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invested in advisors

Financial-Planning.com

M e d i a P l a n n e r 2013


2013

V10.26.12


inVested in adVisorsFinancial Planning empowers the community of independent advisors with the knowledge and practical information they need to grow their businesses and guide their clients. Financial Planning is the most trusted resource for advisors who know their success depends on helping investors achieve their financial dreams.

Financial Planning has evolved with the changing face of communication into a fully integrated media network of print, digital, online, video, mobile and live events to fully engage our audience of more than 300,000* independent advisors through the preferred media of their choice.

With its concentration on practice management, investing and client management, Financial Planning is the go-to source of independent advisors who need actionable ideas, information and strategies they can use immediately to manage their businesses, their investors and their investments.

Financial Planning delivers a platform of strategic solutions, media products and custom content to meet — and enhance — your 2013 strategic marketing objectives.

NEW IN 2013:new features and enhancements to financial-planning.com Improved navigation and new ad sizes!

April 2012


SPECIAL REPORT:RETIREMENT SOLUTIONSNew PathsTo Investment Growth and Stabilityp. 62 How to Fix 401(k)sp. 68 Savvy Tax Planning For Social Securityp. 72

How planner Jeff Fishman protects the wealth of high-net-worth and celebrity

clients like Jeremy Sisto. p. 22

How planner Jeff Fishman protects How planner Jeff Fishman protects STAR ADVICE

April 2012

Vol. 42/No. 4

Financial Planning

FP Cover 04-01-12 FP FP040112_Co1 1 3/8/12 9:55:23 AM

April 2012


SPECIAL REPORT:RETIREMENT SOLUTIONSNew PathsTo Investment Growth and Stabilityp. 62 How to Fix 401(k)sp. 68 Savvy Tax Planning For Social Securityp. 72

How planner Jeff Fishman protects the wealth of high-net-worth and celebrity

clients like Jeremy Sisto. p. 22

How planner Jeff Fishman protects How planner Jeff Fishman protects STAR ADVICE

April 2012

Vol. 42/No. 4

Financial Planning


TAX RELIEF

February 2012


TECH TOOLS

Innovation Every Planner Can Aff ordp. 67 PORTFOLIO

When A ClientNeeds Cash Fast p. 85 HIGH-NET-WORTH

Protecting TrustsIn A Divorcep. 49

15 Strategies Top Planners Like Andy Berg Are Using For Their Clients. p. 54

*Source: August 2012, Publishers Own Data


2013

V10.26.12


Awards & Recognition northeast silver awards

The American Society of Business Publication Editors (ASBPE) honored Financial Planning for its May 2011 cover and Bob Veres for his two columns on a proposed fiduciary for advisors and the declining influence of the Financial Planning Association.

a Year in PreViewFinancial planners have seen what some regard as a lifetime of market volatility in just the past decade. But that’s hardly the only volatility facing the profession this year: The hunt for yield has forced advisors and their clients to seek out new investment options. Many lawmakers – both Democrats and Republicans – are eager to impose new regulations on wealth managers. The shift toward independent practices

and away from wirehouse-affiliated advisors is both significant and continuing. And technology – social media, software and tablets and other gadgets – are all dramatically altering the way advisors interact with clients and manage their practices.

For more than four decades, our readers have known that they can count on Financial Planning to provide timely and reliable news, analysis and commentary to help them best manage their advisory businesses and best serve their clients. Especially in times of heavy volatility, our readers turn to Financial Planning magazine and Financial-Planning.com. We’re invested in advisors.

On behalf of the entire staff, we look forward to serving you.

Regards,Scott Wenger Editor-in-Chief, Financial Planning

Editorial Director, Investment Advisor Group

editorial team

Ann Marsh West Coast Bureau Chief

Rachel Elson Executive Editor

Matt Ackermann Online Editor-in-Chief

Samantha Allen Senior Digital Editor

EdItoRIAl ExcEllENcE

Signature Issues

• RIA Leaders

• The FP 50: Annual Broker-Dealer Survey

• FP Technology Survey

• Influencer Awards

• Pro Bono Planners of the Year

Exclusive online Features

• AdvisorTV: In-depth, one-on-one conversations with industry experts (On-demand)

• Popular E-Newsletters (Delivered daily, weekly, bi-monthly, and monthly)

• Discussion Boards (Industry moderated)

• Social Media Groups (Twitter, Facebook, LinkedIn)

59% of subscribers said Financial Planning most influences how they manage their business.


2013

V10.26.12


EdItoRIAl ExcEllENcE

setting the standardFinancial Planning consistently expands its editorial platform to meet the changing needs of today’s advisor. We feature in-depth coverage, special reports and expert commentary to address the specific challenges facing independent advisors.


January 2012

TECH TOOLS

More Th anJust CRMp. 65 CLIENT

Guard AgainstIRA Scamsp. 79 PORTFOLIO

Just Don’t Call it Growthp. 83

The Top 50 FirmsRanked by AUMand Growth, PlusPractices to Watch. p. 48

The Top 50 FirmsRIA LEADERSSantiago Ulloa, president of GenSpring Family Offi ces International, and Maria Elena Lagomasino, CEO of the fi rm — the nation’s leading RIA practice by AUM.

January 2012

Vol. 42/No. 1

Financial Planning



June 2012

Financial PlanningJune 2012

Vol. 42/N

o. 6

GROW BIG OR GET OUTFor many B-Ds, survival

means M&A. p. 59

A NEW PARTNER IN 7 DAYSHow one firm sealed a fast deal. p. 62

PATH TO INDEPENDENCE Why one RIA charted a new course. p. 66

FINANCES OF THE FP50The numbers and trends driving the

industry’s future. p. 72

2012’s Biggest Independent Broker-Dealers

FP Cover 06-01-12 FP FP060112_Co1 1 5/16/12 5:44:09 PM


August 2012

RIA IQ

Rise of the Robo-Advisors

p. 39 PRACTICE

Short-Term Needs Vs.

