iocl lubes & greases
TRANSCRIPT
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Assignment on Servo
Mentor: ATUL RAZDAAN Sir
Assignment by:
Himanshu sitani
Mohd. Ahmad
Prachi uniyal
Rajeev rajan k.
Vivek singh thakur
Table of Content
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1. Introduction to IOCL......... 3
2. Lubricants and greases.... 4-15
Product Performance standard SAE Grade
3. Distribution Network........ 16-27
S S-I North Region S S-I Eastern Region S S-I Western Region S S-I South Region
4. Promotional event and scheme ............28
5. Advertisement.............. 29-30
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INDIAN OIL CORPORATION LIMITED
Incorporated as Indian Oil Company Ltd. on 30th June, 1959, it was renamed as Indian Oil Corporation Ltd. on 1st September, 1964 following the merger of Indian Refineries Ltd. (established 1958) with it. IndianOil and its subsidiaries account for approximately 48% petroleum products market share, 34% national refining capacity and 71% downstream sector pipelines capacity in India.
As the flagship national oil company in the downstream sector, IndianOil reaches precious petroleum products to millions of people everyday through a countrywide network of about 35,000 sales points. They are backed for supplies by 167 bulk storage terminals and depots, 101 aviation fuel stations and 89 Indane (LPGas) bottling plants. About 7,335 bulk consumer pumps are also in operation for the convenience of large consumers, ensuring products and inventory at their doorstep. It reaches Indane cooking gas to the doorsteps of over 53 million households in nearly 2,700 markets through a network of about 5,000 Indane distributors.
IndianOil's ISO-9002 certified Aviation Service commands over 63% market share in aviation fuel business, meeting the fuel needs of domestic and international flag carriers, private airlines and the Indian Defence Services. The Corporation also enjoys a dominant share of the bulk consumer business, including that of railways, state transport undertakings, and industrial, agricultural and marine sectors.
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LUBRICANTS AND GREASES BY IOCL UNDER THE BRAND NAME OF SERVO
S.NO. PRODUCT PERFORMANCE STANDARDS
SAE GRADES
1.
Hyundai Servo CRDi Premium Engine oil
API CH-4 / SL*,ACEA A3/B3 - 04
15W-40
2.
HYUNDAI SERVO ENGINE
OIL
API SG in gasolene and API CF4 in diesel service.
15W-40
3.HYUNDAI SERVO
GEAR OIL
API GL 4,IS 1118-92 EP Type GL4 SAE
80W-90
4.
HYUNDAI SERVO
PREMIUM ENGINE
OIL
API SJ,ACEAA3/B3– 2004. 15W-40
5.KINETIC ULTRA2T OIL
JASO FC specifications
6.LANCER ENGINE
OIL
API SJ / CF 2. 10W-30
7.MARUTI API SF in gasoline
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GENUINE OIL
and CD in diesel service,US Military MIL-L-46152 B,E-PL 2 / E-DL 2 of IS: 13656- 2002
20W-40
8. SERVO 2W GEAR OIL
TVS XL Super,TVS XL Super (Heavy Duty)
40
9.SERVO 2T SUPREME
JASO FCSpecifications,API TC Specification
10. SERVO 4T JASO T903 : API SG / JASO MA 2
20W-40
11. SERVO 4T ZOOM
JASO T 903 : API SJ / JASO MA 2
20W-40
12. SERVO BOAT
ENGINE OIL
API CF / CDE-DL 3 of IS: 13656-2002,US Military MIL-L-2104C,MACK T-7 test for oil thickening tendency Sequence III F
