Big Data x IOT Jesper Rhode Marketing LATAM

Ericsson Internal | 2015-06-16 | Page 2

context

Ericsson Internal | 2015-06-16 | Page 3

Context

Ericsson Internal | 2015-06-16 | Page 4

Connected car

Ericsson Internal | 2015-06-16 | Page 5

Servicification

Ericsson Internal | 2015-06-16 | Page 6

Turning things into services

Ericsson Internal | 2015-06-16 | Page 7

OrchEstration

Ericsson Internal | 2015-06-16 | Page 8

Moovit

Ericsson Internal | 2015-06-16 | Page 9

Evolution

Ericsson Internal | 2015-06-16 | Page 10

New Data MAshups

Ericsson Internal | 2015-06-16 | Page 11

Efficiency

Ericsson Internal | 2015-06-16 | Page 12

Ubiquitous sensorhsip

› The watch as a sensor hub › Once again on Kickstarter › Possibility for GPS

Ericsson Internal | 2015-06-16 | Page 13

Ubiquitous sensorhsip

› The watch as a sensor hub › Once again on Kickstarter › Possibility for GPS

Ericsson Internal | 2015-06-16 | Page 14

Autonomous CArs

The IOT Eco-system

Ericsson Internal | 2015-06-16 | Page 16

An Operator strategy

Applications & Intelligence

Network & Connection

Devices

Ericsson Internal | 2015-06-16 | Page 17

An Operator strategy

P2P devices

B2B devices

Legacy Devices

IoT Device

Management

Mash-up

Management

IoT APP

Management

Open IoT platform (all standart APIs)

Wire

less

and

Fix

ed a

cces

s Applications

Vertical Players

3rd parties

Devices APPs Google Play App store

External Service Provider External Store