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Page 1: Investable Projectsuttarakhandayurved.in/download/Ayush-Investable-projects... · 2018-10-16 · Page 6 Growth of wellness business in India is projected at a CAGR of 30-35% over

AYUSH & Wellness Sector

Government of Uttarakhand

Investable Projects

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Page 2

Contents

Uttarakhand Overview

AYUSH and Wellness Sector In India

Project 1 - Upgradation, Development and Operation of 50

bedded AYUSH Hospital

Project 2 – Transformation of Existing of Existing Hospital into

Multi Speciality Disease based AYUSH Wellness Centres

Project 3 - Development of Centre for Wellness and AYUSH

Treatment (AYUSH Gram)

Project 4 - Development of State-of-Art Yoga and

Meditation centres at various locations (Yog Gram)

Project 5 - Development and Operation of Global Wellness

City

Project 6 - Development of AYUSH, Panchkarma,

Treatment & Yoga in existing Homestays

Policies & Incentives

Key Contacts

KK Pandey
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KK Pandey
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UTTARAKHAND OVERVIEW (1/3)

► The State of Uttarakhand was formed on 9th November 2000 as the 27th State of India, when

it was carved out of northern Uttar Pradesh

► The State is close to the National Capital Region (NCR) and has excellent connectivity with its

neighbouring states

► With levels of literacy rate* (78.80%) higher than the national average and the presence of

institutes of international repute, the State has abundant availability of quality human resources

► GSDP of the state stood at INR 2,17,609 Million with a growth rate of 11.23% (FY 2017-18)*

► The state offers a wide range of benefits in terms of interest incentives, financial assistance,

subsidies and concessions

► The Tertiary sector in the state contributes around 38.41% to the Gross State Domestic

Product (GSDP: 2016-17)**

Acknowledged for Ease of Doing Business & Peace of Doing Business…

01

Uttarakhand: The Ideal

Investment Destination

02

03

04

05

10

06

08

07

09

Availability of Cheap

and Reliable Power

Abundant Availability of

Good Water Resources

Transparent Land

Allotment with Land

Availability at

Competitive Prices

Skilled Manpower Availability

World Class Integrated

Industrial Estates

Good Law & Order; State

with one of the lowest man-

days lost due to industrial

strife in India

Sector Specific Policies providing

fiscal & Non fiscal incentives

Proximity to NCR and within

influence region of AKIC

Handholding Through

Investment Promotion &

Facilitation Centre

Well performing state in ‘Ease

of Doing Business’, with a

compliance of 98.10%***

Sources: *Uttarakhand at a glance 2016, DES, GoUK

** CSO & Directorate of Economics & Statistics, GoUK

*** Evaluation of BRAP 2017 Reform Evidence, DIPP

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UTTARAKHAND OVERVIEW (2/3)

DELHI

55 min

6 hr

4 hr

(240 km)

Chinyalisaur

Pantnagar

Gauchar

Pithoragarh

Dehradun

CONNECTIVITY - UTTARAKHAND

General

Characteristics

Population (‘000)

10086

Area (Sq. Km)

53,483

Water bodies

Ganga, Yamuna,

Bhagirathi and

others

Economic

Indicators

GSDP

(Million INR)

2,17,609

(FY 2017-18)

GSDP Growth

Rate

11.23%

(FY 2017-18)

Per Capita

Income (INR)

1,77,356

(FY 2017-18)

Technical Institutes

Higher Education

Institutes

159

Industrial Training

Institutes (ITI)

179

Polytechnic

Institutes

70

INTEGRATED

INDUSTRIAL

ESTATES (IIEs)

INLAND CONTAINER

DEPOTS

AIRPORTS ELECTRICITY

TARIFF

INR 4.99* /kWh

(2017-18)

2 (Domestic)07 2 ICDs

(FY 2017)

Sources: Uttarakhand at a glance 2016, DES, GoUK

Source: ICD:

http://commerce.gov.in/writereaddata/UploadedFile/MOC_636517146051928242_List_ICDs_CFSs_AF

Ss_01-01-2018.pdf;

Electricity: http://www.cea.nic.in/reports/monthly/installedcapacity/2018/installed_capacity-07.pdf

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Under the ‘Ease of Doing Business’ initiative, the State has implemented a web based Single

Window Clearance System - www.investuttarakhand.com, allowing investors to avail the

necessary State Government approvals to establish and start their business operations through a

single platform without any physical touch point with the approving / licensing authority.

40+

New Online

Systems

Developed

150

+50+

100

+

Regulatory

Reforms

Undertaken

Timelines notified

under Uttarakhand

Enterprises Single

Window Facilitation

& Clearance Act

2012

New Standard

Operating

Procedures drafted

for Departmental

services

HASSLE FREE SETUP AND OPERATIONS IN THE STATE

Single Point Sectoral Clearances

Investment facilitation centre to

handhold investors

Self / Third party certification in

lieu of departmental inspections

Geographic Information System

of all land banks

Commercial Court set up in

Dehradun with entire state jurisdiction

Use of modern SCADA System to

ensure reliable supply of electricity

Auto Renewal of Consent to

Establish, Consent to Operate

Single Integrated Return for all

labour laws

I

Online Single Window System for

all required approvals

Objective Criteria for land

allotment

EASE OF DOING BUSINESS

UTTARAKHAND OVERVIEW (3/3)

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Growth of wellness business in India is projected at a CAGR of 30-35% over

the next 5 years.

Ayurveda treatments and beauty services are expected to grow at around

30%, while the fitness sector (which includes gyms and slimming centres) is

expected to grow by more than 25%.

India's medical tourism sector, estimated to be worth USD 3 bn in 2015, is

projected to grow to USD 7-9 bn by 2020.

India is the second largest exporter of Ayurveda and alternative medicine in

the World, with its biggest markets being Western Europe, Russia, USA,

Kazakhstan, UAE, Nepal, Ukraine, Japan, Philippines and Kenya.

The country has developed vast AYUSH infrastructure comprising of 686,319

registered practitioners, 26,107 dispensaries and 3167 hospitals in public

sector, 501 undergraduate colleges with annual intake of 28,018 students,

151 centres for post-graduate education with annual admission of 3504

scholars and 8896 licensed drug manufacturing units.

dedicated Central Council of Indian Medicine, Central Councils of

Homoeopathy (Regulatory Councils) and five Central Councils for Research,

one for each AYUSH system..

Government of India has allowed 100% FDI in AYUSH sector.

The domestic trade of the AYUSH industry is of the order of USD 1.3 billion

while the Indian medicinal plants and their products account for exports in

the range of USD 153 million.

.

Growth Drivers of the Wellness Industry in India

Wellness Industry in India

AYUSH AND WELLNESS SECTOR IN INDIA

KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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AYUSH Sector

Government of Uttarakhand

Upgradation, Development and Operation of 50 bedded AYUSH Hospital

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WELLNESS TOURISM

Wellness tourism represents the intersection of a powerful lifestyle trend and a growing

global industry.

► Wellness industry projected to touch ₹ 150,000 crore by FY20*

► Wellness tourists are high-yield tourists who bring greater economic impacts.

► Wellness tourism can support preservation of traditional culture and natural assets, and can

stimulate entrepreneurship.

► Wellness tourism brings in revenues, creates jobs, and may help improve the well-being of the

general population.

Wellness Travelers visit for ...

Source: The Global Tourism Economy report , FICCI wellness Industry report

Why Is Wellness Important To People, Business, & Government?

Worldwide obesity has nearly doubled since 1980.

Almost10%oftheworld’sadult population has diabetes.

Chronic disease is responsible for 60% of deaths.

over half the global business population has experienced an

appreciable rise in workplace

stress in recent years.

From 2000 to 2050, the proportion of the world’s

population over 50 years

will double.

Source: WHO

Physical

Integrative medicine

Diagnostics

Health check-ups

Chronic condition mgmt.

