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INVESTOR PRESENTATION
FY 2010/11AUGUST 2011
22
Contents
Section 1 – INTRODUCTION Niels Mikkelsen. CEO
Section 2 – Q4 2010/11 FINANCIALS Chris Bigler. CFO
Section 3 – NEWS AND DEVELOPMENTS Niels Mikkelsen. CEO
Section 4 – Q&A
33
Financial Achievements FY 2010/11
REVENUEREVENUEREVENUEREVENUE UP BY 12% TO DKK 3,9253,9253,9253,925M AND BEST EVER� Wholesale up by 13% to DKK 2,395m
� Retail up by 11% to DKK 1,531m
GROSS MARGINGROSS MARGINGROSS MARGINGROSS MARGIN DOWN BY 1.7PP TO 59.1%59.1%59.1%59.1%� One-off costs of DKK 12m due to Canadian duty case
� Price pressure in our sourcing and our markets
COSTSCOSTSCOSTSCOSTS UP BY 9% TO DKK 2,0002,0002,0002,000M� One-off costs of DKK 16m due to structural changes
� Adjusted OPEX efficiency improvement of 1.8pp to 50.6%
� Many new store openings
EBIT EBIT EBIT EBIT UP BY 14% TO DKK 321321321321M � Adjusted EBIT margin up by 0.6pp to 8.9%
NET PROFIT NET PROFIT NET PROFIT NET PROFIT UP BY 4% TO DKK 246246246246M AND BEST EVER� Dividend of DKK 4.50 per eligible share
44
Operational Achievements FY 2010/11
CONTROLLED REVENUECONTROLLED REVENUECONTROLLED REVENUECONTROLLED REVENUE HAS BEEN INCREASEDINCREASEDINCREASEDINCREASED� Double-digit growth rates in both retail and franchise
� Same-store revenue up by 3% in own retail stores
� Better countermeasures to handle gross margin pressure
CONTROLLED SPACECONTROLLED SPACECONTROLLED SPACECONTROLLED SPACE HAS BEEN EXPANDED EXPANDED EXPANDED EXPANDED � 60 new stores opened (22 own retail/5 concession/33 franchise)
� 89 stores with negative performance closed (14 own retail/58 concession/17
franchise)
� Net increase in controlled space of 300 m2
COST EFFICIENCYCOST EFFICIENCYCOST EFFICIENCYCOST EFFICIENCY HAS BEEN IMPROVEDIMPROVEDIMPROVEDIMPROVED� Operational leverage
ORDER INTAKEORDER INTAKEORDER INTAKEORDER INTAKE IS UNDER PRESSURE BUT ON A SMALL COLLECTIONSMALL COLLECTIONSMALL COLLECTIONSMALL COLLECTION� Autumn 2011 realised 11% growth
� Winter 2011 is expected to realise 5% decline
� Autumn and winter 2011 combined are expected to realise 7% growth
55
Guidance FY 2011/12
GROWTH GROWTH GROWTH GROWTH IN REVENUE AND PROFITABILITY TO BE MAINTAINED TO BE MAINTAINED TO BE MAINTAINED TO BE MAINTAINED FY
2011/12� Economic indicators have worsened considerably
� Increased uncertainty regarding revenue
REVENUEREVENUEREVENUEREVENUE IN THE RANGE OF DKK 4.1 4.1 4.1 4.1 –––– 4.34.34.34.3B � Previously DKK 4.3 – 4.4b
� Expansion of controlled distribution
− Retail and franchise
− Focus on franchise
� Same-store growth
EBITEBITEBITEBIT IN THE RANGE OF DKK 360 360 360 360 –––– 410410410410M � Previously DKK 400 – 450m
� Still improved transparency, adaptability and resource prioritising from new
structure
INVESTMENTSINVESTMENTSINVESTMENTSINVESTMENTS IN THE RANGE OF DKK 90 90 90 90 –––– 120120120120M
66
Contents
Section 1 – INTRODUCTION Niels Mikkelsen. CEO
Section 2 – Q4 2010/11 FINANCIALS Chris Bigler. CFO
Section 3 – NEWS AND DEVELOPMENTS Niels Mikkelsen. CEO
Section 4 – Q&A
77
Quarterly gross profit, Quarterly gross profit, Quarterly gross profit, Quarterly gross profit, DKKmDKKmDKKmDKKm and gross margin, %and gross margin, %and gross margin, %and gross margin, %
