investigating constructing imagining responding producing ... · inspiring creativity since 1901...

Contact Jess McCorkle at [email protected].

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ABOUT

SchoolArts magazine: Where art teachers go for ideas.

Founded in 1901, SchoolArts is the oldest and most widely-

circulated art education magazine of its kind. Its readership of

over 11,000 print subscribers, over 29,000 digital subscribers,

and distribution at state art education conferences includes,

k-12 art teachers, professors, student teachers, and supervisors.

Art teachers turn to SchoolArts to inspire their work in the class-

room, and it’s easy to see why: SchoolArts’ editorial content

is created by innovative and passionate art teaching experts,

working in the field. It’s SchoolArts’ mission to help teachers

develop the ideas needed to make their art programs shine. The

magazine’s hundreds of notable contributors have included:

Eldon Katter, Laura Chapman, Paul Sproll, Craig Roland, Marty

Raylella Marilyn Stewart, Ken Vieth, Olivia Gude.

schoolarts


AUDIENCE & CIRCULATION

Field Served: Art EducationSchoolArts magazine…• is used by classroom and studio art teachers in K–12 public and private schools as a teaching and reference tool.

• is used as a text in teachers’ colleges, and for reference in public and private school libraries.

• offers targeted editorial and is a valuable teaching tool for art educators.


Occupation

33.5% Elementary Teachers

39.4% Junior and High School Teachers

6.1% Universities, College Professors

3% Superintendents, Directors & Supervisors

3.4% Libraries, College Students

14.6% Other

More than 11,000 Print Subscribers

More than 29,000 Digital Subscribers


Number of Years Teaching

34%3–9 years

29%10–19 years

27%20+ years

10%unknown

Gender

78%Women

13%unknown

9%Men

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Our Subscribers


Geographic Analysis

8.1% 1. New England (ME, NH, VT, MA, RI, CT)

18.6% 2. Mid Atlantic (NY, NJ, PA)

16.9% 3. East North Central (OH, IN, IL, MI, WI)

8.4% 4. West North Central (MN, IA, MO, ND,SD, NE, KS)

16.4% 5. South Atlantic (DE, MD, DC, VA, WV, NC, SC, GA, FL)

4.9% 6. East South Central (KY, TN, AL, MS)

10% 7. West South Central (AR, LA, OK, TX)

6% 8. Mountain (MT, ID, WY, CO, NM, AZ, UT, NV)

7.7% 9. Pacific (AK, WA, OR, CA, HI)

97.2% United States

2.8% International

1

5

7

8

9

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4

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Our Subscribers


Data was collected via ABC Audit from December 31 2013, and from a Readex survey from April 11 through May 31, 2005. The survey was closed for tabulation with 192 usable responses from the current subscribers segment (a 61% response rate) and 185 from the lapsed subscribers segment (a 41% re-sponse rate). The margin of error for percentages based on 192 subscribers is +/- 7.0%, both at the 95% confidence level. That is, 95% of the time we can be confident that percentages in the actual popula-tion would not vary by more than this in either direction. The margin of error for percentages based on smaller sample sizes will be larger.

Readership

Of our more than 30,000 readers across the country: 98% save their issues for future reference

95% are involved in purchasing for their institutions

83% read four out of the last four issues received

38% share their issues with others, extending the reach of SchoolArts even further beyond regular subscribers

19% spent 90 minutes or more reading each issue, while the average time spent reading the magazine is 56 minutes

47% have been subscribing for 3–9 years

33% have been subscribing for 10 or more years

Actions Taken from Seeing Ads or Articles When surveyed: 81% of readers stated that they used or modified an idea they came across in SchoolArts

75% reported filing an item for future reference

51% visited a website in response to what they had read or seen

41% passed information along to co-workers or friends

37% discussed information with others

21% sought further information

18% requested information on a product or service

18% reported purchasing a product or service


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Our Subscribers


ADVERTISING


Black & White 1–Time 5–Times 9–Times2-page spread $3,354 $3,085 $2,851

1 page 1,813 1,667 1,541

2/3 page 1,541 1,418 1,309

1/2 page 1,178 1,085 1,002

1/3 page 907 834 771

1/4 page 725 668 626

1/6 page 544 500 462

4 inch 453 417 386

3 inch 363 333 308

2 inch 236 217 200

1 inch 127 116 108

2-Color: Add $225 to the prices listed above.4-Color: Add $550 to the prices listed above.

