Case Study Investigating the Market

Title of music magazine

Latest magazine in store

Masthead

Activities and pictures available for audience. Range of prizes and gifts

Membership

Other social networks sitesFacebook, Twitter and Pinterest

Front Cover

Masthead

Banner

Main Cover star

Tag lines

Pink and white theme seems very feminine, young and fresh

Target Audience and Readership

• Readership- 115000

• Target audience- 12-15 teenage girls; “Gossip-Fashion-Boys” this shows this is more for young girls going through the gossiping and fascination of boys and interest in fashion.

Values

•Interest in Pop music•Range of Pop- artists/groups•Fashion tips•Banner: giveaways & prizes•Blue and Pink- stereotypes of girls and boys mixing.•Secrets being “exposed” and “confessed”

Beyond the magazine

• Sponsorships• Beats by Dr Dre

• MTV

• Billboard

• Nickelodeon

• Awards Ceremonies• Nickelodeon Kids' Choice Awards• MTV Movie Awards• 2014 Billboard Music Awards USA