336
673
484
580
388
722
545
638
417
59.8%
62.2%
61.7%
58.2%
61.2%
59.4%
61.0%
58.0% 58.1%
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Quarterly revenue, Quarterly revenue, Quarterly revenue, Quarterly revenue, DKKmDKKmDKKmDKKm
562
1,081
784
996
634
1,216
893
1,100
717
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Revenue Increased in Q4 While Gross Margin Decreased due to Price Pressure
� Q4 revenue up by 13% to DKK 717m
� Positive currency effects of DKK 13m
� Net store openings of DKK 18m
� Q4 gross profit up by 7% to DKK 417m
� Q4 gross margin down by 3.1pp to 58.1%
� Substantial discounting
88
Quarterly EBIT, Quarterly EBIT, Quarterly EBIT, Quarterly EBIT, DKKmDKKmDKKmDKKm
(156)
221
42
96
(76)
227
38
101
(44)
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Quarterly OPEX, Quarterly OPEX, Quarterly OPEX, Quarterly OPEX, DKKmDKKmDKKmDKKm and OPEX efficiency, %and OPEX efficiency, %and OPEX efficiency, %and OPEX efficiency, %
Improved Cost Efficiency and Profitability in Spite of Price Pressure
� OPEX down by 1% to DKK 461m in Q4
� OPEX increase of DKK 7m due to currencies
� OPEX efficiency adjusted for one-offs improved by 7.6pp
� EBIT up by DKK 32m to a loss of DKK44m in Q4
� EBIT margin adjusted for one-offs improved by 4.6pp
492452 442
484464
495 507537
461
87.6%
41.8%
56.3%
48.6%
73.2%
40.7%
56.8%
48.8%
64.3%
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
99
TtmTtmTtmTtm EBIT, EBIT, EBIT, EBIT, DKKmDKKmDKKmDKKm and EBIT margin, %and EBIT margin, %and EBIT margin, %and EBIT margin, %
162 153
223203
283 289 285 289321
4.5% 4.4%
6.5%5.9%
8.1% 8.0% 7.6% 7.5%8.2%
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
TtmTtmTtmTtm revenue, revenue, revenue, revenue, DKKmDKKmDKKmDKKm and gross margin, %and gross margin, %and gross margin, %and gross margin, %
3,621
3,435 3,435 3,4233,495
3,6303,738
3,842 3,925
59.6%60.3%
60.9%60.5% 60.8%
59.9% 59.8% 59.7%59.1%
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Strong Revenue Performance While Improved Cost Efficiency Make up for Gross Margin Pressure
� Ttm revenue Q4 up by 12% to DKK
3,925m
� Ttm gross margin Q4 reduced by 1.7pp
to 59.1%
� Ttm EBIT Q4 up by 14% to DKK 321m
� Ttm EBIT margin improved by 0.1pp to
8.2%
� Ttm one-offs Q4 of DKK 28m
1010
Segment profit, Segment profit, Segment profit, Segment profit, ttmttmttmttm
Segment revenue, Segment revenue, Segment revenue, Segment revenue, ttmttmttmttm
Retail
13%
Wholesale
87%
2009/102009/102009/102009/10
Retail
16%
Wholesale
84%
2010/112010/112010/112010/11
Segment Overview: Higher Retail Share of Profit at Unchanged Revenue Share
� Retail share of ttm revenue
unchanged
� Retail revenue growth of 11% and
wholesale growth of 13% in
2010/11
� Retail share of ttm profit up by
3pp
� Retail profit growth of 37% and
wholesale growth of 11% in
2010/11
Retail
39%
Wholesale
61%
2009/102009/102009/102009/10
Retail
39%
Wholesale
61%
2010/112010/112010/112010/11
1111
Quarterly retail profit, Quarterly retail profit, Quarterly retail profit, Quarterly retail profit, DKKmDKKmDKKmDKKm
(23)
18
58
(19)
0
32
49
(12)
9
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Quarterly retail revenue, Quarterly retail revenue, Quarterly retail revenue, Quarterly retail revenue, DKKmDKKmDKKmDKKm