Mental

Massage

Bathing

Body treatments

Yoga

Meditation

Social

Gym visits

Fitness classes

Stretching

Pilates

Spiritual

Prayer

Volunteering

Time alone

Environmental

Hiking

Biking

Taking walks

Nature visits

Emotional

Retreats

Life coaching

Stress reduction

KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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Over
KK Pandey
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PROJECT CONCEPT (1/3)

An integrated 50 bedded AYUSH hospital is under construction at Haldwani (in Nainital district)

which will cater to larger society of nearby districts. The proposed opportunity is for the upgradation,

Operation, Maintenance and Management of the newly built 50 bedded AYUSH hospital in Haldwani

on PPP Model. This hospital will cater the society in all types of AYUSH treatments and will be one

of its kind facility with world class hospitality facility

The State proposes to handover the Hospital to the investor for Development, Operation,

Maintenance & Management for thirty years. The project cost is estimated to be INR 150 crores.

Manpower Requirement (Indicative)

Medical Superintendent SMO

(Specialist for Panchkarma/

Ksharsutra/ Homoeopathy/ Ilaj-bid

Tadbir/ Thokkanam)

Pharmacist/Dispenser

Yoga instructor

Medical Officer, Resident

Medical Officer, Accounts

Officer, Registration Clerk

Panchkarma Technician Laboratory Technician

Nursing Staff

Assistant Matron, Store

Keeper/Clerk

Ward boys/Aayah, Cook, Peon,

Dresser

Sweeper / Jamadar,

Midwife, Chowkidar

Number of Manpower to be decided as per the requirement

Specialists Services (Indicative)

Anaesthetist Radiologist Pathologist

Ophthalmologist General Surgeon Gynaecologist

Source: Department of AYUSH

KK Pandey
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KK Pandey
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List of Equipments Required (Indicative)

Panchakarma Droni/ Massage Table: Minimum

7ft.X2.5 ft. (wood or Fibre)

Shirodhara stand and shirodhara table

Dressing tray with gloves,

Bandage

Vamana set, Kidney trays,

Nasyakarma set

Basti yantra, Appropriate stand to

fix droni: 2.5 ft. height

Uttara Basti Yantra for males and

females

Bedpan (male and female)

Swedana/Sudation chamber and

nadi swedan yantra

Footstool, Stool, Arm Chair, Heating

Facilities, Heating Pan

Ksharasutra Ksharasutra Cabinet, Autoclave OT instruments, OT table

Uttarbasti Sterilizer or autoclave, Hot water

bag, Kidney tray, Sims speculum

Anterior vaginal wall retractor,

Vulsellum, Uterine sound, Swab

holder

Raktamokshana

(Leech Therapy)

Storage Aquarium for fresh

leeches

Surgical table, Surgical trolley,

Surgical tray , Dressing tray with

gloves, Bandage

PROJECT CONCEPT (2/3)

Source: Department of AYUSH

KK Pandey
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KK Pandey
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1 Administrative Block

2 Hospital Superintendent

3 RMO

4 Administrative Officer

5 Record Room & Office

6 Sanitary block (M/F)

7 OPD & IPD

8 CMO office room with attached toilet

9 Canteen, Kitchen & store

10 Statistics Department with computer facilities with Central Medical Record section

11 Clinical laboratory for investigation

12 OT Complex (1 Theatres + side Theatre + wash + Changing + Autoclave + Staff + recovery room)

13 Labour room + Duty Room

14 Panchakarma/ Thokkanam/ Ilaj-bid-Tadbir Theatre (Therapy block) (Toilet, bath & circulation area)

15 Central store for linen etc.

16 Medicine store for Ayurveda/Homoeopathy/Unani/Siddha

17 Dispensing room for Ayurveda/ Homoeopathy/Unani/Siddha.

18 Residents doctors Duty Rooms with Toilets

19 4 wards of 10 beds each and Private Rooms (10 Nos.)

20 Nurses duty room

21 Laboratory for pathological examinations

22 Store room for linen and equipment

23 Accommodation for Rehabilitation therapies including Physiotherapy and Occupational therapy,

Electrotherapy, Diathermy, Ultraviolet and Infrared treatment, Hydrotherapy.

24 Separate adequate area for Yoga and Naturopathy practice + Toilets

25 Registration & Record room

26 Waiting hall for patients and attendants

27 Examination rooms(Cubicles) and case demonstration room for Ayurveda and Homoeopathy in the outdoors

28 Staff room with lockers

29 Dressing Room

30 Audiometry room

31 Optometry Room

32 Central Casualty Department accommodation for Resuscitation services (2 Beds)

Building Specification (Indicative)

PROJECT CONCEPT (3/3)

Source: Department of AYUSH

KK Pandey
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KK Pandey
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KK Pandey
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Project Site - HALDWANI

► Haldwani “The Gateway of Kumaon“

is the largest city of the Kumaun

region and located in the Nainital

District

► Haldwani has an average elevation of

424 meters and serves as an

important business Centre

Air

RoadRail

Connectivity

Nearest railway station

► Kathgodam, 8 Km

► Rudrapur – 32 Km

► Nainital – 41 Km

► Dehradun – 272 Km

► Lucknow – 357 Km

Nearest Domestic Airport

► Jolly Grant Airport, Dehradun, 258 Km

► Pant Nagar Airport – 25 Km

(will be operational soon)

Near by Destinations

Rudrapur Raniket Nainital

Haldwani Map

Source: Uttarakhand Tourism Development Board

KK Pandey
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KK Pandey
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Project Structure

Project Structure & Implementation Model

Government of Uttarakhand is willing to engage a Private Party (a single entity or a Consortium)

through Public Private Partnership (PPP) for Development, Operation & Management of 50

bedded AYUSH hospital at Haldwani .

It is felt that the potential of the site can be utilized optimally if developed, operated, maintained

and promoted as per prevailing standards. Thus it is proposed that the facility be Developed,

Operated & Maintained by a bidder selected through transparent bidding process.

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AYUSH Sector

Government of Uttarakhand

UPGRADATION AND

TRANSFORMATION OF

EXISTING HOSPITAL INTO

MULTI- SPECIALTY DISEASE

BASED AYUSH WELLNESS

CENTRES

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Page 15

INDIAN HEALTHCARE INDUSTRY

Healthcare has become one of India’s largest sectors considering both revenue and

employment generated by the sector. The Indian healthcare sector is on the rise at a

sharp pace due to its firming network, services and gradually increasing expenditure by

both public and private players.

Healthcare

HospitalsPharmac

eutical

Diagnos

tics

Medical

equipment

and

supplies

Medical

InsuranceTelemedicine

► Shift from communicable to lifestyle

diseases.

► Expansion of chains to tier two and tier

three cities.

► Players entering into management

contracts to provide extra revenue.

► Emergence of Telemedicine

► Increasing penetration of health insurance

► Mobile based health delivery

Trends in the Healthcare Industry

► Technological initiatives like Electronic

Health Records, Practo etc.

► Luxury services like helicopter pick & drop

and Luxury accommodation

► Increase in Medical Tourism

► Increasing awareness amongst people

about health

► Strengthening of the pharmaceutical

sector

Healthcare Industry constitutes

65 % of the overall market

With CAGR- 22.87%

India is expected to fall in top

three by 2020

Medical Devices and Equipment

Industry is valued at $ 2.5 billion

Private equity funds in healthcare

chains has increased to US$ 20-30

million from US$ 5-15 million

Market Size and Valuations

Source: Business Standard, Ministry of External Affairs, Ministry of External Affairs (Investment and Technology Promotion Division)

KK Pandey
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KK Pandey
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Medical Tourism in India

Medical Tourism and Ayurveda

Benefits of Ayurveda over Allopathy

Reasons citing massive investments in Ayurveda treatments

Medical tourism is a growing business in Asia. Foreigners often come to this side of the continent to

get therapies and treatment, which would be extremely expensive in their own countries.

Many of the Ayurvedic therapies are quite effective, however one cannot expect a hundred percent

cure. Still, some of the high demanding therapies are for Arthritis patients, treatment to arrest the

ageing process, high blood cholesterol, diabetes, body slimming, stress management and beauty

treatments. Although good, holistic Ayurvedic treatments can come at a high cost. Many health

conscious individuals are opting for the Ayurvedic experience.