20W-40
13. SERVO GEAR AXLE
API Service GL 5,API MT 1,MIL- PRF – 2105E
85W-140
14. SERVO GEAR HP 80W, HP 80, HP
API Service GL 4IS: 1118-1957 (Reaffirmed 1993),UK Defence CS
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85W, HP 85, HP 90,
HP 140
3000A,US military MIL-L-2105
15. SERVO GEAR HP
API Service GL 4IS: 1118-1992UK Defence CS 3000AUS military MIL-L-2105
75W - 90
16. SERVO GEAR HP
ALFA
MUL Alfa Specifications,API GL 4,IS 1118 - 92 EP TypeGL4
80W - 90
17. SERVO GEAR SUPER
80W, 80, 85W, 80, 90, 140
API Service GL5,US Military MIL-L-2105D,UK Defence CS 3000B,IS : 1118-1992
18. SERVO GEAR SUPER
API Service GL5 / IS-1118-1992,US Military MIL-L-2105D,UK Defence CS 3000B
80W 9085W-140
19. SERVO GEAR SUPER
API Service GL 5,US military MIL-L-2105
80W-90(T)85W-140 (T)
20. SERVO GEAR SUPER
API Service GL 5,US military MIL-L-2105
85W-140
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21. SERVO GEAR
SUPER LS 90
API GL5 ,ZF TE – ML –05
LS 90
22. SERVO GEAR HP 80W (T), 90(T) , SUPER 85W-
140(T)
Servo Gear HP (T) oils meets:
API Service GL ,IS: 1118-1957, (Reaffirmed 1993)UK Defence CS 3000A,
Servo Gear Super 85W-140 meets:
API Service GL 5,US military MIL-L-2105
80W,90,
85W-140
23. SERVO LML 2T
OIL
Latest JASO FC specifications
24. SERVO PREMIUM
API CF / CD,E-DL 3 of IS: 13656-2002,US Military MIL-L-2104C,MACK T7,Sequence III F
20W-40
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25. SERVO PREMIUM
(N)
API CH-4 ,MB 228.3,ACEA E3-96
15W-40
26. SERVO PREMIUM
CF-4
API CF4 / SG,MB 228.1,MIL-L-2104E, MIL-L-46152E,MACK EO-K 2,MAN 271,VOLVO VDS,Volkswagon VW 505 issue 11/92,Allison C4,Cummins CES 20075
15W-40
27. SERVO PREMIUM
CG-4
API CG4 ,MB 228.3,MACK EO-M,MAN 271,VOLVO VDS-2,Cummins CES20071 & 20072,ACEA E3-96 Issue 2,ACEA B3-98 ,ACEA A3-98
15W-40
28. SERVO PRIDE
US MIL-L 2104C,API CF/CD,E-DL 3 of IS:13656-2002,Caterpillar Series 3,MACK T-7 test for oil thickening tendency,Sequence III F
10W,20,30,40,50,
MG 10W-30,MG 20W-40
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29. SERVO PRIDE SUPER
ACEA - E5 – 02,E-DL 4 OF IS:13656-1993,MB 228.3
15W-40,20W-50
30. SERVO PRIDE TC
API CF-4 / SG,MB 228.1
15W-40
31. SERVO PRIDE XL
API CH-4,MB 228.3,MACK EO-M Plus,MAN 3275,VOLVO VDS-2,Cummins CES 20076,ACEA E3-96
15W-40
32. SERVO PUMP SET
OIL
PERFORMANCE BENEFITS:
Low maintenance cost
Enhanced engine life
Less wear and tear
30,40
33. SERVO CKD (SKODA) GENUINE
DG SET OIL
API Service CD,Caterpillar Series 3,Ford M2C-87/88, IS:EDL 2 of BIS 13656-1993,US Military MIL-L- 45199B
40
34. Servo Skoda
Genuine Oil
API CD,US Military MIL-L- 2104 C
40
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HD
35. SERVO SKODA
GENUINE OIL XHD
API CD,US Military MIL-L- 2104 C
40
36. SERVO SUPER MG
API SC/CC,US MIL-L-2104B,E-PL 1/E-DL 1 of IS:13656-2002
5W-30,10W-30,10W-40,20W-40,20W-50
37. SERVO SUPER PLUS
US MIL-L 2104C,API CF/CD,E-DL 3 of IS:13656-2002,Caterpillar Series 3,MACK T-7 test for oil thickening tendency,Sequence III F
20W- 40
38. SERVO SUPERIOR
API SF in gasolene and CD in diesel service,US Military MIL-L-46152 B,E-PL 2 / E-DL 2 of IS:13656 - 2002
10W-30,10W-40,20W-40,20W-50
39. SERVO SUPERIOR
