Adam Hoeksema

Making Shopping Fun…

Company Overview

Mission Statement: Provide a safe, fun, and efficient shopping experience.Children’s Paradise provides drop in child care at large high end malls.

Who will use Children’s Paradise?

Our target customer base is wealthy, urban, single child families, with a stay at home parent.

Castleton Square Mall Market12 million annual visitors800,000 people in trade area15th wealthiest county in the country 18th fastest growing county in the country

Chinese Mall MarketSmall family size (3.2 avg.)6 of 10 world’s largest mallsBuying power

140 million (currently)250 million (2010)320 million (2015)

Why use Children’s Paradise?

Problem21% of Americans say they go to a shopping center at least once a week.In this high speed society when can you find time to get away from the kids to go shopping?Who wants to drag their kids along with them for hours as they shop?

SolutionA safe, fun drop in child care facility right in the mall.Child no longer upset to go shopping, rather asks to go shopping at mall with Children’s Paradise.Parent shops quickly, efficiently, and head ache free.

Who is our Competition?

Direct CompetitionKids Quest

Drop in Child Care at Malls and Casinos20 casino locations1 mall location

Mall of America What are their problems?

Expense of equipmentMall of America

-one time customers

Indirect CompetitionOther drop in day caresFull time Day cares

What Makes Us Special?

We bring the child care to you.Check up booths or check in via cell phones.Pagers given to parents with corresponding barcodes that match their children’s wristband barcode. Online application form for parent to bring to first visit to expedite initial visit check in.

How are we going to make money?

Price of regular care$8 dollars per hour for 7-12 year olds.$7 dollars per hour for 3-6 year olds.Unlimited games once you pay the flat price per hour.

Price of party rentals$10 dollars per person attending the party.Unlimited games and rental space come with price.

Will we make a profit?

Financial AssumptionsAssume average rate of $7.50 per hour per child.Assume average of 40 children per operating hour.Assume two parties per night for 350 nights per year.Assume an average of 20 people per party.Assume a rate of $10 per person for parties.

What will the management team look like?

Someone with experience in a child care management position.

Before Opening Day$50,000/year

Head of operations for second location. Must have a four year degree in business management or accounting and 5 years of experience in business.

Month 18$50,000/year

There will be a need for a member of management to concentrate on getting a Children’s Paradise established in China. Must have 5 years experience in international business.

Month 2460,000/year

Why invest with Children’s Paradise?

We need an initial investment of $200,00020% to 30% annual return rate

payback period of 4 years Children’s Paradise

An investor’s paradise?-A base hit company with homerun potential.