Ayurveda has gained a lot of global attraction. Being one of the main features of tourist attraction

down south, many Ayurvedic centers are on a rise today. India is emerging as a great destination for

medical tourism because it has several pull factors like excellent medical treatment at low cost, easy

accessibility, picturesque locations for excellent holiday, etc.

► Ayurveda aims at finding the root of a disease and then eradicating it completely from the patient

► Prevents human beings from unnecessary sufferings and gives them a long and healthy life.

► Ayurvedic treatment consists of natural herbs and is based on direct sense perception, logical

inference and hearing from realized souls and saints.

► Ayurvedic treatment mainly consists of essence of fruits, vegetables, spices and natural herbs

which helps in curing diseases without having any side effects on the patient's body

► Ayurvedic Treatment has a permanent solution for some diseases like Jaundice, Piles, Vitiligo,

Rheumatoid arthritis.

► Ayurveda is well aware of the system of body and instead of suppressing it; it approaches directly

to the origin and cures the disturbing element.

► Rising incidences of chronic diseases

► Lifestyle related disorders

► Diagnosis and cure of most illnesses

► Reliable and replicable system akin to allopathy

► Shift of healthcare from curative care to preventive care

► Rapid increase in the demand for value added wellness products

Source : Kurian’s Earth Financial Report

KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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PROJECT CONCEPT

PROJECT CONCEPT

The aim is to provide health services to a growing section of society who wish to move beyond

symptomatic and temporary relief to address the root cause of illnesses and adopt a long lasting

solution

Government of Uttarakhand proposes to develop 10 existing Ayurvedic Hospitals as specialized

wellness centre for specific diseases as Panchkarma, Kshar Sutra, Agni Karma Therapy, Leech

Therapy, Diabetes, Hypertension and other life style diseases, Geriatric care, Naturopathy, skin

diseases treatment by Ayurveda, Homeopathy and Siddha system of medicine. These services

would provide a plethora of treatments and provide utmost satisfaction to customers in the most

efficient and effective manner

Services

Eye Infertility Kidney Stone Problems

Skin Problems Back pain Ano-rectal disorders

Sexual Disorders Obesity Gangrene

Stress & Strain Diabetes Migraine

Child Asthma Rasayana Leucoderma

Major Treatments

Panchakarma Karnapoornam Leech Therapy

Nasyam Kati Vasthi Swarnaprasha

Nethrasekam Pada Shubhakari Agni Karma Therapy

Siro Dhara Dhanyamla Dhara Kshar Sutra

Thalapothichil Njavara Kizhi Dhanya Kizhi

Source: Department of AYUSH

KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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KK Pandey
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Project Information

PROJECT AT A GLANCE

Identified Project Location

Project Location

Dehradun –Jhajra, Majra, BhattaTehri – Chamba, Muni Ki RetiPauri – Pauri Nagar, KotdwarUttarkashi – Barkot, NagarPithoragarh - Badda

Project Timelines 2 Years

Project Cost INR 5 crores/ project

Infrastructure available at each location

Multi-storey Building with Therapy Room Doctors Room

Dressing Room Ward (Male & Female)

Operation Theatre Store

Pharmacy Admin Block

Manpower Requirement (Indicative)

PG Medical Officer as per speciality Yoga Instructor

Pharmacist Lab Technician

Staff Nurse and sisters Sweepers/ Security

Ward Boys and Ward AYA Cook

Panchkarma Technician Washer man for Laundry

Multi Purpose Workers Office Clerk / Data Entry Operator

Source: Department of AYUSH

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Page 19

Project Outline

Yoga & Meditation Hall

Fitness Room

Physiotherapy, Wellness/

Treatment Centre / Panchkarma Centre

Treatment Centre -OPD, Ward, Toilets,

Nursing Station, Pharmacy, OT

Kitchen &Canteen

Parking, Transport

FacilityMedical Lab

Admin Office

Nursery of Medicinal and

Aromatic Plants

PROJECT COMPONENTS

Other Facilities: Ambulance, Laundry

Source: Department of AYUSH

KK Pandey
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Financial Analysis

ASSUMPTIONS FOR FINANCIAL ANALYSIS

Construction Period It is assumed that development of project will take 2 years

Period of Analysis Period of Analysis has been taken as 30 Years

Capital Cost Assumptions

Site Development INR 200/ sq ft

Civil Work INR 1,200 – 1800/ sq ft

Cost of Furnishing INR 1,400 – 2,000/ sq ft

Cost of Machinery and Equipments INR 50 Lakhs

Pre-Operative Charges and Contingencies (Indicative)

Pre-operative charges include Design consultancy fees, Project management costs,

Administrative costs, Charges payable to civic authorities, Publicity and advertisement expenses,

Marketing expenses, Miscellaneous Expenses and Insurance During Construction.

Project Development Cost @1% of Construction cost

Debt Syndication @0.5% of Debt

Equity Syndication @0.5% of Equity

Launch marketing @1% of Construction cost

Other pre-operational expenses @1% of Construction cost

Insurance during Construction @0.5% of the landed cost for each of the Construction

years

Interest during construction @11% of per Annum

Consultancy @5.5% of the Landed Cost

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Page 21

ASSUMPTIONS FOR FINANCIAL ANALYSIS

Operating & Maintenance Cost Assumptions

Marketing & Brokerage @1. 5% of the total revenue

O&M Expenses

Maintenance of Built-up Area,

Machinery and Equipments

5% of the Capital Cost per Annum

Maintenance of Landscaped

Areas

3% of the Capital Cost per Annum

Raw Material Cost for F&B 60% of the revenue from F&B

Annual Inflation 5%

Revenue and Utilization Assumptions

Panchkarma INR 2000/ Therapy/ Day. It is assumed that each table will

be utilised 2-3 times a day.

Yoga, Meditation, Sauna & Steam INR 1500/ Day. It is assumed that each table will be utilised

2-3 times a day.

Annual increase in Rack Rent 5%

Revenue from F&B 30% of the Revenue from Rack Rent

Realization of Revenue Year 1

25%

Year 2

30%

Year 3

40%

Year 4

50%

Year 5

60%

onwards

Financing and Taxation

Assumptions

• Debt Equity Ratio: Debt Equity Ratio is taken as 70:30

for the project.

• Interest Rate: The rate of interest for the analysis has

been assumed as 11% per annum for term loan.

• Debt Repayment Period: 10 year debt repayment period

has been considered for the proposed development,

which starts in first year of operation.

• Depreciation: The depreciation on the project

components of Buildings, Plant & Equipment and Fittings

has been taken as per the Company’s and Income Tax

Act.

Financial Analysis

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Page 22

Project Site - 1

DEHRADUN – Jhajra, Majra

Air

RoadRail

CONNECTIVITY TO THE PROJECT SITE

Nearest Railway Station

Dehradun

Haridwar – 52 Km

Delhi – 256 Km

Ranikhet – 374 Km

Nearest Airport –

Jolly Grant, 30 Km

PANCHKARMA CENTRE

JHAJRA, DEHRADUN

PANCHKARMA CENTRE,

MAJRA ,DEHRADUN

NEAREST TOURIST LOCATIONS

Mussoorie Rishikesh Haridwar

Existing Infrastructure

Source: Department of AYUSH

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Page 23

Project Site - 2

Tehri – Chamba, Muni Ki Reti

Muni Ki Reti

Existing Infrastructure

Chamba

Air

Road

Rail

CONNECTIVITY TO THE PROJECT SITE

Nearest Rail Head

Rishikesh, 76 km

Mussoorie – 71 Km

Rishikesh – 76 Km

Haridwar – 99 Km

Dehradun – 103 Km

Nearest Airport: Jolly Grant,

Dehradun (93 Km)

