invincibles webinar presentation for navigators/producers
TRANSCRIPT
Nevada WebinarDecember 11, 2013
Cristina RiveraYoung [email protected]
The Affordable Care ActHealthy Young America 2013: The Young Adult Perspective
Who are Young Invincibles?
Outline of Presentation
Overview of ACA provisions important to young adults
Methods of outreach
How to get involved
Who Doesn’t Have Insurance?
23% of residents in Nevada lack insurance
37% of 18-34 year olds in Nevada lack insurance
15.4% of residents in the US lack insurance
26.5% of 18-34 year olds in the US lack insurance
The ACA: What Affects Young Adults
Provisions that most affect young adults ages 18-34: Pre-existing conditions Dependent care coverage Preventive services Student health plans Medicaid Marketplaces & tax credits Catastrophic plans
What to highlight about the ACA: Built-in assistance Affordable options
http://www.understandinghealthreform.com/uhr-v1/images/health-care-reform.png
Preventive Services for Adults
Immunizations
HIV & STI screenings
Alcohol misuse screening & counseling
Depression screening
Obesity screening & counseling
Preventive Services for Women
Well-woman visits
Support for breastfeeding
Domestic violence screening and counseling
Mammograms and cervical cancer screenings
Contraception coverage
Serve 1-3 million young adults
Previously limited regulations
Now subject to standardized ACA requirements
Must include preventive care benefits
Ends pre-existing condition discrimination in 2014
Student Health Plans (SHPs)
Nevada Medicaid Expansion
Catastrophic Plans
Available to:Young adults under 30; ORThose unable to find a plan costing less than 8% of income or with
a special hardship (as determined by HHS)
What it covers:Three primary care visits a yearPreventive services w/o co-pay or deductibleFurther services, but with high deductible
CAUTION! High Deductibles Tax credits DO NOT apply
http://blog.themistrading.com/wp-content/uploads/2012/06/lucy.jpg
10 Essential Health Benefits
Ambulatory patient services
Emergency services
Hospitalization
Maternity/newborn care
Mental health and substance use disorder services
Prescription drugs
Rehabilitative and habilitative services
Laboratory services
Preventive and wellness services/chronic disease management
Pediatric services
Recap: The ACA Tailored for Young Adults
Picture Source: http://wymancenter.org/the-importance-of-bulking-up-the-muscle-of-perseverance/
Young adults can stay on their parent’s insurance until 26
Student plans are now more comprehensive
Medicaid will reach new populations
Tax credits make plans affordable
Catastrophic plans are an option
Outreach and Education for Young Adults
Young Invincibles @YI_Care
YoungInvincibles.org
facebook.com/together.invincible
Millennials Want Insurance
Myth: young adults don’t want insurance
Gallup poll: 68% will get insurance in 2014
Young adults are highly uninsured
Young adults value and want health insurance
Many don’t have it because they indicate it’s unaffordable
Photo Source: http://www.commonwealthfund.org/Publications/Issue%20Briefs/2013/Aug/Covering-Young-Adults-Under-the-Affordable-Care-Act.aspx
Characteristics of Young Adults
18-34 are those born between 1979-1995
Largely part of the Millennial generation (born after 1980)
We are: More ethically & racially diverse Less likely to serve in the military Most educated
Photo source:http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/
Interesting Facts
Nearly 4-in-10 have a tattoo
1-in-4 unaffiliated with any religion
Parenthood & marriage more important than financial success However, 1-in-5 are married 34% are young parents
Events that shaped Millennials: 9/11 Hurricane Katrina Election of first African
American President
Photo source:http://rebloggy.com/post/gif-tattoo-tattoo-gif-tattoo-gifs/33981502263
Healingbeings.org
Technologically Wired
Technology & pop culture sets Millennials apart from other generations
Attitudes towards technology: New technology makes life
easier Brings them closer to friends &
family
4-in-10 connect to internet wirelessly
75% have a social media site
87% sleep with their cell phone on or right next to their bed
Photo Source: http://www.cbc.ca/q/blog/2011/05/16/jians-essay-on-one-thing-at-a-time-day/
Overview
Messaging
Traditional Outreach
Social Media
Mobile Technology
Messages Can be Used to Motivate “Risk-Takers”
Getting covered will save you
money
Getting covered now will help
ensure financial security later
Individual Mandate will
require you to purchase insurance
Messages Can be Used to Motivate
You can see what
your premium, deductibles, and out-of-pocket
costs will be before
you make a decision to enroll
You can find all
the information you need about
available health
insurance plans in
one place
Young & Uninterested
71% are uninsured (most have been for 2 years): 67% are men 40% are 18-29
Who motivates them: Family member (spouse or mom) Friend Doctor
Where do they find info: Google or search engine Mom, then spouse
Photo source: hartsbeat.com
Research from Centers for Medicare and Medicaid Services
Be Careful Here’s Why Use This Instead
“Exchange” People think “Exchange” is a place to trade or swap merchandise and don’t immediately associate it with health care.
“Marketplace”
Messages that only mention “your family”
Single and childless people have trouble identifying with messages exclusively about “family”
“Individuals”
“Financial Assistance Available”
The concept needs more exploration. Many consumers think “assistance” is for someone else, not them.
“You may be eligible for a $0 premium plan or a new type of tax credit that lowers your monthly payment”
Use Language Cautiously
Outreach to Communities of Color
Nevada United States
Women as Messengers
Women make 80% of the health care decisions for American families.
