investigating undergraduate social mdia use in the 21st century

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  • 1. Investigating UndergraduateSocial Media Use in the 21stCentury. Gauging the Need for ProfessionalBest Practices in Social Media Citizenship.Adalheidur Reed

2. Why The social mediaservice monitor Rappler reported in aLack of researchrecent study with overgauging professional 300 professionalsocial media training participants that over for undergraduate90% of employers media to screen potential employees (Reppler, 2011). 3. Purpose of the Study Insufficient evidence base determining undergraduate Adding to the existing bodyjob or career loss due to of knowledge ofbeing unprofessional, under- undergraduate Social Mediatrained, unsophisticated (SM) media citizens (SMC).Increase undergraduate awareness to the harmfulMinimize job or career loss. effects of unprofessional, inappropriate SM behavior. 4. Research QuestionsDo students comprehend the possiblelong term and short term damage that can be levied on their future careers because of uneducated social media postings; and have students alreadydamaged their future career potentialswith improper social media etiquette? 5. Sub QuestionsCan Universitiesintervene by Do undergraduatecreating an Do undergraduatestudents know educational social Are undergraduate students considerwhat bestmedia tool thatstudentsSub-questions:themselves to be practices inwould educate professional social professional social professional social undergraduatemedia citizens? media citizens? media interactionsstudents in theare?best practices of professional socialmedia behavior? 6. Literature Review Social Media CurriculumSocialMediaBackground Social Media Educational Tool Creation Social MediaProfessional Education 7. Social Media Educational Tool (SMET)Creation Fall 2012 Blue Ray Version Tested SMETSpring 2012VHS VersionPilot Study Evaluation. Fall 2011 BETAMAX Version Created. Pilot Study Testingand Need Analyzed 8. Social Media Educational Tool(Bandura, 1977 ) 9. Social Media Educational Tool Social MediaEducation AwarenessParticipation Best PracticeWorst PracticeTrainingIndividualArticle How ToExamples Examples (Bandura, 1977 ) 10. Social Media Educational ToolProperPosting Motivating Trained Untrained Sophisticated Social MediaBehavior Unsophisticated Social Media Citizen CitizenImproperPosting Demotivating (Bandura, 1977 ) 11. Social Media Educational Tool Professional Unprofessional Positive Promotion Negative Promotion Professional Promotion Unprofessional Promotion Communicate Racism Respect Nudity Network Violence Collaborate Politically Incorrect Connect Bullying Profanity(Bandura, 1977 ) 12. Damaging Future Employment? 13. Professional Social Media Use Education Job Career 14. Unprofessional Social Media UseLoss ofLoss of JobEducationEmployers useUniversities use social media forLoss of Career social media for background checks background checks(Reppler, 2011). (Burgos, 2012). 15. Methods Experimental Ethnography TreatmentQualtrics Survey Non-Treatment Participant Survey Observation NaturalisticQuantitativeQualitativeMixed Methods SPSS Internal Consistency Observation Cronbachs alpha Direct Observation Factor AnalysisWritten Mean, Medium, Mode Documents Computer Log Facebook Group RecordsInteraction Created within the Facebook Group 16. Treated ParticipantsParticipants will be made up from threecourse sections of 18-44 year oldundergraduate students from two universitiesin North Texas. The main objective of the firsttwo course sections was to teach the basicsof using Microsoft Office. The main objectiveof the third course was to train theparticipants in intermediate web design. 17. Treated Participants Group AThis web design course was made-up of 21 students and was a face toface class that met 80 min twice a week.Prior to the first day of class students received e mailed containing thisURL!/groups/364873626914157/for a class Facebook Group and they were asked to join.First day class a syllabus stating that 10% of the class grade waspartition in the class Facebook Group. Students were offered 10 bonus grade points for survey participation.Students used the Facebook Group through the fall 2012 semester as alearning management system. 18. Treated Participants Group BParticipants in group B will be a combination of two Learning Technologyhybrid class sections; with a total of 27 students where each sectionmet once a week for an hour and twenty minutes.The first day of class students in two course sections were informed thatclass information and networking would be communicated within aFacebook group created for two class sections.Students received e mail containing this URL!/groups/138477459629230/ tothe class Facebook Group and asked to join. Students were offered 10 bonus grade points for what was called a social media participation; which included participation in the Facebook group participation and survey participation. Students used the Facebook Group through the fall 2012 semester as a learning management system. 19. Not Treated ParticipantsParticipants who will not treatedwith the social mediaeducational tool wereundergraduate students fromtwo universities in North Texas. 20. Data Collection Facebook group discussion:Facebook group Unprofessionaldiscussion:Use.Professional Treated GroupsQualtrics OnlineSurvey Tool Use. Treated Groups Treated Groups Not TreatedGroups 21. Anticipated ResultsTreated Group Better Social MediaCitizens.Control Group Intermediate at social Social media professionalmedia best practice. best practice needed. Beginner at social media best practice.