NEAREST TOURIST LOCATIONS

Tehri Dam Surkhanda Temple Tehri Adventure Sports

Source: Department of AYUSH

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Page 24

Project Site - 3

PAURI GARHWAL – Pauri Nagar, Kotdwar

Pauri Nagar

Existing Infrastructure

Kotdwar

Air

Road

Rail

CONNECTIVITY TO THE PROJECT SITE

Nearest Rail Head

Dehradun, 195 KmDelhi – 313 Km

Dehradun – 150 Km

Rishikesh – 116 KmNearest Airport:

Jolly Grant, Dehradun, 167 Km

NEAREST TOURIST LOCATIONS

Chaukhamba Kyunkaleshwar Khirsu

Source: Department of AYUSH

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Page 25

Project Site - 4

UTTARKASHI – Barkot, Nagar

Nagar

Existing Infrastructure

Barkot

Air

RoadRail

CONNECTIVITY TO THE PROJECT SITE

Nearest railway station:

Rishikesh168 Km,

Haridwar 222 Km

Dehradun - 187 Km

Haridwar - 171 Km

Rishikesh - 151 Km

Mussoorie - 165 Km

Nearest Domestic Airport

Jolly Grant Airport, Dehradun, 212 Km

NEARBY TOURIST LOCATIONS

Gangotri Glacier Vishwanath Temple Gangotri National Park

Source: Department of AYUSH

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Project Site - 5

Pithoragarh - Badda

Existing Infrastructure

Air

RoadRail

CONNECTIVITY TO THE PROJECT SITE

Nearest railway station:

Rishikesh168 Km

Haridwar 222 Km

Dehradun - 187 Km

Haridwar - 171 Km

Rishikesh - 151 Km

Mussoorie - 165 Km

Nearest Domestic Airport

Jolly Grant Airport, Dehradun, 212 Km

NEARBY TOURIST LOCATIONS

Gangotri Glacier Vishwanath TempleGangotri National Park

Source: Department of AYUSH

KK Pandey
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KK Pandey
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Page 27

Project Structure

The project is to be completed and funded through a PPP model on Design, Build, Finance, Operate,

Maintain and Transfer (DBFOT)

Project Structure & Implementation Model

The developer will create suitable facilities at the site mentioned considering site specific

environmental and relevant factors

Government Authority

Government releases an RFP to the empanelled list of consultants for Project Consultant role

Private Investor(Project Developer)

Government selects the private player

through competitive bidding process and

enters into an agreement to form an SPVSPV

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AYUSH Sector

Government of Uttarakhand

Development of Centre for Wellness and AYUSH Treatment (AYUSH Gram)

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Page 29

PROJECT CONCEPT

PROJECT CONCEPT

With an aim to promote the concept of AYUSH, the state proposes to expand the healthcare

interventions using the assistance of Indian stream of medicines. Under the project, a patient shall

be able to take holistic treatment such as Ayurveda, Panchkarna, Yoga and Naturopathy.

The project shall be developed under the PPP mode. Land assistance shall be provided by the state

whereas, the concerned private agency shall develop and operate it.

Uttarakhand is home to a number of educational institutions in the field of AYUSH, therefore, shall

establish effective and systematic teaching, training, research and development.

Facilitating investors with trained manpower in the sector shall address the challenges of

unemployment, ensuring sustainable employment and income generation for the youth.

Objectives:

To spread awareness within community for practice of those dietary habits and life styles as

described in AYUSH Systems of Medicine which help in preventing disease and promoting health.

To advice people for preservation and cultivation of herbs which are found in the surroundings.

To advice people about common ailments and its cure with thorough use of herbs found in their

localities.

Treatments/ Therapies

Yoga & Meditation

Ayurvedic Therapy Panchakarma, Nasyam, Nethrasekam, Siro Dhara,

Thalapothichil, Tharpanam, Karnapoornam, Kati Vasthi, Pada

Shubhakari, Dhanyamla Dhara, Njavara Kizhi, Dhanya Kizhi

Homeopathy Homeopathy is an alternative medical practice in which

extremely dilute amounts of certain natural substances are

used to treat various ailments

Marma Therapy Marma therapy helps to maintain health by cleansing blocked

energy

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Page 30

Project Outline

Yoga and Meditation Centre & Library

Therapy rooms - Ayurveda, Unani, Homeopathic, Yoga & Naturopathic Therapy

Pathology Lab

Demonstration Centre, Training Centre, Office RoomRaw Material Room, Medicine Packing room, Manufactured Drug Store, Normal Store

Herbal Garden/ Training Centre for Farming, Preservation

Cottages for AYUSH Treatment, Kitchen, Toilet

Medicine Manufacturing Shop

PROJECT COMPONENTS

Administrative Building, Doctors Rooms, Private Wards, Kitchen

Manpower Requirement

Yoga and Meditation Trainer AYUSH Doctor

Therapists (male/ female) MPHW (Female/Male)

Nurses Data entry operator

Lab Technician Kitchen Attendant

Security Sweeper

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KK Pandey
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KK Pandey
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Page 31

PROJECT FINANCIALS

ASSUMPTIONS FOR FINANCIAL ANALYSIS

Construction Period It is assumed that development of project will take 2 years

Period of Analysis Period of Analysis has been taken as 30 Years

Capital Cost Assumptions

Site Development INR 200 /sqft

Civil Work INR 1,200 – 1,500 /sqft

Cost of Furnishing INR 1,400 – 2,000 /sqft

Cost of Machinery and

Equipments

INR 20 Lakhs

Pre-Operative Charges and Contingencies

Pre-operative charges include Design consultancy fees, Project management costs,

Administrative costs, Charges payable to civic authorities, Publicity and advertisement expenses,

Marketing expenses, Miscellaneous Expenses, Interest During Construction and Insurance

During Construction.

Project Development Cost @1% of Construction cost

Debt Syndication @0.5% of Debt

Equity Syndication @0.5% of Equity

Launch marketing @1% of Construction cost

Other pre-operational

expenses

@1% of Construction cost

Insurance during

Construction

@0.5% of the landed cost for each of the Construction years

Interest during construction @11% of per Annum

Consultancy @5.5% of the Landed Cost

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Page 32

PROJECT FINANCIALS

ASSUMPTIONS FOR FINANCIAL ANALYSIS

Operating & Maintenance Cost Assumptions

Marketing & Brokerage @1. 5% of the total revenue

O&M Expenses

Maintenance of Built-up

Area, Machinery and

Equipments

5% of the Capital Cost per Annum

Maintenance of

Landscaped Areas

3% of the Capital Cost per Annum

Raw Material Cost for F&B 60% of the revenue from F&B

Annual Inflation 5%

Revenue and Utilization Assumptions

Treatment Centre /

Cottages / Meditation

Centre

INR 500 - 2500 / Day

Pathology Lab Approx 50 Tests / Day , INR 500 /Test /Day,

Annual increase in Rack

Rent

5%

Revenue from F&B 15% of the Revenue from Rack Rent

Realization of Revenue Year 1

25%

Year 2

30%

Year 3

40%

Year 4

50%

Year 5

60% onwards

Financing and Taxation

Assumptions

• Debt Equity Ratio: Debt Equity Ratio is taken as 70:30 for the

project.

• Interest Rate: The rate of interest for the analysis has been

assumed as 11% per annum for term loan.

• Debt Repayment Period: 10 year debt repayment period has

been considered for the proposed development, which starts in

first year of operation.

• Taxation: The tax rates have been taken as 33.99%

• Depreciation: The depreciation on the project components of

Buildings, Plant & Equipment and Fittings has been taken as per

the Company’s and Income Tax Act.

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Page 33

Project Location

PROJECT AT A GLANCE

Project DescriptionTo establish a Centre for wellness where consultation and treatment by AYUSH system’s will be available along with Yoga in Indoor facility.

Identified Project Location

Area

• Rawada Nagan Gaun Uttarkashi• Kolidekh Lohaghat, Champawat • Dangi Nichla Bhatera Rudraprayag• Chandak, Pithoragarh

9700 Sq. Mt. 16000 Sq. Mt. 20000 Sq. Mt. 9880 Sq. Mt.

Project Timelines 2 Years

Estimated Project Cost 100 Crores per project

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Project Site 1 - UTTARKASHI

► Uttarkashi District town lies high in the Himalaya range, and the district contains the source of

both the Ganges and Yamuna rivers, which attract thousands of Hindu pilgrims.