Uninsured Americans mentioned important women in their life as key sources for advice on health insurance
Latina and African American mothers play a significant role in all aspects of the households
Women are more vulnerable to losing their insurance compared to men
Shouting out to:
Moms • Mammas
Madres • Ma
Partners • Friends
Grandmas
Me-Mas • Abuelas
Traditional Outreach
Traditional Outreach
Tabling
Group Presentat
ions
Hosting Events
Brochures and
Newsletters
Traditional Outreach
Be prepared to have conversations & tangible information
Meeting uninsured young adults where they’re at: Apartment complexes Basketball courts Classrooms Unemployment offices Community Colleges Barber Shops Grocery stores Concerts Bars Laundromats K-12 Schools (young parents) Where else?
Photo Source: suntimes.com
Mobile Technology
Mobile Technology
Mobile Websites Text
Message Services
Social Media
Mobile App
One in five Americans have reported using social media for health information
50% of Facebook users are in the 18-34 age group
Young adults value reviews through social media when considering goods and services
Use Social Media as an Outreach Tool
Communities of color & technology
97% use cell phone for texting White, non Hispanic: 52% Black, non Hispanic: 79% Hispanic: 85%
77% access internet with their cell phones White, non Hispanic: 52% Black, non Hispanic: 60% Hispanic: 66%
Use social networking sites White, non Hispanic: 65% Black, non-Hispanic: 68% Hispanic: 72%
Photo Source: Photo Source: http://www.forebeyondthegreen.org/3rc.html
Use Effective Methods of Interaction
Listen
Alerts
RSS Readers
Engage
Ask questions
Respond in
real time
Fun and
informative posts
Build
Relationship
s
ID Influence
rs
Share
info
Conversations
Shout
outs
Listen
Email address
Engage
Ask questions: Ex: What is the
most confusing thing about health insurance?
Respond to questions/comments in quickly
Fun and engaging posts
Think You’ll Save Money by Opting out of Obamacare?
“If you don’t get health insurance, you will literally
be paying something for nothing.”
Picture Source: http://www.buzzfeed.com/younginvincibles/think-youll-save-money-by-opting-out-of-obamacare-fnsb
Build Relationships
Find an “influencer” to share information
Sharing stories and/or information to educate friends on social media Jesse's Story Getting the Big Picture on Aff
ordable Health Care Flirting with Death
Photo source: getcoveredamerica.org Video Source (top – bottom):
http://www.getcoveredamerica.org/jesse/https://www.youtube.com/watch?v=I9rtZc5ZMC8https://www.youtube.com/watch?v=1ktqTO1Wibo
Retweet
Twitter handle
Share via email
Favorite
#Hashtags
Embedded links
Mobile TechnologyTwitter Anatomy
YI Twitter for Health Advocates Toolkit
Trending topics
Monday Night Football
Social Media and Engaged Audiences
Social media is a great way to specific audiences who are already engaged on an issue
Ex. Monday Night Football
#MNF #GetCovered
How to create a Meme
Memes are usually images with a brief universal message
Memes can either be funny or have a political or socially conscious message
Can be created using sites like Meme Generator and Adobe Photoshop and Illustrator
GIFs aka Graphics Interchange Format
Gifs are also known as .Gifs are "Graphics Interchange Format” - Picture Format
Websites and Tumblr pages with easy to share Gifs
Mashable Top Gifs Tumblr pages
Gif for the Masses
Anatomy of an eblast
Organization name and logo
Relevant Image
Concise and powerful messaging
Social Media link
Clear “Ask”
Strong Heading
Elements of a E blasts
Include a captivating subject line
This will ensure subscribers open your e-blast
Balance the amount of text and images
Be sure to create a concise message that clearly displays asks and engages subscribers
Link social media pages
This will help improve your click rate
Create a simple and mobile friendly layout
Millions of people use their cell phones to check their emails daily
Be sure to review the results
Compare your click and open rates to the industry average in order accurately gauge the success of your campaign
Mobile Friendly Technology
It is extremely important to make mobile friendly content Now more than ever people use their cell phones to
browse the internet and check emails
As of May 2013, 63% of adult cell owners use their phones to go online.
Over 52% of cell phone owners use their phones to receive and check emails
Two ways you can use mobile technology to connect with young adults
Mobile sites E blasts
Mobile Website
Unfriendly mobile websites can be difficult for smartphone users to display and navigate your page
For many underserved populations, smartphones serve as theirs means to access the internet
It is relatively affordable to create or convert your current website into a mobile-friendly site.
You can use tools like Mobify, Mofuse, MobiSiteGalore and Wirenode.
Photo Source: getlocalgetlisted.com
Young Invincibles Mobile App:Your Health Care Finder
Find doctors and Community Health Centers in your area
Search by location with GPS or zip code
Search by name or category
Shows user ratings of doctors in the area
Your Questions Answered
How to find health insurance for different people
Explains the health care law
Defines common health insurance terms
Discount calculator
Your Health Care Finder
A National Campaign to Cover Young Adults
FAQs: Answers for Consumers and Advocates
Outreach Materials
Webinars
Toolkits
Calendar of Upcoming Trainings
Download our App: “Your Health Care Finder”
State-by-State Fact Sheets
Health.younginvincibles.org
Keep in Touch
Like us on Facebook
Follow us @YI_Care
Contact Information:Cristina Rivera
http://health.younginvincibles.org/