321 323
386
327 337
374
433
352371
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Higher Retail Revenue but Profit Strained by Heavy Discounting and Many New Stores
� Retail growth 7 quarters in a row
� Net store openings of DKK 18m
� Same-store increase of 7% excl. outlets
� Q4 retail profit up by DKK 9m to DKK
9m
� Gross margin flattish despite
discounting while OPEX% improved by
2.1pp despite many new stores
1212
Quarterly wholesale profit, Quarterly wholesale profit, Quarterly wholesale profit, Quarterly wholesale profit, DKKmDKKmDKKmDKKm
(96)
232
26
151
(46)
225
36
155
(12)
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Quarterly wholesale revenue, Quarterly wholesale revenue, Quarterly wholesale revenue, Quarterly wholesale revenue, DKKmDKKmDKKmDKKm
241
758
398
669
297
842
459
748
347
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Wholesale Growth and Profitability up due to Cost Structure Leverage
� Wholesale growth 5 quarters in a row
� Pre-order up by 19%, OTB up by 14%
and franchise up by 14%
� Q4 wholesale profit up by DKK 34m to
a loss of DKK 12m
� Gross margin down by 6.0pp due to
market conditions and OPEX%
improved by 18.1pp
1313
TtmTtmTtmTtm brand revenuebrand revenuebrand revenuebrand revenue
TtmTtmTtmTtm geographic segment revenuegeographic segment revenuegeographic segment revenuegeographic segment revenue205
496
387
288
401
395
974
779
74 91203
264
272
289
320
404426
563
977
Denmark (Residency)
Sweden
Norway
Benelux
Eastern Europe and Russia
Central Europe
Rest of Europe
Rest of the World
Peak Performance
Tiger of Sweden
Jackpot
InWear
Saint Tropez
Matinique
Part Two
By Malene Birger
Cottonfield
Designers Remix
Soaked in Luxury
Growth in All Markets and in 9 out of 11 Brands
� All markets realised growth in Q4
� Denmark, Norway, Eastern Europe and
Russia, Central Europe, Rest of Europe and
Rest of the World realised double-digit growth
rates in Q4
� Scandinavia made up 55% of Group ttm
revenue
� Tiger of Sweden, InWear, Saint Tropez, By
Malene Birger and Designers Remix realised
double-digit growth rates in Q4
� Jackpot, Cottonfield, Matinique and Soaked in
Luxury realised single-digit growth rates in Q4
� Peak Performance, Tiger of Sweden, and
Jackpot made up 51% of own brands ttm
revenue
1414
End of quarter debtor, End of quarter debtor, End of quarter debtor, End of quarter debtor, DKKmDKKmDKKmDKKm and rate of turnoverand rate of turnoverand rate of turnoverand rate of turnover
258
599
321
492
262
696
415
652
358
7.5 7.4
7.78.0
8.4 8.48.2
7.9
7.6
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
End of quarter inventories, End of quarter inventories, End of quarter inventories, End of quarter inventories, DKKmDKKmDKKmDKKm and rate of turnoverand rate of turnoverand rate of turnoverand rate of turnover
440 427 429
358
429
480504
462
557
3.03.0
3.1
3.23.3
3.5 3.53.4
3.3
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Inventories and Debtors Increased due to Growth, New Collection Structure and Worsening Market Conditions
� Inventories increased by 30% to DKK
557m in Q4 due to growth and new
collection structure
� Rate of turnover influenced by harder
market conditions than expected