► The town lies on the main route to Gangotri, has many Hindu temples, and is also considered

an important Hindu pilgrimage centre.

PROJECT SITE – RAWADA NAGAN GAUN, UTTARKASHI

Air

RoadRail

CONNECTIVITY TO THE PROJECT SITE

Nearest railway station:

Rishikesh168 kms,

Haridwar 222 kms

Dehradun - 187 kms,

Haridwar - 171 kms

Rishikesh - 151 kms,

Mussoorie - 165 kms

Nearest Domestic Airport

Jolly Grant Airport, Dehradun, 212 kms

Available Land 9700 Sq. Mt

TOURIST LOCATIONS

Gangotri Glacier Vishwanath TempleGangotri National Park

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Page 35

Project Site 2 - CHAMPAWAT

► Champawat is valued in Uttarakhand as the place of origin of culture and religion in Uttarakhand

region. The land is considered to be the home of Naga and Kinnar described in Hindu

mythology

► The region was ruled by khash kings in past. Historical pillars, monuments, manuscripts,

archaeological collections and folklores of the region are the evidences to its historical

importance

PROJECT SITE – KOLIDEKH LOHAGHAT, CHAMPAWAT

Available Land 16000 Sq. Mt.

Air

Road

Rail

CONNECTIVITY TO THE PROJECT SITE

Nearest railway station:

Tanakpur 75 Kms

Dehradun – 414 Kms

Delhi – 447 Kms

Nearest Domestic Airport

Jolly Grant Airport, 399 Kms

Pant Nagar Airport 121 Kms

(Will be operational Shortly)

TOURIST LOCATIONS

Baleshwar Temple Lohaghat, 14 Km from

Champawat

Kranteshwar Mahadev

Temple

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Page 36

Project Site 3 - RUDRAPRAYAG

► Rudraprayag is one of the Panch Prayag (five confluences) of Alaknanda River, the point of

confluence of rivers Alaknanda and Mandakini.

► Kedarnath, a Hindu holy town is located 86 km from Rudraprayag.

PROJECT SITE – DANGI NICHLA BHATERA, RUDRAPRAYAG

CONNECTIVITY TO THE PROJECT SITE

Available Land 20000 Sq. Mt.

Air

Road

RailNearest railway station:

Rishikesh 141 Kms

Ukhimath – 43 kms

Pauri - 62 Kms

New Tehri - 112 Kms

Nearest Domestic Airport

Jolly Grant Airport, 179 kms

Rishikesh - 141 Kms

Haridwar - 160 Kms

Nainital - 237 Kms

TOURIST LOCATIONS

Kedarnath Mandir Chopta Deoria Tal Lake

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Project Site 4 - PITHORAGARH

► Pithoragarh is the easternmost district of Uttarakhand, neighbouring Tibet in the north and

Nepal in the east

► Pithoragarh is popularly known as the 'Little Kashmir'. This captivating town with fascinating

forests around it is located at an impressive height of 1,645 m and is nestled in a small valley.

► From Pithoragarh, pilgrims take their journey to the holy shrines, Kailash and Mansarovar.

CHANDAK, PITHORAGARH

Available Land 9880 Sq. Mt

CONNECTIVITY TO THE PROJECT SITE

Air

Road

RailNearest railway station:

Tanakpur 124 Km

Champawat - 75 Km, Lohaghat - 62 Km

Munsyari 135 Km, Tanakpur 151 Km

Nearest Domestic Airport

Jolly Grant Airport, 223 kms

TOURIST LOCATIONS

Kamaksha Temple Pithoragarh Fort Pathal Bhuvaneshwar

KK Pandey
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Page 38

Project Structure

The project is to be completed and funded through a PPP model on

Design, Build, Finance, Operate, Maintain and Transfer (DBFOT)

Project Structure & Implementation Model

The developer will create suitable facilities at the site mentioned considering site specific

environmental and relevant factors

Government Authority

Government releases an RFP to the empanelled list of consultants for Project Consultant role

Private Investor(Project Developer)

Government selects the private player

through competitive bidding process and

enters into an agreement to form an SPCSPVSPC

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AYUSH Sector

Government of Uttarakhand

Development of State-of-Art Yoga and Meditation centres at various locations (YOG GRAM)

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Page 40

Importance of Yoga

Source : Annual Report 2017-18, Ministry of AYUSH

► Shatkarma: These are six cleansing techniques in Yoga used to clean the internal organs and

systems of the body. These are called as the process of detoxification. Shatkarmas are Neti,

Dhouti, Basti, Kapalabhati, Nauli, Trataka.

► Yogasana: These are special patterns of body that stabilise the mind through static

stretching. Yogasanas are psycho-physical in nature. They play a significant role in toning up

the neuro-musculo and glandular systems of the body. There are more than 84 asanas

mentioned in the classical texts

► Pranayama: Pranayama is a practice which helps to regulate vital energies through

regulation of breathing.

► Mudra: These are special gestures/techniques formed with the combination of Asana and

Pranayama and are used in channelization of Prana the vital force.

► Dhyana: Sustained concentration on the object is Dhyana. Dhyana is an integral part of Yoga

practice and is beneficial for psychological and spiritual growth and also helps in health

promotion.

Popular Yogic Practices for prevention and management of diseases

Yoga is essentially spiritual and it is an art and science of healthy living which focuses on

bringing harmony between body and mind

Yoga is popular world-wide because of its spiritual values, therapeutic credentials, its role

in the prevention of diseases, promotion of health and management of lifestyle related

disorders. .

The main objectives of Yoga are health, happiness, harmony, spiritual quest, personality

development, etc.

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Page 41

Project Concept

Project Locations

Name of the LocationsAlmora, Tehri, Jageshwer, Champawat, Pithoragarh, Uttarkashi

Project Timelines 2 Years

Project Cost INR 5 crores / project

Project locations plotted on Uttarakhand map

The proposed project is to set up state of art Yog grams with best of the facilities to help people

leading healthier life and reduce stress.

The proposed Yog Gram will be a standard, licensed and well equipped Yoga centre with state of the

art facility and space large enough to contain about 50 people per – time. This centre will have the

facility for yoga to practice yoga in fun – filled and relaxing atmosphere.

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Page 42

Project Outline

Yoga & Meditation

Centre

Panchkarma Centre,

Dressing Rooms and

Bathrooms with

lockers, shelves and

benches

Cottages and Huts for visitor accommodation Multi Speciality Clinic

Admin Room cum

record room

Herbal Garden

Kitchen with Dining

Room

Circulations/

Corridors/ Hallways -

Used as storage

spaces, waiting and

resting areas, or a

reception

PROJECT COMPONENTS (INDICATIVE)

Manpower Requirement (Indicative)

Yoga and Meditation Trainer AYUSH Doctor

Therapists (male/ female) MPHW (Female/Male)

Nurses Clerk / Data entry operator

Lab Technician Cook and Kitchen Attendant

Security Sweeper

MPHW (Female/Male) AYUSH Doctor

Number of the Manpower shall be decided as per the requirement

KK Pandey
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KK Pandey
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KK Pandey
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Page 43

Financial Analysis

FINANCIAL ASSUMPTIONS

Construction Period It is assumed that development of project will take 2 years

Period of Analysis Period of Analysis has been taken as 30 Years

Capital Cost Assumptions

Site Development INR 200/ sq ft

Civil Work INR 1,200 – 2,000/ sq ft

Cost of Furnishing INR 1,400 – 2,000/ sq ft

Cost of Machinery and

Equipments

INR 20 Lakhs

Pre-Operative Charges and Contingencies (Indicative)

Pre-operative charges include Design consultancy fees, Project management costs,

Administrative costs, Charges payable to civic authorities, Publicity and advertisement expenses,

Marketing expenses, Miscellaneous Expenses and Insurance During Construction.