Long-TermStrategy

p. 65 CLIENT

Don’t ChooseSides In

a Divorcep. 75

August 2012

Vol. 42/No. 8

Financial Planning

HOPEHOPEJOURNEY OFFP Pro Bono Planner of the Year

Martin Shenkman travelsthe country to help people

with chronic illnessesprepare for the future.

Plus, the other winnersand runners-up. p. 50

Planner Martin Shenkman with his wife Patti Klein

and her therapy dog, Elvis.



December 2011

• Advisors are racing to the cloud and clutching their iPads. • Tech budgets in 2012 will focus on improving productivity.

Find out what software, hardware and advisory platforms are emerging as favorites in our annual technology issue. p. 59

Financial PlanningD

ecember 2011

Vol. 41/N

o. 12

FP Cover 12-01-11 FP FP120111_Co1 1 11/14/11 2:59:25 PM

Monthly Features

• PRActIcE: includes reports on staffing, operations, marketing, compensation, profitability issues, margin compression and more.

• HIGH NEt WoRtH: Covering the latest trends in estate planning and high-net-worth clients.

• PoRtFolIo: articles on asset management, investment selections, mutual funds, etFs, hedge funds and other investment products.

• clIENt: Meeting the changing needs of the client, planning for retirement, real estate investments, life insurance, iras, small business plans, tax planning and life-stage issues.

• RIA IQ: Focuses on topics relating to registered investment advisors.

• tEcH toolS: anchored by our monthly technology column written by Joel Bruckenstein. additional stories on technology and what it means for planners.

• dAtA: the latest statistics on mutual funds, etFs and annuities.

• UP FRoNt: news and quick tips on topics such as compliance and practice management. includes a more robust event calendar for 2013.

New columns

New Generation (bi-monthly): Dave Grant addresses and recognizes both the new generation of advisors, as well as career changers and those who are new to the planning profession.

Retirement Advisor confidence Index – RAcI: A composite index of business conditions in the U.S. wealth management and retirement planning sector. A result of Financial Planning's monthly survey of more than 300 financial advisors.

Women Advisors: An editorial extension of our Women Advisors Forum multi-city conference series and online networking community.

savvy monthly insight from Financial Planning thought leaders Bob Veres, John Bowen, glenn Kautt and deena Katz.


2013

V10.26.12


UnParalleled indUstrY CoVerageFinancial Planning's print and digital magazine, website and e-newsletters are filled with comprehensive coverage on the issues and trends independent advisors need to succeed – delivered by more industry voices and recognized leaders than any other media platform.

columnists & contributors

Giving Back

Pro Bono Financial Planning Awards

Financial Planning and the Foundation for Financial Planning recognize life-changing volunteerism with the annual Pro Bono Planners of the Year Awards.

The Pro Bono awards celebrate both individual advisors and investment advisory groups who have helped provide professional financial services, including pro bono advice and financial life skills, to those in need. Nominees must be active or retired financial planners, registered representatives, or registered investment advisors. The awards will be announced in Financial Planning’s August issue.

Joel Bruckenstein, CFP®, NAPFA Registered Financial Advisor, is Publisher of Technology Tools For Today (formerly Virtual Office News) and a co-producer of Technology Tools for Today, the only annual technology/practice management conference for independent advisors.

deena Katz is an associate professor in the personal financial planning division at Texas Tech University. She is also chairman of Evensky & Katz in Coral Gables, Fla.

John J. Bowen Jr. is founder and CEO of CEG Worldwide, a global training research and consulting firm dedicated to helping advisors and the institutions that serve them become more successful

Allan S. Roth, MBA, CPA, CFP® is the founder of Wealth Logic, an hourly based financial planning and investment advisory firm that advises clients with portfolios ranging from $10,000 to $50 million. Roth is also the author of How A Second Grader Beats Wall Street and teaches behavioral finance at the University of Denver.

dave Grant, CFP®, is a Financial Planning Analyst at Vantage Financial Partners, a fee-only financial planning firm in Arlington Heights, IL. As an avid financial writer, Dave is involved with online and print media to educate consumers and fellow professionals.

Martin M. Shenkman, CPA, PFS, JD, is an estate planner in Paramus, N.J. and author of 35 books, including Funding the Cure. He is a frequent contributor to Financial Planning magazine.

craig l. Israelsen, Ph.D., is an associate professor at Brigham Young University. He is a principal at Target Date Analytics and the designer of the 7TwelvePortfolio. Craig is a frequent contributor to Financial Planning.

Ed Slott was named as "The Best" source for IRA advice by The Wall Street Journal and called "America's IRA Expert" by Mutual Funds Magazine. He is a nationally recognized IRA distribution expert and a professional speaker.

Glenn G. Kautt, CFP®, EA, AIFA, is a financial planning practitioner and president of The Monitor Group, a wealth management firm in McLean,Va.

Bob Veres provides an inside look at trends in his monthly Industry Insight column. Veres is the publisher of Inside Information, which keeps advisors on the cutting edge of practice management, marketing and client service issues around the profession.


2013

V10.26.12


AUdIENcE

AUDIENCE AT A GLANCEExperienced

/

Successful• Average client base of 116• Personally manage $103 million in client assets• Average client account value is $1.7 million• Invest $13.4 million annually on behalf of their clients

loyal And Highly Engaged• On average, our readers subscribe for 6 years• 95% say Financial Planning has maintained or increased

it’s value over the past year• 71% save their issues for future reference• 55% read 4 out of 4 of their issues; 71% read 3 out 3 issues

Recommends Products/Services top products recommended:• 68% IRAs, Keoghs and SEPS• 62% Life Insurance• 58% 529/College Savings Products• 54% 401(k)s/403(b)s/457s• 53% Long Term Care Insurance

Responds to AdvertisingIn the last 12 months, Financial Planning readers took the following actions in response to seeing advertisements in the magazine.• 41% visited an advertiser’s web site• 19% recommended an advertised product/service to a client• 18% recommended an advertised product/service to a colleague• 16% requested additional information from an advertiser

44% of subscribers have purchased or recommended a product/service based on an ad in Financial Planning.