XEE
API SG 10W-30,10W-40,15W-40,20W-50
40. SERVO SYNCHRO
API Service GL 4 80W-90
41. SERVO TRACTOR
API CD for engine oil and API GL 4
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OIL for gear oil,US Military MIL-L-45199B for engine oil and MIL-L-2105 for gear oil,E-DL2 of IS:13656-2002,Caterpillar series 3
20W-40
42. SERVO TRANSUNO
Fiat specification No.9.55550
80W-90
43. SERVO ULTRA
API CD,US MIL-L-45199B,Caterpillar Series 3,E-DL 2 of IS:13656-2002 specifications
10W,20,30,40,50
44. SERVO ULTRA 40
RR
Servo Ultra RR oil meet specification,1051/91 of MTU, Germany
40
45. SERVO ULTRA KB
API CD,US MIL-L-45199B,Caterpillar Series 3,Meets BEML ED 10CD for KB 10 & BEML ED 30 CD for KB 30,E-DL 2 of IS:13656-2002 specifications
10W,30
46. SERVO UNITRAC
API CE/SF, US MIL-L-2104D,
30,15W-30
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MIL-L-46152B,US MIL-L21260C,ACEA E-3,Servo Unitrac also meets the following manufacturer’s approval :Massey Ferguson : M 1139, CMS 1135,Ford : M2C 159B & 159C & M2C 134D,Case: MS 1207,ZF : TE ML 07
47. SERVO XEE SJ
API SJ in gasoline and API CF in diesel service,ACEA A3/B3 – 96, VW 500.00/505.00, MB 229.1,Fuel economy standards API EC II & EC I for 10W-30 and 10W-40 grade respectively.
10W-30,10W-40,15W-40,20W-50
48. SERVO XEE SL
API SL in gasoline service.Comply with ILSAC GF-3 Performance
5W-20,10W-40
49. SERVO GEAR
ALT 90
API Service GL 4 ALT 90
50. SERVO API Service GL 4 ALT 140
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GEAR ALT 140
51. SERVO GEAR SUPER
ALT 85W-140
API Service GL 5,US military MIL-L-2105D
ALT 85W-140
52. SERVO GREASE
ALT
Servo Grease ALT meetsIS:12203:1987 (Reaffirmed 1993)
Grease ALT
53. SERVO HMT GEAR
OIL 90
API Service GL 4,IS: 1118-1957 (Reaffirmed 1993),UK Defence CS 3000A,US military MIL-L-2105
HMT Gear
54. SERVO HMT
GREASE
Servo HMT Grease meets IS:12203:1987 (Reaffirmed 1993)
HMT Grease
55. SERVO HMT
PREMIUM TRACTOR
OIL
API CF4 / SG,MB 228.1,ED-L-5 of IS : 13656 - 2002
15W-40
56. SERVO HMT
TRACTOR OIL
API CD for engine oil and API GL 4 for gear oil,US Military MIL-L-45199B for engine oil and MIL-L-2105 for gear oil,E-DL2 of IS:13656-2002,Caterpillar series 3
20W-40
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57.SERVO
HYDRAULIC ALT 32
IS: 10522:1983 ( Reaffirmed 1993)
32
58. SERVO PRIDE
API CH-4,MB 228.5
ALT 15W-40
59. SERVOGEM ALT
Meets specification of Association of American Railroads (AAR-M-942-81) with deviation in consistency and passes SKF Emcor corrosion test and WD-17-MISE-92 specifications
NLGI GRADE :
Servogem ALT
60. SERVOKOOL ALT
JIS K 2234-1994 CLASS 2
61. SERVOSYNTH SJ 5W-
40
API SJ for Petrol and API CF in diesel service,Meets ACEA A3/B3 – 98, VW, 502.00/505.00, MB 229.1
5W-40
62. SERVO TRANSTRA
C 30
Meets the following OEM service specification
Tractor OEM : Ford New Holland - M2C 134 DMassey Ferguson-
Transtrac 30
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M1135 & M1141John Deere - J 20 C, J 14 A, J 20 DWhite Farm - Q 1826
Transmission :Allison - C4
Hydraulics :Denison - HF-0, HF-1, HF-2
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Distribution Network of IOCL
There are two key markets for lubricants in India.