Project Development Cost @1% of Construction cost

Debt Syndication @0.5% of Debt

Equity Syndication @0.5% of Equity

Launch marketing @1% of Construction cost

Other pre-operational

expenses

@1% of Construction cost

Insurance during

Construction

@0.5% of the landed cost for each of the construction years

Interest during construction @11% of per Annum

Consultancy @5.5% of the Landed Cost

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Page 44

Financial Analysis

ASSUMPTIONS FOR FINANCIAL ANALYSIS

Operating & Maintenance Cost Assumptions

Marketing & Brokerage @1. 5% of the total revenue

O&M Expenses

Maintenance of Built-up

Area, Machinery and

Equipments

5% of the Capital Cost per Annum

Maintenance of

Landscaped Areas

3% of the Capital Cost per Annum

Raw Material Cost for F&B 60% of the revenue from F&B

Annual Inflation 5%

Revenue and Utilization Assumptions

Yoga & Meditation Centre INR 500 - 2500/ Day, 2-3 rounds per day

Panchkarma Centre INR 500 - 700/ Day, 2-3 rounds per day

Cafeteria INR 300/ servings, 2-3 rounds per table

Annual increase in Rack

Rent

5%

Revenue from F&B 30% of the Revenue from Rack Rent

Realization of Revenue Year 1

25%

Year 2

30%

Year 3

40%

Year 4

50%

Year 5

60% onwards

Financing and Taxation

Assumptions

• Debt Equity Ratio: Debt Equity Ratio is taken as 70:30 for the

project.

• Interest Rate: The rate of interest for the analysis has been

assumed as 11% per annum for term loan.

• Debt Repayment Period: 10 year debt repayment period has

been considered for the proposed development, which starts in

first year of operation.

• Depreciation: The depreciation on the project components of

Buildings, Plant & Equipment and Fittings has been taken as per

the Company’s and Income Tax Act.

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Page 45

Project Site 1 - ALMORA

► Almora, a picturesque district in the Kumaun region, East of Uttarakhand in India, with a breath-

taking panoramic view of Himalayas, summons tourists worldwide to its alluring grandeur of

natural beauty.

► Also famous for its rich cultural heritage, unique handicrafts, sumptuous cuisine and magnificent

wildlife, is coupled with an easy accessibility

PROJECT SITE – ALMORA

Air

Road

Rail

CONNECTIVITY TO THE PROJECT SITE

Nearest railway station:

Kathgodam, 81 kmBinsar – 13 km

Mukteshwar – 16 km

Ranikhet – 24 km

Kathgodam – 90 km

Pantnagar – 127 km

Dehradun – 315 km

Delhi – 380 km

Nearest Domestic Airport

Jolly Grant Airport, 336 Km

Pantnagar Airport, 125 Km

(Will be operational shortly)

NEAREST TOURIST LOCATIONS

Katarmal Sun Temple Kesar Devi Jageshwar

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Project Site 2 - PITHORAGARH

► Pithoragarh is the easternmost district of Uttarakhand, neighbouring Tibet in the north and

Nepal in the east

► Pithoragarh is popularly known as the 'Little Kashmir'. This captivating town with fascinating

forests around it is located at an impressive height of 1,645 m and is nestled in a small valley.

► From Pithoragarh, pilgrims take their journey to the holy shrines, Kailash and Mansarovar.

PITHORAGARH

CONNECTIVITY TO THE PROJECT SITE

Air

Road

RailNearest Railway Station:

Tanakpur, 124 Km

Champawat, 75 Km, Lohaghat, 62 Km

Munsyari 135 Km, Tanakpur 151 Km

Nearest Domestic Airport

Jolly Grant Airport, 223 Km

Pant Nagar Airport, 243 Km

(Will be operational shortly)

NEAREST TOURIST LOCATIONS

Kamaksha Temple Pithoragarh Fort Pathal Bhuvaneshwar

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Page 47

Project Site 3 - CHAMPAWAT

► Champawat is valued in Uttarakhand as the place of origin of culture and religion in Uttarakhand

region. The land is considered to be the home of Naga and Kinnar described in Hindu

mythology

► The region was ruled by khash kings in past. Historical pillars, monuments, manuscripts,

archaeological collections and folklores of the region are the evidences to its historical

importance

PROJECT SITE – CHAMPAWAT

Air

Road

Rail

CONNECTIVITY TO THE PROJECT SITE

Nearest railway station:

Tanakpur, 75 Kms

Dehradun, 414 Kms

Delhi, 447 Kms

Nearest Domestic Airport

Jolly Grant Airport, 399 Km

Pant Nagar Airport, 121 Kms

(Will be operational Shortly)

NEAREST TOURIST LOCATIONS

Baleshwar Temple Lohaghat Kranteshwar Mahadev

Temple

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Project Site 4 - TEHRI

► District Tehri Garhwal stretches from the snow clad Himalayan peaks of Thalaiya Sagar, Jonli

and the Gangotri group all the way to the foothills near Rishikesh.

► The gushing Bhagirathi which runs through seems to divide the district into two, while the

Bhilangna, Alaknanda, Ganga and Yamuna rivers border it on the east and west.

► Lying on the southern slopes of mid Himalayas, Tehri Garhwal is one of the sacred hilly districts

of Uttarakhand State

PROJECT SITE – TEHRI

Air

Road

Rail

CONNECTIVITY TO THE PROJECT SITE

Nearest railway station:

Rishikesh, 76 Km Mussoorie – 71 Km

Rishikesh – 76 Km

Haridwar – 99 Km

Dehradun – 103 KmNearest Domestic Airport

Jolly Grant, Dehradun, 93 Km

Pant Nagar Airport, 302 Km

(Will be operational shortly)

NEAREST TOURIST LOCATIONS

Tehri Dam Surkhanda Temple Tehri Adventure Sports

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Project Site 5 - UTTARKASHI

► Uttarkashi District town lies high in the Himalaya range, and the district contains the source of

both the Ganges and Yamuna rivers, which attract thousands of Hindu pilgrims.

► The town lies on the main route to Gangotri, has many Hindu temples, and is also considered

an important Hindu pilgrimage centre.

PROJECT SITE – UTTARKASHI

Air

RoadRail

CONNECTIVITY TO THE PROJECT SITE

Nearest railway station:

Rishikesh168 kms,

Haridwar 222 kms

Dehradun - 187 kms,

Haridwar - 171 kms

Rishikesh - 151 kms,

Mussoorie - 165 kms

Nearest Domestic Airport

Jolly Grant Airport, Dehradun, 212 kms

TOURIST LOCATIONS

Gangotri Glacier Vishwanath TempleGangotri National Park

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Project Site 6 - JAGESHWAR

► Jageshwar is located 36 kilometres (22 mi) northeast of Almora, in the Kumaun region

► The valley has a number of temple clusters such as the Dandeshwar and Jageshwar sites.

► These clusters over the valley consist of over 200 structural temples built from cut stone. They

predominantly illustrate North Indian Nagara style of architecture

PROJECT SITE – JAGESHWAR

Air

RoadRail

CONNECTIVITY TO THE PROJECT SITE

Nearest rail head is

Kathgodam, 125 kmAlmora - 35 km

Binsar - 54 km

Ranikhet – 83 km

Kausani – 84 km

Pithoragarh - 88 km

Kathgodam – 101 km

Haldwani - 131 km

Nearest Domestic Airport

Pant Nagar Airport 121 Kms

(Will be operational Shortly)

Jolly Grant Airport, 399 Kms

TOURIST LOCATIONS

Jageshwar Temple Binsar Wildlife Sanctuary Dandeshwar Temple

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AYUSH Sector

Government of Uttarakhand

Development and Operation of Global Wellness City

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PROJECT CONCEPT

Health and wellness tourism refers to trips that are taken by tourists with the principal purpose being

to improve their health and/or wellbeing. Typically this includes one or more of the following:

physical fitness programmes, spa visits, medical treatment, health farms, beauty treatment, and

many different alternative therapies derived from different cultures.