*Source: Lodestar Reader and Website User Survey, August 2012 (n=888)

Source: Google Analytics, May-July 2012

77% Male

23% Female

51years old

$179,000 average household income

18 years industry experience

88% have a college degree or higher

(38% have a master’s degree or higher)

66% have a Series 6 or 7

Engaged online Audience of Independent Advisors

146,066 monthly unique visitors and

829,591 monthly page views.


2013

V10.26.12


Print Subscribers*

115,100

Duplicated Subscribers*

65,300

Online/ E-Newsletter Subscribers*

156,600

*Source: August 2012 Publishers Own Data**Source: Lodestar Reader and Website User Survey, August 2012 (n=888)

AUDIENCE REACH Maximize the reach of our digital and print distribution channels for unparalleled industry coverage.

59% of readers said that Financial Planning provides the most help in building their business.

the Strength of our Subscribers*

Job title/Function** Method of compensation**

46%47%

8%

19%ria - with a

broker/dealer

26%

16%

12%

ria -without a broker/dealer

Fee only

salary

Commission only

10%16%

accounting Firm

insurance Firm

• 115,100 total qualified subscribers• 296,919 total pass-along readership**

• 100% Direct Request• #1 brand in the advisory channel based on circulation

*Source: BPA June 2012 Circulation Statement**Source: Lodestar Reader and Website User Survey, August 2012 (n=888)

TOTal CirCulaTiON

200,400indePendent adVisors

AUdIENcE

total audience with Pass-along

296,919**

independent Financial Planner/ FP/ia w/ an independent Broker/dealer

Combination of Fee and Commission


2013

V10.26.12


ISSUE MoNtH FocUS coNtRIBUtoR INSIGHtS BoNUS dIStRIBUtIoN

JANUARySPaCE ClOSE: 11/19MaTErialS DuE: 11/28

• ria leaders Honoring the top financial advisors in the industry• investment Outlook: rebalancing Portfolios for the Needs and Challenges ahead• CE Quiz• DaTa: Mutual Funds• Women advisors • retirement advisor Confidence index

+ industry insight (Bob Veres)+ Elite advisor (John Bowen)+ Practice Consultant (Glenn Kautt)+ Tech Tools (Joel Bruckenstein)

• FSi Broker-Dealer Conference• iMCa NY Consultants Conf.• TD ameritrade

FEBRUARySPaCE ClOSE: 1/3MaTErialS DuE: 1/9

• SPECial rEPOrT Tax Preparation The 15 Best Ways to assist Your Clients Before april 15• CE Quiz• DaTa: ETFs• Women advisors • retirement advisor Confidence index

+ industry insight (Bob Veres)+ Elite advisor (John Bowen)+ Profitable Practice (Deena Katz)+ New Generation (Dave Grant)+ Tech Tools (Joel Bruckenstein)

• TD ameritrade• iri Marketing Conference• T3 Technology Tools For Today• industry Trends & Marketing Conference**

MARcHSPaCE ClOSE: 1/30MaTErialS DuE: 2/6

• SPECial rEPOrT Planning 2023 How the advisory Business Will Change Over the Next Decade• CE Quiz• DaTa: Mutual Funds• Women advisors • retirement advisor Confidence index


• aSPPa 401(k) Summit• MMi Sales & Marketing leadership

Summit

APRIlSPaCE ClOSE: 2/21MaTErialS DuE: 2/27

• SpecialRepoRt advising Small Businesses 10 Strategies to Boost Equity, Save on Taxes and avoid the Courthouse• CE Quiz• DaTa: Variable annuities• Women advisors • retirement advisor Confidence index


• Tiburon CEO Summit XXii• iMCa annual Conference• Capital link Closed-End ETF Forum • Women advisors Forum (New York)**

MAySPaCE ClOSE: 4/4MaTErialS DuE: 4/10

• real Estate Finding Opportunities to Help Your Clients Profit

• alternative investments: Building Value, Boosting Diversification

• CE Quiz• DaTa: ETFs• Women advisors • retirement advisor Confidence index


• iCi General Membership Meeting • NaPFa National Conference• Woman advisors Forum (Dallas)**

JUNESPaCE ClOSE: 5/2MaTErialS DuE: 5/8

• FP 50: The 28th annual Survey of independent Broker-Dealers rankings on revenues, advisors, Fastest-Growing Firms and a Wealth of Other Metrics

• CE Quiz• DaTa: Mutual Funds• Women advisors • retirement advisor Confidence index


• Pershing iNSiTE• Morningstar

In Every Issue: Practice • Client • Portfolio • data (Mutual Funds, ETFs or Annuities) • Ce Quiz

EdItoRIAl cAlENdAR

IMcA PRE-coNFERENcE GUIdE*

RIA PRodUctS & SERVIcES RESoURcE GUIdE*

REIt RESoURcE GUIdE*

PRActIcE MANAGEMENt & tEcHNoloGy GUIdE*

above information, calendar and bonus distribution are subject to change. Please contact your sales manager for the current schedule.*Produced by sourceMedia's Marketing solutions group. Please see the resource guide editorial calendar for closing dates.** denotes sourceMedia events and conferences


2013

V10.26.12


ISSUE MoNtH FocUS coNtRIBUtoR INSIGHtS BoNUS dIStRIBUtIoN

JUlySPaCE ClOSE: 5/23MaTErialS DuE: 5/29

• insurance and annuities 10 strategies to protect clients and enhance their assets

• CE Quiz• DaTa: Variable annuities• Women advisors • retirement advisor Confidence index


AUGUStSPaCE ClOSE: 7/2MaTErialS DuE: 7/9

• 3rd annual Pro Bono Planners of the Year awards advisors Helping Others and Helping the industry

• CE Quiz• DaTa: Type - ETFs• Women advisors • retirement advisor Confidence index