Covers 1-Time 5-Times 9-TimesCovers 2 or 3 $2,720 $2,500 $2,312

Cover 4 3,172 2,919 2,696

Cover 2 / pg. 1 spread 4,894 4,502 4,161

The SHOPSHOP Showcase ads are located in a special advertising section of each issue. Ad is 1/4 page, 4 color, and includes 40–60 words of text, a URL, and an image. $399 each, or reserve for the volume year and get one free.

PRINT ADVERTISING

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Print Advertising Rates


SchoolArts Website Advertising Rates Direct link $75 per monthTop banner 650 per monthTop-right side 600 per monthBottom-right side 500 per month

Digital Edition Ad FeaturesAll print ads appear in the digital edition free of charge, and all URLs are hyperlinked automatically. You can enhance your digital ad with a variety of features. Contact us for more information.

Sponsor a Digital EditionSponsorship package : $550 per issue

EventsAds in the October and March issues receive bonus circulation at state conferences as well as at the National Art Education Association Conference.

Your Ad

DIGITAL ADVERTISING

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Your Ad

Digital Advertising Rates


Ad Dimensions:Magazine trim size is 8 1/ 8 x 107/ 8"

Advertising Specifications

ADVERTISING

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1 Page, full bleed, 8 5/ 8 x 11 3 / 8" (All bleeding images and colors must extend at least 1 / 4”off the edge of the page on each side. Keep all vital advertising material at least 1 / 4" from trim.)

A

Full page, 7 x 10"B

2 / 3 page, 4 5 / 8 x 10" C

1 / 2 page horizontal, 7 x 4 7 / 8"

D

1 / 2 page island, 4 5 / 8 x 7 1 / 2" E

1 / 2 page vertical, 3 3 / 8 x 10" F

1 / 4 page horizontal, 4 5 / 8 x 3 3 / 4"

1 / 4 page vertical, 3 3 / 8 x 4 7 / 8"

K

1 / 6 page horizontal, 4 5 / 8 x 2 1 / 2"

L

1 / 6 page vertical, 2 1 / 4 x 4 7 / 8"

M

1 / 3 page square, 4 5 / 8 x 4 7 / 8"

G

1 / 4 page island, 2 1 / 4 x 7 1 / 2" I

1 / 3 page column, 2 1 / 4 x 10" H

J


Advertising Specifications

ADVERTISING

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Print Ad Dimensions:All ads smaller than 1/6 page can be 2¼ inches wide by 1, 2, 3, or 4 inches high.

Depth of column is 10 inches; width of column is 2¼ inches; three columns per page.

Any additional file preparation will be charged to advertiser.

Printed by web offset; saddle stitch binding.

We are not responsible for archiving advertising material beyond one year.

Web Ad Specifications:Vertical banner–120 x 240 pixels, 72 ppiHorizontal banner–480 x 60 pixels, 72 ppi

Color: RGB File type: .gif

Note: Please include URL of company site with your ad materials to be linked from ad.


File Submission Guidelines

ADVERTISING

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The Essentials

• Send your electronic files to Jessica McCorkle ([email protected]) at least five working days before ad closing. Be sure to include a contact name and number for the person who created your ad and include a hard copy proof.

• CD-ROMs, e-mail attachments, and FTP submissions are all acceptable forms of files submission. To access our FTP site, go to ftp://ftp2.davisart.com. The username is saadvertisers, and the password is D@v@dver.

• All images should be saved at a resolution of 300 dpi at 100% final size.

• For color ads, use CMYK colors. For black-and-white ads, use grayscale.

• Be sure to preflight your ad before you send it. This ensures that your file contains all the necessary information and settings.

