Overnight visits in the Savonlinna region

Savonlinna Briefly

Market 2009 2010 2011 2015 2020

Domestic 246 705 223 838 304 467 360 000 415 000

Russia 28 176 34 950 51 299 68 000 102 000

Germany 12 154 10 893 10 822 15 000 20 000

Other 21 609 20 866 26 894 28 000 90 000

0

100000

200000

300000

400000

500000

2008 2009 2010 2011 2012 (прогноз)

Business rooms beds

Sokos Hotel Savonlinnan Seurahuone 84 160

Best Western Spahotel Casino 80 160

Hotel Pietari Kylliäinen 48 100

Family Hotel Hospitz 21 52

Tanhuvaaran Urheiluopisto 92 275

Hotel Herttua 87 183

Holiday Village Kerimaa 24 48

«Kruunupuisto» 131 231

total 567 1209

Join us in enhancing the facilities of the rapidly-

developing Punkaharju Resort «Finland EasyHoliday Oy» | Tuunaansaarentie 4, FI-58450 Punkaharju, Finland | www.punkaharjuresort.fiContact person | Pia Behm | +358 40 7166006 | pia.behm@easyholiday.fi