The main objective of AYUSH services

► Enhance coverage of health care system through cost effective services by focusing on core

competency areas

► Upgrading and setting up of up-to of International Level Herbal and AYUSH Hub in the state

► Development of Uttarakhand Herbal, Tourism and Organic Cultivation related activities

► Optimal development and propagation of AYUSH systems of health care, with focused attention

for development Research in Ayurveda, Yoga and Naturopathy, Unani, Siddha and

Homoeopathy.

Somatheeram Ayurveda Resort, Kerala

Representative Image

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Page 53

Project Outline

Yoga, Ayurveda

and Naturopathy

Centre

Physiotherapy,

Wellness/

Treatment Centre

and Gymnasium

Goshala for

Indigenous and

Himalayan breed

Cattles

Nursery of

Medicinal and

Aromatic Plants

Organic Food

Facility

Agriculture,

Horticulture,

Floriculture and

Organic Farming

Zone

Studio Apartments

and Villas

Herbal Garden

cum Gyan Chetna

Kendra

Operation Theatre

Helipad for proper

lodging of

Wellness Seekers

and Tourists

Swimming pool Pathology Lab

PROJECT COMPONENTS (INDICATIVE)

Other Facilities: Parking, Transport Facility, Beautiful Landscaping, Sewage Management System, Retail Outlet

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Project Financials (1/2)

ASSUMPTIONS FOR FINANCIAL ANALYSIS

Construction Period It is assumed that development of project will take 5 years

Indicative Project Cost

Capital Cost Assumptions

Site Development INR 200/ sq ft

Civil Work INR 1,200 – 2,500/ sq ft

Cost of Furnishing INR 1,400 – 2,000/ sq ft

Pre-Operative Charges and Contingencies (Indicative)

Pre-operative charges include Design consultancy fees, Project management costs,

Administrative costs, Charges payable to civic authorities, Publicity and advertisement expenses,

Marketing expenses, Miscellaneous Expenses and Insurance During Construction.

Project Development Cost @1% of Construction cost

Debt Syndication @0.5% of Debt

Equity Syndication @0.5% of Equity

Launch marketing @1% of Construction cost

Other pre-operational

expenses

@1% of Construction cost

Insurance during

Construction

@0.5% of the landed cost for each of the Construction years

Interest during construction @11% of per Annum

Consultancy @5.5% of the Landed Cost

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Project Financials (2/2)

ASSUMPTIONS FOR FINANCIAL ANALYSIS

Operating & Maintenance Cost Assumptions

Marketing & Brokerage @1. 5% of the total revenue

O&M Expenses

Maintenance of Built-up Area, Machinery

and Equipments

5% of the Capital Cost per Annum

Maintenance of Landscaped Areas 3% of the Capital Cost per Annum

Raw Material Cost for F&B 60% of the revenue from F&B

Annual Inflation 5%

Revenue and Utilization Assumptions

Studio Apartments and Villas INR 20,000 / Day

Physiotherapy, Wellness/ Treatment

Centre and Gymnasium

INR 2,000/ Therapy/ Day. It is assumed that each

table will be utilised 2-3 times a day.

Yoga, Ayurveda and Naturopathy Centre INR 1,500/ Day. It is assumed that each table will be

utilised 2-3 times a day.

Annual increase in Rack Rent 5%

Retail Outlet INR 15,000 / Day

Pathology Lab INR 1,500/ Test, 20-50 tests per day

Revenue from Helicopter Service INR 3,000 – 5,000 sharing for normal passenger

INR – 15,000 – 1,00,000 with medical facility

Revenue from F&B & Organic Food 30% of the Revenue from Rack Rent

Realization of Revenue Year 1

25%

Year 2

30%

Year 3

40%

Year 4

50%

Year 5

60%

onwards

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Role of Investor

Construction of Studio Apartments and Villas for

Accommodation

Land Availability

Accommodation

All associated clinical and non-clinical services

including Yoga, Ayurveda, Naturopathy Centre,

Physiotherapy, Wellness/ Treatment Centre and

Gymnasium

The investor is expected to have approx. land

parcel of 150 - 250 Acres

Construction of

facility

The investor is expected to construct, equip, staff

and operate the core and support facilities and get

all the relevant approvals

Construction of Retail Outlet for selling of Herbal

products, Medicines, Organic products etc. Retail Outlet

Helipad, Parking and Transport facility for proper

lodging of wellness seekers and tourists. Helipad

Manpower Requirement (Indicative)

Accounts Officer, Admin Manager,

Registration, Reservation Officer and Data

entry operator

AYUSH Doctors,

Resident Medical Officer, Medical Superintendent

Therapists (male/ female) MPHW (Female/Male)

Nursing staff Yoga and Meditation Trainer

House Keeping Staff for Hospital and

Accommodation

Cook and Kitchen Attendant for Hospital and

Accommodation

Security Sweeper

Laboratory Technician Facility Manager

Gardner & Goshala maintenance staff Staff for Operation and Maintenance of Helipad

Medical

Infrastructure

Numbers of Manpower to be decided as per the requirement

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Project Structure

Project Structure

► Government of Uttarakhand is inviting investment to set up International Wellness City in

the state.

► The investor would be required to design, finance, construct, equip all necessary medical

& non medical infrastructure to run and maintain the wellness city

► Government of Uttarakhand will support in providing land, facilitating policy and fast

clearances through single window system.

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Government of Uttarakhand

Development of AYUSH, Panchkarma, Treatment & Yoga in existing Homestays

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Homestay

Homestay is the best way to experience the famed Himalayan hospitality of Uttarakhand.

Homestay happen to be economically viable for both tourists and homeowners. For tourists,

homestays offer not only quality, low tariff and offbeat accommodation but also a unique

opportunity to gain invaluable insight into the local culture by staying with a local family.

Homestays enable locals to become micro-entrepreneurs by capitalizing on rooms that already

exist. This allows local homeowners to find income opportunities in rural areas and new

destinations with minimal or no investment. It also plays a central role in nurturing local

communities and in making women financially independent.

Homestays coexist comfortably with hotels as they offer unique value. They are playing an

important role in increasing tourism in lesser-known places by providing accommodation in

areas where it isn’t yet economically viable to build big commercial hotels. During peak seasons

or big city events such as world cups etc. homestays play a pivotal role in compensating for the

room shortage and ensuring that hotels do not increase their rates to unreasonable levels.

Homestay in Uttarakhand has played a vital role in addressing the room shortages for visitors in

rural (and far flung areas) yet potential tourism destinations, simultaneously providing additional

alternate income to the rural communities.

1. Almora - 210

2. Bageshwar - 109

3. Chamoli Garhwal - 253

4. Champawat - 26

5. Dehradun - 434

6. Haridwar - 229

7. Nainital - 482

8. Pauri Garhwal - 379

9. Pithoragarh - 98

10. Rudraprayag - 308

11. Tehri Garhwal - 481

12. Udhamsingh Nagar - 73

13. Uttarkashi - 263

Registered Homestays in Uttarakhand

Source : UTDB

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Page 60

Project Concept

PROJECT COMPONENTS (INDICATIVE)

Manpower Requirement (Indicative)

Yoga and Meditation Trainer Cook and Kitchen Attendant

Panchkarma Therapists (male/ female) MPHW (Female/Male)

Numbers of the Manpower shall be decided as per the requirement

The proposed project is to set up state of art AYUSH, Panchkarma and Yoga Treatment centres in

existing Homestays to help people leading healthier life and reduce stress.

The proposed set up will have facilities for people to practise yoga, meditation and Panchkarma

Therapy, Herbal Garden for the tourists staying in the homestay and local people.