• Ads that contain Open Press Interface (OPI) information are not acceptable.

• SchoolArts uses the Adobe Suite, including InDesign, Photoshop, Illustrator, and Acrobat for Macintosh. Please read the following guidelines if you are using any of these programs:

Acrobat: Acrobat, or PDF files are acceptable if all fonts and images are embedded in the file. Please make sure that the ad is CMYK color and that any spot or Pantone colors have been converted to their CMYK equivalents.

Photoshop: Photoshop files must be provided in grayscale or CMYK modes (not RGB). They should be saved as JPEG or TIFF files without layers (flattened). We cannot print PICT files.

InDesign: If you are sending an InDesign file, be sure to include a packaged file that contains all high-resolution graphics and fonts used in the ad.

Illustrator: Illustrator files must be created using CMYK color. Spot colors must be changed to their CMYK equivalents and all fonts must be provided. Be sure to save your files as Illustrator EPS files.

Having trouble? If you are unable to meet these criteria, we may still be able to work with your files. If you have any questions, please contact Hana Lasell, managing editor, at (800) 533-2847 x232, or [email protected].


Each issue of SchoolArts is based on big ideas or themes that go beyond just the “hows” of art, design, and creativity to explore the “whys,” giving educators the tools to help their students investigate the relationships between art, themselves, and the world around them.

SchoolArts also provides advocacy and professional support tools to help teachers address issues and concerns they face in their professions.

EDITORIAL


1 August/September 2014* Back-to-School Issue. Reaches 28,000 additional K–12 teachers. Theme: Skill Advertising materials due: June 20, 2014 Hits shelves: July 30, 2014

2 October 2014* Fall state conference issue. Theme: Engage Advertising materials due: August 8, 2014 Hits shelves: September 10, 2014

3 November 2014 Theme: Envision Advertising materials due: September 10, 2014 Hits shelves: October 9, 2014

4 December 2014 Theme: Express Advertising materials due: October 8, 2014 Hits shelves: November 7, 2014

5 January 2015 Theme: Observe Advertising materials due: November 7, 2014 Hits shelves: December 9, 2014

EDITORIAL

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2014–2015 Issues Themes & Dates

*Issue receives bonus circulation.

6 February 2015 Theme: Reflect Advertising materials due: December 8, 2014 Hits shelves: January 10, 2015

7 March 2015* NAEA Issue (1 of 2) Theme: Explore Advertising materials due: January 7, 2015 Hits shelves: February 7, 2015

8 April 2015* NAEA Issue (2 of 2) Theme: Design Advertising materials due: February 6, 2015 Hits shelves: March 7, 2015

9 May/June 2015 Theme: Understand Advertising materials due: March 6, 2015 Hits shelves: April 8, 2015


Jessica McCorkle Ad Sales Manager An ad sales representative is in charge of all print and digital magazine advertis-

ing. As your ad sales representative, Jessica is more than happy to review your

advertising plan, observe what has worked for your business in the past, and make

recommendations for cost-effective advertising strategies. Jessica has six years of

ad sales experience with Davis Publications and SchoolArts magazine.

800-533-2847 x219 • [email protected]

Hana Johnson Production Editor A production editor compiles and lays out all aspects of the magazine and

prepares the final product for print. As the production editor for SchoolArts,

Hana can assist you with ad file preparation, as well as answer any electronic file

submission questions you might have. Hana has six years of experience at Davis

Publications and SchoolArts magazine.


Julia McCandless Art Director An art director conceptualizes and creates all printed materials, including articles,

advertisements, and marketing materials. As the art director for SchoolArts, Julia

can design your advertisements and make recommendations for effective adver-

tising design methods. Julia has ten years of experience at Davis Publications and

SchoolArts magazine.


Radar Director of Morale Hi, I’m Radar the Dog! My job at SchoolArts is to be super cute and soft and to

play tug of war with this glove I found! I also let people pet me and I wag my tail!

Oh boy!

PRODUCTION TEAM

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investigating constructing imagining responding producing ... · inspiring creativity since 1901...

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