SEPtEMBERSPaCE ClOSE: 8/1MaTErialS DuE: 8/7

• SPECial rEPOrT retirement Solutions annuities, Estate Planning, Target-Date Funds, ETFs vs. Mutual Funds

• CE Quiz• DaTa: Mutual Funds• Women advisors • retirement advisor Confidence index


• iri insured retirement institute

octoBERSPaCE ClOSE: 8/21MaTErialS DuE: 8/27

• influencer awards advisors Who are leaving Their Mark on the industry

• CE Quiz• DaTa: Variable annuities• Women advisors • retirement advisor Confidence index

+ industry insight (Bob Veres)+ Elite advisor (John Bowen)+ Profitable Practice (Deena Katz)+ New Generations (Dave Grant)+ Tech Tools (Joel Bruckenstein)

• FPa annual Conference• Sri in the rockies• Women advisors Forum (Chicago)**

NoVEMBERSPaCE ClOSE: 10/2MaTErialS DuE: 10/8

•SpecialRepoRt Standout Schools The Best Schools for Training in Financial Planning

• The Best Way to leverage 529 Plans• CE Quiz• DaTa: ETFs• Women advisors


• Schwab iMPaCT• Women advisors Forum (Southern Ca)**

dEcEMBERSPaCE ClOSE: 10/31MaTErialS DuE: 11/6

• annual FP Technology Survey Survey and Outlook on Trends in Technology for Financial Planners

• CE Quiz• Data: Mutual Funds• Women advisors • retirement advisor Confidence index


FREE Ad tEStING

16tH ANNUAl INdEPENdENt BRoKER-dEAlER GUIdE*

EtF RESoURcE GUIdE*

Alt GUIdE*

WoMEN AdVISoRS FoRUM IN PRINt*

FREE Ad tEStING

EdItoRIAl cAlENdAR

above information, calendar and bonus distribution are subject to change. Please contact your sales manager for the current schedule.*Produced by sourceMedia's Marketing solutions group. Please see the resource guide editorial calendar for closing dates.** denotes sourceMedia events and conferences

In Every Issue: Practice • Client • Portfolio • data (Mutual Funds, ETFs or Annuities) • Ce Quiz


2013

V10.26.12


Research

• custom Quantitative: A quantitative study targeting a single market segment. One-time survey consists of up to 25 questions, fielded via our online research tool and qualified survey panels.

• custom Quantitative/Qualitative: Combines a one-time quantitative study with a set of one-to-one interviews with selected subjects drilling down on key findings.

• custom Series: Either or both of the above conducted quarterly or monthly. Each iteration can include a mix of tracking and ad hoc questions.

• Syndicated: Multi-client quantitative research programs, conducted quarterly and jointly and sponsored by clients sharing similar research objectives.

with the resources and creativity of an agency and the reach and expertise of market-leading brand, our marketing solutions deliver fully integrated content marketing programs that enhance your reputation and drive engagement among financial services professionals.

Our Solutions:

Print

• Display Advertising• Custom Pieces• Reprints• Classified Advertising

In-Person

• Women Advisors Forum Events • Conference Sponsorships• Custom Roundtables• Custom Events

digital

aVailaBle in 2013 Expanded Video capabilities

• Video Series • Videocasts• Pre-rolls

StRAtEGIc MARKEtING

DELIVERING MAxIMUM RESULTS ACROSS ALL MEDIA PLATFORMS

• Web site Advertising• Rich Media• eNewsletters • Podcasts• Email List Rentals• eAdvertorials

• Micro Sites / Landing Pages• Web Seminars • White Papers • eBooks • Mobile Applications IN-PERSON

EVENTS

DIGITAL

PRINT


2013

V10.26.12

invested in advisorsPRINt RAtES

SHoRt RAtEadvertisers will be short-rated if, within a 12-month period from date of first insertion they do not use the amount of space (frequency) upon which their billings have been based. advertisers will be rebated if, within a 12-month period from date of first insertion, they have used sufficient additional space to warrant a lower rate than at which they have been billed. rebates will be offered as a credit toward future advertising scheduled or as a cash reimbursement.

cANcEllAtIoNCancellations accepted only before final date for reservation and must be in writing. 90-day advanced notice is required for preferred positions. Cover positions are non-cancellable. advertisers will be responsible for late cancellations.

All PRINt RAtES ARE GRoSS UNlESS otHERWISE NotEd RAtES ARE SUBJEct to cHANGE

FREQUENcy oPEN 3x 6x 9x 12x 18x 24x 36x

FUll PAGE $16,369 $16,041 $15,632 $15,222 $14,813 $14,322 $13,668 $12,849

2/3 PAGE $14,330 $14,043 $13,685 $13,327 $12,969 $12,538 $11,966 $11,249

1/2 PAGE ISlANd $13,308 $13,042 $12,709 $12,376 $12,044 $11,644 $11,112 $10,446

1/2 PAGE $12,243 $12,059 $11,875 $11,692 $11,386 $11,080 $10,712 $10,223

1/3 PAGE $9,637 $9,491 $9,347 $9,203 $8,962 $8,721 $8,432 $8,046

FREQUENcy oPEN 3x 6x 9x 12x 18x 24x 36x

FUll PAGE $13,957 $13,677 $13,328 $12,980 $12,631 $12,212 $11,653 $10,956

2/3 PAGE $11,918 $11,680 $11,382 $11,084 $10,786 $10,429 $9,952 $9,355

1/2 PAGE ISlANd $10,896 $10,678 $10,406 $10,133 $9,861 $9,534 $9,098 $8,553

1/2 PAGE $9,831 $9,683 $9,536 $9,388 $9,142 $8,897 $8,602 $8,209

1/3 PAGE $7,257 $7,148 $7,039 $6,930 $6,749 $6,567 $6,350 $6,059

tRIM SIzE: 7 7/8" X 10 1/2" lIVE AREA: 7" X 10"

dIMENSIoNS NoN-BlEEd (WiDTH X HEiGHT)

FUll PAGE 7" x 10"

SPREAd 15” x 10”

2/3 PAGE VERtIcAl 4 1⁄2" x 10"

1/2 PAGE ISlANd 4 1⁄2" x 7 1⁄2"

1/2 PAGE HoRIzoNtAl 7" x 5"

1/3 PAGE VERtIcAl 2 1⁄8" x 10"

1/3 PAGE SQUARE 4 1⁄2" x 4 7⁄8"

dIMENSIoNS BlEEd (WiDTH X HEiGHT)

SINGlE-PAGE (FUll BlEEd) 8 1/8" x 10 3⁄4"

SPREAd (FUll BlEEd) 16" x 10 3⁄4"

any ad unit that measures in excess of the non-bleed requirements is considered to be a bleed unit and is subject to a 15% bleed charge.