� Debtors increased by 37% to DKK
358m in Q4 due to growth in the
wholesale channel
� Rate of turnover influenced by changed
delivery structure
1515
End of quarter creditors, End of quarter creditors, End of quarter creditors, End of quarter creditors, DKKmDKKmDKKmDKKm and rate of turnoverand rate of turnoverand rate of turnoverand rate of turnover
292
207
286
201
355
323304
233
349
6.0
5.7 5.6 5.55.4
5.35.1 5.2
5.3
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Creditors Decreased – Working Capital to Revenue Increased
� Creditors decreased by 2% to DKK
349m in Q4
� Rate of turnover slightly improved
compared to last year
� Ttm working capital increase of DKK
236m
� Ttm working capital as a percentage of
revenue up by 5pp to 11%
TtmTtmTtmTtm working capital improvements, working capital improvements, working capital improvements, working capital improvements, DKKmDKKmDKKmDKKm
Adjusted for non-cash items
(128)
(116)
9
Change in inventories
Change in receivables
Change in short-term debt
excl. tax
1616
End of quarter NIBD, End of quarter NIBD, End of quarter NIBD, End of quarter NIBD, DKKmDKKmDKKmDKKm and NIBD/EBITDAand NIBD/EBITDAand NIBD/EBITDAand NIBD/EBITDA
533
660
348
409
243
423
361
494
311
1.7
2.2
1.01.2
0.6
1.00.9
1.2
0.7
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Free cash flow, Free cash flow, Free cash flow, Free cash flow, DKKmDKKmDKKmDKKm
190
(125)
324
(63)
166
(166)
196
(136)
183
Q4 08/09 Q2 09/10 Q4 09/10 Q2 10/11 Q4 10/11
Growth Ties up Cash While Dividend Payments and the Acquisition of By Malene Birger Temporarily Increase Short-term Debt
� Q4 free cash flow up by DKK 17m
� High cash flow in spite of 13% growth
in Q4
� Considerable stock clearing
� NIBD increased by 28% to DKK 311m
in Q4
� Small increase in NIBD/EBITDA
� NIBD expected to reach 0 in 2011/12
1717
Contents
Section 1 – INTRODUCTION Niels Mikkelsen. CEO
Section 2 – Q4 2010/11 FINANCIALS Chris Bigler. CFO
Section 3 – NEWS AND DEVELOPMENTS Niels Mikkelsen. CEO
Section 4 – Q&A
1818
New Strategy Creating Big Future Growth by Focussing on 5 Strategic Goals
““““BuildBuildBuildBuild strong fashion brandsstrong fashion brandsstrong fashion brandsstrong fashion brands””””
““““Have aHave aHave aHave a focused market approachfocused market approachfocused market approachfocused market approach””””
““““IncreaseIncreaseIncreaseIncrease control of distributioncontrol of distributioncontrol of distributioncontrol of distribution””””
““““Optimise ourOptimise ourOptimise ourOptimise our processes processes processes processes andandandand value chainvalue chainvalue chainvalue chain””””
““““PractisePractisePractisePractise world class leadershipworld class leadershipworld class leadershipworld class leadership””””
1919
November 2010; Our Corporate Strategy Was Defined Setting a Clear Direction for How We as a Corporation Deliver Value
ICC STRATEGY ICC STRATEGY ICC STRATEGY ICC STRATEGY
DISTRIBUTIONPRODUCT
DEVELOPMENT MARKETING
KNOWLEDGE CENTREKNOWLEDGE CENTREKNOWLEDGE CENTREKNOWLEDGE CENTRE
� Vision and mission, principles and
frame, tools, follow-up
11 BRANDS11 BRANDS11 BRANDS11 BRANDS
� Brand strategy
ITITITIT SOURCINGSOURCINGSOURCINGSOURCING LOGISTICS LOGISTICS LOGISTICS LOGISTICS HR HR HR HR FINANCE FINANCE FINANCE FINANCE