The original equipment market contributes almost 70 percent and 30 percent of the market is comprised by the retail sales segment. The channel for replacement market or the retail segment is petrol pumps or retail stores. Almost 70 percent of the lubricants in India are sold through petrol pumps. Most of the MNC’s have tied up with oil majors for marketing their lubricants like Castrol with Escorts and Tata BP with Telco. After the deregulation of the petrol pumps companies are keenly watching the developments in the lubes market.
The distribution channel adopted by public sector units is through the petrol pumps. Other private participants have had to set up an independent infrastructure comprising of distributors, stockiest and retailers through out India. MNC’s and private companies sell through retail stores. To compete with dominant public sector distribution, concepts like "Bazaars" and "Super Stores" have also been developed. Castrol developed the concept of "Bazaars." These are outlets meant only for lubricant sales.
The concept of "User Outlet" is another new concept developed by Castrol. In this, the consumer selects his own brand of lube after giving his vehicle for service in the same outlet. Convenient stores and highway stops for vehicles are being built from where the vehicle owners can get their vehicles repaired and get their supply of lubricants. In the lube market, Indian Oil Corporation Limited is leading the market with 30 percent market share. Castrol is next with 25 percent of the share and HPCL and BPCL are next with about 20 percent and 15 percent shares respectively. Other private companies hold the remaining market share.
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SERVO STOCKIEST – INDUSTRIAL
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NORTHERN REGION
VGS Oils
Mohit Aggarwal
CK.62/7, Kashipura Garvi, Varanasi
9839055191 / 0542 -2411319 / 0542-2370133
NC
Address
Contact No.
AM
Nihalchand Jain Market, New Road, Jhansi
9415030097 / 0510-2473240
105, Gover
0512-2
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Contact Person
Address Contact No. Email
Bharat Petro Centre
Anil Gadodia
23 C R Avenue , Kolkata - 700072
033-22129354 / 09433034188
[email protected], [email protected]
Golden Enterprise
R Rout
Pitamahal, At PO & Dist : Rayagada (Orissa)
9437024187 [email protected]
Jay Oil CoMadhukar Chawla
13/2 Raja Manindra Road, Kolkata- 700037
033-25322995, 09831020756
[email protected], [email protected]
Parakh Lubes
Arihant Parakh
1 Amalgamated Compound, Nehru Road, Siliguri , Dt. Darjeeling, 734005
09932023523 / 0353-2778360
Patesaria Brothers
Sanjay Patesaria
130 1/2 Mile Post, G T Road, Satgram, Dt.- Burdwan, West.Bengal
0341-3291640 / 09474541251
Prakash Enterprises
Lalan Jha
Chandni Chowk , Kanti Road, Muzaffarpur, Bihar
9334901893 / 9431813146 / 0621 - 2217692
Shree Lubes
L Chhaperia
Hotel Solan Lane, New Station Road, Rourkela - 769001 (Orissa)
9437044693 / 0661-2514006
Somnath Commercials
N Mohapatro
A-I-64, Nayapalli, Bhubaneswar - 751003
9937001358 / 0674-2561358
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SERVO STOCKIEST
– INDUSTRIAL
WESTERN REGION
Name Of Contact Address Contact No. Email
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SSI Person
Akram Servo Stockist Industrial
Md. Akram Mansuri
High Court Road, Near Unani Hospital, Reddy Chowki, Jabalpur - 482002
9425324707 / 9425155807 /9827212347 / 0761-2343589, 4086316/ 0761- 2343589 (Fax)
B M Auto Marine
Girish Ramchandani
Plot No. 3, Sector-8, Gandhidham Dist. Kutch Pincode 370201
9825226523 / 02836-229669
[email protected], [email protected]
Bhopal Motor & Machinery Company
R S RatraChowki Imambara, Bhopal
9826223233 / 07552536031 / 07552532874 / 07552767441 (FAX)
Drona & Jigar Enterprises Pvt.Ltd.