FoUR coloR

BlAcK & WHItE

MEcHANIcAl REQUIREMENtS

coVER RAtES coloR RAtES

BAcK coVER $26,719 2-coloR $1,271

INSIdE FRoNt coVER $24,885 3-coloR $1,644

INSIdE BAcK coVER $21,092 5-coloR $4,510

PREMIUM PoSItIoNS

Financial Planning


July 2012

11 strategies to boost the work of planners and their entrepreneurial clients. p. 40

BOB VERESManipulating the SRO Debate p. 23

GLENN KAUTTMaking My Succession

Plan Work p. 31

PORTFOLIOMorningstar’s New Rating System p. 57

Ameriprise’s Edward Wacks (left) and client

Miguel De Oliveira, CEO of yacht-servicing company Mendol USA

11 strategies to boost the work of planners

SMALL BUSINESS,BIG IMPACT



2013

V10.26.12


E-NEWSlEttERS FREQUENcy dElIVERy NEt RAtE*

FP dAIly Mon-Fri 78,000 $5,500

FP WEEKENd Sat-Sun 78,000 $5,500

WEAltH AdVISoR Monthly 67,000 $5,500

FP FIRSt looK Monthly 60,000 $4,500

REtIREMENt PlANNING Twice Monthly 60,000 $4,200

BREAKING NEWS Varies 44,000 $3,200

REGUlAtoRy Twice Monthly 25,000 $2,300

WoMEN AdVISoRS FoRUM Twice Monthly 26,000 $2,300

PRActIcE MANAGEMENt Monthly 25,000 $2,200

FP RIA IQ Weekly 24,000 $2,000

tEcHNoloGy Twice Monthly 12,000 $1,100

WHAt yoU MISSEd Monthly 20,000 $1,800

RESEARcH RoUNd UP Weekly 10,000 $850

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co-BRANdEd EMAIl (YOur HTMl CONTENT)

oPt-IN AUdIENcE RAtE

61,273* $350 per 1,000 with 5,000 minimum

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SolUtIoNS

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create an original e-newsletter on the subject of your choice. Written with our editorial assistance, we help you shape your message and distribute to our audience.

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MESSAGE cENtER 220 x 200, max file size 40k See Classifieds

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PUSHdoWN 970x90 970x415 (Expanded) $6,120

HoME PAGE WAllPAPER SKIN 1280x1024 $5,500

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SlIdESHoW oVERlAy 300x50 $3,900

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• Belly Band

• Newsletter (logo and 50/Word)

Call for Pricing

• logo On Navigation Bar

• Multimedia

• additional links To Print ad

• Embedded Video

oNlINE & EMEdIA RAtES

NEW!

rotate up to three different creatives at one time


2013

V10.26.12

invested in advisorsclASSIFIEd AdVERtISING

SMALL ADS THAT GENERATE BIG RESULTSFinancial Planning's Classified advertising is an ideal environment for direct response advertisers to showcase their products and services to more than 200,400* independent advisors.

SPEcIFIcAtIoNS INclUdES

HEAdlINE Two lines of text (50-60 character max)

Body 10 pixels (170-200 character max)

coMPANy loGo 88x31 pixels

oPtIoNS oPEN 3x 6x 12x

HEAdlINE, tExt ANd loGo $880 $860 $830 $770

220x200 BANNER UNIt, 40K MAx GIF oR JPG

$3,000 $2,000 $1,500 $1,000

MARKEtPlAcE MESSAGE cENtER (PER MoNtH)

Value Added Services• Company logo included as part of the print ad at

no additional charge.

• No additional charge for 4-color ads.

• Agency commission of 15% of gross billing is allowed on classified advertisements ¼ page or larger.

• Classified ads are included in Financial Planning’s Digital Edition. (When provided, ads are linked to your web site and/or to an email address.)

ALL RATES ARE NET

Advertising contact:Sheila Sullivan-Alyskewycz, Classified Advertising ManagerPhone/Fax: 631.659.3370 • [email protected]

Ad SIzES oPEN 3x 6x 12x

2.2” x 2.6” $385 $370 $355 $330

2.2” x 9” $1,470 $1,435 $1,365 $1,260

3.4” x 2.15” $440 $425 $330 $390

4.52” x 2.15” $550 $535 $520 $480

3.4” x 4.3” $770 $750 $720 $670

4.5” x 4.5” $1,050 $1,035 $1,010 $950

6.8” x 4.5” $2,200 $2,000 $1,875 $1,700

MARKEtPlAcE/REcRUItMENt zoNE (4-coloR, PER ISSUE)

*Source: August 2012, Publishers Own Data

Let us customize a classified campaignfor your specific goals.


2013

V10.26.12


A. B.

D. F.

C.

E.

