investindo em anúncios online
DESCRIPTION
Material referente à palestra online feita para clientes da Nuvem Shop que estão iniciando investimento em anúncios online ou precisando otimizar o investimento que já fazem. O vídeo da palestra pode ser acessado aqui: http://bit.ly/Rx3fiaTRANSCRIPT
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+Investindo em Anúncios Online
Luiz Almeida Gerente de Mídia, Ampfy
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+Investindo em Anúncios Online
Luiz Almeida Gerente de Mídia, Ampfy
SEARCH
YOUTUBE DISPLAY NETWORK
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+Comportamento de Acesso à Internet Exemplo: Mulheres 18+ ABC
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+ALCANCE DA INTERNET MULHERES 18+ ABC
Fonte: COMSCORE MARÇO 2014
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+SITES DE MAIOR ALCANCE MULHERES 18+ ABC
Fonte: COMSCORE MARÇO 2014
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+CATEGORIAS: ALCANCE / AFINIDADE MULHERES 18+ ABC
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+CATEGORIAS: ALCANCE / AFINIDADE MULHERES 18-24 ABC
Fonte: COMSCORE MARÇO 2014
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+CATEGORIAS: ALCANCE / AFINIDADE MULHERES 25-34 ABC
Fonte: COMSCORE MARÇO 2014
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+CATEGORIAS: ALCANCE / AFINIDADE MULHERES 35-44 ABC
Fonte: COMSCORE MARÇO 2014
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+CATEGORIAS: ALCANCE / AFINIDADE MULHERES 45+ ABC
Fonte: COMSCORE MARÇO 2014
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+ GOOGLE ADWORDS SEARCH DISPLAY NETWORK YOUTUBE
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+GOOGLE ADWORDS ESTRUTURA
CAMPANHA
GRUPO DE ANÚNCIOS
ANÚNCIO ANÚNCIO
GRUPO DE ANÚNCIOS
ANÚNCIO ANÚNCIO ANÚNCIO
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+GOOGLE ADWORDS ESTRUTURA
GRUPO DE ANÚNCIOS
SEARCH: PALAVRAS-CHAVE
DISPLAY NETWORK: BANNERS
YOUTUBE: BANNERS / VÍDEO
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+GOOGLE ADWORDS REGIONAL
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+GOOGLE ADWORDS SEGMENTAÇÃO - DISPLAY NETWORK - YOUTUBE
IDADE / SEXO INTERESSES: PESSOAS COM ESSE INTERESSE CATEGORIAS: SITES DENTRO DESSA CATEGORIA CONTEXTUAL: PÁGINAS QUE ESTÃO TRATANDO DE DETERMINADO ASSUNTO
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+GOOGLE ADWORDS SISTEMA DE LEILÃO
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+GOOGLE ADWORDS SISTEMA DE LEILÃO
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+GOOGLE ADWORDS RETARGETING
Impacto da mídia Clique
Visita no site (página
produto) Visita no “carrinho" Conversão
RETARGETING PARA QUEM CHEGOU NO CARRINHO, MAS NÃO FINALIZOU A COMPRA
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+GOOGLE ADWORDS
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+GOOGLE ADWORDS
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+GOOGLE ADWORDS
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+GOOGLE ADWORDS
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+GOOGLE ADWORDS
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+ FACEBOOK ADS
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+FACEBOOK ADS COMPRA DE MÍDIA DE PERFORMANCE MUITO PARECIDA COM A DO GOOGLE ADWORDS
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+FACEBOOK ADS
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+FACEBOOK ADS
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+FACEBOOK ADS
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+FACEBOOK ADS EXEMPLO DE SEGMENTAÇÃO