Yoga & Meditation Centre Panchkarma Centre

SPA Herbal Garden

Source : Department of AYUSH

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Page 61

Financial Analysis

FINANCIAL ASSUMPTIONS

Construction / Upgradation

Period

It is assumed that upgradation and development of

project will take 2 years

Indicative Project cost INR 1 crore / project

Capital Cost Assumptions

Site Development INR 200/ sq ft

Civil Work INR 1,200 – 2,500/ sq ft

Cost of Equipments INR 10 Lakhs

O&M Expenses

Maintenance of Built-up Area,

Equipments

5% of the Capital Cost per Annum

Maintenance of Herbal Garden 3% of the Capital Cost per Annum

Raw Material Cost for F&B 60% of the revenue from F&B

Annual Inflation 5%

Revenue and Utilization Assumptions

Yoga & Meditation Centre INR 500 - 1500/ Day, 2-3 rounds per day

Panchkarma Centre INR 500 - 700/ Day, 2-3 rounds per day

SPA INR 500 - 700/ Day, 2-3 rounds per day

Annual increase in Rack Rent 5%

Revenue from F&B 30% of the Revenue from Room Rent

Source : Department of AYUSH

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Page 62

Central Government Schemes and Policies

National AYUSH Mission

Scheme for

Development

of AYUSH

Clusters

Central Sector

Scheme for

promotion of

Information,

Education and

Communicatio

n

Central

Sector

Scheme for

Conservation

,

Development

and

Sustainable

Management

of Medicinal

Plants

Scheme for

Extra Mural

Research in

Ayurveda,

Yoga &

Naturopathy,

Unani, Siddha

&

Homoeopathy

National AYUSH Mission

Activities Supported

Cultivation of

Medicinal Plants

Setting up of

Nurseries and

Cultivation

Medicinal Plant

Processing & Post-Harvest

Management including Marketing

~R&D~Quality Testing,

Certification and

Insurance

Processing Facilities

and Infrastruct

ural Support

Development of

AYUSH Clusters

Medicinal Plant

Processing Clusters

POLICIES, SCHEMES & INCENTIVES (1/6)

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POLICIES, SCHEMES & INCENTIVES (2/6)

Central Capital Investment Incentive for access to credit (CCIIAC) @

30% of the investment in plant and machinery with an upper limit of INR

5.00 crore

Central

Capital

Investment

Reimbursement of 100% insurance premium on insurance of building

and Plant & Machinery for a maximum period of 5 years from the date of

commencement of commercial production/ operation

Central

Comprehensiv

e Insurance

Incentive

Note: Units which have commenced production on or after 01st of April, 2017 will be allowed to

register with DIPP on or before 30th of September, 2018

Industrial Development Scheme 2017

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POLICIES, SCHEMES & INCENTIVES (3/6)

Category Categorization of industries for the purpose of quantum of incentives

Category A ► Whole Districts of Pithoragrah, Uttarkashi, Chamoli, Champawat,

Rudraprayag and Bageshwar

Category B ► Whole Districts of Pauri Garhwal, Tehri Garhwal, Almora

► All hilly development blocks of District Dehradun other than

Vikasnagar, Doiwala, Sahaspur and Rajpur.

► All hilly development blocks of District Nainital other than Haldwani

and Ramnagar

Category C ► Regions located above 650 mtrs from sea level of Raipur, Sahaspur,

Vikasnagar and Doiwala development blocks of District Dehradun.

► Ramnagar and Haldwani development blocks of District Nainital.

Category D ► Whole Districts of Haridwar and UdhamSingh Nagar

► Remaining area of District Dehradun and Nainital (which are not

included in category ‘B’ and ‘C’).

Uttarakhand MSME Policy(Less than 10 Cr investment)

Activities / Projects Eligible for Fiscal Incentives

Category

Category A & B ► Non-polluting manufacturing enterprises of green and orange

category (e.g. pharmaceuticals formulation)

► Activities which have been granted status of industry by the State

Government (e.g. farming and tourism activities)

► Wellness Resorts Hospitals

► Paramedical Institute

Category C & D ► Only manufacturing activities

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POLICIES, SCHEMES & INCENTIVES (4/6)

Uttarakhand MSME Policy

(Less than 10 Cr investment)

Inte

rest

Su

bsid

y

*Per year/ unit

Category A:10%(Max 8 lacs)

Category B, B+: 8% (Max 6 lacs)

Category C: 6% (Max 4 lacs)

Category A:40%(Max 40 lacs)

Category B, B+: 35% (Max 35 lacs)

Category C: 30% (Max 30 lacs)

Category D: 15% (Max 15 lacs)

Capit

al S

ubsid

y

Sta

mp D

uty Category :

A, B, B+, C: 100%

Category D: 50%

Category A, B, B+: 50 % SGST

reimbursement for first 3 years of

operation

Tax I

ncen

tives (

GS

T)

Ele

ctr

icit

y D

uty

& R

ate

As per Industrial Tariff

Incentives & Concessions offered under Uttarakhand MSME Policy 2015

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POLICIES, SCHEMES & INCENTIVES (5/6)

State Government Schemes and Policies

Mega Industrial and Investment Policy (01.04.15 – 31.03.2020)

Category Units Included

Large Projects Investments of INR 50 Cr.to 75 Cr.

Mega Projects Investments of INR 75 Cr.to 200 Cr.

Ultra Mega Projects Investments above INR 200 Cr.

AYUSH & Wellness activities are now covered under the policy

Inte

rest

Subsid

y

7% for 5 yearsInvestment – InterestLarge – 25L MaxMega – 35L MaxUltra Mega – 50L Max

Large: 30%

Mega / Ultra Mega: 50%

SG

ST

Con

cessio

n*

Sta

mp D

uty

50% Exemption

Coverage:

New & Existing Projects undergoing expansion (falling within notified Industrial Estates / declared non-agriculture land under section 143: Large projects (50 Cr to 75 Cr), Mega Projects (75 Cr to 200 Cr), Ultra Mega Projects (Above 200 Cr)

*The SGST after adjustment of ITC on sale of finished product (B2C) will be reimbursed from the date of commencement of production of the unit

ETP Subsidy

30% (up to 50 lacs)

Extra Employment Subsidy

@ 500 P.M. per Male

@700 P.M. per Female

Land Registration Fees

Land registration fee @1/- per 1000/-

Power Assistance

Rebate of 1/-per unit on the power bill and

100% rebate on electric duty for

7 years

Land Rates Rebate

Rebate of 15%, 25% and 30% on

SIIDCUL prevailing land rate for Large, Mega and Ultra Mega Projects respectively

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One time financial assistance of 10% or 1.50 Crore for hill districts and INR 1 Crore for plains district

Financial Assistance

Capital Subsidy @ 30% upto INR 5 CroreCapitalSubsidy

Uttarakhand AYUSH Policy 2018

Department of AYUSH shall set up an Investment Facilitation Desk (IFD) to provide necessary information related to available infrastructure such as land and physical infrastructure and various incentive/ schemes

InvestmentFacilitation Desk (IFD)

POLICIES, SCHEMES & INCENTIVES (6/6)

Interest subsidy @ 5% to a maximum of upto INR 3 lakhs will

be applicable for term loans availed from scheduled

commercial bank or financial institute

Interest

Subsidy

50% Stamp duty exemptionStamp Duty

Exemption

Large Industrial Investment and Employment Promotion

Policy 2018 (Investment of INR 10 - 50 Cr investment)

30% upto a maximum of INR 20 LakhsETP Subsidy

Payment provision for land obtained from SIIDCUL:

1. 50% at the time of allotment and balance 50% with in 2 years

in two equal instalments

2. 100% at the time of allotment will be eligible for 5 % rebate

Non Fiscal

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Key Contacts

► Directorate of Ayurved & Unani Services

Investment Facilitation Centre

Address Directorate of IndustriesIndustrial Area, Patel Nagar, Dehradun, Uttarakhand

Website www.investuttarakhand.com

Email ID [email protected]

Toll Free 18002701213

Phone +91-135- 2559898, 2559987

Address Sahastradhara Road, Dehradun

Website http://uttarakhandayurved.in/

Email ID [email protected]

Phone 0135-2608742, +91 94157 20013

Disclaimer: Directorate of AYUSH, Government of Uttarakhand has made every attempt to ensure

the accuracy and reliability of the information provided in this document. However, the information is

provided "as is" without warranty of any kind. The department periodically adds, changes, improves

or updates the information in this document without any notice. For further clarification kindly get in

touch with Directorate of AYUSH, Government of Uttarakhand.