A. FUll PAGEtrim Size: 7 7/8" (w) x 10 1/2" (h)Full Bleed: 8 1/8" (h) x 10 3/4" (w)Full Non Bleed: 7" (h) x 10" (w)

B. 2/3 PAGE VERtIcAl4 1/2” (w) x 10” (h)

F. 1/3 PAGE SQUARE4 1/2” (w) x 4 7/8” (h)

c. 1/2 PAGE ISlANd4 1/2” (w) x 7 1/2” (h)

d. 1/2 PAGE HoRIzoNtAl7” (w) x 5” (h)

E. 1/3 PAGE VERtIcAl2 1/8” (w) x 10” (h)

PdF SPEcIFIcAtIoNSWe prefer to receive digital advertising files in adobe’s PDF format created from an adobe application using the PDF/X-1a:2001 specification. Typically, PDF files are created from Postscript files utilizing adobe acrobat Distiller, but PDF’s created directly from inDesign will work as well. We do NOT recommend exporting PDF files directly from your native operating system, Quark or other non-adobe applications. The results of exporting from non-adobe applications can be unreliable and will not meet our specifications because the profiles listed below were not used in the creation process.

cREAtING PdF’S FRoM AN INdESIGN FIlEadobe PDF Presets menu • Choose PDF/X-1a:2001 • Then choose Export from the File menu

cREAtING PdF’S FRoM A QUARK FIlEFirst you will need to create a Postscript file from Quark and then create the PDF with acrobat Distiller using the PDF/X-1a:2001 settings.

PoStScRIPt ANd PdF cHEcKlIStcheck Page Size• Page size should not be larger than the maximum

allowable dimensions. Maximum single page image area is: 11” W X 17” H and maximum spread image is: 22” W X 17” H.

• all pages should be built to trim size. all bleed elements should extend 1/8” or more beyond trim size. Please keep all images and copy within the live area, at least ¼” away from trim. The trim sizes for our publications are detailed in our rate card.

• Crop marks indicating trim size should be placed at least 1/4” or more beyond bleed so they do not appear within that area where images may print.

check colors Used• Ensure all color NOT intended to separate as a spot

color is defined as Process color (CMYK)

check Fonts• Ensure that all fonts used are PostScript type 1

or Open Type fonts. We do not accept TrueType or MultipleMaster fonts.

check Images1. all images must be CMYK or Grayscale TiFF or

EPS, with a minimum resolution of 200 DPi for newsprint ads& and 300 DPi. for magazine ads.

2. Do not nest EPS file into another EPS file. 3. Do not embed iCC profile with images. 4. Total ink density should not exceed 280% for

magazine ads, or 240% for newsprint.

Proofsall color documents must include a SWOP standard color proof. We will attempt to color-match on press, as closely as possible, to what is provided. all B/W documents must include a composite laser.

Files can be sent on:1. CD/DVD rOM 2. FTP

SUBMISSIoN INFoRMAtIoNSet your FTP Client software to the following configuration: (with proofs sent to the indicated address) FtP Site Address: ftpfiles.sourcemedia.com User Name: adDrop Password: rainbow Upload files to: /dropbox/adMaterials

• When files are uploaded, please notify Production Department.

SENd FIlES WItH PRooFS to:SourceMedia/Financial PlanningOne State Street Plaza, 27th FloorNew York, NY 10004attn: Financial Planning Trafficking

cREAtIVE FoRMAtS & SPEcIFIcAtIoNS

PRINt AdVERtISING SPEcIFIcAtIoNS


2013

V10.26.12


oNlINE AdVERtISING SPEcIFIcAtIoNS

StANdARd BANNER AdS:File Formats:• GiF (static or animated)• JPG (static)• Flash (see instructions below. Please note, Flash banners are not viewable on iPhone or iPad)• 3rd Party Tags (from approved 3rd party rM Vendors: atlas, Mediaplex, Pointroll, Eyeblaster, etc.)

■ all files must be 40K or less.■ Max looping: indefinite■ Max animation: :15■ Max frame rate for flash : 18fps■ audio must be user initiated■ Creative due 5-10 days in advance of campaign start dat

■ For e-Newsletters we DO NOT accept 3rd party tags, rich Media redirect tags, or Flash files

■ We can only serve GiF or JPEG file (static images preferred)■ e-Newsletters ads are set live for six (6) months

**also note while we accept animated .gif files for newsletters, users of Outlook 2007 will not be able to view them correctly. We recommend using static images for newsletters.

E-newsletter materials are due: 3 business days prior to issue date

RIcH MEdIA Rich Media File Formats Accepted 1. approved 3rd Party rich Media 2. Flash 3. HTMl

Approved Rich Media Vendors Banner: DoubleClick, atlas, Eyeblaster, Mediaplex, Pointroll, unicast, Viewpoint, BlueStreak, Flash, HTMl Expandable/out-of-Banner: DoubleClick, Eyeblaster, linkstorm Interstitial Floating Ads: DoubleClick, Eyeblaster, atlas, Mediaplex

lead time for Rich Media Banners: 5-10 business days prior to campaign start date.

lead time for Special Rich Media Formats (Interstitial Welcome Ads, Peel-Backs, Expandables): ad Materials due 10 business days prior to campaign’s start date.

FlASH codING GUIdElINESPlease note that Flash ads must conform to the iaB interactive ad specs and guidelines—including file size, animation, and content-in addition to the specific coding specs noted in the SourceMedia Production Guidelines.

NOTE: if a third party is serving the ad, please follow that vendor's instructions for coding the Flash ClickTag. all the aspects of the ad (i.e. file size, animation, etc.) must be in accordance with SourceMedia ad specifications.

SoURcEMEdIA FlASH PRodUctIoN GUIdElINESFlash version: We support up to Flash version 10

clIcKtAG WItH FlASHTo track when a user clicks within a flash, a ClickTag variable MuST be embedded in the .fla file. Please follow this example and instruction:1. add an invisible button making entire area of the banners clickable.2. attach the following object action to the button: On (release) {geturl (_level0.clickTag, "_blank");}

In ActionScript 3, the equivalent code would be:function Clicked(e:MouseEvent):void{ navigateTourl(new urlrequest(loaderinfo.parameters.clickTag), "_blank");}**This will embed the ClickTag variable in the Fla file. This allows the click-through url to be modified at anytime during the campaign, as opposed to hard-coding the click command in the .SWF file.

target="_blank" is required in the "Basic Actions" to make sure the click thru opens a new window. NotE: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using ClickTag variable and the geturl action.http://www.macromedia.com/resources/richmedia/tracking/

When submitting Macromedia Flash banner(s) you must supply:1. a compiled .swf file – 40K2. a back-up standard GiF/JPEG image file for non-rich Media enabled browsers – 40K3. a click-through url

FIlENAMES1. all files should begin with the same file name and may not exceed 12

characters excluding the extension name. (Example: abc300x250.fla, abc.300x250.swf, abc300x250.gif)

The following characters should not be included in the filename: ampersands: & asterisks: * Slashes: / or \ Spaces: Question Marks: ?

