investor webcast

Spotlight on LiveRamp TV

and LiveRamp B2B

Investor Webcast

October 9, 2018

© 2018 LiveRamp. All rights reserved.

Safe Harbor Statement

Some of the matters discussed in this presentation contain forward-looking statements

regarding the company’s future business prospects which are subject to certain risks and

uncertainties, including competitive pressures, adverse economic conditions and

governmental regulations.

These issues and other factors that may be identified from time to time in the Company’s

reports filed with the SEC could cause actual results to differ materially from those

indicated in the forward-looking statements.

The location of our website is www.LiveRamp.com. The information contained on, or that

can be accessed through, our website is not incorporated by reference into this

presentation, and you should not consider any information contained on, or that can be

accessed through, our website as part of this presentation.

Slide 2 of 25

LiveRamp B2B

Grant Ries

CEO of LiveRamp B2B

Slide 3 of 25

©2018 LiveRamp. All rights reserved.

The B• 2B digital ad market will grow 13% in 2018 to reach $4.6

billion1.

• B2B targeting is complicated; and a smaller market than B2C.

Fewer players in the B• 2B space.

The February • 2018 acquisition of Pacific Data Partners

provides clear entry into B2B space.

Strong leadership in place • – BlueKai DNA (e.g. first DMP for

marketers, first global data marketplace).

Partnerships with most important players in B• 2B space – from

IBM Watson on AI, to Dun & Bradstreet, to HPE, Cisco and Dell.

Facebook, GDPR, etc., has opened the door for •unprecedented growth and alignment with the world’s biggest

advertisers (i.e. digital data subscriptions) – and for LiveRamp.

LiveRamp B2B Summary

B2B

Source: eMarketer https://www.emarketer.com/content/b2b-ad-spending-to-grow-13-in-2018

A Growing, Critical and Underserved Market

Slide 4 of 25


LiveRamp B2B Product Offerings

IdentityLink &

Data Store

Data

Subscriptions Global B2B

Audiences

B2B

Onboarding

& ID Graph

Campaign

Analytics

Custom

Audiences

Create Demand Core Services Create Demand

Slide 5 of 25


LiveRamp B2B: Data Types

PROFESSIONAL

• Role

• Functional Area

• Seniority

• Individual

Contact Info

• Account Based

Marketing (ABM)

FIRMOGRAPHIC

Company •

Description

Industry•

Number of •

Employees

Revenue•

Business •

Contact info

TECHNOGRAPHIC

Technology •

Profile

(Hardware +

Software)

• B2B Intent

Tech Adoption•

Propensity •

Scores

CONSUMER

• Demographics

• Financial

Attributes

• Interest

• Past Purchase

• Declared

Geographic

Identifiable by cookie, MAID, email, phone, residential & commercial address, company name, domain and

IP address.

Slide 6 of 25


B2B 1st Party Data OnboardingWhat is Data Onboarding?

• Activation of first party CRM data and contact lists to effectively reach B2B audiences where a relationship

already exists, or where you’re looking to build a relationship and start a conversation.

• These audiences can be used to move people and organizations through the consumer journey, as well as

for audience suppression, lookalike creation, measurement, and analytics.

550+ DESTINATIONS

OFFLINE ONLINE

IDL123

Match

Network

LiveRamp’s Match Network leverages partnerships

with websites and mobile apps to deterministically

match IdentityLinks to online identifiers

CRM Data

Transaction

Data

3rd Party

Data

Measurement Affiliates

Search Display

Social Programmatic

Mobile Video

Advanced TV

OFFLINE ONLINE ONLINE

Slide 7 of 25


Next Generation Products: LiveRamp & IBM

Predictive Audiences • uses deep learning with neural networks to

analyze relevant data and score users based on the probability of their

taking a particular action (purchase, conversion, video view).

Predictive Audiences ultimately helps • drive performance by de-risking

your decisions on whom to target, making it easier to find the creme of

the crop while reducing waste. Currently available in the U.S. only.

+

Slide 8 of 25

LiveRamp TV

Allison Metcalfe

GM of LiveRamp TV

Slide 9 of 25


• TV is the largest media market and is going through

massive change for the first time in 70 years.