Nirav Mehta & P D Mehta
201, Parshwa Complex, Ellora Park, Vadodara - 390023
9924544555 / 0265 -23806090
Explodeal Services
Davinder Singh Kalra
78, Shanti Nagar, Ameri Road, BILASPUR – 495 001
9827140815 / 0775-2249621 / 07752-505020 / 0775-2220457 (FAX)
G P International
Vikas Harlalka
314, Tansen Nagar, Near Arogya Sadan, Gwalior – 474 002
9425110048 / 0751-2369171 / 0751-2365192 / 0751-2338048 (O) / 0751-2369171 (FAX)
Hindustan Lubes
Sunil R Shah
407,Zafryn Chambers, Opp Sewri Rly Station, Sewri (East), Mumbai - 15
022-24131828 / 2831 / 022-24132705 (Fax) / 9820403274 / 9224598640
Lube Oil Distributors
Rohit Adani & Panna Adani & Darshan Shah
Near Cotton Green Rly Stn, Next to Hotel Rajdoot, Cotton Green
98210 38360 (M) / 022-23715064 / 23722882 ( O ) /
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(W), Mumbai - 400 033
24152389 ( R ) / 23772757 (FAX)
Lube Services
Gurjeet Singh Garecha
Opp. Lucky Bharat Garaje, Old Industrial Area, Bhanpuri, RAIPUR – 492 331.
0771-2423232 / 0771-5052323 / 0771-5030303 (O) / 0771-2536857 (FAX)
M & D Sales & Services
Dilip Nagarkatti & Moshi Nagarkatti
321/A, Shankar Seth Road, Pune - 411042
020-26451407 / 26458504
Multicare Enterprices
Laxmirattan Modi
125, Bhawarakua Chorahha, Near Gurjar Hospital, A.B. Road, Indore
0731- 466395 / 0731-5089312 / 466395 (O) / Mobile No. 9826069518
Nagpur Techno Marketing Pvt Ltd.
Virendra Chandak
X - 16, Chandak Bhavar, MIDC Commercial Zone, Higna Rd. Nagpur
0240-2555080 (O) / 9823163545 (M)
S J P Automobiles
Prem TotalaC-16, M I D C, Walij, Aurangabad
0240-2333627 / 2343906
S K Enterprises
Chandrasinh Rathod & Rajendrasinh Rathod
5-B, Maninagar, Navrangpara Main Road, Mavdi Plot, Rajkot-360004
9825078888 / 9825077577 / 9825217155 / 02812388023
Sandhya Sunder Enterprises
Chetan S Kajaria & Jayanand A Khadke
576 E Ward, Shahupuri, 1st Lane, Kolhapur - 416001
0231-2660403 / 09822042750
Shree Krishna Enterprises
Manoj Saraf
644, Ajanta Shopping Centre, Ring Road, Surat-395002.
9825142460 [email protected]
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SERVO STOCKIEST
– INDUSTRIAL
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SOUTHERN REGION
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Name Of SSI
Contact Person AddressContact No.
Aruna Ind Services
S.V.Arunachalam
No.525, K.K.Nagar, Madurai 625 020
9894366442
GBS Lubricants
Capt. S Baskaran
No: 1 Mettu Street, Athipet, Ambattur, Chennai 600 058
9840160404
Gopaldass Industrial Services
Mr. C. Gunasekaran
Old No.A -15, New No.39,Sivaprakasam Road, Anna Nagar,Tennur, Trichy,Tamilnadu, Pin code – 620017
Phone - 0431- 6461558/ 2794755 FAX – 0431-2794855, Mobile - 9790022813, 9790022818 & 9790022820
[email protected] , [email protected]
Jyothi Ads
Isaac Vas
Manar Complex, Balmatta New Road, Mangalore 575 001
9844020303 / 0824-2427391 / 0824-4262020
KAN Enterprises
K Sudhakar & A Sudhakar & P Royprakash
Plot No. 92, MVP Double Road, Visakhapatnam
9866185715 / 9866558878 / 9866667715
Keerthi Service Station
L N Prakash Gupta
20 th km, Old Madras Road, Bangalore 560 049
9448288001 / 080-41208760/61
[email protected];[email protected]
M Narayana Prasad
M.Narayanaprasad
1A, Canal Side, PSC Bose Road, Jawahar Auto nagar,, Vijayawada - 7
9440157382 / 9441062259
Neelam Lubricants
Jagdish Madalgi
Near Traffic Police Station, New Cotton Market, Hubli - 580 029
9448285569 / 9448285573
T C
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Promotional event and scheme
What is the scheme?