2. in order to preview the background color of your .swf file in DFP, ensure it is not set in Flash. instead, set the bottom/last layer to have a graphic that spans the complete movie, so no matter what the background color is set to the user will always see the background color.

SUBMISSIoN INFoRMAtIoNone-pixel border: SourceMedia highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site.

Referring URl/link and tracking: SourceMedia will not schedule any campaigns with inactive referring URl/link (destination page/site).

Email or FtP Information: Send materials and files using the following FtP. Please use the name of the folder or the subject line of the email to specify the name of the product where your ad will run. Email to your online ad traffic coordinator [email protected].

FtP Site Address: ftpfiles.sourcemedia.comUsername: aduserPassword: fulcrum29

SourceMedia uses DarT for Publishers (DFP) to serve ads to its websites.DarT for advertisers clients (DFa) are encouraged to send internal redirects to expedite the ad traffic process.



2013

V10.26.12


Ad FoRMAt Ad UNIt SIzEMAx FIlE

SIzEFIlE FoRMAtS

RIcH MEdIA

AccEPtEd

MAx

ANIMAtIoNlooPING

AUdIo/VIdEo

INItIAtIoNFPS

Standard

Medium

rectangle

300x250 40K maxGiF, JPG, FlaSH,

3rd PartyYES :30

No loop maximum,

but total animation

time for all loops

combined cannot

exceed 30 seconds.

Click Only18 fps or lower;

ideally 12 fps.

Standard

leaderboard728x90 40K max

GiF, JPG, FlaSH,

3rd PartyYES :30

No loop maximum,

but total animation

time for all loops

combined cannot

exceed 30 seconds


ideally 12 fps.

Standard

Skyscraper

120x600

160x600

(some sites)

40K maxGiF, JPG, FlaSH,

3rd PartyYES :30

No loop maximum,

but total animation

time for all loops

combined cannot

exceed 30 seconds


ideally 12 fps.

Standard

Verticle

Banner

120x240 30K maxGiF, JPG, FlaSH,

3rd PartyYES :30

No loop maximum,

but total animation

time for all loops

combined cannot

exceed 30 seconds


ideally 12 fps.

Standard

Button120x90 20K max

GiF, JPG, FlaSH,

3rd PartyYES :30

No loop maximum,

but total animation

time for all loops

combined cannot

exceed 30 seconds


ideally 12 fps.

Standard

Button

180x150

220x20040K max

GiF, JPG, FlaSH,

3rd PartyYES :30

No loop maximum,

but total animation

time for all loops

combined cannot

exceed 30 seconds


ideally 12 fps.

Standard

Full Banner468x60 40K max

GiF, JPG, FlaSH,

3rd PartyYES :30

No loop maximum,

but total animation

time for all loops

combined cannot

exceed 30 seconds


ideally 12 fps.

additional requirements: See ad Guidelines & Policies and implementation instructionslead Time: 5–10 Business Days

StANdARd Ad SPEcIFIcAtIoNS


Ad Format Ad Unit Size Max File Size File FormatsRich Media Accepted

Max Animation

loopingAudio/Video

InitiationFPS

Standard Medium rectangle (also available as interstitial in slideshows)

300x250 40K maxGiF, JPG,

FlaSH, 3rd Party

YES :30

No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.

Click Only 24 fps

Standard leaderboard (also available for print-out sponsorship)


FlaSH, 3rd Party

YES :30


Click Only 24 fps

Standard Button


FlaSH, 3rd Party

NO :30


Click Only 24 fps

Standard Button

180x150 220x200

20K maxGiF, JPG,

FlaSH, 3rd Party

NO :30


Click Only 24 fps

Standard Button

230x90 20k maxGiF, JPG,

FlaSH3rd partyNO :30


Click Only 24 fps

Button 2 (pub bar unit) 120x60 20k maxGiF, JPG,

FlaSH, 3rd party

NO :30


Click Only 24 fps

Center Story inject 1 234x60 20k maxlogo and copy only

NO N/a N/a Click Only N/a

Center Story inject 2 234x60 20k maxlogo and copy only

NO N/a N/a Click Only N/a

Wallpaper

188x1050 (left panel) and

188x1050 (right panel)

50k (left panel) 50k (right panel)

100k for 1280x1024

GiF, JPG, FlaSH 3rD Party tags

acceptedNO N/a N/a Click Only 18fps

Search Sponsor ad Container (Non-iaB standard size)

150x48 20k JPG, GiF NO N/a N/a Click Only N/a

Overlay ad (available in slideshows and video)

300x50, 450x50 100k.SWF (Flash)

back up JPEG, GiF

NO :30


N/a N/a

lower Third (available in slideshows)

300x60 50kSWF (Flash)with backup JPG and GiF

NO :30


N/a N/a

** Note that for Wallpaper/Skins use the following clicktag script. these units are available to run on the homepage and slideshow pages only.Recommended frame rate: 18fps.

clicktAG script:

on (release) {

getURl(clicktAG);

}

** Medium rectangle ads are also available in all slideshows. the ad creative displays after every 4th image. A maximum of 2 ads per slideshow.