SERVICE PLATFORMS SERVICE PLATFORMS SERVICE PLATFORMS SERVICE PLATFORMS
� Functional strategy, SLA
Aligned across the Group as of 2011Aligned across the Group as of 2011Aligned across the Group as of 2011Aligned across the Group as of 2011
PORTFOLIO STRATEGY ALIGNMENT
PORTFOLIO STRATEGYPORTFOLIO STRATEGYPORTFOLIO STRATEGYPORTFOLIO STRATEGY [IN PROGRESS]
� Rooted in the strategy and based on
our business principles
2020
0
50
100
150
200
250
300
06/07 07/08 08/09 09/10 10/11
Capitalising on the Brand Strength of By Malene Birger
Revenue, Revenue, Revenue, Revenue, ttmttmttmttm
2121
(40%)
(20%)
0%
20%
40%
07/08 08/09 09/10 10/11
The Turnaround of InWear
InWear received ”Guldknappen” for the second timesecond timesecond timesecond time – last time
was 20 years ago
Lene Borggaard has breathed new lifenew lifenew lifenew life into an established brandestablished brandestablished brandestablished brand while at
the same time being fateful to its original coreoriginal coreoriginal coreoriginal core
Revenue growth, Revenue growth, Revenue growth, Revenue growth, QoQQoQQoQQoQ
2222
Increased Focus on Corporate Responsibility – Applying Also for the Handling of Future Chemical Findings
INCREASE NUMBER OF TESTS � Testing our products with a risk
of restricted chemicals
TRANSFER TESTS TO
LOCATION� Early testing on location
� Products on hold while being
tested
� Products with restricted
chemicals never reach end-
consumer
REDUCE NUMBER OF
SUPPLIERS� Fewer and larger suppliers
� New strict requirements on our
suppliers
2323
Market comment
Development in Denmark, YoYRevenue growth, IC Companys
Growth in retail trade, clothing
(15%)
(5%)
5%
15%
25%
35%
Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11
(15%)
(5%)
5%
15%
25%
35%
Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11
Development in Sweden, YoY
(15%)
(5%)
5%
15%
25%
35%
Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11
(15%)
(5%)
5%
15%
25%
35%
Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11
Revenue growth, IC Companys
Growth in retail trade, clothing
Development in Norway, YoY
(15%)
(5%)
5%
15%
25%
35%
Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11
(15%)
(5%)
5%
15%
25%
35%
Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10 Jan-11
Revenue growth, IC Companys
Growth in retail trade, clothing
GROWTH IN MAIN MARKETSMAIN MARKETSMAIN MARKETSMAIN MARKETS
BEYOND GROWTH IN RETAIL
TRADE� IC Companys is gaining market
share
GROWTH GROWTH GROWTH GROWTH IN REVENUE AND
PROFITABILITY TO BE TO BE TO BE TO BE
MAINTAINED MAINTAINED MAINTAINED MAINTAINED FY 2011/12� Economic indicators have
worsened considerably
� Increased uncertainty regarding
revenue
2424
SPLIT ON REVENUE INCREASE
How to Realize Top-line Growth under Difficult Market Conditions
REVENUEREVENUEREVENUEREVENUE IN THE RANGE OF
DKK 4.1 4.1 4.1 4.1 –––– 4.34.34.34.3B
� Previously DKK 4.3 – 4.4b
� Expansion of controlled
distribution
− Retail and franchise
− Focus on franchise
� Same-store growth
Organic growth 35-45%
Franchise expansion25-30%
Retail expansion
30-35%
Full year effect
New stores
Full yeareffect
New stores
DKK
175-375m
2525
Questions
Questions Questions Questions Questions Questions Questions
2626