‘SERVO 4T Car in a Can Offer’ is an All India campaign. This offer is for SERVO’s range of 4 stroke oils, SERVO 4T and SERVO 4T Zoom. The offer consists of two parts as explained below
An SMS driven scheme, where a customer SMSes the unique code given on the back of the label in the standard format “SERVO” to 53636. This would make the person eligible for the lucky draw, in which there is 1 Hyundai Verna and 8 Hyundai i10s to be won. The selection would be done by random selection process. This offer is valid till 30th June, 2010.
A cash back scheme wherein the customer, after buying a Servo 4T/ 4t Zoom engine oil pack, will be required to scratch a portion of the label to claim an assured cash back reward ranging from Rs 5 to Rs. 50/-. This cash back offer will be valid till the stocks last
The above-mentioned offers are available only on 900ml and 1 ltr packs of SERVO 4T and SERVO 4T Zoom with special campaign labels.
How can one participate?
One can enter the contest just by buying a 1ltr or 900ml pack of either SERVO 4T or SERVO 4T Zoom. The unique code on the back of the perforation needs to be SMSed to 53636 in the following format
"SERVO < space >< unique code >"
By doing so, the customer stands to win 1 Hyundai Verna or 8 Hyundai i10s as the ultimate bumper prize
Till when is the scheme valid?
1. The SMS based scheme to win 9 Hyundai cars is valid till 30th June, 2010
2. The instant cash back scheme is valid till the stocks last
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Advertisement by Servo
Indian Oil's latest Servo engine oil commercial conveys dependability using the theme of reunion. Leo Burnett, the ad agency responsible for the advertisement, puts across the idea that there is one engine oil brand working overtime across different walks of life. That Servo touches people every time they use a vehicle.
Says S. K. Swaminathan, Executive Director (Lubes), Indian Oil Corporation, "Since 1994, when we actually began advertising with the `Servo adds life' campaign, we realised that our core strengths lay with our relationship with the consumer, and since then relationships have been an integral to all our communication platforms."
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Scripted by Russell Barrett from Leo Burnett and directed by K. S. Chakravarthy of MAD Films, this 30-second commercial depicts a few middle-aged men heading towards a destination on four different modes of transport. Some are in cars while two board a train. Yet another person relies on his trusty motorcycle while another group is on a bus.
Right through the film, as these old pals head for their destination, the commercial attempts to remind viewers that Servo not only powers cars but trains too, and not just motorbikes but buses as well. Eventually, all of them congregate at their alma mater for a re-union, and the message culminates in `Everyone depends on Servo.'
Says M. Venkataraman, National Account Director, Leo Burnett: "Our research concluded that people weren't too keen on product details, especially in the engine oils category. The idea was to register brand recall among its consumers and to communicate that all types of vehicles use Servo."
Having been off the advertising circuit for last two years, Indian Oil's latest Servo engine oil television commercial hit the screens at an opportune time — during the current India-Pakistan cricket series. Servo ads were strategically aired on Ten Sports to garner enough eyeballs across the nation to bring about brand recall.
Reunion as a theme is relatively fresh though it has been employed in a few high-involvement products like fabrics. Percept H, for instance, in 2002, had used a similar theme in its campaign for J. Hampstead.
"Reunions are all about camaraderie, meeting up after years, checking on who's doing what and lastly about measuring swelling waistlines and receding hairlines. So while working on the storyboard we tried to capture every possible emotional moment that reunions carry," Venkataraman said.
Unlike the earlier ads, which had truck drivers and garage owners as its central characters, this commercial depicts seemingly prudent alumni, and the impressive edifice connoting the alma mater of this bunch of characters gives it a more urban appeal.
"Though reunion as a fete is a very urban concept, we had to keep in mind the increasing number of passenger cars hitting the roads," Swaminathan of IOC says, adding that earlier it was transport companies, especially truck owners, which commanded large volume sales. "But with the recent spurt in passenger car sales, we had to address this new category of the urban middle class as well."
Apart from Leo Burnett, IOC has also tied up with Rediffusion for further communication initiatives. "After bringing back customer recall on Servo,
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we will concentrate on product-specific brand building," Swaminathan added.