2013

V10.26.12


Ad FoRMAt Ad UNIt SIzE MAx ExPANSIoN

MAx INItIAl loAd FIlE

SIzEExPANSIoN FIlE SIzE

FlASH SPEcIFIcS

AUdIo INItIAtIoN

MAxIMUM ANIMAtIoN

lENGtHcoNtRolS

Expandable 300x250 500x500 40K max 70K (polite load) 18 fpsuser initiated

(on click).:15

• Control = “Close X” • Feature =

Enable Mouse-Off retraction

Expandable 728x90 728x270 40K max 70K (polite load) 18 fpsuser initiated

(on click).:15


Enable Mouse-Off retraction.

Expandable

120x600

160x600

(some sites)

400x600 40K max 70K (polite load) 18 fpsuser initiated

(on click).:15


Enable Mouse-Off retraction

in-Banner Video

300x250 500x500 40K max

1.2 MB*** Download (Video/

Streaming Only) (Polite Download)

18 fpsuser initiated

(on click).:30

• Control = “Close X”, Play, Pause, rewind, Volume

Peel Back 125x125700x700

(Depending on Publisher)

40K max

70K (polite load) incremental 1 MB

allowed if incorporating

video

18 fpsuser initiated

(on click):15

• Control = “Close X” • Feature = Enable

Mouse-Off retraction

Pushdown 970x66 970x418 40k 60k 18 fpsuser initiated

(on click).:15

• Open = Expands on Click

• Control = “Close X”

Pub Bar (3rd Party not accepted)

120x60 640x480 20K 50K 18 fpsuser initiated

(on click).:15

• Control = “Close X” • Feature = interstitial

container with “Close X” function.

Welcome ad 640x480 N/a 40K N/a 18 fpsuser initiated

(on click).:15

• Control = “Close X” Feature = interstitial container with “Close X” function

Video Pre-roll 580x320 N/a 2MB N/a N/auser initiated

(on click):30

•Controls = Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

RIcH MEdIA AdS FoRMAtS ANd SPEcIFIcAtIoNS


ExPANSIoN dIREctIoNS: 1. Creative pixel sizes include banner and panels. 2. The 728x90 Top/Bottom expands down only. 3. The 300x250 expands left. 4. The 120x600/160x600 expands right only. 5. The 970x66 Pushdown Expands down6. The Pub Bar 120x60 opens a 640x480 ad in the middle of the page.

We don’t use 3rd Party tags for Peel Back ads.7. Method of expansion and un-expansion must be the same8. Expansion “hotspots” must be clearly identified. “Hotspots” cannot exceed 33%

of ad space; horizontal “hotspots” cannot exceed 50% of horizontal pixel length; vertical “hotspots” cannot exceed 50% of vertical pixel length.

BESt PRActIcES GUIdElINES:1. “user initiation” defined: user initiation is the willful act of a user to engage with an ad. users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement.2. Percentage of CPu usage is based on the Publisher defined benchmark end

user-CPu for its audience. For SourceMedia this complies with iaB standards best recommendation of 33%.

3. Note: rising Star ad units are designed to be the only rich media ad unit displayed on a webpage. Because of increased file load size, displaying a rising Star ad unit with any other rich media unit may compromise page-load performance.

leaderboard (also footer ad placement) 300x50 .gif, .png, .jpg for still image

animated .gif for animated banner placementsBasic banner size: <5k Enhanced banner size: <7.5k

in-content ad placement 216x36 .gif, .png, .jpg for still image animated .gif for animated banner placements

Basic banner size: <3k Enhanced banner size: <4.5k

MoBIlE/SMARtPHoNE


2013

V10.26.12



cREAtIVE:10 – :15 second pre-roll with synched display banner.The preferred length is a standard provided to ensure maximum exposure across SourceMedia sites network.• Video dimension: 580x320• Max File Size: 2MB• Video Initiation: Host initiated

tRAcKINGPre-roll is site-served and clickable. Tracking pixels (which must return a 1x1 gif) must be submitted at the time the pre-roll is submitted. Tracking pixels cannot be accepted post-launch.1x1 pixels accepted to measure imp. Click & Complete urls to measure Midpoint and Completion of pre-roll spot3rd Party Serving: Not accepted***

AccEPtEd VIdEo FoRMAtS • MP4, FlV, MOV, aVi, VaST redirect, VaST inline (encoded in low, Mid, High) • 1.2MB • Finished size and length - should require no cropping, squeezing, or editing • We only accept these digitally (ZiP, link, or FTP) • all compression applied to media files reduces the quality of our encoding

process • We prefer minimal compression (H264 or uncompressed) • We can’t correct sound issues caused by compression applied to your original

media • We can’t correct visible damage caused by compression applied to your

original media

SoUNdtRAcKall files must contain a soundtrack, even if the ad is to run without sound.

coMPANIoN / SyNcHEd dISPlAy BANNERS Consistent with SourceMedia Online rich Media ad Guidelines:File format: JPG or GiFBanner Size: 300x250, 728x90File Size: initial load = 40k, max file size = 80kClick urls a must***

dElIVERy oF VIdEo ASSEtS 1. Video ad asset 2. Exit url to client site 3. Backup GiF or JPEG image 4. Tracking requirements 5. 1x1 click through and view through tracking tags (optional)

SUBMISSIoN GUIdElINESTo be provided to designated SourceMedia contacts and/or FTP information below 5 to 10 Business days prior to launch***

FtP Site Address: ftpfiles.sourcemedia.com Username: aduser Password: fulcrum29

FoR MoRE INFoRMAtIoN, coNtAct:

Betty lai Digital ad Coordinator 212.803.8586 [email protected]

PrE-rOll / ViDEO aD SPECS aND GuiDEliNESPre-roll is a video ad experienced in-stream, before the video content is played for the viewer. SourceMedia Online advertising offers :05 to :15 second pre-roll video assets across the majority of our content areas. Pre-roll video assets may be accompanied by a companion banner ad. Companion ads must offer click-through interactivity to direct the viewer to the advertiser’s intended landing page.


invested in advisors - sourcemediapromo.sourcemedia.com/promoart/fp2013mediakitpages/... · john j....

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