• We are the only company that can solve every

business problem presented by these changes for

both the Buy and Sell Side.

• In this tightly controlled market, we have deep and

unique relationships with every major player that

matters, as well as direct access to the world’s biggest

TV media buyers.

Advanced TV Vision & Strategy

Slide 10 of 25


Device Fragmentation Format FragmentationAudience Fragmentation

Source: Luma Partners, The Future of (Digital) TV

TV Viewing Behavior is ChangingFragmentation of Content, Devices and Formats

Slide 11 of 25


Addressable TV

in 2019

Over-The-Top (OTT)

Addressable Spend

by 2020

Increase in TV

Ad Spend for

Booking Holdings

Company

Broadcast TV

Ad Spend for

LiveRamp’s Top

100 Target Clients

$3B $8B +55% $20B

Advanced TV Market Opportunity

Slide 12 of 25


LiveRamp Advanced TV Ecosystem Partners

LiveRamp Powers Future of Advanced TVBridging the Gap Between TV and Digital Targeting and Measurement

Slide 13 of 25

Addressable TV Progress

• 100% YoY increase in campaign volume during June 2018 quarter.

• Most mature Advanced TV segment.

• LiveRamp one of only two companies with 100% current available integrations.

• Emerging Sell Side rep firms will streamline sales and increase media spend.

• Unique data outside basic demo being embraced.

Slide 14 of 25

©2018 LiveRamp. All rights reserved.©2018 LiveRamp. All rights reserved.

Data-Driven Linear TV Progress

• Agreements now complete with every major network.

• Adoption just starting with large public launch of OpenAP set for fall.

• Programmers become People Based Platforms.

• LiveRamp powered data lakes to control & power DDL.

• Consortiums forming to simplify DDL sales and to maximize segment reach.

Advertiser

CRM File

for

Targeting

Safe Haven

LiveRamp

IdentityLink

Abilitec

Anonymized

Ad Sales Research

Media Ranker

Slide 15 of 25

DDL


Connected TV Progress

• Significant progress adding TV IDs into ID Graph. Full launch by holiday 2018.

• Three of top five programmers committed to adopting TV graph for CTV/OTT targeting and measurement.

• LiveRamp recognized as THE enabler to drive people-based CTV.

Slide 16 of 25


• Reach audience on ANY screen where they are consuming premium

content.

• DDL, CTV, Addressable not “and or” strategies.

• Business outcome-based measurement.

• Access to unique data sets to target beyond age/gender.

Holy Grail for Brands

Slide 17 of 25


Health / Pharma

Auto

Demographic

B2B

Location

Behavioral

Wealth

Transaction

Data Store is a Key DifferentiatorBuild audiences, optimize and measure with trusted 3P data providers

Slide 18 of 25


Automate Easy Button TV IDs in the GraphActivate Buy Side

Three Key Strategies

Slide 19 of 25

Appendix

Slide 20 of 25

B2B: Custom Audiences & 3rd Party Data

Slide 21 of 25


Account Based Marketing

Account Based Marketing

Target people working at a

custom list of accounts

• Target people working at Workday’s

list of desired clients.

• Create ABM segments based on

industry classifications: SIC or

NAICs codes.

• Target based on company size,

sales volume, industry, seniority, job

titles, etc.

Slide 22 of 25


Account Based MarketingAudience Expansion

Contacts in your CRM

working at Key Account

Create a larger targetable list

at your key Accounts

Key

Account

Join with additional professionals at

Key Account using 3P Data

Key

Account

OFFLINE

ONLINE

Slide 23 of 25


Professional Targeting

Target Custom Audiences

based on occupation, title,

role, seniority & more

• People with the job title: “HR

Director” or “IT Director” or “Benefits

Manager.”

• People working in ”HR” who are

Senior Director and above.

• People who have roles that could

influence technology decisions.

Slide 24 of 25


Technographic Targeting

• People working at companies that

are leveraging competing

technologies.

• Target decision makers at

companies with high expenses.

Technographic Targeting

Target people working at

companies which a specific

technographic description.

Slide 25 of 25

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